Apple Music Debuts Eminem's New Music Video, Announces Dr. Dre's Beats 1 Radio Show

by

In late June, it was revealed that Apple had rounded up celebrity partners to host radio shows on its Beats 1 programming schedule, including Elton John, Pharrell and Dr. Dre. Today, the company announced that Dre's show, The Pharmacy, will premiere Saturday, July 4 at 3 PM PST and will broadcast every week thereafter at the same time.

beats1dre
The hour-long show will be co-hosted by Dre and Eddie Francis and feature recording artists Wyann Vaughn and DJ Pooh with music from DJ Jus Incredible, according to Billboard. Apple debuted the premiere date with a trailer for the program on Twitter.

Additionally, Apple Music today exclusively debuted the new music video for Eminem's latest single, "Phenomenal", promoting the event with a tease on the service's Instagram. The 7-minute video, which is referred to as a "music film" by Apple, features cameos from actors John Malkovich and Randall Park, Dr. Dre and both the iPhone 6 and Apple Watch. Previously, Eminem was the subject of the first Beats 1 guest interview with DJ Zane Lowe.

The Cupertino company has been trying to secure a wealth of exclusive content for Apple Music in hopes of luring customers to its service rather than competing music streaming services. Most recently, Pharrell's new single "Freedom" has been exclusive to the service as well as Dre's album The Chronic. It's likely Apple will continue to leverage its music industry contacts for future exclusives in the coming weeks and months.

Top Rated Comments

(View all)
Avatar
67 months ago
Apple Music is kicking some serious ass. Between the awesome Beats 1, music exclusives and tight Siri integration allowing you to ask for any song you can think of and have it immediately play, there's nothing like Apple Music out there. Spotify looks like a clunky Discman to the iPod.
Apple has truly found the successor to the aging iTunes.
Score: 12 Votes (Like | Disagree)
Avatar
67 months ago
I think Connect is cool. It's basic, yes, But it's embedded and convenient. That means I use it.
Score: 10 Votes (Like | Disagree)
Avatar
67 months ago

Pretty lame that Apple is charging you $1.99 to watch a freaking music video. A music video that is essentially a 7-minute ad for Apple Watch, iPhone and Apple Music -- not to mention Eminem's album.

you can watch it for free with apple music. (which is free at the moment)
Score: 9 Votes (Like | Disagree)
Avatar
67 months ago
I'm pretty sure that the focus with Apple music won't be so consumer-based as it will be artist-based.

In other words, I think that Apple will attempt to form their own "label," sign artists, then revenue share directly with them on sales as opposed to some company giving the artist cents per song. Imagine something around the 70/30 model in favor of artists.

After music is well established, expect Apple studios or some other film-related thing. Think Amazon studios, except done correctly and Apple certainly has deep enough pockets to make it happen.

In other words, I think Apple is trying to turn the entire entertainment industry on its head.
Score: 7 Votes (Like | Disagree)
Avatar
67 months ago

Well... Eminem gets a Colbert bump, and now suddenly the Apple offers come in. That young man might have a career ahead of him, if he can catch a few more breaks. http://talkingpointsmemo.com/livewire/stephen-colbert-eminem-michigan-public-access

Fer real?

He's been famous for almost 20 yrs now.

Dr dre gave him that break years ago
Score: 5 Votes (Like | Disagree)
Avatar
67 months ago
Where in the new Apple Music app can you catch up on these Beats 1 interviews, shows, podcasts if you didn't catch them live ?
Score: 4 Votes (Like | Disagree)

Top Stories

Supposed iPhone 12 Display Unit Leaks

Thursday August 6, 2020 8:13 am PDT by
An image supposedly of an iPhone 12 display unit has been shared online by leaker "Twitter user Mr. White". Compared to images of an iPhone 11 Pro display piece, this new unit has a reoriented display connector, reaching up from the bottom of the display, rather than from the left-hand side on iPhone 11 Pro. This may be due to the logic board moving to the other side of the device. A...

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

Apple Seeds iOS 14 and iPadOS 14 Public Beta 4 to Testers

Thursday August 6, 2020 10:05 am PDT by
Apple today seeded new public betas of upcoming iOS 14 and iPadOS 14 updates to its public beta testing group. Today's software releases, which Apple labels as fourth betas to keep them in line with developer betas, are actually the third betas that Apple has provided and they come two weeks after the prior beta releases. Public beta testers who have signed up for Apple's beta testing...

Apple Takes Legal Action Against Small Company With Pear Logo

Saturday August 8, 2020 11:09 am PDT by
Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada. Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, ...

Google's $349 Pixel 4a vs. Apple's $399 iPhone SE

Wednesday August 5, 2020 1:45 pm PDT by
Google this week launched its newest smartphone, the $349 Pixel 4a, a low-cost device that's designed to compete with other affordable devices like Apple's iPhone SE. We picked up one of the new Pixel 4a smartphones and thought we'd check it out to see how it measures up to the iPhone SE, given that the two devices have such similar price points. Subscribe to the MacRumors YouTube channel ...

2020 iMac Benchmarks Surface Online [Updated]

Thursday August 6, 2020 7:16 am PDT by
Benchmarks from the new 2020 iMac have today been shared online by Mac Otakara. The Geekbench benchmarks are from the newly-released 27-inch iMac with 3.0GHz Intel Core i5 processor and Radeon Pro 5300 graphics, compared to multiple specs of the previous 2019 iMac. The lowest spec 27-inch i5 iMac from 2020 performs about 20 percent better in multicore than the lowest spec 27-inch i5...

New 27-Inch iMac's Storage Affixed to Logic Board, 4TB and 8TB Configurations Have Expansion Connector

Friday August 7, 2020 7:46 am PDT by
Following a report from German blog iFun.de that claimed the new 27-inch iMac's flash storage is soldered to the logic board, MacRumors has obtained additional information in an internal document for Apple technicians. In the document, Apple says that the flash storage is indeed affixed to the logic board and cannot be removed. However, for the 4TB and 8TB configurations, Apple says that a...

Microsoft's xCloud and Xbox Game Pass Not Coming to iOS Due to Apple's Restrictions [Updated]

Thursday August 6, 2020 1:06 pm PDT by
Microsoft's "Project xCloud" streaming game service that pairs with its Xbox Game Pass won't be available on iPhone and iPad when it launches this September, and Apple's App Store restrictions are to blame. Xbox Game Pass and its accompanying xCloud streaming feature offer access to hundreds of games that can be streamed to mobile devices, and Apple says that because it can't review each...

Apple Announces New 27-Inch iMac With 10th-Gen Processors, Up to 128GB RAM, 1080p Webcam, True Tone, and More

Tuesday August 4, 2020 8:07 am PDT by
Apple today announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, up to 128GB of RAM, a higher-resolution 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, a T2 chip, higher fidelity speakers, studio-quality microphones, and more. A breakdown of the new 27-inch iMac's features and specs:10th...

Samsung Launches Galaxy Note 20, Galaxy Z Fold 2, and Galaxy Buds to Compete With Apple's iPhones and AirPods Pro

Wednesday August 5, 2020 10:07 am PDT by
Samsung today held a virtual Galaxy Unpacked event where it unveiled its next-generation smartphones that will compete with Apple's 2020 iPhone lineup, set to come out in the fall. Samsung announced the launch of the Galaxy Note 20 and the Galaxy Note 20 Ultra, the two newest devices in the Note lineup, and, more notably, the Galaxy Z Fold 2, Samsung's latest foldable smartphone. The...