Target has delivered on its plans and is now selling the Apple Watch in U.S. stores and online (via The Loop). The large retailer is carrying both Apple Watch Sport and Apple Watch models with the same pricing as Apple.

Target-Apple-Watch
Target has also listed dozens of bands on its website, including the Classic Buckle, Leather Loop, Milanese Loop and Sport Band, but most remain unavailable for delivery or in-store pickup at this time. Apple Watch accessories and AppleCare+ are also listed.

Apple Watch also became available through B&H Photo earlier this month, as part of a growing group of Apple Watch authorized resellers.

Related Roundup: Apple Watch Series 6
Tag: Target
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

dontwalkhand Avatar
70 months ago
Now get Apple Pay at Target!
Score: 8 Votes (Like | Disagree)
aarontsuru Avatar
70 months ago
The Apple Watch has been for sale since April. How is October "so fast"? Just curious.

A.
Because it's such an about-face from the original "appointment only" in special sections of Apple stores and in a few luxury shops approach at launch. It went from special & exclusive to Target & Best Buy in 6 months. You kinda have to wonder why...
Score: 6 Votes (Like | Disagree)
Rogifan Avatar
70 months ago
Apple rolled the iPhone really slowly to third party retailers. Why the Apple Watch so fast? Are they trying to keep up revenue?


Either way, they shouldn't try to roll out in large scale. The Apple Watch - to me - is Apple's weakest product. After owning my SS 38mm for 6 months I got rid of it. Such a beautiful product, but ask Elon said, it seems really lacking. They shouldn't push the Apple brand on a product that isn't perfect yet, keep it underground and away from the general public until it's perfect like the iPhone 3G
Except Apple is a massively larger and more popular company now than it was 8-10 years ago. It's hard to keep anything underground. The watch certainly isn't perfect but I still wear and use mine every day. I can't see Target giving up retail space for the Watch if they didn't expect it to sell.
Score: 3 Votes (Like | Disagree)
neutralguy Avatar
70 months ago
Where's the "It's Happening" guy?

There...

Attachment Image
Score: 3 Votes (Like | Disagree)
Amacfa Avatar
70 months ago
Apple rolled the iPhone really slowly to third party retailers. Why the Apple Watch so fast? Are they trying to keep up revenue?


Either way, they shouldn't try to roll out in large scale. The Apple Watch - to me - is Apple's weakest product. After owning my SS 38mm for 6 months I got rid of it. Such a beautiful product, but ask Elon said, it seems really lacking. They shouldn't push the Apple brand on a product that isn't perfect yet, keep it underground and away from the general public until it's perfect like the iPhone 3G
Score: 3 Votes (Like | Disagree)
aarontsuru Avatar
70 months ago
I remember having to make an appointment to buy a Commodore 64. And then later, a basic Amiga was a special order item.

Maybe I've been around longer than you, but I NEVER expected the Apple Watch to be by appointment only for very long. I expect Target and Best Buy were all part of the plan. There are still special versions of the Apple Watch that are exclusive (like the Hermes Apple Watches), but this was always going to be a mass market item.
I've got a few years on me myself (had a Vic 20), but working in retail (I'm in fashion), I know what we do when things aren't quite going to plan (change strategy or slash prices). I didn't expect it to be Appointment Only forever either, but the combination of that plus building special sections in stores, launching in select luxury shops in Milan, Paris, Tokyo, etc plus the hiring of Burberry execs, doing the crazy gold $17K versions, hooking up with Hermes, etc, etc. well.... you start to wonder who thought to get this in Target in 6 mos.

Personally, I really like my watch, but it's a very niche product with limited need and appeal. There's a chance they may be flattening out a bit (or that sales chart incline is a little less steep than they like) and decided to get this in places where they can move some units.

