Upcoming Steve Jobs Book Promises 'Sensational' New Stories, Launches March 24

becomingstevejobsThere's a new Steve Jobs book set to be published later this month, penned by Brent Schlender, a reporter who interviewed Jobs several times throughout his life and became close to him, and Rick Tetzeli, Executive Editor at Fast Company. Called Becoming Steve Jobs, the book aims to go beyond existing myths and stereotypes about Jobs, giving a look at a man who was only human, who "wrestled with his failings and learned to maximize his strength over time."

The book explores the story of how Steve Jobs made the transformation from an arrogant young man exiled from Apple to the visionary leader that skyrocketed Apple to fame. Schlender and Tetzeli interviewed many of Steve Jobs' friends, family, and inner circle, to get access to never-before-told stories. Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, and Robert Iger all contributed to the book. It also draws on the experiences Schlender had with Jobs in interviews across many years.

Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products. .

Daring Fireball's John Gruber received an advanced copy of Becoming Steve Jobs and called it "the book about Steve Jobs that the world deserves." According to Gruber, it's an accurate retelling of the life of Jobs, with a "significant amount of new reporting. Some stories, he writes, "are going to be sensational."

The book is smart, accurate, informative, insightful, and at times, utterly heartbreaking. Schlender and Tetzeli paint a vivid picture of Jobs the man, and also clearly understand the industry in which he worked. They also got an astonishing amount of cooperation from the people who knew Jobs best: colleagues past and present from Apple and Pixar -- particularly Tim Cook -- and his widow, Laurene Powell Jobs.

A hardcover copy of Becoming Steve Jobs can be pre-ordered on Amazon.com for $21.78. There's also an iBooks version available for $14.99. [Direct Link]

Top Rated Comments

gugy Avatar
105 months ago
Let'$ milk thi$ as much a$ po$$ible. :(
Score: 11 Votes (Like | Disagree)
JilzVT Avatar
105 months ago
Can't be worse than Isaacson's I guess.
Score: 10 Votes (Like | Disagree)
elmateo487 Avatar
105 months ago
I'm working on a book, too, called, Becoming Really Tired of Hearing About Steve Jobs.

Here is a sequel for you. The Apple things you Own Came from Steve Jobs
Score: 9 Votes (Like | Disagree)
Fattytail Avatar
105 months ago
Let'$ milk thi$ as much a$ po$$ible. :(

Maybe so, but Im actually still interested considering the people who are contributing to this book. It almost seems as if these folks weren't happy with the Issacson bio and want the world to see another side of Steve
Score: 7 Votes (Like | Disagree)
chukronos Avatar
105 months ago
Sensational new stories indeed!

Score: 6 Votes (Like | Disagree)
Rogifan Avatar
105 months ago
Sounds like this book will be much better than Walter Isaacson's. When Jony Ive was asked about the latter he said: "my regard couldn't be any lower". Ouch.
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro Buttons CAD Leak

iPhone 15 Pro Low-Energy Chip to Allow Solid-State Buttons to Work When Device is Off or Out of Battery

Wednesday March 29, 2023 1:54 am PDT by
The iPhone 15 Pro and Pro Max will use a new ultra-low energy microprocessor allowing certain features like the new capacitive solid-state buttons to remain functional even when the handset is powered off or the battery has run out, according to a source that shared details on the MacRumors forums. CAD-based render of new solid-state buttons on iPhone 15 Pro models The source of this rumor is ...
maxresdefault

Apple Announces WWDC 2023 Event Taking Place June 5 to 9

Wednesday March 29, 2023 9:58 am PDT by
Apple today announced that its 34th annual Worldwide Developers Conference will take place from Monday, June 5 to Friday, June 9. Like WWDC 2020, 2021, and 2022, WWDC 2023 will be an online event for the most part, and it will be open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. Apple will provide online sessions and labs, which will allow...
iPhone 15 Pro Multi Purpose button Mute Switch Feature Green 2

iPhone 15 Pro Rumored to Feature Multi-Use Action Button Instead of Mute Switch

Wednesday March 29, 2023 7:28 am PDT by
iPhone 15 Pro and iPhone 15 Pro Max models are rumored to feature a customizable Action button like the Apple Watch Ultra, according to a MacRumors forum member who leaked accurate details about the Dynamic Island on iPhone 14 Pro models last year. The source claimed the Action button will replace the Ring/Silent switch that has been included on every iPhone model since 2007. They did not...
iOS 16

Apple Releases iOS 16.4 With New Emoji, Safari Web Push Notifications, Beta Changes, Voice Isolation for Calls and More

Monday March 27, 2023 10:03 am PDT by
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID. iOS 16‌.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
Apple Music Classical

Apple Explains Why It Launched an iPhone App Dedicated to Classical Music

Monday March 27, 2023 8:54 pm PDT by
Apple today published a support document explaining why it decided to release a standalone Apple Music Classical app for classical music. In short, Apple says the app was designed to support classical music's complex metadata:Classical music is different. It has longer and more detailed titles, multiple artists for each work, and hundreds of recordings of well-known pieces. The Apple Music...
iOS 16

Apple Seeds First Betas of iOS 16.5 and iPadOS 16.5

Tuesday March 28, 2023 10:15 am PDT by
Apple today seeded the first betas of upcoming iOS 16.5 and iPadOS 16.5 updates to developers for testing purposes, with the software coming a day after the launch of iOS 16.4 and iPadOS 16.4. Registered developers can opt in to the betas by opening up the Settings app, going to Software Update, tapping on the "Beta Updates" option and toggling on the iOS 16 Developer Beta. Note that an...
home upgrade available feature

PSA: Apple Has Made Its New Home Architecture Update Available Again

Tuesday March 28, 2023 1:50 am PDT by
Apple has made the option to upgrade to new Home architecture available again with the release of iOS 16.4, iPadOS 16.4, and macOS Ventura 13.3, after it temporarily pulled the update in December. After updating Apple devices to the latest software, users can once again opt to upgrade any homes set up in the Home app to the new Home architecture, which Apple says brings faster, more reliable ...