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Apple Enlists Networks to Negotiate With Local Affiliates in Streaming TV Talks
Networks are reportedly telling affiliates that they will be able to share the revenue generated from Apple's streaming TV service if they offer their feeds on the platform. The inclusion of local TV stations is important for the success of Apple's cable-cutter service, expected to launch in the fall for devices including iPhone, iPad and Apple TV. The service is speculated to cost between $10 and $40 per month.
At CBS, executives are talking to affiliates about conducting Apple negotiations on their behalf, one TV source confirmed.Disney and CBS will likely be among the first networks to reach a deal with Apple for its à-la-carte streaming TV service, according to the report, although some sticking points remain in the negotiations. Cable channels such as Discovery and ESPN are also expected to be included in the subscription-based service, which is rumored to include a skinny bundle of around 25 channels.
At Fox, the network “has the ability to negotiate with Apple [for affiliates], or it will have it very soon,” a second executive added.