Apple Still Negotiating With Music Labels Over Streaming Terms Days Before WWDC Launch

Days before Apple is expected to announce its rebranded and revamped version of Beats Music at WWDC, the Cupertino company is still negotiating terms with music labels, reports Bloomberg. Last month, it was also reported that the two sides had not reached a deal.

beats-music-app-ios

The labels are pushing to get a larger chunk of revenue than they receive under their current deals with Spotify Ltd., a competing streaming service, people familiar with the negotiations said. Both sides want to complete a deal before Apple’s June 8 annual event in San Francisco for more than 5,000 developers, according to the people, who asked not to be named because the talks are continuing.

Currently, labels receive 55% of Spotify's $9.99 monthly rate while publishers take 15%. Music labels are hoping to take closer to 60% from Apple, according to the report. Previously, rumors have suggested that Apple was seeking an agreement that allow it to offer a streaming music service to customers for $7.99 a month rather than the standard $9.99 rate. However, Apple was forced to back down after record labels resisted the change.

Additionally, Apple has allegedly been urging music labels to cease offering licenses for freemium tiers that Spotify and other music services offer as the Cupertino company does not plan to offer a free tier with its new streaming service. These efforts have earned Apple scrutiny from government organizations like the European Commission and U.S. Department of Justice, as the two groups are said to be looking into Apple's negotiations.

It's likely Apple still plans to unveil its new streaming service at WWDC, as the two sides want to complete a deal before June 8's keynote address. The new Music app is said to include the rebranded streaming service, a revamped version of iTunes Radio and traditional downloaded music. Apple also plans to offer exclusive content, like behind-the-scenes video from recording sessions. Artists will also get their own pages where they can host videos, songs and other content for free as part of a program called Apple Connect, with Apple compensating the artists and labels for songs they give away.

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
iPhone 14 Pro Dynamic Island

iPhone 17 Models Rumored to Feature Redesigned Dynamic Island

Monday July 7, 2025 7:38 am PDT by
iPhone 17 models will feature a redesigned Dynamic Island user interface, according to a post today from Digital Chat Station, an account with more than three million followers on Chinese social media platform Weibo. The account has accurately leaked some information regarding future Apple products in the past. The account did not share any specific details about the alleged changes that are ...
Prime Day 25 Feature Warm Triad

The Best Prime Day Deals on AirPods, iPads, MacBooks, and More

Monday July 7, 2025 10:55 am PDT by
Amazon Prime Day is currently in its second day, and this year the event will last for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront. With the event now underway, we're tracking numerous all-time low prices on Apple gear right now. Note: MacRumors is an affiliate partner with Amazon....

Top Rated Comments

AppleInLVX Avatar
132 months ago
Given the lack of music deal, absence of new Apple TV hardware, and google photos stealing their thunder, this keynote's looking a little like:

- wow, we made a lot of money
- here's what's new with OS X... oh wait, we thought we'd just focus on fixing the existing screw ups.
- Here's what's new with iOS... that thing about fixing screw ups? Yeah, we'll do that there too.
- Dammit, we're PRIVATE! We'll bill the snot out of y'all, but we won't sell your data to anyone! Really! That's why we're great!
- Uh... here's Cold Play.
- Bye... go program something.
Score: 37 Votes (Like | Disagree)
AngerDanger Avatar
132 months ago
I am curious about how one person's Right Now looks…



Attachment Image
Score: 28 Votes (Like | Disagree)
FedUpFanBoy Avatar
132 months ago
I'd prefer Apple fix the bug infested tripe Tim Cook has foisted upon us since Steve died than some lame radio service.
Score: 14 Votes (Like | Disagree)
kds1 Avatar
132 months ago
I'd prefer Apple fix the bug infested tripe Tim Cook has foisted upon us since Steve died than some lame radio service.
Because everything was perfect when SJ was alive. *rolleyes* Get out.
Score: 12 Votes (Like | Disagree)
Rogifan Avatar
132 months ago
But I thought that's why Apple spent $3B on Beats, because Jimmy was their meal ticket to deals with the labels. I saw a tweet from someone the other day who said the U2 album giveaway was one of the worst decisions Eddy Cue has made. It pissed off labels and other artists and now the labels are making negotiations more difficult. Dumb, Apple, Dumb. :rolleyes:
Score: 7 Votes (Like | Disagree)
Tycho24 Avatar
132 months ago
I hate the scumbag labels. They don't care one whit if artists get a dime... they want the maximum amount for doing the LEAST.
Why would Apple pay MORE than Spotify?? Because eventually they have the ability to eclipse Spotify in users and make the labels a boatload more?? So, to your potentially most lucrative partner ever.... may as well try to give them the WORST deals & terms? What clowns. I wish a model would arise destroying them. I'd love it. I'd literally drive to the welfare office to laugh in the face of all the unemployed music execs. They are the bottom feeding thieves that represent 100% of what people are talking about when they mention the "shady" part of the music industry.
Score: 5 Votes (Like | Disagree)