Apple Distributing Free iBooks to Employees Ahead of Mavericks and iOS 7 Launch
During quarterly retail meetings that took place today, Apple announced a new ‘iBooks Discovery’ initiative that will see Apple Store employees provided with free iBooks beginning next week in order to prepare the retail workers for the launch of OS X Mavericks and iOS 7, reports 9to5Mac.
While an iBooks app has been available on iOS devices since the debut of the original iPad in 2010, OS X Mavericks will mark the first instance of an iBooks app for the Mac.
The Mavericks version of iBooks offers a number of features that will appeal to readers and students alike, including full screen reading capabilities, note taking functionality, and a feature that allows study cards to be automatically created from notes.
With access to free ebooks, Apple Store employees will be able to familiarize themselves with both the iBookstore and the many features that iBooks offers, allowing the employees to answer customer questions and promote the apps and the new operating systems.
Apple has also provided some of its employees with beta access to OS X Mavericks and recently, it sent out a memo asking its retail workers for innovative ideas on how to improve the iPhone, the retail store environment, and sales techniques.
At a retail summit that took place in early July, Tim Cook announced plans to improve the in-store sales of iPhones, which are considered a “gateway product” to other Apple devices. As part of its push for greater sales, Apple has launched a new iPhone Back to School promotion and has plans for an in-store trade-in program for older devices.
The company also plans to heavily market both iOS 7 and OS X Mavericks, which are expected to be released to the public this fall.
Popular Stories
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...