Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Discussing Mobile Payments Partnership With Nordstrom
The "talks" Nordstrom and Apple have been engaged are related to payments -- but the extent of those talks is unclear. Apple was looking for a clothing brand with a large physical reach, our source said, but also with an established and high-end brand. With a strong brick-and-mortar presence, but with a focus on digital innovation as well, our source said Nordstrom was a "great" pick for Apple.Nordstrom is a logical partner for Apple, as its retail stores already use Apple's iPhones and iPads as point-of-sale systems. According to Nordstrom employees, Apple's mobile point-of-sale systems are purchased directly from Apple and were updated to work with 'the most recent iPhones" just a few weeks ago. Bank Innovation suggests that Nordstrom's current point-of-sale systems, which are said to be the same as Apple's own in-store EasyPay systems, may possibly be compatible with Apple's upcoming mobile payment service.
Earlier this year, a report suggested Apple was speaking with several high-profile retail store chains about a mobile payment service, in order to retailer gauge interest and explore possibilities for a unified payment service, and Nordstrom may have been included in these talks.
In addition to partnering with retailers, Apple is also said to have signed deals with American Express, MasterCard, and Visa for its mobile payments initiative, which will likely leverage technologies like NFC, Bluetooth, and iBeacons, in addition to Touch ID, Apple's fingerprint-sensing security technology.
According to reports, Apple's payments service will allow iPhone owners to use their devices to make payments both online and in retail stores. Apple is expected to announce its mobile payments initiative during its September 9 media event.