Apple Praises 'Becoming Steve Jobs' as 'Better Than Anything Else We've Seen'

becomingstevejobsApple continues to offer praise for Becoming Steve Jobs, the unauthorized biography of the late Apple co-founder set to be released on Tuesday. A spokesperson for Apple told The New York Times that the upcoming book is "better than anything else we've seen," and several executives at the company agreed to be interviewed for the title because they "felt a responsibility to say more" about the Steve that they knew and worked with.

“After a long period of reflection following Steve’s death, we felt a sense of responsibility to say more about the Steve we knew,” Steve Dowling, an Apple spokesman, said. “We decided to participate in Brent and Rick’s book because of Brent’s long relationship with Steve, which gave him a unique perspective on Steve’s life. The book captures Steve better than anything else we’ve seen, and we are happy we decided to participate.”

Apple senior executive Eddy Cue tweeted last week that Becoming Steve Jobs is "well done and first to get it right" in regards to reflecting on Jobs, after he called the film Steve Jobs: Man in the Machine "an inaccurate and mean-spirited view of my friend." Apple CEO Tim Cook also dismissed Walter Isaacson's official biography of Jobs as a “tremendous disservice” to the Steve that he knew, adding that “the person I read about there is somebody I would never have wanted to work with over all this time.”

While it appears that Apple is now set on changing the narrative surrounding Jobs posthumously, the company initially showed no interest in participating in Becoming Steve Jobs, co-written by authors Brent Schlender and Rick Tetzeli, executive editor of Fast Company. Apple refused to provide the tech journalists with interviews in 2012, but changed its mind 18 months later, according to The New York Times.

“I think our patience and quiet perseverance was what eventually won them over,” said Mr. Schlender, who covered Mr. Jobs for almost 25 years. He said he wanted to write the book because he felt there was a side of Mr. Jobs’s personality that had never been captured by journalists. While the authors fact-checked portions of the book with Apple and other sources and showed the finished volume to the company, Apple wasn’t allowed to have “any editorial input whatsoever,” Mr. Tetzeli said.

Jobs passed away in October 2011 following a lengthy battle with a rare form of pancreatic cancer. Becoming Steve Jobs: The Evolution of a Reckless Upstart Into a Revolutionary Leader will be available through Amazon on March 24 in hardcover and digital formats. Both official excerpts and leaked content from the biography has surfaced in recent weeks, and a sample of the book's prologue and first chapter is available through iBooks in select countries.

Popular Stories

iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Curbs Costs After Expensive Projects Fail to Capture Viewers

Monday July 22, 2024 5:11 am PDT by
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
iPhone 17 Plus Feature Purple

These 5 Features Will Make the iPhone 17 the Biggest Update in Years

Monday July 22, 2024 4:02 pm PDT by
The upcoming iPhone 16 models that we're expecting to see in September are going to be quite similar to the iPhone 15 models, but rumors suggest that Apple is making big changes in 2025. We've been hearing hints of an all-new device in the iPhone lineup, and it may be the most expensive iPhone Apple has offered to date. New 'Slim' Design Rumors have taken to referring to the new iPhone 17...
iPhone SE 4 Thumb 1

iPhone SE 4 Rumored to Launch Early Next Year With OLED Display, 48MP Camera, and More

Monday July 22, 2024 7:22 am PDT by
The fourth-generation iPhone SE will offer a series of major upgrades over the current model, the leaker known as "Ice Universe" claims. The information was listed in a post on Weibo, which also detailed the specifications of the iPhone 17 lineup. As previously rumored, the fourth-generation iPhone SE is expected to feature Face ID and USB-C, marking a major upgrade from current and previous ...
bsod

Microsoft Blames European Commission for Major Worldwide Outage

Monday July 22, 2024 11:55 am PDT by
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...

Top Rated Comments

yesjam Avatar
122 months ago
Personally, I am more interested in reading a subversive book which calls into question the image of Steve Jobs than one which caters willingly to the likes and dislikes of the team at Apple. Even though the Isaacson book was tough to read at points, it allowed me to think critically about my own idolization of Steve Jobs and finally allowed me to come to my own, better formed conclusions.
Score: 21 Votes (Like | Disagree)
Naimfan Avatar
122 months ago
Read: "Most favorable to Apple and Jobs . . ."

I look forward to reading it.
Score: 10 Votes (Like | Disagree)
Debaserness Avatar
122 months ago
Rare form of cancer

I have noticed here recently that the article authors will refer to Steve Jobs' cancer as a "rare form of pancreatic cancer" without providing more information, implying that the rare form of cancer was deadlier. In fact, most pancreatic cancer is vicious and kills quickly, but Jobs had the rare, very treatable, kind.

Other than that nitpick, I look forward to the book. I thought Isaacson did not bring his A-game on the authorized bio.
Score: 8 Votes (Like | Disagree)
Rogifan Avatar
122 months ago
I think it's a mistake for Apple to so publicly endorse this book. Makes the book come across as less objective and and biased to paint Jobs in a favorable light.
Score: 7 Votes (Like | Disagree)
jm001 Avatar
122 months ago
IMO it seems the execs have it wrong. Issacson's book was written with the cooperation and blessing of Jobs. Sometimes we look back at past events with rose coloured glasses which it seems the execs at Apple have an ample supply. Issacson's book seems to be the most balanced.
Score: 5 Votes (Like | Disagree)
Tsuchiya Avatar
122 months ago
I'm surprised Cook was unhappy with the Isaacson book. Sure it spoke about the unsavoury aspects of Jobs, but on the whole it was more positive than anything else. Isaacson fell under the reality distortion field.
Score: 4 Votes (Like | Disagree)