Apple Working on Thinner, Brighter Displays at Secret Taiwanese Lab

Apple opened a secret laboratory in northern Taiwan earlier this year to develop thinner, lighter and brighter displays for future Apple devices, according to a new report from Bloomberg. Apple has also been recruiting talent from local display maker AU Optronics Corp. and Qualcomm to work at the new factory.

appletaiwandisplay

Image via Bloomberg

Apple began operating the lab this year as it aims to make products thinner, lighter, brighter and more energy-efficient. Engineers are developing more-advanced versions of the liquid-crystal displays currently used in iPhones, iPads and Mac personal computers, the people said. Apple also is keen to move to organic light-emitting diodes, which are even thinner and don’t require a backlight, they said.

The facility, which was owned by Qualcomm, is still being staffed and currently has 50 employees. Apple has listed two job postings for the new Taiwan factory on its careers page. Both jobs require experience working with display technologies.

Bloomberg was able to confirm that the factory is operated by Apple, noting that there was an Apple logo in the receptionist's area and that employees wore Apple ID badges. However, neither Apple nor any of the employees commented on what was being worked on inside the facility.

Last week it was reported that Japan Display was planning to begin mass production of OLED displays for future iPhones in Spring 2018. The joint venture by Hitachi, Sony and Toshiba is reportedly in negotiations with Apple to secure OLED orders for future iPhones.

Last month, KGI Securities analyst Ming-Chi Kuo reported that Apple would not switch to OLED displays for the next three years while Nikkei reported that the Cupertino company planned to make the switch in Spring 2018. Apple supplier Foxconn is preparing to invest in advanced TFT-LCD production lines in China for mass production in 2018. Apple currently uses TFT-LCD displays in its iPhones.

The move would allow Apple to reduce its reliance on suppliers like Sharp, LG, Samsung and Japan Display. Apple has a long history of researching and designing its own components in-house and then outsourcing the manufacturing to suppliers like Foxconn.

Related Forum: iPhone

Popular Stories

iOS 26 on Three iPhones

iOS 26's Liquid Glass Design Draws Criticism From Users

Wednesday September 17, 2025 2:56 pm PDT by
It's been two days since iOS 26 was released, and Apple's new Liquid Glass design is even more divisive than expected. Any major design change can create controversy as people get used to the new look, but the MacRumors forums, Reddit, Apple Support Communities, and social media sites seem to feature more criticism than praise as people discuss the update. Complaints There are a long...
iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
iOS 26

iOS 26.0.1 Coming Soon, Likely With iPhone Air and iPhone 17 Pro Fix

Thursday September 18, 2025 9:17 am PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The update will have a build number of 23A350, or similar, the account said. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...
M6 MacBook Pro Feature 1

Apple's Rumored MacBook Pro Redesign: 6 New Features Anticipated

Wednesday September 17, 2025 4:26 am PDT by
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the ‌MacBook Pro‌ is now several years away, think again. Bloomberg's Mark Gurman has said he expects only a small ...
iOS 26

iOS 26.1 to iOS 26.4: Here Are 5 New Features to Expect on Your iPhone

Tuesday September 16, 2025 11:17 am PDT by
iOS 26 was finally released on Monday, but the software train never stops, and the first developer beta of iOS 26.1 will likely be released soon. iOS 18.1 was an anomaly, as the first developer beta of that version was released in late July last year, to allow for early testing of Apple Intelligence features. The first betas of iOS 15.1, iOS 16.1, and iOS 17.1 were all released in the second ...
Tim Cook Rainbow

Apple Reportedly Plans to Launch These 10 Products in 'Coming Months'

Sunday September 14, 2025 8:45 am PDT by
Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19. As always, there is more to come. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple plans to release many products in the...

Top Rated Comments

jonblatho Avatar
128 months ago
“Not thin enough. Get rid of the display.” —Jony Ive
Score: 45 Votes (Like | Disagree)
TT D'arby Avatar
128 months ago
if you can't live with modern smartphone battery life then you need to stop staring at a screen all day and get out some more...8 hours every day on your phone????

here's a suggestion: try TALKING to actual people
Score: 38 Votes (Like | Disagree)
knownikko Avatar
128 months ago
Legit question, when is the last time any of you whipped an iphone out of your pocket and thought "my what a beautiful thing you are, if only you were thinner!".

Slimming down components is one thing, let's make room for more battery! But when the discussion veers off into design and experience compromises for the sake of thinness... something seems wrong.
Score: 29 Votes (Like | Disagree)
shiseiryu1 Avatar
128 months ago
Apple needs to hurry up and create a 4k Cinema display. It's pretty embarrassing that their stand-alone Thunderbolt display is thicker than the new iMac but has half the resolution. Come'on now people!
Score: 24 Votes (Like | Disagree)
RB1959 Avatar
128 months ago
I fully expect my iPhone 10 to be a hologram. "Hey Siri" and up she pops in all her lusciousness. :)

Some here however will still complain she's too fat or her boobs are too small.
Score: 18 Votes (Like | Disagree)
Bubba Satori Avatar
128 months ago
Has the definition of secret changed?
Score: 11 Votes (Like | Disagree)