Apple Distributing Free iBooks to Employees Ahead of Mavericks and iOS 7 Launch

iBooks.pngDuring quarterly retail meetings that took place today, Apple announced a new ‘iBooks Discovery’ initiative that will see Apple Store employees provided with free iBooks beginning next week in order to prepare the retail workers for the launch of OS X Mavericks and iOS 7, reports 9to5Mac.

While an iBooks app has been available on iOS devices since the debut of the original iPad in 2010, OS X Mavericks will mark the first instance of an iBooks app for the Mac.

The Mavericks version of iBooks offers a number of features that will appeal to readers and students alike, including full screen reading capabilities, note taking functionality, and a feature that allows study cards to be automatically created from notes.

With access to free ebooks, Apple Store employees will be able to familiarize themselves with both the iBookstore and the many features that iBooks offers, allowing the employees to answer customer questions and promote the apps and the new operating systems.

Apple has also provided some of its employees with beta access to OS X Mavericks and recently, it sent out a memo asking its retail workers for innovative ideas on how to improve the iPhone, the retail store environment, and sales techniques.

At a retail summit that took place in early July, Tim Cook announced plans to improve the in-store sales of iPhones, which are considered a “gateway product” to other Apple devices. As part of its push for greater sales, Apple has launched a new iPhone Back to School promotion and has plans for an in-store trade-in program for older devices.

The company also plans to heavily market both iOS 7 and OS X Mavericks, which are expected to be released to the public this fall.

Related Forum: OS X Mavericks

Top Rated Comments

Porco Avatar
126 months ago
Too late, went Kindle. Lots of us said so 3 years ago.
Score: 4 Votes (Like | Disagree)
longofest Avatar
126 months ago
iBooks are still crap compared to Amazon's offering. I can get Amazon Kindle books on virtually any platform - iOS, MacOS, Windows, Android, or from the web using the cloud player. iBooks are limited to iOS and only just now Mac.

Plus, I can read the kindle books on an eInk display, which is easier on the eyes than LCD of iOS devices for extended reading.
Score: 4 Votes (Like | Disagree)
Daws001 Avatar
126 months ago
I don't understand why it took this long to make iBooks seamless across Apple's ecosystem. I completely ignored the app because it wasn't multi-platform like Kindle. And why isn't Newsstand on Mavericks? Seems like a no-brainer.
Score: 3 Votes (Like | Disagree)
WestonHarvey1 Avatar
126 months ago
iBooks are still crap compared to Amazon's offering. I can get Amazon Kindle books on virtually any platform - iOS, MacOS, Windows, Android, or from the web using the cloud player. iBooks are limited to iOS and only just now Mac.

Plus, I can read the kindle books on an eInk display, which is easier on the eyes than LCD of iOS devices for extended reading.

iBooks is a better piece of software than any of the Amazon Kindle readers.

eInk is nice, and I like the lightness of an eInk Kindle, and the fact that I can toss it around and not really care if it gets scratched, being a pretty cheap device.
Score: 3 Votes (Like | Disagree)
Santabean2000 Avatar
126 months ago
Should be an exciting few months coming up. Especially looking forward to Mavericks and some better multimonitor functionality.
Score: 3 Votes (Like | Disagree)
demodave Avatar
126 months ago
[url=https://cdn.macrumors.com/im/macrumorsthreadlogodarkd.png]Image (https://www.macrumors.com/2013/07/28/apple-distributing-free-ibooks-to-employees-ahead-of-mavericks-and-ios-7-launch/)[/url]

While an iBooks app has been available on iOS devices since the debut of the original iPad in 2010, OS X Mavericks will mark the first instance (https://www.macrumors.com/2013/06/10/apple-debuts-new-ibooks-and-maps-apps-for-the-mac/) of an iBooks app for the Mac.

