iMac Discounts and Stock Shortages at Third-Party Retailers Hint at Approaching Haswell Update

Major third-party Mac retailers such as B&H and Amazon have begun offering discounts on various iMac configurations in recent days as Apple may be beginning to slow shipments of the computer in advance of a refresh featuring Intel’s Haswell processors, reports AppleInsider. The company seems to be slowing the flow of iMac units coming into its various sales channels as the next-generation iMac will likely be announced later in the fall after its September iPhone media event to allow Apple, its customers, and the media to focus on its flagship mobile device.

newimac.jpg

The discounts join sales efforts initiated earlier this month by Best Buy, Amazon, and MacMall -- all of which are similarly offering the four standard iMac retail configurations at discounts between $100 and $150. Given the new inventory management measures Apple adopted after January's MacBook Pro surplus scare, the discounts are likely the start of a multi-week effort to run its iMac channel fairly bare.

Previous reports indicated that the iMac would be updated to include Haswell processors in June or July as shipments sank, but an update to the computer was not announced at or soon after Apple’s annual Worldwide Developer Conference.

Earlier this year, a new Broadcom Wi-Fi/Bluetooth card supporting the latest 802.11ac Wi-Fi standard surfaced, with the card appearing nearly identical in size and shape to the custom card currently used in the iMac. The inclusion of 802.11ac support on the next-generation iMac is all but certain as the standard has already made its way into Apple's latest MacBook Air models and new AirPort Extreme and Time Capsule base stations.

Yesterday, a report surfaced that refreshed MacBook Pro models with Haswell chips would be coming in September, backed by evidence that Apple vendors may be trying to run down existing MacBook Pro stock. Data from U.S. research firm NPD released last month also indicated that U.S. Mac sales were down in June compared to the previous June, despite the introduction of the new MacBook Airs, with the lack of a refreshed MacBook Pro lineup cited as a primary contributing cause.

Related Roundup: iMac
Buyer's Guide: iMac (Don't Buy)
Related Forum: iMac

Top Rated Comments

The Mercurian Avatar
115 months ago
Yes but will it come in gold/champagne ?
Score: 16 Votes (Like | Disagree)
pcfarrar Avatar
115 months ago
Hopefully the new 21.5 iMac has more than 512MB VRAM.
Score: 10 Votes (Like | Disagree)
theRevIsNotDead Avatar
115 months ago
The moment we've all - I mean, some of us have been waiting for!
Score: 9 Votes (Like | Disagree)
willcapellaro Avatar
115 months ago
can we a decent displays? instead of 5% of more power?

wut?
Score: 8 Votes (Like | Disagree)
hamiltonrrwatch Avatar
115 months ago
I know its been asked before but are there any benefits to owning an iMac with Haswell other than bragging rights?;)
Score: 7 Votes (Like | Disagree)
Zerotolerance Avatar
115 months ago
I don't think we'll see any new Macs until they're ready to ship with Mavericks. I've been waiting to buy a new iMac for some time. I'd consider a current generation model if the discount were steep enough, but for the measly $100 or so discount that non-Apple retailers are offering right now it's just not worth it.
Score: 6 Votes (Like | Disagree)

Popular Stories

2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
apple ar headset concept 2

Apple CEO Tim Cook Hints at AR/VR Headset: 'Stay Tuned and You'll See What We Have to Offer'

Wednesday June 22, 2022 6:34 pm PDT by
CEO Tim Cook this week did an interview with China Daily, where he once again commented on on the future of augmented reality and hinted at Apple's work on an AR/VR headset. Render via designer Ian Zelbo Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he's made, but he went on to say that people should ...
airpods pro 2 1

AirPods Pro 2 Said to Feature Upgraded H1 Chip, Find My, Heart Rate Detection, USB-C and More

Friday June 24, 2022 9:48 am PDT by
The next-generation AirPods Pro could come with a long list of new features that include heart rate detection, the ability to function as a hearing aid, and a USB-C port according to a report from 52Audio. The site claims that it has received new information on the AirPods Pro 2, and it has used that information to provide some renders on what the earbuds might look like. Design wise, there...
customize wallpaper setting ios 16

iOS 16 Beta 2 Tidbits: New Wallpaper Colors, Backup Over LTE, SMS Filtering and More

Wednesday June 22, 2022 2:16 pm PDT by
Apple today seeded the second betas of iOS 16 and iPadOS 16 to developers for testing purposes, and the new betas introduce new features and refine some of the changes that Apple made with the first iOS 16 release. Subscribe to the MacRumors YouTube channel for more videos. Lock Screen Photo Wallpaper Customization When customizing a photo on the Lock Screen, there are two new DuoTone and...
home app ios 16

Apple Confirms iPad Will No Longer Be Supported as a Home Hub in iOS 16

Wednesday June 22, 2022 12:38 pm PDT by
The iPad will no longer be able to be used as a home hub following the launch of iOS 16, iPadOS 16, macOS Ventura, and the HomePod 16 software this fall, Apple confirmed today. As discovered in iOS 16 code by MacRumors contributor Steve Moser, Apple says that the iPad will no longer be supported as a home hub. This information will be displayed in the Home app after updating to iOS 16.A home ...
apple ar headset concept 1

Apple Rumored to Announce 'Game-Changer' AR/VR Headset in January 2023

Friday June 24, 2022 2:52 am PDT by
Apple is "likely" to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated. Concept render based on purported leaked information by Ian Zelbo In a detailed post on Medium, Kuo explained that Apple's headset will be a "game-changer" for the augmented-reality and virtual-reality market. Describing some of the headset's...