Apple Launches Email Ad Campaign Focusing on Productivity

Apple today began a new email ad campaign drawing customer attention to the iPad's productivity capabilities by highlighting several different Business-oriented apps for the tablet, including Pages, Numbers, Keynote and Microsoft's Office apps for iPad.

iPad is the perfect way to be more productive than ever. Its powerful apps are designed to take full advantage of the things only iPad can do. So you'll have everything you need to do what matters most.

The email advertises how customers can create documents, spreadsheets, and presentations with Apple's own iWork software, available for free with every new iPad, and it also points towards Word, Excel, and PowerPoint, which were released for the iPad in March.

productivityapps
Competitors like Microsoft and Samsung have launched aggressive ad campaigns attempting to position the iPad as a content consumption device without the multitasking capabilities or the software to allow it to serve as a true PC replacement, but Apple has fired back in recent months with an equally aggressive "Your Verse" iPad campaign that shows the iPad being used in hundreds of different ways for a variety of vital tasks that range from composing to choreographing to mountaineering.

Microsoft used the lack of Office software on the iPad as a main advertising point for its Surface tablets throughout 2013, before releasing an iPad version of the productivity software earlier this year. Microsoft has actually seen enormous success with Office for iPad, garnering 35 million downloads as of July, suggesting millions of customers are using their iPads for productivity-oriented tasks like creating documents and presentations.

In addition to sending out emails, Apple launched a promotion for several different productivity apps in the App Store last week, offering discounts on apps like Fantastical, Clear, Notability, Scanner Pro, and more. That sale lasts until August 14.

The company has also been continuing to expand its "Your Verse" advertising campaign, releasing two new stories earlier this morning highlighting Chinese electropop group Yaoband and Detroit Slow Roll city bike ride cofounder and organizer Jason Hall.

Apple's focus on productivity comes just weeks after the company inked a deal with IBM that will see the two companies teaming up to push for more iPads in enterprise environments.

Top Rated Comments

Art0fLife Avatar
87 months ago
If I want to be productive I'll buy a laptop. There's exactly nothing productive about an iPad/tablet. It's inferior in every way that matters to MacBook, it's not nearly as good for taking photos as even an iPhone, it's way less portable than an iPhone, no more portable than my MacBook, offers little battery advantage if any, to the MacBook, has worse App developer support than the iPhone or MacBook, it's worse to type on than either an iPhone or MacBook... I mean, it's just big enough compared to an iPhone that it's uncomfortable to type on, and neither can dream of comparing to an actual keyboard... I guess you can buy the docks and all, but then why not just by what you're essentially turning the tablet into? *cough* laptop *cough*. Exactly what is more productive about it, again? :rolleyes:

We have an iPad and it's okayish to use for reading emails (not replying), doing light browsing, watching videos where sound quality isn't a concern, playing some games... But that's about where it's usefulness ends. Why are they always trying to shove tablets down people's throats pretending they can even compare to an actual computer? I'll agree, the iPad is the best tablet out there, but tablets are just about as weak in the "I can actually use this for something" department as you can get.
Score: 13 Votes (Like | Disagree)
El Hikaru Avatar
87 months ago
I still cannot figure out how to produce something with my ipad.
If you produce something with iPad, please tell everyone what are you producing.
Score: 11 Votes (Like | Disagree)
Radio Avatar
87 months ago
iPads are about consumption.

Productivity ? That's a stretch.
Score: 11 Votes (Like | Disagree)
afsnyder Avatar
87 months ago
i could get a surface if i wanted productivity

Yes you could... you could also buy a laptop. But you could also buy an iPad... that's the whole point. :confused:
Score: 10 Votes (Like | Disagree)
leroypants Avatar
87 months ago
The stench of desperation is overwhelming.
Score: 6 Votes (Like | Disagree)
lincolntran Avatar
87 months ago
I've created and maintain several office style documents using just my iPad. Nothing extremely fancy but they are useful and agent the job done. It serves as a decent video editor too.

I'm not saying the iPad is some office rich powerhouse but let's not act like it's just a gaming device with a calendar either. You can do quite a lot with it if you choose to.

When talking about "productivity " ppl immediately think about making ms office documents. It's not just that!!! There're a lots more to productivity like making orders through websites, inventory, conferences, meetings , etc...
Score: 5 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
Top Stories 56 Feature

Top Stories: 'Find My' Expansion, iPhone 13 Pro Mockup, Largest-Ever iMac?

Saturday April 10, 2021 6:00 am PDT by
Apple's AirTags may still be nowhere to be seen nearly two years after signs of them were first discovered, but Apple this week launched its Find My network accessory program that will let third-party devices integrate with the Find My app on Apple's platforms to make it easy to keep track of your items. This week also saw fresh rumors about the upcoming "iPhone 13" and new iMacs, while...
fortnite apple featured

Epic's Case Against Apple in Australia Might Be Over

Friday April 9, 2021 12:21 pm PDT by
Epic Games and Apple are involved in a highly public lawsuit in the United States, but Epic has also sued Apple in other countries, including Australia, in an attempt to boost its chances of getting a favorable ruling. Things aren't quite going Epic's way, however, as the justice overseeing the case today decided that he's going to let the two companies battle it out in the United States. ...
Apple TV Ray Light Teal Film

Apple Wants to Draw Subscribers to Apple TV+ With More Feature Films

Friday April 9, 2021 10:27 am PDT by
Apple is ramping up its efforts to produce feature films, according to a new report from The Information. Apple has a limited number of high profile films already, including "Palmer," "Cherry," and "Greyhound," and sees it as a way to draw more people into Apple TV+. Apple has been telling studio executives that it is aiming to do more than 10 to 12 original movies per year for Apple TV+,...