Apple Phasing Out White MacBook in Favor of Entry-Level MacBook Air?

Concord Securities analyst Ming-Chi Kuo today reported to AppleInsider that Apple may be on the verge of phasing out its white MacBook, the company's longtime entry-level notebook. In particular, Kuo notes that internal shipment forecasts show build plans for the MacBook "suspiciously" tailing off next month with no signs of a replacement.

Analyst Ming-Chi Kuo of Concord Securities shared with AppleInsider Tuesday that industry checks show that Apple's internal shipment forecast for the white MacBook suspiciously drops-off in August of this year, which leads him to believe that the notebook may go "end of life" around the same time.

As noted in our Buyer's Guide, the MacBook hasn't been updated since May 2010, a period of 427 days. With supplies tightening late last month, speculation regarding a potential refresh or a discontinuation began to circulate.

macbook 2010
Signs of life sparked again last week when it was claimed that leaked part numbers for an upcoming hardware update included a new MacBook model. That interpretation was incorrect, however, as the part number in question turned out to be for an as-yet unreleased LED Cinema Display with Thunderbolt that leaked on Apple's own site late last week.

Kuo argues that with Apple's MacBook Air line now beginning at the same $999 price point as the MacBook, Apple may feel that it can discontinue the plastic notebook and direct consumers to the thinner and lighter MacBook Air line. Apple's MacBook shipments have reportedly fallen to just 80,000-100,000 per month so far this year, representing less than 10% of Apple's Mac sales.

With Apple rumored to be boosting the MacBook Air to a minimum of 128 GB of solid state storage, even the base model may be sufficient for many users. The MacBook Air does not, however, feature an optical drive, and entry-level consumers who still wish to have optical drive capabilities will have to either take advantage of the Remote Disc capabilities through an optical drive on another computer or purchase an external MacBook Air SuperDrive for an additional $79.

Outcome: Apple discontinued the White MacBook for consumers on July 20th.
Related Forum: MacBook

Top Rated Comments

decimortis Avatar
137 months ago
They sort of already said it. ;)



D.
Score: 34 Votes (Like | Disagree)
AAPLaday Avatar
137 months ago
13" pro to become the macbook? Again? :D

No in all seriousness i would hate to see that little white guy go. Just give him an update.
Score: 17 Votes (Like | Disagree)
NT1440 Avatar
137 months ago
And thus officially begins the end of Apple's relationship with optical media. Smart move getting all the college kids to take the leap, thats where the real cultural changes stem from.
Score: 11 Votes (Like | Disagree)
ghsDUDE Avatar
137 months ago
Only 80,000-100,000 per month. Haha (That's still pretty good)

Isn't it crazy that those number are less than 10%...so another 90% of awesome sales are still happening and PC still dominates (in numbers) the market.

I feel like we have more computers out there than humans! :p
Score: 10 Votes (Like | Disagree)
paulsalter Avatar
137 months ago
I feel sorry for you.

Why?

Dont see any need to pay iTunes prices when I can buy phsyical media cheaper
Score: 9 Votes (Like | Disagree)
ghsDUDE Avatar
137 months ago
Not surprising at all, I remember speculating this when the new like of MBAs came out, doesn't really make sense offering both at $999, most people will take the Air.
Say you didn't have a computer at all and you needed one.

Right now you'd take an Air (w/64GB) over a MB?

And I'm saying right now...not when the refresh comes out tomorrow...but now.

No way...that would be silly.

Edit - The only way a MBA is good as you're ONLY computer is if you get an Ultimate. Other than that the Air is for portability...IMO.
Score: 8 Votes (Like | Disagree)

Popular Stories

intel vs m1 max chip purple

Benchmarks Confirm Intel's Latest Core i9 Chip Outperforms Apple's M1 Max With Several Caveats

Wednesday January 26, 2022 8:56 am PST by
Benchmark results have started to surface for MSI's new GE76 Raider, one of the first laptops to be powered by Intel's new 12th-generation Core i9 processor. Intel previously said that its new high-end Core i9 processor is faster than Apple's M1 Max chip in the 16-inch MacBook Pro and, as noted by Macworld, early Geekbench 5 results do appear to confirm this claim, but there are several...
General Dropbox Feature

macOS 12.3 Will Include Cloud Storage Changes Affecting Dropbox and OneDrive

Tuesday January 25, 2022 3:31 pm PST by
Dropbox today announced that users who update to macOS 12.3 once that software version becomes available may temporarily encounter issues with opening online-only files in some third-party apps on their Mac. In a support document and an email to customers, Dropbox said it is actively working on full support for online-only files on macOS 12.3 and will begin rolling out an updated version of...
Apple Watch Red Yellow Green Feature 1

Apple Launches Black Unity Braided Solo Loop With 'Unity Lights' Watch Face

Wednesday January 26, 2022 6:05 am PST by
Apple today announced the Black Unity Braided Solo Loop for the Apple Watch, as well as a new downloadable watch face, to celebrate Black History Month. Following the launch of the limited edition Black Unity Apple Watch Series 6 and Sport Band in 2021, Apple today launched the Black Unity Braided Solo Loop as part of its celebrations for Black History Month this year.Apple is launching a...
ios 15

Apple Releases iOS 15.3 and iPadOS 15.3 With Fix for Safari Bug That Leaks Browsing Activity

Wednesday January 26, 2022 10:00 am PST by
Apple today released iOS 15.3 and iPadOS 15.3, the third major updates to the iOS and iPadOS 15 operating systems that were released in September 2021. iOS and iPadOS 15.3 come almost two weeks after the release of iOS and iPadOS 15.2.1, minor bug fix updates. The iOS 15.3 and iPadOS 15.3 updates can be downloaded for free and the software is available on all eligible devices over-the-air in ...
iOS 15

Everything New in iOS 15.4 and iPadOS 15.4: Face ID With a Mask, Emojis, Apple Card Widget, Universal Control and More

Thursday January 27, 2022 12:08 pm PST by
Apple today seeded the first betas of iOS 15.4, iPadOS 15.4 to developers for testing purposes, adding a slew of new features to the latest iOS operating systems. iOS 15.4 is the biggest update that we've had to iOS 15 to date, and it brings Universal Control, Face ID with a mask, new emojis, and tons more. Face ID With a Mask With iOS 15.4, there is now an option to unlock your iPhone...
mobeewave

Upcoming iOS Update Will Allow iPhones to Accept Credit Cards Directly Using NFC

Wednesday January 26, 2022 6:00 pm PST by
Apple is working on a new payments service that will allow iPhones to accept payments directly on device with no additional hardware, reports Bloomberg. Right now, iPhones can accept credit cards with add-ons like the Square Reader, but Apple's new technology will eliminate the need for a third-party product. Individuals and small businesses will be able to accept payments with the tap of a...
macOS Monterey on MBP Feature

Apple Releases macOS Monterey 12.2 With Safari Vulnerability Fix

Wednesday January 26, 2022 10:19 am PST by
Apple today released macOS Monterey 12.2, the second major update to the macOS Monterey update that launched in October. macOS Monterey 12.2 comes over a month after the release of the 12.1 update, which brought SharePlay support. The ‌‌‌macOS Monterey 12.2‌‌ update can be downloaded on all eligible Macs using the Software Update section of System Preferences. Apple has also...