Apple Retail Stores to Integrate iBeacon Systems to Assist with Sales and Services
Earlier this year at the keynote during its annual Worldwide Developers Conference, Apple mentioned iBeacon microlocation APIs as a new part of its SDK, which are designed to access location data through the Bluetooth Low Energy profile on iOS devices. Now, the company is preparing to integrate iBeacon systems into its retail locations, which will intially help with customer sales and later be implemented to assist with in-store services such as workshops and Genius Bar appointments, reports 9To5Mac.

According to the report, the integration of iBeacons within Apple's stores will be used in cohesion with a future update to the Apple Store app, which can give detailed information on a product when a user walks near an item. While Apple currently utilizes interactive iPad displays for many of its first-party products in-store, the updated Apple Store app would help users get information about the many products on shelves.
Apple is said to have begun stocking up on iBeacon transmitters, and the company, in the next few days, will begin installing these sensors in many Apple Stores across the United States. These transmitters will be placed on the tables that house Apple products in addition to store shelves holding accessories. The technology will serve as a way to both improve the Apple shopping experience, and in-turn, boost product sales.
Furthermore, Apple is also testing its new iBeacon-based retail system to better provide services in its stores, such as notifying consumers about upcoming workshops, locating customers for Genius bar appointments, and allowing consumers to be informed of a repaired product ready for pickup. This deeper integration of services will reportedly be implemented after the initial roll out of the updated Apple Store app and iBeacons, and would allow for greater accuracy in locating customers within stores compared to the capabilities of the current app.
The company is also looking to integrate an indoor mapping feature in a future version of Maps for iOS, which would help users navigate through buildings and stores, and could also be used with iBeacon technology to provide greater information within an area. A report in September stated that Apple was working on tapping into the power of the M7 motion coprocessor to add additional mapping enhancements in future software updates, and it is possible that indoor mapping and iBeacon technology could work in cohesion with the motion-sensing chip for greater mapping information overall.
Earlier this year, Apple was said to be collaborating with Major League Baseball to utilize iBeacon APIs to enhance its MLB.com At the Ballpark app to create interactive experiences for its fans at stadiums. 9To5Mac also notes that Apple is also rumored to be testing a program allowing iOS developers to easily integrate the iBeacon API into third-party apps. While iBeacons can be currently implemented into existing apps by iOS developers, Apple has yet to provide a straightforward development program for the API.
Popular Stories
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen three more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 28 new things that are coming to your iPhone when the finalized version is publicly released this December. 1. Help...
Anker's Black Friday/Cyber Week event is entering its final days this weekend, and it's still offering up to 60 percent off sitewide. There are also a few "mystery boxes" that can include hundreds of dollars in savings, if you're willing to risk not knowing what you're buying ahead of time. All of these sales will end on December 3. Note: MacRumors is an affiliate partner with Anker. When you...
Apple today released iOS 17.1.2 and iPadOS 17.1.2, small updates to the iOS 17 and iPadOS 17 operating systems that Apple introduced in September. iOS 17.1.2 and iPadOS 17.1.2 come a few weeks after the release of iOS 17.1.1, another bug fix update. iOS 17.1.2 and iPadOS 17.1.2 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update....
The release of the iPhone 15 Pro and Pro Max saw the introduction of an entirely new user-configurable button known as the Action button, and now, MacRumors has seen extensive evidence confirming Apple is planning to include the Action button on the entire iPhone 16 range. Designs and plans for the Action button date back to at least 2021, as the button was intended for release alongside hapt...
Apple and Paramount have discussed bundling their TV streaming services at a discount, according to a new report by The Wall Street Journal. The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions. The discussions are in their early stages, and it is ...
Apple employees are back to work following a Thanksgiving break, and that means this week saw a number of new operating system updates for both public release and beta testing. This week also saw some misinformation about Apple's new NameDrop feature making the rounds, while Apple and Goldman Sachs appear to be on the verge of a break-up in their Apple Card and savings account partnership,...
Earlier this month, Apple announced that it will finally support RCS in the Messages app on the iPhone starting later next year. This change will result in several improvements to the messaging experience between iPhones and Android devices. RCS will become the new default standard for messaging between iPhones and Android devices, but these conversations will still have green bubbles like...
Top Rated Comments
I can't wait to see the full power of iOS 7.
...and checking your medical records then denying your purchase of bacon.
NO F'N THANK YOU!
Aaah yes, the peanut gallery is open.