Apple Rumored to Build High-Speed Network for Faster Cloud Services

Apple is building a high-speed content delivery network and plans to upgrade its data centers with more of its own equipment in an effort to better compete with Amazon, Google, Microsoft and other cloud service providers, according to Bloomberg. The improved infrastructure will enable Apple to provide faster delivery of cloud-based content and services such as iCloud, iTunes and Siri.

Apple Data Center
The high-speed network may be a prerequisite for Apple's much-rumored streaming music and TV services, the first of which is expected to be announced at Apple's annual Worldwide Developers Conference today in San Francisco. Efficient content delivery will be important for both services, especially if the company plans to fulfill its ambitious goal of signing up 100 million subscribers for Apple Music.

The foundation of Apple's high-speed data network will reportedly be long-haul pipes connecting the company's data centers in California, Nevada, North Carolina and Oregon. Apple has also been planning ways to send data via fiber lines at hundreds of gigabits per second, as opposed to solely using off-the-shelf technology rented from third-party vendors, according to the report.

“Apple wants to own pipes linking its four large U.S. data centers and Internet hubs in certain cities to ensure fast, reliable delivery of content and services. By adding capacity and increasing efficiency, it seeks to handle more traffic on its own, without renting as much server space from cloud providers such as Amazon and Microsoft, said people with knowledge of the plan, who asked not to be identified because Apple isn’t discussing the moves publicly. They declined to name the cities involved.”

Apple will not move away from using Hewlett-Packard servers, Cisco ethernet switches and other off-the-shelf technology entirely, but the iPhone maker has been in talks with companies that could help design its own equipment that would be produced by third-party manufacturers. The new gear would mainly be used in Apple's future data centers in Arizona, Ireland, Denmark and elsewhere.

Apple was the seventh-largest cloud infrastructure spender in 2014, investing $1 billion towards its data centers around the world last year according to research firm Analysys, matching the billions of dollars spent by Amazon, Google, Microsoft and other rivals in the cloud storage and services race. iCloud was introduced in October 2011 and is available on Mac, iPad, iPhone and other Apple products.

Top Rated Comments

DavidTheExpert Avatar
73 months ago
I just wish they would catch up with Google and offer more storage for free. 5 free gigabytes is not all that useful. My free iCloud storage has been full for years already.
Score: 23 Votes (Like | Disagree)
McDLT Avatar
73 months ago

I just wish they would catch up with Google and offer more storage for free. 5 free gigabytes is not all that useful. My free iCloud storage has been full for years already.

google isn't giving it to you for free, you compensate them by allowing them to collect your data and sell it to the highest bidder. i personally prefer to pay with money instead. there is an option out there for either preference though.
Score: 10 Votes (Like | Disagree)
Benjamin Frost Avatar
73 months ago
Great!

Look forward to this coming to the UK in 2020.
Score: 10 Votes (Like | Disagree)
longofest Avatar
73 months ago

are you aware its only .99 a month for 20 Gigs

That's still a bit of a smack in the face. When Apple wants you to put your entire photo library in the cloud, they need to be offering more than 5GB free.
Score: 9 Votes (Like | Disagree)
k1121j Avatar
73 months ago

I just wish they would catch up with Google and offer more storage for free. 5 free gigabytes is not all that useful. My free iCloud storage has been full for years already.

are you aware its only .99 a month for 20 Gigs
Score: 8 Votes (Like | Disagree)
Kajje Avatar
73 months ago

are you aware its only .99 a month for 20 Gigs

Is Apple aware that it's only .99 a month? I've given them already quite some love with buying 128GB devices at a price where they easily can throw in a couple more gigs for in the cloud.
Score: 7 Votes (Like | Disagree)

