Apple Responds to CVS/Rite Aid Controversy: 'Overwhelmingly Positive' Response, Working to Add Merchants

Last week, news surfaced that popular drugstore Rite Aid was disabling support for NFC and Apple Pay in its retail stores and over the weekend, CVS followed in its footsteps. Apple has now commented on the situation, telling Business Insider that it's working to get as many merchants on board with Apple Pay as it can.

The feedback we are getting from customers and retailers about Apple Pay is overwhelmingly positive and enthusiastic. We are working to get as many merchants as possible to support this convenient, secure and private payment option for consumers. Many retailers have already seen the benefits and are delighting their customers at over 220,000 locations.

Both CVS and Rite Aid are members of Merchant Customer Exchange or MCX, a team of retailers that are designing their own payments system to compete with Apple Pay.

applepaysetup1
Headed up by Walmart, which has also publicly stated that it won't be supporting Apple Pay, MCX is composed of several different retail outlets and restaurants, including Best Buy, Lowe's, Old Navy, Southwest, Target, 7 Eleven, Dunkin Donuts, Hobby Lobby, and more.

MCX's payment solution, CurrentC, is currently in testing in Minnesota and takes a decidedly different approach to mobile payments. CurrentC does not use NFC, instead basing payments around the scanning of QR codes with a smartphone camera. CurrentC is highly beneficial to merchants, but appears to be of questionable value to customers given that it requires both a social security number and a driver's license number, along with access to a bank account.

Despite only being available in Minnesota at the time being, MCX's CurrentC app has received hundreds of negative reviews from Apple Pay supporters. Android and iOS users on reddit have also teamed up to call for a boycott on all MCX partners, as disabling NFC support to prevent Apple Pay purchases also disables Android-based payment solutions like Google Wallet.

Though quite a few big name retailers have opted out of Apple Pay, Apple has signed on with several major partners including Macy's, Chevron, Disney, McDonald's, Nike, Petco, Whole Foods, and more. Apple Pay is accepted at the retail stores of any of its partners, and at any store that accepts NFC payments.

Update 6:55 PM PT: Walmart, one of the major retailers behind MCX, has given Business Insider a statement on why it has opted not to accept Apple Pay, stating that it believes merchants are in the "best position" to create a mobile payment service for consumers.

There are certainly a lot of compelling technologies being developed, which is great for the mobile-commerce industry as a whole. Ultimately, what matters is that consumers have a payment option that is widely accepted, secure and developed with their best interests in mind. MCX member merchants already collectively serve a majority of Americans every day. MCX’s members believe merchants are in the best position to provide a mobile solution because of their deep insights into their customers’ shopping and buying experiences.

Related Roundup: Apple Pay
Tag: CVS

Top Rated Comments

willmtaylor Avatar
91 months ago
QR codes. Talk about skating to where the puck is instead of where it will be.

Or maybe it's where the puck was several periods ago....


P.S. Maybe, to ensure compatibility, we'll be asked to install a program using 8" floppies, Oregon Trail style.
Score: 54 Votes (Like | Disagree)
newdeal Avatar
91 months ago
Its almost comical how bad this other system is. It has become totally obvious with the target and home depot hacks that these companies are not able to keep my data safe. The last thing I want is for them to have more data including driver licence and social security number. This is going to be a prime target for hackers
Score: 47 Votes (Like | Disagree)
mozumder Avatar
91 months ago
CurrentC looks stupid as far as user-experience goes. Doesn't Apple have a policy of not allowing apps that compete against their products? Apple should just straight up disallow that CurrentC app from their App store.

It's incredible how bad some companies are at design.. how could any adult come up with something as horrible as CurrentC? Are these companies run by trained monkeys?
Score: 44 Votes (Like | Disagree)
freeskier93 Avatar
91 months ago
I actually laughed out loud when I got to the bit about giving them your SS number.
Score: 40 Votes (Like | Disagree)
Blue Fox Avatar
91 months ago
That's fine. I'll take by business elsewhere. CVS/RiteAid/WalMart/Etc.
Score: 30 Votes (Like | Disagree)
newdeal Avatar
91 months ago
QR codes. Talk about skating to where the puck is instead of where it will be.

Or maybe it's where the puck was several periods ago....

it will take longer for the camera to autofocus than it does to complete the transaction with apple pay
Score: 24 Votes (Like | Disagree)

Related Stories

General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
iphone 13 teal with text

Apple Begins Preparation for iPhone 13 Production Ahead of Fall Launch

Monday June 28, 2021 3:29 am PDT by
We're just a few months away from when Apple is expected to reveal the 2021 iPhone, dubbed the "iPhone 13." In preparation for its launch, it has been pulling in shipments of different components needed to produce the new iPhones, according to a report from DigiTimes. In years past, Apple released its latest iPhone lineup, alongside a new Apple Watch, during a September event at Apple Park....
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
macos catalina legacy system extension alert

Apple Begins Warning Users That 'Legacy System Extensions' Won't Work With a Future Version of macOS

Wednesday March 25, 2020 9:53 am PDT by
Apple has shared a new support document that indicates kernel extensions — which it calls "legacy system extensions" — will not be compatible with a future version of macOS because they "aren't as secure or reliable as modern alternatives."System extensions are a category of software that works in the background to extend the functionality of your Mac. Some apps install kernel extensions, which...
General Spotify Feature

Spotify Pauses Plans to Add AirPlay 2 Support to iOS App [Update: Spotify Clarifies]

Friday August 6, 2021 9:07 am PDT by
See update at bottom of article Spotify this week confirmed that its plans to add AirPlay 2 support to its iOS app have been placed on indefinite hiatus. In an online discussion forum post, a Spotify representative said the streaming music service had been working on supporting AirPlay 2, but the company has paused the efforts "for now" due to "audio driver compatibility issues." The...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
Pixel Stand 23W 668x445

Google Pixel 6 Rumored to Support 23W Wireless Charging, Beating iPhone 12's MagSafe

Wednesday September 1, 2021 1:54 am PDT by
Google is rumored to be working on a new wireless charging stand that could deliver 23W of charging power to its upcoming Pixel 6 and Pixel 6 Pro phones, according to a leaked inventory image published by Android Police. Image via Android Police. If true, that would beat the iPhone 12's maximum 15W wireless charging speed (or 12W on ‌iPhone 12 mini‌) using Apple's MagSafe charger, and...