Apple Retail Stores to Integrate iBeacon Systems to Assist with Sales and Services

Earlier this year at the keynote during its annual Worldwide Developers Conference, Apple mentioned iBeacon microlocation APIs as a new part of its SDK, which are designed to access location data through the Bluetooth Low Energy profile on iOS devices. Now, the company is preparing to integrate iBeacon systems into its retail locations, which will intially help with customer sales and later be implemented to assist with in-store services such as workshops and Genius Bar appointments, reports 9To5Mac.

ios7apis
According to the report, the integration of iBeacons within Apple's stores will be used in cohesion with a future update to the Apple Store app, which can give detailed information on a product when a user walks near an item. While Apple currently utilizes interactive iPad displays for many of its first-party products in-store, the updated Apple Store app would help users get information about the many products on shelves.

Apple is said to have begun stocking up on iBeacon transmitters, and the company, in the next few days, will begin installing these sensors in many Apple Stores across the United States. These transmitters will be placed on the tables that house Apple products in addition to store shelves holding accessories. The technology will serve as a way to both improve the Apple shopping experience, and in-turn, boost product sales.

Furthermore, Apple is also testing its new iBeacon-based retail system to better provide services in its stores, such as notifying consumers about upcoming workshops, locating customers for Genius bar appointments, and allowing consumers to be informed of a repaired product ready for pickup. This deeper integration of services will reportedly be implemented after the initial roll out of the updated Apple Store app and iBeacons, and would allow for greater accuracy in locating customers within stores compared to the capabilities of the current app.

The company is also looking to integrate an indoor mapping feature in a future version of Maps for iOS, which would help users navigate through buildings and stores, and could also be used with iBeacon technology to provide greater information within an area. A report in September stated that Apple was working on tapping into the power of the M7 motion coprocessor to add additional mapping enhancements in future software updates, and it is possible that indoor mapping and iBeacon technology could work in cohesion with the motion-sensing chip for greater mapping information overall.

Earlier this year, Apple was said to be collaborating with Major League Baseball to utilize iBeacon APIs to enhance its MLB.com At the Ballpark app to create interactive experiences for its fans at stadiums. 9To5Mac also notes that Apple is also rumored to be testing a program allowing iOS developers to easily integrate the iBeacon API into third-party apps. While iBeacons can be currently implemented into existing apps by iOS developers, Apple has yet to provide a straightforward development program for the API.

Top Rated Comments

proline Avatar
116 months ago
Wanna boost product sales? Just fix the damn icons.
Let a grown-up do the work this time!
LOL, you're funny. I hope Apple keeps them like they are for years just to annoy the grinches out there :p
Score: 26 Votes (Like | Disagree)
ob81 Avatar
116 months ago
These are the things that are going to set the iPhone miles ahead of competitors.

I can't wait to see the full power of iOS 7.
Score: 12 Votes (Like | Disagree)
LukasValine Avatar
116 months ago
Wanna boost product sales? Just fix the damn icons.
Let a grown-up do the work this time!
You know, some people actually like the flat icons. I for one wasn't a big fan of the glossy, bubbly textures.
Score: 11 Votes (Like | Disagree)
LukasValine Avatar
116 months ago
I wonder when Apple will start selling iBeacons to the public. This could be really useful for small businesses. Walk into a restaurant and their menu shows up on your iPhone...
Score: 10 Votes (Like | Disagree)
powerstrokin Avatar
116 months ago
That's very cool. Imagine something like this at a supermarket - checking products against your allergies/diet requirements.

...and checking your medical records then denying your purchase of bacon.


NO F'N THANK YOU!
Score: 9 Votes (Like | Disagree)
Chatter Avatar
116 months ago
Wanna boost product sales? Just fix the damn icons.
Let a grown-up do the work this time!

