Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Watch Revenue Will Likely Be Dominated by Expensive Gold Edition
Earlier this week, in a report about the Apple Watch's missing health features, The Wall Street Journal claimed that Apple has placed 5 to 6 million Apple Watch orders with overseas suppliers ahead of the wrist-worn device's launch in April.
The report specified that half of the first-quarter orders will be allocated to the entry-level Apple Watch Sport, while one-third of shipments will be for the mid-tier Apple Watch. The remaining orders will be for the expensive Apple Watch Edition.
While the Apple Watch Edition will have the least amount of orders among the three models, with between 850,000 to 1 million units shipped, well-known Apple pundit John Gruber of Daring Fireball believes that the expensive gold model could account for the majority of Apple Watch revenue. Multiple reports claim that the Apple Watch Edition will cost over $4,000, making it one of the most expensive products the company has ever sold.
"So as a business — if the WSJ’s sources are correct, and if Apple is correctly predicting demand — Apple Watch revenue will be dominated by the gold Edition units, accounting for double or more of the revenue from all the other models combined. The Edition models would thus do to the Apple Watch lineup as a whole what the iPhone, iPad, and Macintosh do to the entire phone, tablet, and PC industries, respectively: achieve a decided majority of the profits with a decided minority of the unit sales."Apple Watch will start at $349 for the entry-level Sport model, while pricing information for the other two models has not been confirmed. Apple will reportedly increase production of the Apple Watch Edition to over 1 million units per month in the second quarter, indicating that demand could be strong for the company's first new product since the iPad in 2010. Early sales predictions for the Apple Watch have been all over the map, ranging from between 8 million to over 26 million units during 2015.
Related Roundups: Apple Watch, watchOS 5
Buyer's Guide: Apple Watch (Neutral)
[ 290 comments ]
Top Rated Comments
(View all)
56 months ago
I can see spending $4k+ on an heirloom timepiece but not on something that will be outdated in a span of months or even a couple years.
I haven't heard of a substantive difference in the technology between the different models. As a result, it seems like you'd be better off buying a Sport Model and investing the rest in a couple of gold coins.
I haven't heard of a substantive difference in the technology between the different models. As a result, it seems like you'd be better off buying a Sport Model and investing the rest in a couple of gold coins.
56 months ago
The gold edition is more expensive than a mac pro !!
If I have that kind of money to spend on a watch, would surely go with omega and buy the sport edition apple watch. But that just me.
If I have that kind of money to spend on a watch, would surely go with omega and buy the sport edition apple watch. But that just me.
56 months ago
For a device a little more powerful than the AppleTV and less functional than iPod touch, it should be priced accordingly. $249 entry level and i'd be in line on launch day. $349...it's just above my instant-buy threshold. I have to think about it.
56 months ago
Given Apple's track record, there's no way I'd drop thousands on a low-functionality device, only to have it abandoned by a new model within two years.
56 months ago
Only in the land of rumors could features that were only a matter of speculation, were never promised, announced, or even hinted at, be called "missing."
56 months ago
Producing a million of the Edition Watch makes it much less appealing. At $4,000+ I can entirely understand if it was a limited run but for a mass-produced timepiece I would rather buy a standard Watch and invest the rest in a Rolex-level brand.
Although speculatively if the report is correct I believe the price may surprise at well under $3,000 at that quantity. A million watches per month at $4,000 does not seem realistic to me, even for Apple.
Although speculatively if the report is correct I believe the price may surprise at well under $3,000 at that quantity. A million watches per month at $4,000 does not seem realistic to me, even for Apple.
[ Read All Comments ]
A couple of months ago, Boss Audio debuted its latest aftermarket CarPlay receiver, the BVCP9685A, offering a relatively low-cost way to add wired CarPlay (and Android Auto) to your existing...
For this week's giveaway, we've teamed up with Astropad to give MacRumors readers a chance to win a Luna Display adapter, a useful dongle that turns your iPad into a second screen for your...
Microsoft today announced "Minecraft Earth," a new game coming to iOS and Android in beta this summer that uses augmented reality to place virtual Minecraft blocks and characters into the...
Twitter today updated its TweetDeck for Mac app to introduce a new compose window with a refreshed look and new capabilities.
The updated window features a cleaner design with either a dark...
Apple Pay will likely launch in the Netherlands in the very near future, as the service has now been elevated to "beta" status internally at Apple ahead of its much-anticipated rollout in the...
B&H Photo is discounting the latest 12-inch MacBook in a variety of configurations and color options, with prices starting at $899 for the 256GB model. However, the highlight of the sale is...
DTS today announced availability of AirPlay 2 in select DTS Play-Fi products, including the McIntosh RS200 wireless loudspeaker system and the Arcam rPlay music streamer, with support for additional...
Direct for Instagram, the companion direct messaging app for the photo-sharing social media platform, is being killed off by Instagram in the next few weeks.
First spotted by social media...
