Apple to Announce More Plans for iBeacon Technology at WWDC 2014
Apple will unveil more plans for its iBeacon technology at the start of this week's WWDC 2014, reports The Wall Street Journal. In addition to new details about the technology, the company will promote iBeacon by placing transmitters throughout the Moscone Center while offering sessions for developers on how to better implement the technology into their apps and services.
It is not known what exactly Apple has in store for the technology, but it is possible that the company could announce a more prominent role for iBeacons in iOS 8, new partnerships with companies, and more. iBeacons could also see integration in Apple's highly rumored mobile payment service.
First introduced during last year's WWDC, iBeacons enable iOS devices to wirelessly communicate with physical beacons through Bluetooth, as the transmitters are able to deliver relevant information to apps and services when a user is physically nearby. Apple implemented a new iBeacon "Made for iPhone" specification in February, signaling a more significant role for the technology in its devices.
iBeacon technology has also been used by a number of companies in a variety of ways since the end of last year. Shopping app Shopkick and Macy's partnered to integrate the technology into stores to assist consumers, while Major League Baseball and the National Basketball Association have used the technology to provide enhanced live experiences.
Apple has also implemented iBeacons into its own retail locations to deliver messages about picking up online orders and store events, although early experiences with the technology were mixed. The technology has also been featured in the UK, where a cafe and London's Heathrow Airport have integration iBeacons to notify users of promotional deals.
In addition to new details about iBeacon at WWDC 2014, Apple is also expect to unveil iOS 8, OS X 10.10, a new home automation platform, and perhaps some new hardware.
Apple will be live streaming the event both on its website and on the Apple TV. MacRumors will also be providing a live blog, live tweets via the MacRumorsLive Twitter account, and a spoiler free page for those who want to watch the full keynote at a later time.
Popular Stories
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
