Apple May Be Producing Exclusive Apple Music Content In-House
Earlier today Apple Music exclusively debuted a new music video from Drake, titled "Energy" from his latest album "If You're Reading This It's Too Late". Previously, Apple has exclusively debuted the music videos for Pharrell's "Freedom" and Eminem's "Phenomenal". These music videos may be developed in-house at Apple, reports Pitchfork.

The launch of Apple Music hasn't only included a new radio station, social network, and streaming service. Apple have also started creating their own original content. The company made Drake's amazing "Energy" video in-house, as well as Pharrell's "Freedom" and Eminem's "Phenomenal". Next up: M.I.A.'s "Matahdatah Scroll 01 Broader Than a Border", coming to Apple Music on Monday, July 13.
In addition to M.I.A.'s forthcoming music video, Pitchfork, which is an Apple Music Curation Partner, says rumors indicate that Apple Music has projects in the works with artists like Purity Ring, Diddy and James Bay. However, M.I.A.'s music video has been in the works since before May, when the artist insinuated that her label was holding up her "Matahdatah" music video because of potential controversy around its cultural appropriation of African culture.
Pitchfork claims that when they reached out to Larry Jackson, Apple Music's head of content, for comment he responded with a tweet consisting of a dig at Spotify CEO Daniel Elk's "Oh ok" tweet when Apple Music was announced in addition to the hashtags "Content", "Curation", "Culture" and a link to Drake's music video on Apple Music.
Apple has been trying to secure exclusive content for its new streaming service in an effort to lure customers away from rival services like Spotify and Tidal. That effort continues with Drake, who today announced he'll have a radio show on Beats 1 that'll start on Saturday, July 11 at 6 PM EST.
Popular Stories
The iPhone 15 Pro and Pro Max will use a new ultra-low energy microprocessor allowing certain features like the new capacitive solid-state buttons to remain functional even when the handset is powered off or the battery has run out, according to a source that shared details on the MacRumors forums.
CAD-based render of new solid-state buttons on iPhone 15 Pro models The source of this rumor is ...
Apple today announced that its 34th annual Worldwide Developers Conference will take place from Monday, June 5 to Friday, June 9. Like WWDC 2020, 2021, and 2022, WWDC 2023 will be an online event for the most part, and it will be open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. Apple will provide online sessions and labs, which will allow...
iPhone 15 Pro and iPhone 15 Pro Max models are rumored to feature a customizable Action button like the Apple Watch Ultra, according to a MacRumors forum member who leaked accurate details about the Dynamic Island on iPhone 14 Pro models last year.
The source claimed the Action button will replace the Ring/Silent switch that has been included on every iPhone model since 2007. They did not...
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID.
iOS 16.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
Apple today published a support document explaining why it decided to release a standalone Apple Music Classical app for classical music.
In short, Apple says the app was designed to support classical music's complex metadata:Classical music is different. It has longer and more detailed titles, multiple artists for each work, and hundreds of recordings of well-known pieces. The Apple Music...
Apple today seeded the first betas of upcoming iOS 16.5 and iPadOS 16.5 updates to developers for testing purposes, with the software coming a day after the launch of iOS 16.4 and iPadOS 16.4.
Registered developers can opt in to the betas by opening up the Settings app, going to Software Update, tapping on the "Beta Updates" option and toggling on the iOS 16 Developer Beta. Note that an...
Apple has made the option to upgrade to new Home architecture available again with the release of iOS 16.4, iPadOS 16.4, and macOS Ventura 13.3, after it temporarily pulled the update in December.
After updating Apple devices to the latest software, users can once again opt to upgrade any homes set up in the Home app to the new Home architecture, which Apple says brings faster, more reliable ...
Top Rated Comments
The UI is flat, and the bass is flatter.