Apple May Be Producing Exclusive Apple Music Content In-House

Earlier today Apple Music exclusively debuted a new music video from Drake, titled "Energy" from his latest album "If You're Reading This It's Too Late". Previously, Apple has exclusively debuted the music videos for Pharrell's "Freedom" and Eminem's "Phenomenal". These music videos may be developed in-house at Apple, reports Pitchfork.

applemusicdrake

The launch of Apple Music hasn't only included a new radio station, social network, and streaming service. Apple have also started creating their own original content. The company made Drake's amazing "Energy" video in-house, as well as Pharrell's "Freedom" and Eminem's "Phenomenal". Next up: M.I.A.'s "Matahdatah Scroll 01 Broader Than a Border", coming to Apple Music on Monday, July 13.

In addition to M.I.A.'s forthcoming music video, Pitchfork, which is an Apple Music Curation Partner, says rumors indicate that Apple Music has projects in the works with artists like Purity Ring, Diddy and James Bay. However, M.I.A.'s music video has been in the works since before May, when the artist insinuated that her label was holding up her "Matahdatah" music video because of potential controversy around its cultural appropriation of African culture.

Pitchfork claims that when they reached out to Larry Jackson, Apple Music's head of content, for comment he responded with a tweet consisting of a dig at Spotify CEO Daniel Elk's "Oh ok" tweet when Apple Music was announced in addition to the hashtags "Content", "Curation", "Culture" and a link to Drake's music video on Apple Music.

Apple has been trying to secure exclusive content for its new streaming service in an effort to lure customers away from rival services like Spotify and Tidal. That effort continues with Drake, who today announced he'll have a radio show on Beats 1 that'll start on Saturday, July 11 at 6 PM EST.

Top Rated Comments

Jeremy1026 Avatar
82 months ago
End of the day, this is a bad idea for consumers. Once Spotify starts paying for exclusives, and Vevo starts paying for exclusives, and Google starts paying for exclusives, and the artists behind Tidal make all their work exclusive, and Facebook gets into the ring and starts paying for exclusive, you'll need potentially 6 monthly service charges to access all the music you want because everything will be broken up all over the place.
Score: 24 Votes (Like | Disagree)
AngerDanger Avatar
82 months ago
I'm waiting to hear the musical stylings of Jony Ive.



The UI is flat, and the bass is flatter.
Score: 18 Votes (Like | Disagree)
farewelwilliams Avatar
82 months ago
baby steps before producing TV shows and movies
Score: 16 Votes (Like | Disagree)
Paradoxally Avatar
82 months ago
Apple wasn't kidding when they said "all the ways you love music, all in one place".
Score: 15 Votes (Like | Disagree)
cloudness Avatar
82 months ago
Getting tired of listening to rap/hiphop on Beats One. Feels like the Beats execs have too much say on what is getting played and what will get produced. Would love Apple Music (and not only the "curated" playlists) to be more inclusive of all music genres.
Score: 13 Votes (Like | Disagree)
yg17 Avatar
82 months ago
Maybe they should fix all the bugs in Apple Music first.
Score: 11 Votes (Like | Disagree)

Top Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
maxresdefault

Craig Federighi and Greg Joswiak Discuss iPadOS 15, macOS Monterey, Privacy, Shortcuts on Mac, and More

Saturday June 12, 2021 6:12 am PDT by
As is tradition, Apple executives Craig Federighi and Greg Joswiak joined Daring Fireball's John Gruber in an episode of The Talk Show to discuss several announcements that Apple made over this weeks WWDC, including iPadOS 15, macOS Monterey, and a large focus around privacy. Federighi kicks off the conversation discussing the common architecture, now thanks to Apple silicon, across all of...
M1X MBP Feature

Leaker: Upcoming MacBook Pro to See Price Hike Over Current Model, Equal Performance Across 14 and 16-Inch Sizes

Tuesday August 24, 2021 5:28 am PDT by
The upcoming 14-inch MacBook Pro is set to be more expensive than the current 13-inch MacBook Pro and both the 14 and 16-inch models will offer the same performance, according to the leaker known as "Dylandkt." The leaker shared the information on Twitter, explaining that both of the upcoming MacBook Pro models, expected to come in 14 and 16-inch sizes, will feature the same performance due...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
twitterqrcode

Twitter Introduces QR Codes for Sharing and Following Accounts

Wednesday November 16, 2016 4:13 pm PST by
Twitter today introduced Snapchat-style QR codes, which are designed to make it easier to find and follow friends on the social network. Each Twitter QR code is unique to an individual Twitter user, so when scanned, it'll bring up the person's account. To access your Twitter QR code, you'll need the official Twitter app for iOS. In the app, go to your profile, tap on the gear icon, and select...
macOS Monterey on MBP Feature

Apple Seeds Sixth Beta of macOS Monterey to Developers

Monday August 30, 2021 1:11 pm PDT by
Apple today seeded the sixth developer beta of macOS Monterey, the newest version of the macOS operating system. The sixth beta comes three weeks after Apple released the fifth macOS Monterey beta. Registered developers can download the beta through the Apple Developer Center and once the appropriate profile is installed, betas will be available through the Software Update mechanism in...