U.S. Mac Sales Down in June Despite Introduction of New MacBook Airs

Piper Jaffray analyst Gene Munster has released a new report covering the full June quarter Mac and iPod sales data from market research firm NPD.

According to the data, Apple's Mac sales came in down 5% year over year, despite the introduction of the newest Haswell-based MacBook Airs at this year's WWDC. During the same time period last year, Apple unveiled both upgraded MacBook Airs and the new Retina MacBook Pro, so it seems the lack of a refreshed MacBook Pro lineup may have impacted sales for the quarter.

mac_lineup_early2013
As with his previous reports, Munster notes that it remains difficult to extrapolate NPD data to Apple's global sales performance, but he views the June data as "neutral to slightly negative," down from slightly positive in a May report.

We note that we had expected an uptick in Mac sales in the month of June given updated Macbook Airs at WWDC; however, Mac units were [down] 12% y/y for the month of June according to NPD. Based on the differences between NPD data and Apple reported Mac sales over the past few quarters, we note it is becoming more difficult to draw conclusions from NPD data.

Munster stands by his belief that iPads will continue to cannibalize Mac sales and sticks with his prediction of 5% year over year decline in Mac sales for the June quarter. Macs are currently responsible for less than 15% of Apple's total revenue.

As for iPods, Munster's analysis of NPD data suggests that units are down 32% year over year, while the Piper Jaffray estimate suggests that sales are down 23% year over year on a global basis. However, as iPods only represent 2% of Apple's revenue, the overall impact of the sales decline is minor.

Popular Stories

Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
CarPlay Ultra Climate Controls

Apple Says These Vehicle Brands Plan to Offer All-New CarPlay Ultra

Thursday May 15, 2025 8:13 am PDT by
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
iPhone 12 Made in India

Trump Tells Tim Cook to Stop Building iPhones in India

Thursday May 15, 2025 2:21 am PDT by
President Donald Trump has asked Apple CEO Tim Cook to halt the company's manufacturing expansion in India, in a potential disruption of Apple's plan to shift iPhone production away from China. "I had a little problem with Tim Cook yesterday," Trump said during his state visit to Qatar, according to Bloomberg. "He is building all over India." "They [India] have offered us a deal where...
apple music

Apple Music Gets New Transfer Tool to Make Switching From Spotify Easier

Wednesday May 14, 2025 5:17 pm PDT by
Apple this week introduced a new feature designed to allow prospective Apple Music users to import their saved music and playlists from third-party music services to Apple Music. The feature is either in an expanded testing phase or it has started rolling out, and it is available in Australia and New Zealand according to an Apple Support document. Signs of the transfer option first surfaced...
maxresdefault

Here's the First Real-World Look at Apple's CarPlay Ultra

Thursday May 15, 2025 5:52 am PDT by
The first videos of Apple's CarPlay Ultra experience are now available, providing a never-before-seen look at the long-anticipated iPhone-linked infotainment software. British automaker Aston Martin today shared the first video of Apple's CarPlay Ultra experience in-action, followed by a detailed walk-through of the CarPlay Ultra system on Top Gear's YouTube channel, which provides the...
vision pro video recording

WSJ: Some Apple Vision Pro Buyers 'Feel Total Regret'

Friday May 16, 2025 7:43 am PDT by
Apple's Vision Pro headset has left many early adopters expressing dissatisfaction over its weight, limited use cases, and sparse software ecosystem, according to a new article from The Wall Street Journal. In the year following the device's launch, user feedback suggests that it has failed to meet expectations for comfort, software support, and social acceptance. In interviews conducted by T...

Top Rated Comments

zedsdead Avatar
154 months ago
A lot of people, including myself, are waiting for update rMBPs.

Add to that the entire desktop line is outdated, and that doesn't help the Mac at all.

Plus most of the Mac software has been neglected for years.

Thankfully updates are coming and they started with Logic X which was great.

Cannot wait for a new iWork, however I have fears it'll be a crippled iOS version ported to the desktop.
Score: 16 Votes (Like | Disagree)
sonicrobby Avatar
154 months ago
I think its because people are waiting for the Macbook Pro refreshes.
Score: 15 Votes (Like | Disagree)
pearvsapple Avatar
154 months ago
There's simply no reason to upgrade for 2011-2012 owners.
Score: 14 Votes (Like | Disagree)
Razeus Avatar
154 months ago
I would call that overpriced, not "out of date".

What you can get in a PC does mean anyone buys it. I personally am in trenched in the technology business and I know precisely 1 person with a graphics card in their PC that has more than 2 GB of VRAM. Don't overvalue things that are virtually unnecessary.

I agree that the Fusion Drive should absolutely be standard, and I won't buy and iMac as long as they're not.[COLOR="#808080"]
To be honest, when my new iMac comes in (fusion drive, 16GB RAM, 650M), I may return it. I really don't think I should have spent $1800 after tax on a computer with 5200RPM drive, fusion or not. I think I need to wait and see if the 2013's on the SSD standard or at least come with a 7200RPM drive.

In fact, what I was so irritated about was that the 21.5 DOES come with an SSD only option, but they want $300 on top of the $1499. So let me get this straight: I build a computer with a HARD DRIVE and it costs $1500. Ok cool. But then I opt for an SSD, it costs another $300? What about the discount for the HARD DRIVE that got replaced? Did Apple forget I'm basically "returning" the hard drive? They basically are saying we are still charging you for the HARD DRIVE even though you are not getting one.

Apple is being to sneaky/greedy with their pricing and it's turning people off.
Score: 8 Votes (Like | Disagree)
Razeus Avatar
154 months ago
What exactly is outdated about the current iMac?
Besides the 5200 RPM drives?

SSD should be standard, but I understand Apple fears people may want to have more storage on a desktop, so therfore we have fusion drives. Fine, but fusion drives should have been standard WITH 7200 RPM drives. In the year 2013, 5200RPM drives should not even be considered.

Besides 512MB of VRAM?

PC cards are starting to come in 4GB allocations! iMacs, for the price they are charging, should have 1GB standard. Instead, Apple uses binned parts that doesn't pass Nvidia inspections and therefore we have only 512MB of VRAM on our cards.

Besides the GPU itself?

Isn't the baseline 640M SLOWER than last years (2011 models) baseline? Of the two baseline 21.5 models, the 650M and the 660M should have been used as standard, both with 1GB of VRAM. On the 27's, the 675MX with 1GB of VRAM and the 680 with 2GB of VRAM should have been standard in their base.
Score: 8 Votes (Like | Disagree)
iapplelove Avatar
154 months ago
I think its because everyone is holding out for the Haswell versions of the pros

Most of the public has no idea what haswell will even do for them. Imo price is the big factor
Score: 8 Votes (Like | Disagree)