Live Coverage of Apple's iPad Mini Media Event [Event Ended]

Apple is holding a media event today at the California Theatre in San Jose, California, where it is expected to introduce the iPad mini, a 13-inch Retina MacBook Pro, a tweaked full-size iPad with Lightning connector, and updated Mac mini models. A release of the company's revamped iTunes software also likely and iMac updates are a possibility. The event is scheduled to kick off at 10:00 AM Pacific Time / 1:00 PM Eastern Time.


For the first time in two years, Apple will be providing a live video stream of a media event via its website for Mac and iOS users and Apple TV.

Live Video Stream of Apple's iPad Mini Media Event

In addition to Apple's video stream, we will be updating this article with coverage and issuing Twitter updates through our @MacRumorsLive account as the media event unfolds. Separate news stories regarding the event announcements will go out through our @MacRumors account.

Apple's online stores around the world are currently down in advance of the event.

Recent News and Rumors

- 'iPad Mini' Name Confirmed by Smart Cover Part Descriptions
- 13-Inch Retina MacBook Pro Starts at 128 GB Flash Storage, Mac Mini Goes Quad-Core
- Four New Lightning Adapters, Higher-Power iPad Power Adapter Coming Today
- New Full-Sized iPad to Have Upgraded FaceTime Camera?

Live Transcript

- Event begins at 10:00 AM Pacific / 1:00 PM Eastern

The lifestream has begun with wide shots of the theater and the crowd. We are hearing reports of extremely laggy and stuttering connections on the livestream.

As usual, Apple CEO Tim Cook begins with an overview of the state of the company, starting with the iPhone 5. It was the strongest iPhone launch ever with more than 5 million phones sold the first weekend. Apple is showing a promotional video for the iPhone 5 launch.

Now recapping last month's new iPod, as well as iOS 6. Apple reports that iOS 6 is running on more than 200 million devices, calling it "the fastest upgrade rate of any software in history that we're aware of."

On to iCloud. Customers have 125 million documents uploaded to iCloud and have sent 300 billion iMessages over the past year at a rate of more than 28,000 per second. 70 million photos shared via shared photo streams.

Regarding the App Store, Apple now has 700,000 apps on the store, including 275,000 apps specifically for iPad. Customers have downloaded 35 billion apps from the store. Apple has paid out $6.5 billion to developers.

Apple now has more than 1.5 million books on the iBookstore, and 400 million books downloaded since the launch of the store.

Updating iBookstore with new features: Continuous scrolling, sharing of passages on Facebook and Twitter, iCloud syncing support, and support for 40 new languages including Korean and Japanese.

Now on to the Mac.

Mac has been outgrowing the PC market for 6 years straight, and Apple sells the number 1 desktop and number 1 notebook models in the US. "We're really pleased with all of the momentum of the Mac. But we are not standing still. We're going to continue innovating with the Mac."

Phil Schiller is out now to demo some new products.

"You might not know that our best selling notebook is the 13" MacBook Pro." Now, introducing new 13" MacBook Pro with Retina.

.75" thick, 20% thinner than the old model, and 3.5 pounds. No optical drive and includes IPS Retina display. MagSafe 2, two Thunderbolt ports, USB 3.0, dual mics, stereo speakers.

4,096,000 pixels, 2560 x 1600. "There's never been a small notebook that gave pro photographers this kind of technology and capability."

Ivy Bridge Intel Core i5 or i7 processors, comes standard with 8GB of RAM and up to 768GB of SSD storage. Intel HD Graphics 4000 graphics processor. 7-hour battery, backlit keyboard.

Starts at $1699, 2.5GHz dual-core i5, 8GB Ram, 128GB SSD. Shipping today.

Now showing off a new television ad. "The new 13" MacBook Pro… for the pro in all of us."

The full line of Apple notebooks start at $999 for the 11" MacBook Air, and run all the way up to the 15" MacBook Pro with Retina Display maxed out at $2799.