Nothing wrong with that, but it is interesting from a gadget watcher's perspective.
Score: 3 Votes (Like | Disagree)

Top Stories

2021 mbp sd slot feature2

Kuo: New MacBook Pro Models With HDMI Port and SD Card Reader to Launch Later This Year

Monday February 22, 2021 8:52 pm PST by
Apple plans to release two new MacBook Pro models equipped with an HDMI port and SD card reader in the second half of 2021, according to analyst Ming-Chi Kuo, who outlined his expectations in a research note obtained by MacRumors. The return of an SD card reader was first reported by Bloomberg's Mark Gurman last month. "We predict that Apple's two new MacBook Pro models in 2H21 will have...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...
iphone 12 pro display video

BOE Rumored to Supply iPhone 13 Display Panels After iPhone 12 Failures

Monday February 22, 2021 9:54 am PST by
Display manufacturer BOE will be one of the main suppliers of OLED panels for iPhone 13 models, according to a new report today from Taiwan's Economic Daily News. BOE is said to be working with touch panel manufacturer General Interface Solution (GIS), part of the Hon Hai Group to develop OLED panels. Multiple iPhone 12 rumors suggested that BOE would supply some panels for the devices,...
mac security privacy

Apple Takes Step to Prevent Further Spread of 'Silver Sparrow' Malware on Macs

Monday February 22, 2021 6:13 am PST by
Over the weekend, we reported on the second known piece of malware compiled to run natively on M1 Macs. Given the name "Silver Sparrow," the malicious package is said to leverage the macOS Installer JavaScript API to execute suspicious commands. After observing the malware for over a week, however, security firm Red Canary did not observe any final payload, so the exact threat to users remains a...
jon prosser imac 2021colors

Prosser: 2021 iMac to Come in Five Colors, Apple Silicon Mac Pro to Resemble 'Stacked' Mac Minis

Wednesday February 24, 2021 7:26 am PST by
Hit-and-miss leaker Jon Prosser has today alleged that the upcoming 2021 iMac models will offer five color options, mirroring the colors of the fourth-generation iPad Air, and revealed a number of additional details about the Mac Pro with Apple Silicon. In a new video on YouTube channel FrontPageTech, Prosser explained that the redesigned iMacs will come featuring options for Silver, Space ...
whatsapp privacy banner

WhatsApp Reveals What Happens to Users Who Don't Agree to Upcoming Privacy Policy Changes

Sunday February 21, 2021 1:11 am PST by
WhatsApp has revealed how it will gradually limit the features available to accounts held by users who do not accept the platform's impending privacy policy changes, due to come into effect on May 15. WhatsApp's new banner explaining the privacy policy changes According to an email seen by TechCrunch to one of its merchant partners, WhatsApp said it will "slowly ask" users who have not yet...
new airpods leaked image 52audios

Alleged Leaked Image Claims to Show Third-Generation AirPods and Case

Sunday February 21, 2021 2:49 am PST by
A new image claims to offer our first real world look at Apple's next-generation AirPods. The image, shared by 52audio, showcases both AirPods and the charging case for what the site claims to be the third iteration of the wireless earbuds. 52audio has in the past shared images claiming to showcase different parts of the third-generation AirPods. Most notably, the site in November shared...
anker magsafe powercore battery pack

Anker Releases MagSafe-Compatible Battery Pack for iPhone 12 Lineup

Tuesday February 23, 2021 7:49 am PST by
Following rumors that Apple is working on a MagSafe battery pack for iPhone 12 models, popular accessory maker Anker has beaten Apple to the punch with the release of its PowerCore Magnetic 5K Wireless Power Bank. First previewed at CES 2021, the PowerCore battery pack magnetically attaches to the back of any iPhone 12 model and provides 5W of wireless charging. With a 5,000 mAh capacity,...
iPad Pro Mini LED

New iPad Pro and MacBook Models With Mini-LED Displays Again Rumored to Launch This Year

Monday February 22, 2021 9:32 pm PST by
Taiwanese company Ennostar will begin production of Mini-LED backlight units for an upcoming 12.9-inch iPad Pro in the late first quarter or second quarter of this year, according to industry sources cited by DigiTimes. Ennostar is a holding company that was jointly established in January 2021 by LED-related manufacturers Epistar and Lextar Electronics. Apple is expected to unveil the new ...
14

iOS 14.5 to Make Zero-Click Attacks 'Significantly Harder'

Monday February 22, 2021 9:05 am PST by
Apple's impending iOS and iPadOS 14.5 update will make zero-click attacks considerably more difficult by extending PAC security provisions, according to Motherboard. Apple has made a change to the way in which it secures its code in the latest betas of iOS 14.5 and iPadOS 14.5 to make zero-click attacks much harder. The change, spotted by security researchers, has now been confirmed by...