Apple Surpassed 10% Share of Notebook Market in 2015 Amid Industry Decline

The latest data from research firm TrendForce shows that MacBook sales continue to gain momentum in an otherwise declining notebook market. Apple passed Asus and Acer to become the fourth-largest notebook maker in 2015, reaching 10.34 percent market share compared to 9.3 percent market share in 2014. Overall notebook shipments in 2015 were 164.4 million, down 6.3 percent from 175.5 million in 2014.

retinamacbookpromacbookair
HP and Lenovo continued to lead the notebook industry in 2015 with around 20% market share each, but Apple is now within striking distance of Dell for third place. The comparison is unbalanced, however, as Apple only sells three different MacBook models, with the cheapest being the entry-level 11-inch MacBook Air for $899, while most PC makers have a wide selection of models and price points.

TrendForce-2015-Notebooks

“HP and Lenovo will still be rivaling for the top spot in the notebook market during 2016,” said TrendForce notebook analyst Anita Wang. “HP has a good chance of holding the most market share this year and maintaining its leadership position because of the relatively stronger U.S. market. Dell will likely retain third place in the notebook shipment ranking for this year. As for ASUS, Apple and Acer, their struggle for the fourth, fifth and sixth positions in the 2016 ranking will be fierce since they have similar market shares of just around 10%.”

These numbers mirror overall PC market data shared by Gartner last month. Apple made it back into Gartner's list of top 5 worldwide PC vendors in the fourth quarter of 2015, although the company remains behind Asus with a lower 7.5% market share when factoring in desktop and other non-notebook PC sales. Worldwide PC shipments totaled 75.7 million units in Q4 2015, an 8.3 percent decline.

Apple is expected to introduce new Skylake-based Mac notebooks featuring Thunderbolt 3 with USB-C later this year. Intel has announced Skylake chips appropriate for the 13" MacBook Pro, 15" MacBook Pro, MacBook Air, and 12" MacBook over the past year.

Opportunities for major product introductions could come at WWDC, likely scheduled for mid-June, although smaller updates could come at any time via press release. New Macs could also debut at Apple's rumored March 15 media event if there is enough stage time alongside the iPhone 5se, iPad Air 3, and Apple Watch updates.

Top Rated Comments

brendu Avatar
89 months ago
This isn't surprising. They make among the best laptops available.
Score: 20 Votes (Like | Disagree)
barnesy99 Avatar
89 months ago
This isn't surprising. They make [s]among[/s] the best laptops available.
;)
Score: 19 Votes (Like | Disagree)
gramtrax Avatar
89 months ago
Ugh, those story intro graphics are cruel. Everytime I see one I think "yay!" Apple has finally gotten off their %$# and updated their notebook line.
Score: 11 Votes (Like | Disagree)
Petey-Pete Avatar
89 months ago
Imagine if apple actually focused on improving its macbook line-up, the way it does with the iPhone. Apple would be the top computer vendor.
Score: 8 Votes (Like | Disagree)
shareef777 Avatar
89 months ago
Damn it! Saw the pics of the laptops on the front page and thought there was a release. Going to go back crying in my corner!
Score: 6 Votes (Like | Disagree)
djcerla Avatar
89 months ago
Still, there is huge room for growth.

A generation raised with iPods, Macbooks and iPhones is only starting to reach decisional power in businesses; these people know very well how cheap is a Mac vs. a PC in the long run.

A paradigm shift is well underway, mostly undetected by incumbents.
Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 16

Apple Releases iOS 16.1.2 With Carrier Improvements and Crash Detection Optimizations

Wednesday November 30, 2022 10:09 am PST by
Apple today released iOS 16.1.2, another minor bug fix update that comes one week after the release of iOS 16.1.1 and three weeks after the launch of iOS 16.1, an update that added support for iCloud Shared Photo Library, Matter, Live Activities, and more. The iOS 16.1.2 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update. According...
Emergency SOS via Satellite iPhone YT

Apple's iPhone 14 Emergency SOS via Satellite Feature Saves Stranded Man in Alaska

Thursday December 1, 2022 4:37 pm PST by
With the launch of iOS 16.1, Apple rolled out a Emergency SOS via Satellite, which is designed to allow iPhone 14 owners to contact emergency services using satellite connectivity when no cellular or WiFi connection is available. The feature was put to the test in Alaska today, when a man became stranded in a rural area. In the early hours of the morning on December 1, Alaska State Troopers ...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
applefifthavenue

Man Robbed After Buying 300 iPhones From Apple Fifth Avenue

Tuesday November 29, 2022 11:54 am PST by
An unnamed 27-year-old man who purchased 300 iPhones from Apple Fifth Avenue on Monday morning was robbed shortly after leaving the store, according to 1010Wins Radio in New York. He was carrying 300 iPhone 13s in three bags and walking to his car at 1:45 a.m. when another car pulled up next to him. Two men jumped out and demanded that he hand over the bags. Not wanting to hand over 300...
14 vs 16 inch mbp m2 pro and max feature 1

'M2 Max' Geekbench Scores Leak Online, Revealing Rumored Specs and Performance

Wednesday November 30, 2022 2:39 am PST by
Geekbench scores allegedly for the upcoming "M2 Max" chip have surfaced online, offering a closer look at the performance levels and specific details of the forthcoming Apple silicon processor. The Geekbench results, first spotted on Twitter, are for a Mac configuration of with the M2 Max chip, a 12-core CPU, and 96GB of memory. The Mac listed has an identifier "Mac14,6," which could be...
iPad 10 Battery Pull Tabs

iPad 10 Teardown Reveals Why Device Isn't Compatible With Apple Pencil 2

Thursday December 1, 2022 10:48 am PST by
Do-it-yourself repair website iFixit today shared a video teardown of Apple's new 10th-generation iPad, providing a closer look inside the tablet and revealing why the device lacks support for the second-generation Apple Pencil. The teardown reveals the internal layout of the iPad, including its two-cell 7,606 mAh battery, logic board with the A14 Bionic chip, and more. As suspected, the...
Apple Park View

Elon Musk Meets With Apple CEO Tim Cook Amid Claims of Twitter App Store Dispute [Updated]

Wednesday November 30, 2022 12:43 pm PST by
Twitter CEO Elon Musk today met with Apple CEO Tim Cook at the Apple Park campus in Cupertino, California, according to a tweet shared by Musk this afternoon. Musk thanked Cook for taking him around Apple's headquarters, with no mention of what the two might have discussed. The meeting comes just after Musk on Monday claimed that Apple has "mostly stopped" offering ads on Twitter, and that...
eufy camera

Anker's Eufy Cameras Caught Uploading Content to the Cloud Without User Consent [Updated]

Tuesday November 29, 2022 1:01 pm PST by
Anker's popular Eufy-branded security cameras appear to be sending some data to the cloud, even when cloud storage is disabled and local only storage settings are turned on. The information comes from security consultant Paul Moore, who last week published a video outlining the issue. According to Moore, he purchased a Eufy Doorbell Dual, which was meant to be a device that stored video...
app store awards 2021

Apple Announces 2022 App Store Award Winners, Highlighting Best Apps of the Year

Tuesday November 29, 2022 3:10 am PST by
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team. The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said: This year's App Store Award winners reimagined...
iOS 16

Apple Still Has These 5 Things to Release Heading Into 2023

Thursday December 1, 2022 7:12 am PST by
The calendar has turned to December and that means Apple has only one month left to fulfill its promises of releasing an Apple Music Classical app and expanding its self-service repair program to Europe before the end of 2022. Delays are always possible, of course, so the plans could be pushed back to 2023. In any case, we have put together a list of five things that Apple still has to release...