Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Debuts 7 New Apple Watch Ads Highlighting Fitness Capabilities, Fashion and More
Three videos, "Row," "Chase," and "Golf," featuring a rower, a runner, and a golfer, respectively, all focus on the fitness capabilities of the Apple Watch. The ad depicts users reaching their fitness goals for the day, using the Workout app to track workout progress, and competing with friends for the best time.
"Find," the fourth ad Apple shared today, highlights the Apple Watch's ability to locate the iPhone through a Glance on the device, while "Swap" highlights the myriad band options that are available.
"Surprise," depicts the Apple Watch being used to plan a surprise party, showing off the Messages app and its ability to control HomeKit-connected products like lights. The final ad, "Rain," shows off app notifications, with an Apple Watch wearer getting a notification from a weather app about an incoming rain storm and pulling out an umbrella as everyone else starts getting soaked.
Many of the Apple Watch ads shared today feature well-known celebrities like Chloë Sevigny, Alice Cooper, and Nick Jonas, continuing on with Apple's recent trend of using celebrities in its ads. Recent ads for the Apple TV and iPhone have featured celebrities like Alison Brie, Nikolaj Coster-Waldau, Sesame Street character Cookie Monster, Jamie Foxx, Bill Hader, Jon Favreau, and Stephen Curry.
Update: Apple has shared an eighth new Apple Watch video, titled "Climb," which also focuses on the fitness features of the device.