NewImage
Next up is the Mac Mini. "You knew there'd be something called mini in this presentation, didn't you?"

The update for the Mac Mini is on the inside. Adding Bluetooth 4.0, dual or quad Intel Core i5 or i7 processors, up to 16GB of RAM, 256GB SSD or 1TB HDD. Shipping today.

Now, iMacs. The #1 desktop computer in the US. We've had 7 generations of the iMac, all better than the last."

NewImage
New iMac is extremely thin, lacking optical drive. 5mm thick at the edges, 80% thinner than before. Thickens slightly towards the middle. Using a new technology called friction stir welding to make the case. The display is 45% thinner than the prior generation.

Still 27" and 21.5", not retina. 2560x1440 and 1920x1080 IPS displays. Fully laminated glass for 75% less reflection. FaceTime HD camera and stereo speakers.

Ivy Bridge Intel Core i5 and i7, four USB 3 ports, two Thunderbolt ports, up to 3TB storage, SD card slot on the rear.

NewImage
New "Fusion Drive". Combined 128GB SDD and 1TB or 3TB HDD drive, "fused together with software." Core applications and the OS automatically go on the SSD while documents stay on the HDD. Mountain Lion determines apps you use most and automatically puts them on the SSD. Performance approaches that of SSD. Uses 50% less power when idle.

iMac starts at $1299 for 21.5", 8GB RAM, 1%B HDD, GeForce GT 640 graphics. Begins shipping in November. 27" starts at $1799, shipping in December.

Tim Cook comes back out. "These products are really cool."

"Next, I'd like to talk about iPad." Apple has sold more than 100 million iPads. Apple shipped more iPads in the June quarter than any PC manufacturer sold across their entire line. The iPad has a 91% share of tablet web traffic. "Why is iPad so phenomenally successful? … People love their iPads!"

Cook is going over customer testimonials and the reasons customers love the iPad. Lots of focus on textbooks and the use of iPad in education.

Updated iBooks Author, including new templates, user-included fonts, mathematical expressions, multitouch widgets, publishers can remotely update their books. Available today.

Now talking about the business world. 94% of Fortune 500 companies are testing or deploying the iPad. "Just getting started."

"We're not taking our foot off the gas."

Phil Schiller returns to the stage. "Half a year ago, we introduced the 3rd generation iPad with Retina display." Now, "we're sitting here to talk about the 4th generation iPad."

NewImage
New iPad includes A6X chip, double the CPU and graphics performance of the A5X. 10-hour battery life. Cellular version has expanded international LTE, including Sprint in the US. Higher speed Wi-Fi and Lightning connector. "So much faster than the competition, I can't even see them in the mirror."

Added Lightning to USB and Lightning to SD card adapters. Same configurations as prior generation, same pricing. Black and white colors.

The iPad Mini. "I think you know what this is."

NewImage
"This isn't just a shrunken down iPad. There's nothing as amazing as this." Incredibly thin and beautiful, incredibly thin and light."

7.2mm thick, 25% thinner than full-size iPad. 0.68 lbs, 53% lighter. Available in black and white aluminum like the iPhone 5.

7.9" display, 1024x768. Same resolution as the iPad 2. All iPad software will work with no changes.

NewImage
Comparing the iPad mini to an unnamed new Android tablet. Metal vs plastic, 7" display versus 7.9". "The iPad mini has a third larger display area." Comparing webpage display area; iPad Mini shows 49% more of the webpage on the vertical, 67% more on the horizontal.

NewImage
A5 processor, LTE edition, FaceTime HD camera, 5MP iSight on back, Lightning connector, 10-hour battery. Lots of comparisons to the iPad 2 and all the way's the mini is better.

Apple has created a video featuring Jony Ive talking about the design and engineering that went into creating the iPad mini. "We wanted to keep the things that make the iPad so magical." Ive is talking about chamfers again.

