Apple Won't Debut Subscription Television Service at WWDC - MacRumors
Skip to Content

Apple Won't Debut Subscription Television Service at WWDC

Apple does not plan to announce its streaming television subscription service at the Worldwide Developers Conference next week, reports Re/code, citing sources with knowledge of Apple's plans. Apple has informed television network executives that launch will be postponed because the company has not yet signed the necessary deals.

Apple wanted to launch a subscription TV service in early fall to coincide with the start of the new broadcast television season. But the debut got bogged down by negotiations over financial terms and new technology that would be required for broadcasters to deliver local programming to Apple's Web TV service.

According to industry executives, the television service may not launch until late 2015 or early 2016, as "technology and money issues" continue to be sticking points that have prevented negotiations from being completed. Apple's desire to provide consumers with local broadcast stations has also reportedly slowed down negotiations as securing all the necessary deals to show local programs and commercials takes a lot of time.

appletv
Rumors have suggested that Apple's streaming television service will feature approximately 25 channels priced at $30 to $40 per month. It would be available over the Internet and would not require a cable subscription package.

While Apple does not plan to debut its streaming television service at the Worldwide Developers Conference next week, it is rumored to be introducing a new Apple TV set-top box with a full App Store that includes apps and games. It's also expected to introduce a new streaming music service, a revamped version of iTunes Radio, and OS X 10.11 and iOS 9.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

tvOS 27 Feature

Apple Seeds tvOS 27 Beta 4 to Developers

Monday July 20, 2026 10:01 am PDT by
Apple today seeded the fourth beta of tvOS 27 to developers for testing purposes, with the update coming two weeks after Apple released the third beta. The beta can be downloaded and installed through the Settings app on the Apple TV. A free developer account is required. tvOS 27 has few new features compared to the other 27 software updates, but it does add a redesigned Podcasts app,...
General visionOS watchOS and tvOS Betas Feature Redux

Apple Seeds watchOS 26.6, tvOS 26.6 and visionOS 26.6 Release Candidates

Monday July 20, 2026 10:00 am PDT by
Apple today provided developers with the release candidate versions of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes a week after Apple seeded the fifth betas. The RCs are the final version of the software that will be released to the public as long as no bugs are found during this final testing period. The software updates are available...
watchos 27

tvOS 27 and watchOS 27 Second Public Betas Now Available

Wednesday July 22, 2026 10:38 am PDT by
Apple today released the second public betas of tvOS 27 and watchOS 27, giving Apple TV and Apple Watch users a chance to try the new software ahead of its fall launch. There's also a new HomePod Software 27 beta for the HomePod and HomePod mini. You can sign up for Apple's public beta testing program on the beta website, and then download the updates through the Settings app on each device. ...

Top Rated Comments

146 months ago
*Sigh....* Again....

*Splices cut cable back together...*
Score: 18 Votes (Like | Disagree)
OllyW Avatar
146 months ago
I don't live in the USA so I wouldn't have got it anyway. :D
Score: 16 Votes (Like | Disagree)
thogin Avatar
146 months ago
Apple needs to hurry this up so we can all complain about how overpriced it is.
Score: 12 Votes (Like | Disagree)
Godzilla71 Avatar
146 months ago
At this point, I'll just be happy if they introduce a new updated :apple:TV anything else that goes along with it will be a bonus.
Score: 9 Votes (Like | Disagree)
MH01 Avatar
146 months ago
I don't live in the USA so I wouldn't have got it anyway. :D
So very true. This could be a very boring WWDC for those of us outside of the U.S.
Score: 8 Votes (Like | Disagree)
146 months ago
The TV service package can come later. What we want now is new hardware with revamped UI and SDK so developers can start making apps.
Score: 4 Votes (Like | Disagree)