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Following rumors claiming that iPhones will adopt OLED displays in less than three years, Taiwanese website Focus Taiwan cites local media reports stating that Apple is planning to invest in AMOLED display supplier AU Optronics.
According to the reports, Apple is likely to transform AUO into an active-matrix organic light-emitting diode (AMOLED) screen supplier for production of future iPhones, and if AUO agrees with Apple's fund injection plan, the Taiwanese firm could see its sales and gross margin grow significantly.
AU Optronics declined to comment on its potential investment deal with Apple, but the supplier's shares of the company gained 5.15% on Tuesday to close at NT$9.53 on the Taiwanese stock market amid the rumors.
AU Optronics, which has supplied LCD panels to Apple in the past, has reportedly been developing AMOLED displays for more than a decade, and last year it began shipping AMOLED panels to Huawei and other Chinese manufacturers. Apple currently uses LCD panels for iPhones, sourced primarily from Sharp and Japan Display.
Last month, it was reported that Apple has been recruiting talent from AU Optronics and Qualcomm to work at a Taiwanese factory, where the company is purportedly developing thinner, lighter and brighter displays for future Apple devices. The secretive lab may be specifically focused on OLED and Micro-LED technologies.
Samsung, LG and Japan Display have also been rumored to provide Apple with OLED displays for iPhones starting in 2018.
OLED displays typically have brighter colors and deeper blacks, and the lack of a backlight increases power efficiency, but the panels can also have shorter lifespans and higher manufacturing costs compared to LCD technology. Apple has reportedly been consulting with OLED panel makers to eliminate potential drawbacks.
Samsung is the most popular smartphone maker that uses AMOLED displays, while the Apple Watch became Apple's first AMOLED device last April.
Top Rated Comments
This is why I have no problem with Apple waiting.
And they aren't more efficient either. On average, an AMOLED screen is about as efficient as an LCD screen.
2. Decline comment
3. Surprisingly, stock price goes up!
(Obviously I have no proof whatsoever, the above represents a completely fictional case unrelated to the topic, I do not own any AAPL stock and I'm actually a hamster.)
Why Apple would wait three more year's to improve their screen tech to match the quality of the current WQHD Super AMOLED is very surprising. I would assume that the next major advancement in iPhone screen design would arrive with this year's iPhone 7? If not, my guess is that the Retina HD displays are much cheaper to produce. Given Apple's exorbitant iPhone price points, they are making a lot of money off their consumers by holding back on the tech, all the while claiming that it's the "best" when in actuality, it is not.