A Look at Apple's Possible External and Internal Options for Next Retail Chief

With retail chief John Browett having departed Apple just months after his arrival, the company clearly acknowledged that he was not a good fit for the company. Browett's departure was preceded by staffing controversy within the company's retail division amid reports that Browett's focus on profits over customer satisfaction was having a negative impact on both employees and customers.

apple retail specialist ipad
Apple is of course now once again looking for a leader for its retail division, and AllThingsD takes a look at Apple's options, noting that the stakes are higher than ever with Apple unable to afford another miss with this hire. In looking at possible external candidates, AllThingsD notes that international experience may again play an important role as it did with Browett, given Apple's focus on expanding its retail footprint outside of the United States.

“Apple’s next frontier is to really grow the brand Internationally,” Neil Stern, a senior partner at retail consultancy McMillan Doolittle LLP, told AllThingsD. “So brands like Nike, Coach, Burberry and Starbucks spring to mind as being ‘models,’ perhaps, of where an individual might have that experience.”

We’ve been asking around for weeks about possible external candidates for Apple’s senior VP of retail job, and have heard largely the same thing, and a few names to boot. They are, in no particular order:

- Burberry CEO Angela Ahrendts
- Victor Luis, president, International Group, Coach
- Jeanne Jackson, president, Direct to Consumer, Nike
- John Culver, president, Starbucks Coffee China and Asia Pacific
- Paul Gainer, executive vice president, Global Disney Store

As for internal candidates, AllThingsD cites the usual three suspects from Apple's retail division: manager Steve Cano, real estate chief Bob Bridger, and vice president Jerry McDougal. McDougal was cited as a solid option during the last round, and Cano gained notice after it was incorrectly reported that he had been chosen to succeed Ron Johnson following Johnson's departure to lead department store chain JC Penney.

Johnson himself issued a brief statement to AllThingsD, noting that Apple will likely take its time in searching for the best possibly candidate.

“I think Tim will take his time with this,” Johnson told AllThingsD. “The internal team is very strong and capable of running well until he finds the right person.”

But for the time being, Apple's retail team will continuing operating under the guidance of its experienced group of executives and report directly to Tim Cook.

Top Rated Comments

Tankmaze Avatar
145 months ago
Hire back ron johnson ?
Score: 12 Votes (Like | Disagree)
crackbookpro Avatar
145 months ago
Hire within :apple:
Score: 8 Votes (Like | Disagree)
TheAustrianGuy Avatar
145 months ago
Amusing

What I still find very amusing is the fact that every single UK poster in this forum who knew Browett's former company said that he's not the right guy and that he won't last long at Apple.

While the main site is rightfully called MacRumors, this forum should be renamed to MacPredictions. ;)
Score: 6 Votes (Like | Disagree)
Confuzzzed Avatar
145 months ago
Hire someone from John Lewis rather than PC World
Score: 6 Votes (Like | Disagree)
macnerd93 Avatar
145 months ago
all Apple needed to do was to send some reps out to a PC World or Curry's to see how bad the service was in their and they'd have understood lol.
Score: 6 Votes (Like | Disagree)
WeegieMac Avatar
145 months ago
No doubt Apple'll ensure they won't make another Browett style mistake. No one could believe it when Apple hired him... Any Brit who's been in PC World/Currys knows exactly what I mean.

Yeah, but we were told, "Hey, Tim knows his stuff, he knows more than you".

Now, I am well aware Tim Cook knows infinitely more than me when it comes to the tech business.

However, as a UK consumer who's shopped in, and been burned by both Curry's and PC World, this was one topic which we were MORE than equipped to talk about.
Score: 4 Votes (Like | Disagree)

Popular Stories

General Apps Messages

Apple Announces 'Groundbreaking' New Security Protocol for iMessage

Wednesday February 21, 2024 6:00 am PST by
Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks." Apple believes the PQ3 protocol's protections "surpass those in all other widely deployed messaging apps," according to its blog post:Today we are announcing...
iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
samsung galaxy ring

'Apple Ring' Allegedly in Development to Rival Samsung Galaxy Ring

Tuesday February 20, 2024 2:27 am PST by
Apple is speeding up development of a smart ring that can be worn on the finger to track users' health biometrics, claims a new report coming out of Korea. Teaser image of Samsung Galaxy Ring shown at Galaxy Unpacked in January Apple has toyed with the idea of a ring wearable for several years, as indicated by several patents, but with Samsung preparing to bring its own product to market, the ...
volvo s60 drivers apple maps

iOS 17.4 Beta Adds CarPlay Option to Show Upcoming Maneuvers in Instrument Cluster

Tuesday February 20, 2024 10:47 am PST by
The fourth beta of iOS 17.4 that Apple released today adds a new CarPlay feature, according to the notes that Apple provided to developers. In supported CarPlay vehicles, there's now an Apple Maps option to show information about upcoming maneuvers in the instrument cluster. CarPlay users will be able to swap the display type between the main and instrument cluster by tapping on the map...
m3 macbook pro 14 16

Apple Now Selling Refurbished M3 Pro and M3 Max MacBook Pro Models

Monday February 19, 2024 5:04 pm PST by
Apple today began offering refurbished versions of the 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chip options, offering the machines at a discount for the first time since their October 2023 release. The release of M3 Pro and M3 Max models on Apple's refurbished store comes almost two weeks after the entry-level 14-inch M3 MacBook Pro first appeared on the store....
iPad Pro OLED Feature 2

Apple's Upcoming OLED iPad Pro Models Rumored to Be Much Thinner

Tuesday February 20, 2024 1:39 pm PST by
Apple is planning to update the iPad Air and iPad Pro lineups as soon as March, and the new iPad Pro models will be significantly thinner according to dimensions shared by 9to5Mac. Citing sources with knowledge of Apple's plans, the site claims that the larger version will be more than 1mm thinner. The current 12.9-inch iPad Pro measures in at 6.4mm thick, but the new model is said to be 5mm ...
apple wallet drivers license feature

Apple Said iPhone Driver's Licenses Will Expand to These 8 U.S. States

Monday February 12, 2024 7:51 am PST by
In 2021, Apple introduced a feature that lets residents of participating U.S. states add their driver's license or ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age. Unfortunately, states have been slow to adopt the feature since it was first announced in September 2021, with IDs in the Wallet app only available ...
Oled iPads and MackBook Pro Notch

Apple's OLED Roadmap: New iPad Mini, Foldable iPad Pro, and More

Wednesday February 21, 2024 5:29 am PST by
Apple is planning to launch at least nine new devices with OLED displays across the iPad and MacBook product lines, according to an updated forecast from research firm Omdia that sets out the company's plans in detail. As widely rumored, Apple's push to transition to OLED will apparently be jump-started by the release of new 11- and 13-inch iPad Pro models this year. The displays will...