Article Link: Apple Distributing Free iBooks to Employees Ahead of Mavericks and iOS 7 Launch (https://www.macrumors.com/2013/07/28/apple-distributing-free-ibooks-to-employees-ahead-of-mavericks-and-ios-7-launch/)

Good deal. I've been hoping/waiting for iBooks to be on the Mac since iBooks 2 was released. While I think that the iPad is a little nicer for mere reading, as a study tool, I can see where having the ability to interact with both a book and a real keyboard on the same device would be quite appealing.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.4 for iPhone Nearing Launch With These 5 New Features

Monday March 20, 2023 11:50 am PDT by
Apple says iOS 16.4 is coming in the spring, which began this week. In his Sunday newsletter, Bloomberg's Mark Gurman said the update should be released "in the next three weeks or so," meaning a public release is likely in late March or early April. iOS 16.4 remains in beta testing and introduces a handful of new features and changes for the iPhone. Below, we have recapped five new features ...
apple park at night 1

Apple 'Tracking Employee Attendance' in Crackdown on Remote Working

Thursday March 23, 2023 3:41 am PDT by
Apple is tracking the attendance of its employees at offices using badge records in order to ensure they are coming in at least three times a week, according to Platformer's Zoë Schiffer. Since April 2022, Apple employees have been operating on a hybrid home/office work policy as part of a gradual return strategy following the pandemic, with staff required to work from the office at least...
iphone 14 pro max deep purple feature purple

iPhone 15 Pro Rumor Recap: 10 New Features and Changes to Expect

Thursday March 23, 2023 6:42 am PDT by
While the iPhone 15 series is still around six months away from launching, there have already been plenty of rumors about the devices. Many new features and changes have been rumored for the iPhone 15 Pro and iPhone 15 Pro Max in particular. Below, we have recapped 10 changes rumored for iPhone 15 Pro models that are not expected to be available on the standard iPhone 15 and iPhone 15 Plus:A1...
dynamic island

iPhone 15 Dynamic Island to Include New Integrated Proximity Sensor

Friday March 24, 2023 12:27 am PDT by
This year, all iPhone 15 models will include Apple's Dynamic Island that unifies the pill and hole cutouts at the top of the display, but there will also be a material change to the feature that wasn't included in the iPhone 14 Pro models. According to a new tweet by Apple industry analyst Ming-Chi Kuo, the proximity sensor on the iPhone 15 series will be integrated inside the Dynamic Island ...
maxresdefault

Nothing Launches $149 Ear (2) Wireless Earbuds to Compete With AirPods Pro 2

Wednesday March 22, 2023 9:48 am PDT by
Nothing today announced the launch of its second-generation wireless earbuds, the Nothing Ear (2), which offer many of the same features as Apple's AirPods Pro 2 at a lower price point. We went hands-on with the Ear (2) earbuds to see whether they're a viable alternative to the AirPods Pro 2 for those who want to save some cash. The Ear (2) earbuds are the successor to the Nothing Ear (1),...
voice isolation

iOS 16.4 Adds Voice Isolation for Cellular Phone Calls

Tuesday March 21, 2023 11:01 am PDT by
The iOS 16.4 update that is set to be released to the public in the near future includes voice isolation for cellular calls, according to notes that Apple shared today. Apple says that Voice Isolation will prioritize your voice and block out the ambient noise around you, making for clearer phone calls where you can better hear the person you're chatting with and vice versa. Voice...
TMobile Sprint

Apple Stops Allowing Sprint iPhone Activations, Removes Sprint References From Online Store

Thursday March 23, 2023 12:06 pm PDT by
Apple is no longer allowing customers who purchase an iPhone, cellular iPad, or Apple Watch to activate a device with now-defunct mobile carrier Sprint. Apple has also removed remaining references to Sprint from its online store. When checking out with a new purchase, Sprint is no longer an option for connectivity, a change that Apple appears to have implemented today. Prior to now, Sprint...
airpodsd 3 purple 4

iOS 16.4 Seemingly References New AirPods and AirPods Case

Tuesday March 21, 2023 11:43 am PDT by
The iOS 16.4 release candidate version that was provided to developers today appears to hint at a new set of AirPods that could be coming in the near future. According to @aaronp613, the beta features references to AirPods that have a model number of A3048 and an AirPods case with a model number of A2968. There have been no rumors that new AirPods are on the horizon, and it is early for...