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Taylor Swift to Stream Top-Selling Album '1989' on Apple Music
Taylor Swift has decided to stream her most recent best-selling album "1989" on Apple Music when the music service launches on June 30 next week, just days after Apple reversed course and agreed to pay artists and rights holders on a per-stream basis during the free three-month trial period -- specifically, Apple will pay 0.2 cents for each song streamed during a customer's trial.
Swift says that she has not reached an exclusive deal with Apple Music like Pharrell Williams has for his upcoming single "Freedom" previewed at WWDC, noting that her decision was purely because it was "the first time it's felt right" for her to stream her album. "1989" and other Swift albums remain unavailable to stream through rival service and market leader Spotify.
Since changing course, Apple Music has signed over 20,000 indie labels through deals with licensing groups Beggars Group and Merlin earlier this week, and reversed a PR disaster in the process. "We think Apple Music provides artists with a business model that’s good for the long term and we look forward to its launch on June 30," said the music groups after reaching an agreement with Apple.
Apple Music was announced earlier this month as an all-in-one streaming music service, live global radio station and social platform for artists to connect with fans. The subscription-based service will be available for $9.99 per month after a three-month free trial for iPhone, iPad, iPod touch, Mac and PC. Apple TV and Android versions of the service will be available in the fall.
Swift says that she has not reached an exclusive deal with Apple Music like Pharrell Williams has for his upcoming single "Freedom" previewed at WWDC, noting that her decision was purely because it was "the first time it's felt right" for her to stream her album. "1989" and other Swift albums remain unavailable to stream through rival service and market leader Spotify.
After the events of this week, I've decided to put 1989 on Apple Music...and happily so.
— Taylor Swift (@taylorswift13) June 25, 2015In case you're wondering if this is some exclusive deal like you've seen Apple do with other artists, it's not.
— Taylor Swift (@taylorswift13) June 25, 2015This is simply the first time it's felt right in my gut to stream my album. Thank you, Apple, for your change of heart.
— Taylor Swift (@taylorswift13) June 25, 2015Since changing course, Apple Music has signed over 20,000 indie labels through deals with licensing groups Beggars Group and Merlin earlier this week, and reversed a PR disaster in the process. "We think Apple Music provides artists with a business model that’s good for the long term and we look forward to its launch on June 30," said the music groups after reaching an agreement with Apple.
Apple Music was announced earlier this month as an all-in-one streaming music service, live global radio station and social platform for artists to connect with fans. The subscription-based service will be available for $9.99 per month after a three-month free trial for iPhone, iPad, iPod touch, Mac and PC. Apple TV and Android versions of the service will be available in the fall.
Tags: Apple Music Guide, Taylor Swift
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55 months ago
She had to after that response from Apple. If she didn't she would've looked bad.
55 months ago
This is huge!!! Nobody else has this album on their streaming service.
But is it really that huge? I'm pretty sure that most people that would care about this already own her album anyway.What do I know? I personally couldn't care less about Taylor Swift.
55 months ago
Poor Spotify. Apple Music now has the best selling album of the last 2 years at their disposal.
55 months ago
Major selling point for Apple Music, huge punch in the gut for Spotify and Tidal.
55 months ago
Best marketing/advertising ever. Write a letter to apple... create news cycle.... now stream album. Payment is only 0.2 cents per song stream, but that could really add up if millions stream the album.
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