Apple Surpassed 10% Share of Notebook Market in 2015 Amid Industry Decline

The latest data from research firm TrendForce shows that MacBook sales continue to gain momentum in an otherwise declining notebook market. Apple passed Asus and Acer to become the fourth-largest notebook maker in 2015, reaching 10.34 percent market share compared to 9.3 percent market share in 2014. Overall notebook shipments in 2015 were 164.4 million, down 6.3 percent from 175.5 million in 2014.

retinamacbookpromacbookair
HP and Lenovo continued to lead the notebook industry in 2015 with around 20% market share each, but Apple is now within striking distance of Dell for third place. The comparison is unbalanced, however, as Apple only sells three different MacBook models, with the cheapest being the entry-level 11-inch MacBook Air for $899, while most PC makers have a wide selection of models and price points.

TrendForce-2015-Notebooks

“HP and Lenovo will still be rivaling for the top spot in the notebook market during 2016,” said TrendForce notebook analyst Anita Wang. “HP has a good chance of holding the most market share this year and maintaining its leadership position because of the relatively stronger U.S. market. Dell will likely retain third place in the notebook shipment ranking for this year. As for ASUS, Apple and Acer, their struggle for the fourth, fifth and sixth positions in the 2016 ranking will be fierce since they have similar market shares of just around 10%.”

These numbers mirror overall PC market data shared by Gartner last month. Apple made it back into Gartner's list of top 5 worldwide PC vendors in the fourth quarter of 2015, although the company remains behind Asus with a lower 7.5% market share when factoring in desktop and other non-notebook PC sales. Worldwide PC shipments totaled 75.7 million units in Q4 2015, an 8.3 percent decline.

Apple is expected to introduce new Skylake-based Mac notebooks featuring Thunderbolt 3 with USB-C later this year. Intel has announced Skylake chips appropriate for the 13" MacBook Pro, 15" MacBook Pro, MacBook Air, and 12" MacBook over the past year.

Opportunities for major product introductions could come at WWDC, likely scheduled for mid-June, although smaller updates could come at any time via press release. New Macs could also debut at Apple's rumored March 15 media event if there is enough stage time alongside the iPhone 5se, iPad Air 3, and Apple Watch updates.

Top Rated Comments

(View all)
Avatar
60 months ago
This isn't surprising. They make among the best laptops available.
Score: 20 Votes (Like | Disagree)
Avatar
60 months ago

This isn't surprising. They make [s]among[/s] the best laptops available.

;)
Score: 19 Votes (Like | Disagree)
Avatar
60 months ago
Ugh, those story intro graphics are cruel. Everytime I see one I think "yay!" Apple has finally gotten off their %$# and updated their notebook line.
Score: 11 Votes (Like | Disagree)
Avatar
60 months ago
Imagine if apple actually focused on improving its macbook line-up, the way it does with the iPhone. Apple would be the top computer vendor.
Score: 8 Votes (Like | Disagree)
Avatar
60 months ago
Damn it! Saw the pics of the laptops on the front page and thought there was a release. Going to go back crying in my corner!
Score: 6 Votes (Like | Disagree)
Avatar
60 months ago
Still, there is huge room for growth.

A generation raised with iPods, Macbooks and iPhones is only starting to reach decisional power in businesses; these people know very well how cheap is a Mac vs. a PC in the long run.

A paradigm shift is well underway, mostly undetected by incumbents.
Score: 6 Votes (Like | Disagree)

Top Stories

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

New AirPods Pro Firmware Introduces Spatial Audio Support and Automatic Switching

Monday September 14, 2020 12:22 pm PDT by
The new 3A283 firmware that Apple released for the AirPods Pro today appears to introduce support for Spatial Audio, a new feature coming to the higher-end AirPods with iOS 14. Multiple reports on Twitter and the MacRumors forums indicate that the firmware update adds a "Spatial Audio" option to the Control Center, which can be activated to enable the feature. Note that using Spatial Audio...

Spotify Says Apple One Bundle Will Cause 'Irreparable Harm to Developer Community'

Tuesday September 15, 2020 12:26 pm PDT by
Apple today announced Apple One, a series of new subscription bundles that provide access to various Apple services at a combined monthly price. In response, Spotify sent out statements (via Peter Kafka) to the press decrying Apple's anti-competitive behavior and calling on "competition authorities" to stop Apple before it is able to cause "irreparable harm" to developers.Once again, Apple...

Bloomberg: Apple Watch Series 6 With SpO2 Tracking and All-Screen iPad Air Coming at 'Time Flies' Event, Apple Silicon Macs by November

Monday September 14, 2020 5:20 am PDT by
Apple is set to host a virtual event on Tuesday at 10 a.m. Pacific Time, and ahead of time, Bloomberg's Mark Gurman has outlined his expectations for new product announcements both tomorrow and in the months to follow. Gurman, who has a very strong track record, reiterated that this Tuesday's event will be focused on the introduction of new Apple Watch Series 6 and iPad Air models, adding...

iOS 14, iPadOS 14, watchOS 7, and tvOS 14 Will Be Released September 16

Tuesday September 15, 2020 11:06 am PDT by
Apple today announced that iOS 14, iPadOS 14, watchOS 7, and tvOS 14 will be officially released on Wednesday, September 16. Apple has seeded the final Golden Master beta versions of each update to developers in advance. ‌iOS 14‌ and iPadOS 14 introduce dozens of new features, including a redesigned Home Screen that supports widgets on the iPhone and iPad for the first time. For more...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Full Transcript of Apple's 'Time Flies' Event With Apple Watch and iPad Updates

Tuesday September 15, 2020 8:46 am PDT by
Apple's virtual "Time Flies" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut new Apple Watch and iPad models, but it appears we may not see the iPhone 12 until next month. While we're not expecting to see new iPhones today, Apple's software updates for its various platforms are likely nearly ready for launch, so we may be hearing more about them today. Check...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

Everything Apple Announced at Today's iPad and Apple Watch Event in Just Seven Minutes

Tuesday September 15, 2020 2:19 pm PDT by
Apple today held its annual September event, but this year was a bit different because no new iPhones were announced. The "Time Flies" event focused on the Apple Watch Series 6 and the iPad Air, and saw the debut of a new Apple One services bundle. Subscribe to the MacRumors YouTube channel for more videos. It took Apple an hour to introduce the new devices, but we've recapped the event in...