Apple Debuts Two New 'Your Verse' iPad Stories Featuring Electropop Group 'Yaoband', Detroit 'Slow Roll' Cofounder

Apple's "Your Verse" website highlighting the various ways that people use their iPads has been updated with two new stories, featuring electropop group Yaoband and Jason Hall, founder of a biking program in Detroit.

Luke Wang and Peter Feng, the two Chinese musicians who make up Yaoband, use their iPads to capture audio samples, turning them into beats. In a video on Apple's site, the duo are depicted using the iPad to capture sounds like water flowing over rocks in a river, water dripping from a faucet, a spoon on a bowl, a ringing bell, and more.

Various audio apps then allow them to mix sounds, styles, and techniques, creating a unique sound. To capture and make music, Feng and Wang use apps like iMaschine, iMPC, Music Studio, Notes, MIDI Designer Pro, Figure, and TouchOSC.

yaoband

With iPad, Luke Wang has the power to make every show unique. "I'll add new apps, new techniques, and new ideas during the show," he says. By adding fresh elements to the music, even in a live performance, Yaoband lives up to its vision of an ever-evolving sound. "Creativity and innovation are the essence of music," says Peter. "For us they're what keep the power of music alive."

Jason Hall, who cofounded Detroit's Slow Roll city bike ride that thousands of people participate in, uses his iPad to organize the event, plan routes, create posters, communicate with other organizers, check the weather, and more. Hall uses apps like Mail, Calendar, Facebook Pages Manager, Prezi, Penultimate, and Phoster, managing each bike ride from start to finish on his iPad.

jasonhall

"I wanted to convince other people to see Detroit the way I was seeing it," he says. "The plan was, let's start a bike ride and see if people want to go with us."

It began simply enough. Just 10 friends on a Monday night ride. Soon it was 20. Then 30. In its second year, the ride grew from 130 to 300 cyclists in two weeks. As the numbers increased, Hall turned to his iPad and made it the command center for all things Slow Roll. "We use it for everything we do, from mapping to communicating to ordering new T-shirts," he says."

Apple's newest stories, which are part of its "What will your verse be?" campaign and a continuation of its "Life on iPad" ad campaign, join several previous stories that have shown the iPad being used in a multitude of creative ways. Featured iPad users have included conductor Esa-Pekka Salonen, travel blogger Chérie King, mountaineers Adrian Ballinger and Emily Harrington, choreographer Feroz Khan, and biologist Michael Berumen.

Update 2:30 PM PT: Apple has now posted two YouTube videos on the new "Your Verse" stories featuring Yaoband and Jason Hall, which are embedded below.

Top Rated Comments

keysofanxiety Avatar
86 months ago
These ad campaigns are getting a little old tbh.

I like them. They're personal and show how Apple's devices are used in the real-world, rather than directly comparing to their competitors' products (which is getting a little tiresome from Samsung & Microsoft)
Score: 22 Votes (Like | Disagree)
roow110 Avatar
86 months ago
These ad campaigns are getting a little old tbh.
Score: 15 Votes (Like | Disagree)
Aluminum213 Avatar
86 months ago

I'm just going to say it... GHETTO!!! Do. Not. Like.

Wow


Racists are not even trying to hide it anymore
Score: 14 Votes (Like | Disagree)
Aluminum213 Avatar
86 months ago
The only person mentioning race is you, making you.....

That is unless the definition of Ghetto has changed, in which case even Elvis would be in trouble these days, according to you.

Stop playing ignorant, pay a visit to the thread about Dr. Dre being announced as a board member, racism and terms like ghetto were used like it was going out of style
Score: 10 Votes (Like | Disagree)
WBRacing Avatar
86 months ago
Wow


Racists are not even trying to hide it anymore
The only person mentioning race is you, making you.....

That is unless the definition of Ghetto has changed, in which case even Elvis would be in trouble these days, according to you.
Score: 9 Votes (Like | Disagree)
Radio Avatar
86 months ago
Everyone knows it, nobody wants to say it. Ever since tim cook started its become obvious that he believes (mistakenly) that he needs to "fix" the culture at apple. For some reason its just attack after attack on that culture. This is just another example of the culture shift he is making.

I'm just going to say it... GHETTO!!! Do. Not. Like.

Apple, is not the apple of tim cooks eye. That my friends, would be his his agenda.

So you want apple to be more white and conservative?

