Tim Cook: Apple Watch on Schedule to Ship in April - MacRumors
Skip to Content

Tim Cook: Apple Watch on Schedule to Ship in April

During today's earnings call covering the first fiscal quarter of 2015, Apple CEO Tim Cook shared some new details on the prospective launch date of the Apple Watch. According to Cook, Apple Watch development is currently on schedule, and the company is planning to ship the device in April.

applewatch1

Development for Apple Watch is right on schedule, and we expect to begin shipping in April.

When the Apple Watch was announced, Apple gave a vague "early 2015" launch date for the device, making it unclear when it would actually ship. Several rumors recently pointed towards a March launch date for the device, but it appears it will actually begin shipping out to consumers a month later, in April.

Cook confirmed that the Apple Watch's April shipping date was within the expected range of early 2015, which Apple considers to be the first four months of the year. Cook also said there are some amazing apps in the works for the device, and he mentioned that he couldn't live without the Apple Watch.

My expectations are very high on it. I'm using it every day and love it and can't live without it.

Now that we know when the Apple Watch is expected to launch, the only unknowns about the device are battery life and its cost. Rumors have suggested that battery life will be somewhat disappointing, lasting approximately 19 hours during "mixed use."

Cost is also up in the air, aside from a known starting price of $349 for the lower-end device. Pricing on the middle tier version is unclear, as is pricing for the high-end gold Apple Watch, which rumors suggest could sell for thousands of dollars.

Related Roundup: Apple Watch 11

Popular Stories

airpods pro 3 pink

EU Drops Battery Removal Requirement for Apple Watch and AirPods

Wednesday July 15, 2026 7:02 am PDT by
The European Commission yesterday adopted new exemptions to its Batteries Regulation that free the Apple Watch and AirPods from having to offer user-removable and replaceable batteries. The EU's Batteries Regulation generally requires consumer products sold in the region to let users swap out their own batteries, a push meant to keep devices in use longer and make it easier to recover...
Apple Watch Series 10 Jet Black Touch ID

Apple Watch Series 12 Launching in September With These New Features

Monday July 20, 2026 1:00 pm PDT by
With the Apple Watch Series 12 now just two months away, we have created a recap of rumored new features, with some more likely than others. Below, we have outlined everything rumored so far for the Apple Watch Series 12. More Likely New Chip After One-Year Hiatus While the Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3 all contain the same S10 chip as the previous...
apple watch rescue

Apple Shares Apple Watch SOS Success Story

Tuesday July 21, 2026 9:26 am PDT by
Apple today highlighted the SOS feature in the Apple Watch, publishing a short video featuring a man named Phil, who crashed while mountain biking. Phil was biking with his two young children when he had an accident and was knocked unconscious. His Apple Watch detected the fall, calling emergency services and alerting his wife. He ended up breaking his collarbone and seven ribs, but was...

Top Rated Comments

diddl14 Avatar
151 months ago
Score: 25 Votes (Like | Disagree)
151 months ago
April 30th probably haha
Score: 21 Votes (Like | Disagree)
151 months ago
On schedule ?? April is not begin of 2015 anymore
Score: 20 Votes (Like | Disagree)
151 months ago
I live in SF and saw an apple watch in the wild yesterday--on the wrist of a guy in the car next to mine while stopped at a light. I was on a commute route headed south to the peninsula so assume it was an Apple employee doing some field testing. It had a polished metal case and a blue leather band. Clearly an Apple Watch due to the rounded case and crown. Looked good in person; well proportioned on the wrist. I have a Pebble Steel and it seemed about the same proportions.
Score: 16 Votes (Like | Disagree)
151 months ago
On schedule ?? April is not begin of 2015 anymore

They did not say beginning of 2015, they said early 2015. April still counts as early 2015, anything up to June could count really, as it's still in the first half.

I though most rumors suggested March...I guess that's why they're rumors.

I suspect the rumours of March are wrong for release, but right for launch event, show it off, announce pre-order date and ship date.
Score: 12 Votes (Like | Disagree)
Macdude2010 Avatar
151 months ago
I'm putting my money on April 17th being the launch date, about 1 week before Q2 results go live, they can announce the first weekend numbers then.
Score: 12 Votes (Like | Disagree)