Top Stories

16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
prototype iphone 12 pro

Prototype iPhone 12 Pro Shown Off in Photos

Wednesday January 13, 2021 3:39 pm PST by
Developer Giulio Zompetti, who often shows off prototype versions of Apple devices, today highlighted a prototype version of the iPhone 12 Pro. The iPhone 12 Pro is running an operating system called SwitchBoard, a nonUI version of the iOS 14 update that Apple uses internally. We've seen SwitchBoard on prototype devices before, as Apple uses it to test new features. Zompetti's prototype...
find my app safari post

Safari Allows Users to Enable Hidden 'Items' Tab in 'Find My' App Ahead of AirTags Launch

Wednesday January 13, 2021 5:45 am PST by
As seen in screenshots obtained by MacRumors in 2019, Apple's long-rumored AirTags items trackers are expected to be managed through the Find My app on iPhone, iPad, and Mac. Now, any user can get an early look at this tab. MacRumors reader David Chu today alerted us that the hidden "Items" tab in the Find My app can be enabled on an iPhone or iPad by typing in the link findmy://items in...
pioneer carplay wc5700nex

The Best Apple-Related Accessories at CES 2021

Wednesday January 13, 2021 1:16 pm PST by
CES 2021 is taking place digitally this year, and it hasn't been as exciting as in past years because many vendors have opted out. That said, some companies are still showing off some interesting Apple-related accessories that are coming out this year and that will be of interest to Mac, iPad, and iPhone users. Subscribe to the MacRumors YouTube channel for more videos. Pioneer Wireless...
Hue module dimmer switch

Philips Hue Announces New Wall Switch Module, Dimmer Switch, and Outdoor Light Bar

Thursday January 14, 2021 3:11 am PST by
Philips Hue has announced a new wireless dimmer switch module that lets Hue bridge owners directly control the smart lighting from their standard wall switches. The new Philips Hue wall switch module is the ideal addition to any Philips Hue set up. Installed behind existing light switches, it allows users to turn their existing switch into a smart switch and ensures their smart lighting is...
macbook pro 16 inch thunderbolt

Bloomberg: Next-Generation MacBook Pro to Offer Improved Displays, Faster Charging Over MagSafe

Thursday January 14, 2021 11:36 pm PST by
Following today's report from analyst Ming-Chi Kuo outlining major changes for the next-generation MacBook Pro models coming in the third quarter of this year, Bloomberg's Mark Gurman has weighed in with his own report corroborating some of the details but seemingly differing a bit on others. First, Gurman shares more details on the return of MagSafe charging to the MacBook Pro, indicating...
cook cbs this morning

CBS This Morning: Apple to Make 'Big Announcement' Tomorrow Morning

Tuesday January 12, 2021 8:46 am PST by
CBS This Morning today shared a short clip of an upcoming interview with Apple CEO Tim Cook in which addressing last week's events at the U.S. Capitol, with Cook saying "it's key that people be held accountable for it." Following the clip, Gayle King of CBS noted that the interview with Cook was not specifically arranged to address the current controversy over Parler and other repercussions, ...
iOS 14

Apple Seeds Second Betas of iOS 14.4 and iPadOS 14.4 to Developers [Update: Public Beta Available]

Wednesday January 13, 2021 10:03 am PST by
Apple today seeded the second betas of upcoming iOS 14.4 and iPadOS 14.4 updates to developers for testing purposes, with the new betas coming a month after Apple released the first betas. iOS 14.4 and iPadOS 14.4 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. Paired with the HomePod 14.4 beta that is...
caldigit thunderbolt 4 dock featured

CalDigit Introduces USB-C Dock With 10 Ports and Up to 94W Charging for Macs [Updated]

Wednesday January 13, 2021 9:16 am PST by
CalDigit today unveiled a new Thunderbolt 4 dock with a wide selection of connectivity options, including three USB-A ports, one USB-C port, two HDMI 2.0 ports, a Gigabit Ethernet port, an SD card slot, and a 3.5mm headphone jack. The dock also has a Thunderbolt 4 port that allows it to be connected to a Mac with a single cable, with up to 94W of pass-through charging for the latest MacBook...