That's not apple

Apple is many colors and believes

Apple is gay and straight

Apple is for creation
Score: 8 Votes (Like | Disagree)

Top Stories

iphone 6 in hand

Apple Faces Another iPhone Lawsuit Over 'Programmed Obsolescence'

Monday March 1, 2021 6:44 am PST by
Apple faces a new class-action lawsuit that accuses it of deliberately releasing iOS updates that slowly reduce the performance of an iPhone, forcing customers to upgrade their devices. The lawsuit comes from the Portuguese Consumer Protection Agency, Deco Proteste (via Marketeer), which in a statement says that it will proceed with a case against the Cupertino tech giant because it...
PIA23764 RoverNamePlateonMars web

NASA Mars Perseverance Rover Uses Same PowerPC Chipset Found in 1998 G3 iMac

Tuesday March 2, 2021 3:21 am PST by
NASA's Perseverance rover, which recently made history landing on the surface of Mars, is powered by the same processor used in an iMac more than 23 years old. Image Credit: NASA As reported by NewScientist (via Gizmodo), the rover includes the PowerPC 750 processor, the same chip used in the G3 iMac in 1998. The main chipset is the same; however, there are differences between the...
magsafe charging brick feature

Prosser: iPhone 12 MagSafe Battery Pack to Feature Reverse Charging

Monday March 1, 2021 1:18 pm PST by
Apple is working on MagSafe-compatible battery packs that will be compatible with the iPhone 12 models, and leaker Jon Prosser today said on the Genius Bar podcast that one version of the battery pack will feature "reverse charging." According to Prosser, Apple is working on two versions of the battery packs, one that's a standard version and one that's a premium version with reverse...
iphone 12 pro display video

iPhone 13 to Include 1TB Storage Option and LiDAR Across the Board, Says Wedbush Analyst

Monday March 1, 2021 4:00 am PST by
Apple's forthcoming iPhone 13 could include a 1TB storage option for some models and LiDAR Scanners across the entire lineup, according to a report from Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analyst Daniel Ives said that initial Asian supply chain checks gave the firm "increased confidence" that Apple's 5G-driven product cycle would extend well into 2022,...
Top Stories 47 Feature copy

Top Stories: MacBook Pro, iMac, and AirPods Rumors, macOS 11.2.2, MagSafe Wallet Revisited

Saturday February 27, 2021 6:00 am PST by
March is right around the corner, and that means our first good opportunity for Apple product launches in 2021 as the company frequently has significant launches in March or April each year. We're hearing rumors about MacBook Pro, iMac, AirPods, and more, although many of these will be coming out at different times over the course of the year. This week also saw a macOS update to address a ...
microsoft edge ios android

Bill Gates Says His Preference for Android Over iPhone is Due to Pre-Installed Software

Friday February 26, 2021 3:35 am PST by
Microsoft co-founder Bill Gates this week participated in his first meeting on Clubhouse, the increasingly popular invite-only conversation app, where he fielded a range of questions as part of an ongoing book tour. Gates was interviewed by journalist Andrew Ross Sorkin, and given that the Clubhouse app is currently only available on iOS, naturally one of the questions that came up was...
iphone 12 120hz thumbnail feature

Kuo: iPhone 13 Lineup to Feature Smaller Notch and Larger Batteries, 120Hz Display for Pro Models, and More

Monday March 1, 2021 7:50 am PST by
iPhone 13 models will all feature a smaller notch, while the two Pro models will be equipped with low-power LTPO display technology for a 120Hz refresh rate, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Several other sources have previously claimed that some iPhone 13 models will support a 120Hz refresh...
maxresdefault

HomeKit Essentials Worth Checking Out

Saturday February 27, 2021 7:05 am PST by
HomeKit was slow to take off after its 2014 launch, but now that it's been around for seven years, there are hundreds of HomeKit products available, ranging from doorbells and speakers to TVs, lights, and cameras. In our latest YouTube video, we rounded up some of our favorite HomeKit products that we find most useful. Subscribe to the MacRumors YouTube channel for more videos. HomePod...
First Look Big Sur Feature2

Apple Releases macOS Big Sur 11.2.2 to Prevent MacBooks From Being Damaged by Third-Party Non-Compliant Docks

Thursday February 25, 2021 10:07 am PST by
Apple today released macOS Big Sur 11.2.2, the fourth update to the macOS Big Sur operating system that launched in November. macOS Big Sur 11.2.2 comes two weeks after the release of macOS Big Sur 11.2.1, a bug fix update. The new ‌‌‌‌macOS Big Sur‌‌‌ 11.2.2‌ update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences....
Apple Prefer Lightning Over USB C Feature

iPhone Sticking With Lightning Port Over USB-C for 'Foreseeable Future'

Tuesday March 2, 2021 9:32 am PST by
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo. In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...