Apple Considering 'Full Health and Fitness Services Platform' Modeled on the App Store

Apple allegedly is looking beyond the iWatch wearable device and may be creating a new health and fitness ecosystem modeled on its successful iOS App Store, claims a mobile health executive who recently spoke to Reuters. Similar to the iOS App Store, this new platform may allow companies to develop their own mobile medical applications that could tie into Apple's iWatch wearable device.

One mobile health executive, who asked not to be named, told Reuters he recently sat down with an Apple executive from the iWatch team. He said the company has aspirations beyond wearable devices, and is considering a full health and fitness services platform modeled on its apps store.

As part of iOS 8 later this year, Apple is rumored to be launching a new Healthbook app, which is expected to serve as a repository for health-related data acquired from a variety of sources. Based on the breadth of data the app appears to be able to track, it is unsurprising that Apple will be looking to open up the ecosystem to third parties to help users fill out all of the various content areas.

One company that could benefit from an Apple health and fitness ecosystem is Nike, which has scaled back its work on its Fuelband hardware to focus on expanding its software-based NikeFuel platform. Though Nike CEO Mark Parker would not directly comment on specific plans with Apple, Parker did note in a recent CNBC appearance that Apple is a longtime partner and that he is "excited about where that relationship will go forward."

iwatch-concept-nike

iWatch concept by Todd Hamilton, based on the Nike FuelBand

Much of today's report focuses on Apple's health- and sensor-related hires over the past several years, most of which have previously been detailed and which have been focused around non-invasive monitoring of vital health parameters such as sleep, oxygen saturation and blood glucose levels. Apple has hired talent from notable companies such as pulse oximetry company Masimo, medical sensor company Vital Connect and Philips Sleep Research.

Apple's latest reported hire is MIT researcher Eric Winokur, who worked on ear-worn devices for monitoring blood pressure and heart rate. Information about Winokur's hiring surfaced alongside a sketchy rumor claiming Apple is planning to launch an EarPods model with integrated heart rate and blood pressure sensors. While a new Tumblr blog post reveals that the claim was indeed fabricated, Apple patent applications suggest the company has indeed considered the integration of biometric sensors into its headphone line in the past.

Apple's sensor-laden iWatch has been rumored for several years, with most recent rumors suggesting that it may debut late this year. It is not expected to be unveiled at the company's Worldwide Developers Conference set for early June.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Buy Now)

Top Rated Comments

ChristianVirtual Avatar
86 months ago
And here the title for the keynote:
an :apple: a day keeps the doctor away
Score: 11 Votes (Like | Disagree)
JayJayAbels Avatar
86 months ago
I could not agree with you more. The health industry is HUGE and growing.

Everyone cares about their health... even those who say they don't... should.

Apple is about to give them a great reason to start paying attention.

The elbow from the sky is incoming...
Score: 8 Votes (Like | Disagree)
Santabean2000 Avatar
86 months ago
Apple is about to explode on the world again me thinks.
Score: 8 Votes (Like | Disagree)
Reason077 Avatar
86 months ago
Looking at this image, I'm starting to think there is no iWatch. But rather, a series of iRings. One for each finger.
Score: 6 Votes (Like | Disagree)
kerryb Avatar
86 months ago
Pandora, your box just arrived.

Apple may be making a move to bring more than a workout tool to the market. As we are subjected to an increasing array of advertisements from prescription drug companies whose apparent goal is to get every American as a permanent consumer of their products. The "lifestyle" approach to these ads are convincing enough to get the fittest amongst us to wonder if our lives would not be better with one of these drugs. Back to Apple which has millions of consumers of their products many of which have developed compulsive habits of constantly checking their iPhones and are never without them. Why not introduce a product that deepens that behavior but instead of social media this time a person can constantly check the heart rate, blood sugar, blood pressure, etc... I can see it now people in a meeting all looking to see their heart rate when they should be paying attention. Will this new device have the same ill effects on social norms the way the iPhone and other smart phones have already or will it be solely aimed at sporty types training for the Olympics? My guess is the health industry will see this as the greatest profit boom in history.
Score: 4 Votes (Like | Disagree)
robboadam Avatar
86 months ago
The iRing to rule them all.
Score: 4 Votes (Like | Disagree)