New accessories for the iPad mini; new Smart Covers.

Starting at $329 for 16GB Wi-Fi model. $459 for 16GB LTE model.

The iPad 2 sticks around for $399, and new 4th-gen iPad with Retina starts at $499.

NewImage
Preorders start Friday, Wi-Fi models ships November 2. Available in a very wide range of countries. LTE models ship 2 weeks later in the US and then slowly around the world.

Plays a new TV ad showing off the newest member of the iPad family.

Tim Cook is back, going back over what Apple has done so far in 2012.

"We hope you love these products as much as we loved creating them. I'd personally like to thank all of the teams at Apple for working so hard creating the things you've seen today… They dedicate a huge part of their lives to making the best products on earth. These are the most talented and most innovative people I know."

Top Rated Comments

pacalis Avatar
111 months ago


insides
Looks angry.
Score: 20 Votes (Like | Disagree)
ECUpirate44 Avatar
111 months ago
Que the iMac whining in 3....2....1...
Score: 13 Votes (Like | Disagree)
Exio Avatar
111 months ago
I'd personally rather have usability and flexibility than a thin iMac. It's not like you are carrying it around, it sits on your ****ing desktop.
Score: 11 Votes (Like | Disagree)
OllyW Avatar
111 months ago
That's one secret they've managed to keep. :D
Score: 11 Votes (Like | Disagree)
Dun Properly Avatar
111 months ago
We did not get screwed. There is no contract when buying a product, even implied. Buy it if you want it or wait or don't buy it at all..

For real. What does everyone want? Do you guys want Apple to update its products LESS OFTEN now??? Keep the updates coming, imo.
Score: 10 Votes (Like | Disagree)
chedda Avatar
111 months ago
Imac whining lol

I bought a 5,1 mac pro when they came out for once i was secretly pleased with the ***** recent upgrade !
Score: 10 Votes (Like | Disagree)

Top Stories

Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
duan rui iphone 12 13 notch

New Images Show Smaller iPhone 13 Notch Compared to iPhone 12

Saturday April 17, 2021 11:38 pm PDT by
Leaker known as "DuanRui" has shared more images that could give us our best look yet at Apple's redesigned notch for the iPhone 13. The new pictures follow similar images shared by the leaker last week, but the latest shots include a comparison with the existing iPhone 12 notch. DuanRui posted three images on Twitter that apparently originate from Weibo, although source details remain...
iphone 13 pro max cads eap

iPhone 13 Series CAD Leaks Reveal Larger Camera Dimensions

Friday April 16, 2021 1:53 am PDT by
Information and alleged CADs of the upcoming iPhone 13 series, shared in a video from EverythingApplePro, indicates that Apple plans to make this year's iPhone camera module significantly bigger, likely to make way for larger sensors and sensor-shift stabilization. According to the CADs shared in the video, the iPhone 13 mini, Pro, and Pro Max camera module will all be a "perfect square."...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
iphone 12 120hz thumbnail feature

LTPO Displays Supporting 120Hz Refresh Rates Again Rumored for iPhone 13 Pro Models

Friday April 16, 2021 10:01 am PDT by
The two higher-end "iPhone 13 Pro" models that are coming in 2021 are expected to use LTPO display technology to enable 120Hz refresh rates, according to display analyst Ross Young. Young reaffirmed the detail in a tweet that said he'd heard rumors about only one model featuring LTPO, which he says is inaccurate. Heard some rumors in the industry and media that there would only be one ...
apple music

Apple Music Tops Spotify With One Cent Paid Per Stream

Friday April 16, 2021 6:44 am PDT by
In a letter slated to be shared with artists today through the Apple Music for Artists dashboard, obtained by The Wall Street Journal, Apple has reportedly revealed that it pays music rights holders one cent per song streamed on Apple Music. The report claims that Apple Music's payment structure is thus roughly double what Spotify pays music rights holders per stream, which averages to about ...