Several MacRumors readers have noted that Apple has added a new "Apple Events" icon to the Apple TV, with the company revealing that it will be streaming today's media event live.
It is unclear if the video stream will be available through other means such as on apple.com, but Apple will presumably be updating its site with more details if the stream will be available through multiple channels.
The new channel also offers users the ability to watch several previous Apple events dating back to June 2011.
Apple has offered live video streams of its events several times in the past, but has not done so in several years until today. The most recent event for which Apple provided a live video stream prior to today was its "Back to the Mac" event in October 2010.
Update 6:22 AM: Apple will also be streaming the media event through its website.
Sunday October 11, 2026 12:56 pm PDT by Joe Rossignol
Just two days before Apple's "Welcome home" experience in New York, Bloomberg's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K.
Here is an all-in-one summary of the details shared by Gurman:Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a ...
Tuesday October 13, 2026 6:08 am PDT by Joe Rossignol
Apple today announced the fourth-generation Apple TV 4K, with key features including an A19 chip, Siri AI support, an updated Siri Remote that has Find My support with Precision Finding, built in far-field microphones, support for surround sound with four HomePods in front and rear pairs, and more.
The A19 chip in the new Apple TV 4K delivers up to 50% faster CPU performance and up to twice...
Sunday October 18, 2026 11:01 am PDT by Joe Rossignol
Apple likely plans to release MacBook Pro models with OLED displays, 14-inch MacBook Pro and iMac models with M6 chips, and/or an iPad mini 8 with an OLED display on Friday, November 6, according to Bloomberg's Mark Gurman.
The devices are expected to be announced on Tuesday, October 27 or Wednesday, October 28.
If this timeframe proves to be accurate, then Apple will be releasing new...
Stupid decision. Most people are at school/work during that time and don't have access to an Apple TV and a real TV. Who are they streaming to, really?
Stupid decision. Most people are at school/work during that time and don't have access to an Apple TV and a real TV. Who are they streaming to, really?
Oh, maybe the other 6.6 billion people that don't live in the US?