Top Stories

0 Deals Hero

Black Friday 2020: Best Apple Deals to Plan For

Saturday November 21, 2020 10:00 am PST by
In the lead-up to Black Friday next week, we've been putting a spotlight on the best deals coming from various retailers like Best Buy and Walmart. In an effort to further prepare our readers for the best Black Friday deals, we're breaking down what we think should be on your radar for Black Friday in 2020. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
m1 mac mini vignette

Apple Lists M1-Based Mac Mini Logic Boards With 10 Gigabit Ethernet in Internal Parts Ordering System

Friday November 20, 2020 9:32 am PST by
While the new Mac mini with the M1 chip is only available with Gigabit Ethernet, Apple has listed multiple M1-based Mac mini logic boards with 10 Gigabit Ethernet in an internal parts list for Apple Authorized Service Providers. For every Mac mini logic board with Gigabit Ethernet in the parts list, obtained by MacRumors, there is a corresponding logic board with 10 Gigabit Ethernet:...
new m1 chip

Craig Federighi: Native Windows on M1 Macs is 'Really up to Microsoft'

Friday November 20, 2020 11:57 am PST by
Following the release of the M1 Macs Apple executives have been doing interviews with a range of publications, and today, Ars Technica published another interview with software engineering chief Craig Federighi, hardware technologies lead Johny Srouji, and marketing VP Greg Joswiak. Much of the interview focuses on topics that the three have already covered in prior discussions, but there is ...
14

Apple Releases iOS 14.2.1 With Fix for Text Message Bug and iPhone 12 Mini Lock Screen Issues

Thursday November 19, 2020 10:16 am PST by
Apple today released iOS 14.2.1, a bug fix update that comes two weeks after the launch of iOS 14.2 and is available for Apple's new iPhone 12 models. The iOS 14.2.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. According to Apple's release notes, iOS...
Walmart November Deals Hero

Black Friday Spotlight: Walmart Will Have AirPods Pro Down to Lowest Price of $169, and More Apple Deals

Thursday November 19, 2020 8:05 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Next ...
apple leather sleeve

Leather Sleeve for iPhone 12 Models Now Available From Apple

Friday November 20, 2020 12:16 pm PST by
Apple today began selling the Leather Sleeve for the new iPhone 12 models, with the accessory having first been announced alongside the updated iPhones in October. Priced at $129, the Leather Sleeve is not a case and is designed to be removed when the iPhone is in use. It features a cutout at the front that displays the time, and it comes with a matching leather strap. According to Apple, it ...
iOS14AntitrackFacebookSadfeature

Apple Confirms Commitment to App Tracking Transparency in Letter Condemning Facebook's Data Collection [Updated]

Thursday November 19, 2020 11:58 am PST by
Apple in iOS 14 is planning to introduce a new App Tracking Transparency feature that will let users know when companies want to track them across apps and website. Following outcry from developers like Facebook and ad networks unprepared for the change, Apple delayed the implementation of the anti-tracking functionality until early 2021. Eight civil society organizations recently sent a...
maxresdefault

CrossOver Allows x86 Windows Apps to Run on Apple M1 Macs

Wednesday November 18, 2020 6:07 pm PST by
Codeweavers posted a blog post and video tonight showing off CrossOver running on an Apple M1 MacBook Air. This video shows Team Fortress 2 running on a new M1 MacBook Air: CrossOver is software (based on Wine Project) that runs Microsoft Windows apps on the Mac by translating Windows APIs into their Mac equivalents. The Codeweavers team was able to run the current version of CrossOver on...
macbookpro13large

Apple Offers Instructions on What to Do if macOS Big Sur Causes Installation Errors on 2013 and 2014 MacBook Pro

Thursday November 19, 2020 6:12 pm PST by
Following the release of macOS Big Sur last week, a number of 2013 and 2014 MacBook Pro owners found that the update bricked their machines. Affected users saw their Macs get stuck displaying a black screen after attempting to install the new software. Apple has now addressed this issue in a new support document that provides instructions on what to do if macOS Big Sur can't be installed on...
128gb m1 macbook air education cropped

$799 M1 MacBook Air With 128GB Storage for Education Institutions Spotted Online

Friday November 20, 2020 5:15 am PST by
A new configuration of the M1 MacBook Air with 128GB of storage and a lower $799 price has today been spotted on Apple's U.S. Education Institution Hardware and Software Price List. The M1 MacBook Air is only available with 256GB, 512GB, 1TB, or 2TB of storage. There is currently no 128GB configuration on the Apple Store. However, Reddit user "u/dduci97" noticed that Apple has listed...