Aaah yes, the peanut gallery is open.
Score: 7 Votes (Like | Disagree)

Popular Stories

ipad pro m1 feature

Gurman: Apple Event This October Remains Unlikely, No Touch ID for iPhone 15

Sunday October 2, 2022 6:41 am PDT by
Apple is developing new iPad Pro, Mac, and Apple TV models, and at least some of these products will be released in October, according to Bloomberg's Mark Gurman. However, Gurman continues to believe that Apple is unlikely to hold an event this month. In the latest edition of his Power On newsletter, Gurman said "the big iPhone 14 unveiling last month was probably it for Apple in 2022 in...
maxresdefault

Apple Responds to Video Testing Crash Detection Feature With Junkyard Vehicles

Friday September 30, 2022 9:11 am PDT by
The Wall Street Journal's Joanna Stern recently traveled to Michigan to test Apple's new crash detection feature on the iPhone 14 and Apple Watch Ultra. In response, Apple provided some additional information about how the feature works. Stern recruited Michael Barabe to crash his demolition derby car with a heavy-duty steel frame into two unoccupied vehicles parked in a junkyard — a 2003...
Hero0005

Best Apple Deals of the Week: M2 MacBook Air Hits New All-Time Low Price at $1,049, Plus Sales on AirPods Pro and More

Friday September 30, 2022 9:05 am PDT by
This week's best Apple deals focus on the AirPods Pro, AirPods Pro 2, and M2 MacBook Air, including numerous all-time low prices on these devices. You'll also find up to 50 percent off discounts on Anker and Eufy accessories on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us...
Apple SIM Card

Apple SIM No Longer Available for Activating New Cellular Data Plans on iPads

Sunday October 2, 2022 8:04 am PDT by
As of October 1, Apple SIM is no longer available for activating new cellular data plans on supported iPad models, according to an Apple support document. Introduced in 2014, the Apple SIM was designed to allow iPad users to activate cellular data plans from multiple carriers around the world. Initially, the Apple SIM was a physical nano-SIM card, but it was embedded inside later iPad Pro...
iphone 14 pro max vs 13 max 2

Camera Comparison: iPhone 14 Pro Max vs. iPhone 13 Pro Max

Thursday September 29, 2022 7:44 am PDT by
The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements across all lenses with the new Photonic Engine. We've spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the prior-generation iPhone 13 Pro Max to see just how much better the iPhone 14 Pro Max can be. Subscrib ...
iOS 16 Wallpaper Spectrum Feature

Five Wallpaper Apps to Check Out for iOS 16's New Lock Screen Depth Effect

Thursday September 29, 2022 9:08 am PDT by
One of the biggest new features in iOS 16 is a completely redesigned iPhone Lock Screen. The new Lock Screen is entirely customizable, letting you change the colors and fonts, add widgets and new wallpapers, and more to make your iPhone uniquely yours. Of course, even before iOS 16, you could customize your Lock Screen with a wallpaper of your choice. iOS 16 takes the Lock Screen wallpaper...
top stories 1oct2022

Top Stories: Stage Manager Expands to Older iPad Pro Models, No October Apple Event?

Saturday October 1, 2022 6:00 am PDT by
While we had been expecting a follow-up October Apple event focused on Mac and iPad announcements, it sounds like we might not be getting another event after all. Instead, the pending updates in those product segments could be considered minor enough that they may be announced via press releases. It wasn't all bad news, however, with Apple announcing that it will be expanding an on-device...
iOS 16

Apple Preparing iOS 16.0.3 With More Bug Fixes Following iPhone 14 Launch

Monday October 3, 2022 7:53 am PDT by
iOS 16.0.2 was released last month with several bug fixes for iPhone 14 issues, excessive copy and paste permission prompts, and more. Now, evidence suggests that Apple is planning to release iOS 16.0.3 with additional bug fixes. Evidence of an upcoming iOS 16.0.3 software update has shown up in MacRumors analytics logs, which have been a reliable indicator in the past. There are several...
dynamic island alan dye

Apple Executives Talk About iPhone 14 Pro's Dynamic Island in New Interview

Sunday October 2, 2022 10:48 am PDT by
In a new interview, Apple's senior vice president of software engineering, Craig Federighi, and Apple's vice president of human interface design, Alan Dye, sat down to discuss the thinking behind the iPhone 14 Pro's Dynamic Island and how it was developed. During the interview with the Japanese magazine Axis, Federighi, who oversees the development of iOS, said Dynamic Island represents the...