Apple Watch Now Available at Target in Stores and Online

Target has delivered on its plans and is now selling the Apple Watch in U.S. stores and online (via The Loop). The large retailer is carrying both Apple Watch Sport and Apple Watch models with the same pricing as Apple.

Target-Apple-Watch
Target has also listed dozens of bands on its website, including the Classic Buckle, Leather Loop, Milanese Loop and Sport Band, but most remain unavailable for delivery or in-store pickup at this time. Apple Watch accessories and AppleCare+ are also listed.

Apple Watch also became available through B&H Photo earlier this month, as part of a growing group of Apple Watch authorized resellers.

Related Roundups: Apple Watch, watchOS 5, watchOS 6
Tag: Target
Buyer's Guide: Apple Watch (Caution)


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49 months ago
Now get Apple Pay at Target!
Rating: 8 Votes
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49 months ago

The Apple Watch has been for sale since April. How is October "so fast"? Just curious.

A.


Because it's such an about-face from the original "appointment only" in special sections of Apple stores and in a few luxury shops approach at launch. It went from special & exclusive to Target & Best Buy in 6 months. You kinda have to wonder why...
Rating: 6 Votes
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49 months ago

I remember having to make an appointment to buy a Commodore 64. And then later, a basic Amiga was a special order item.

Maybe I've been around longer than you, but I NEVER expected the Apple Watch to be by appointment only for very long. I expect Target and Best Buy were all part of the plan. There are still special versions of the Apple Watch that are exclusive (like the Hermes Apple Watches), but this was always going to be a mass market item.


I've got a few years on me myself (had a Vic 20), but working in retail (I'm in fashion), I know what we do when things aren't quite going to plan (change strategy or slash prices). I didn't expect it to be Appointment Only forever either, but the combination of that plus building special sections in stores, launching in select luxury shops in Milan, Paris, Tokyo, etc plus the hiring of Burberry execs, doing the crazy gold $17K versions, hooking up with Hermes, etc, etc. well.... you start to wonder who thought to get this in Target in 6 mos.

Personally, I really like my watch, but it's a very niche product with limited need and appeal. There's a chance they may be flattening out a bit (or that sales chart incline is a little less steep than they like) and decided to get this in places where they can move some units.

Nothing wrong with that, but it is interesting from a gadget watcher's perspective.
Rating: 3 Votes
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49 months ago
Apple rolled the iPhone really slowly to third party retailers. Why the Apple Watch so fast? Are they trying to keep up revenue?


Either way, they shouldn't try to roll out in large scale. The Apple Watch - to me - is Apple's weakest product. After owning my SS 38mm for 6 months I got rid of it. Such a beautiful product, but ask Elon said, it seems really lacking. They shouldn't push the Apple brand on a product that isn't perfect yet, keep it underground and away from the general public until it's perfect like the iPhone 3G
Rating: 3 Votes
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49 months ago

Where's the "It's Happening" guy?


There...

Rating: 3 Votes
Avatar
49 months ago

Apple rolled the iPhone really slowly to third party retailers. Why the Apple Watch so fast? Are they trying to keep up revenue?


Either way, they shouldn't try to roll out in large scale. The Apple Watch - to me - is Apple's weakest product. After owning my SS 38mm for 6 months I got rid of it. Such a beautiful product, but ask Elon said, it seems really lacking. They shouldn't push the Apple brand on a product that isn't perfect yet, keep it underground and away from the general public until it's perfect like the iPhone 3G

Except Apple is a massively larger and more popular company now than it was 8-10 years ago. It's hard to keep anything underground. The watch certainly isn't perfect but I still wear and use mine every day. I can't see Target giving up retail space for the Watch if they didn't expect it to sell.
Rating: 3 Votes
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49 months ago
They can put it in Walmart for all I care. Waiting for version 2.
Rating: 2 Votes
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49 months ago
My store has had them since early in the month.
Rating: 2 Votes
Avatar
49 months ago

Because it's such an about-face from the original "appointment only" in special sections of Apple stores and in a few luxury shops approach at launch. It went from special & exclusive to Target & Best Buy in 6 months. You kinda have to wonder why...

I remember having to make an appointment to buy a Commodore 64. And then later, a basic Amiga was a special order item.

Maybe I've been around longer than you, but I NEVER expected the Apple Watch to be by appointment only for very long. I expect Target and Best Buy were all part of the plan. There are still special versions of the Apple Watch that are exclusive (like the Hermes Apple Watches), but this was always going to be a mass market item.
Rating: 2 Votes
Avatar
49 months ago

Apple rolled the iPhone really slowly to third party retailers. Why the Apple Watch so fast? Are they trying to keep up revenue?

It seems that secretly Apple is desperate for the watch to become popular.

Being the dominate company in others areas the mediocre reception of Apple Watch caught them off guard. Luckily for Apple this comes at a time they can easily hide the truth and spin the story. In fact as demand tapers off Apple's still able to subsidize this soft product for years to come. They'll keep it alive to save face and shift the focus to what is selling.
Rating: 2 Votes
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