Target has delivered on its plans and is now selling the Apple Watch in U.S. stores and online (via The Loop). The large retailer is carrying both Apple Watch Sport and Apple Watch models with the same pricing as Apple.

Target-Apple-Watch
Target has also listed dozens of bands on its website, including the Classic Buckle, Leather Loop, Milanese Loop and Sport Band, but most remain unavailable for delivery or in-store pickup at this time. Apple Watch accessories and AppleCare+ are also listed.

Apple Watch also became available through B&H Photo earlier this month, as part of a growing group of Apple Watch authorized resellers.

Related Roundup: Apple Watch Series 9
Tag: Target
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

dontwalkhand Avatar
111 months ago
Now get Apple Pay at Target!
Score: 8 Votes (Like | Disagree)
aarontsuru Avatar
111 months ago
The Apple Watch has been for sale since April. How is October "so fast"? Just curious.

A.
Because it's such an about-face from the original "appointment only" in special sections of Apple stores and in a few luxury shops approach at launch. It went from special & exclusive to Target & Best Buy in 6 months. You kinda have to wonder why...
Score: 6 Votes (Like | Disagree)
Rogifan Avatar
111 months ago
Apple rolled the iPhone really slowly to third party retailers. Why the Apple Watch so fast? Are they trying to keep up revenue?


Either way, they shouldn't try to roll out in large scale. The Apple Watch - to me - is Apple's weakest product. After owning my SS 38mm for 6 months I got rid of it. Such a beautiful product, but ask Elon said, it seems really lacking. They shouldn't push the Apple brand on a product that isn't perfect yet, keep it underground and away from the general public until it's perfect like the iPhone 3G
Except Apple is a massively larger and more popular company now than it was 8-10 years ago. It's hard to keep anything underground. The watch certainly isn't perfect but I still wear and use mine every day. I can't see Target giving up retail space for the Watch if they didn't expect it to sell.
Score: 3 Votes (Like | Disagree)
neutralguy Avatar
111 months ago
Where's the "It's Happening" guy?

There...

Attachment Image
Score: 3 Votes (Like | Disagree)
A MacBook lover Avatar
111 months ago
Apple rolled the iPhone really slowly to third party retailers. Why the Apple Watch so fast? Are they trying to keep up revenue?


Either way, they shouldn't try to roll out in large scale. The Apple Watch - to me - is Apple's weakest product. After owning my SS 38mm for 6 months I got rid of it. Such a beautiful product, but ask Elon said, it seems really lacking. They shouldn't push the Apple brand on a product that isn't perfect yet, keep it underground and away from the general public until it's perfect like the iPhone 3G
Score: 3 Votes (Like | Disagree)
aarontsuru Avatar
111 months ago
I remember having to make an appointment to buy a Commodore 64. And then later, a basic Amiga was a special order item.

Maybe I've been around longer than you, but I NEVER expected the Apple Watch to be by appointment only for very long. I expect Target and Best Buy were all part of the plan. There are still special versions of the Apple Watch that are exclusive (like the Hermes Apple Watches), but this was always going to be a mass market item.
I've got a few years on me myself (had a Vic 20), but working in retail (I'm in fashion), I know what we do when things aren't quite going to plan (change strategy or slash prices). I didn't expect it to be Appointment Only forever either, but the combination of that plus building special sections in stores, launching in select luxury shops in Milan, Paris, Tokyo, etc plus the hiring of Burberry execs, doing the crazy gold $17K versions, hooking up with Hermes, etc, etc. well.... you start to wonder who thought to get this in Target in 6 mos.

Personally, I really like my watch, but it's a very niche product with limited need and appeal. There's a chance they may be flattening out a bit (or that sales chart incline is a little less steep than they like) and decided to get this in places where they can move some units.

Nothing wrong with that, but it is interesting from a gadget watcher's perspective.
Score: 3 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
Provenance Emulator

PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, SEGA Genesis,...
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. The lack of ...