Apple Phasing Out White MacBook in Favor of Entry-Level MacBook Air?

Concord Securities analyst Ming-Chi Kuo today reported to AppleInsider that Apple may be on the verge of phasing out its white MacBook, the company's longtime entry-level notebook. In particular, Kuo notes that internal shipment forecasts show build plans for the MacBook "suspiciously" tailing off next month with no signs of a replacement.

Analyst Ming-Chi Kuo of Concord Securities shared with AppleInsider Tuesday that industry checks show that Apple's internal shipment forecast for the white MacBook suspiciously drops-off in August of this year, which leads him to believe that the notebook may go "end of life" around the same time.

As noted in our Buyer's Guide, the MacBook hasn't been updated since May 2010, a period of 427 days. With supplies tightening late last month, speculation regarding a potential refresh or a discontinuation began to circulate.

macbook 2010
Signs of life sparked again last week when it was claimed that leaked part numbers for an upcoming hardware update included a new MacBook model. That interpretation was incorrect, however, as the part number in question turned out to be for an as-yet unreleased LED Cinema Display with Thunderbolt that leaked on Apple's own site late last week.

Kuo argues that with Apple's MacBook Air line now beginning at the same $999 price point as the MacBook, Apple may feel that it can discontinue the plastic notebook and direct consumers to the thinner and lighter MacBook Air line. Apple's MacBook shipments have reportedly fallen to just 80,000-100,000 per month so far this year, representing less than 10% of Apple's Mac sales.

With Apple rumored to be boosting the MacBook Air to a minimum of 128 GB of solid state storage, even the base model may be sufficient for many users. The MacBook Air does not, however, feature an optical drive, and entry-level consumers who still wish to have optical drive capabilities will have to either take advantage of the Remote Disc capabilities through an optical drive on another computer or purchase an external MacBook Air SuperDrive for an additional $79.

Outcome: Apple discontinued the White MacBook for consumers on July 20th.
Related Forum: MacBook

Top Rated Comments

decimortis Avatar
166 months ago
They sort of already said it. ;)



D.
Score: 34 Votes (Like | Disagree)
AAPLaday Avatar
166 months ago
13" pro to become the macbook? Again? :D

No in all seriousness i would hate to see that little white guy go. Just give him an update.
Score: 17 Votes (Like | Disagree)
NT1440 Avatar
166 months ago
And thus officially begins the end of Apple's relationship with optical media. Smart move getting all the college kids to take the leap, thats where the real cultural changes stem from.
Score: 11 Votes (Like | Disagree)
ghsDUDE Avatar
166 months ago
Only 80,000-100,000 per month. Haha (That's still pretty good)

Isn't it crazy that those number are less than 10%...so another 90% of awesome sales are still happening and PC still dominates (in numbers) the market.

I feel like we have more computers out there than humans! :p
Score: 10 Votes (Like | Disagree)
paulsalter Avatar
166 months ago
I feel sorry for you.

Why?

Dont see any need to pay iTunes prices when I can buy phsyical media cheaper
Score: 9 Votes (Like | Disagree)
ghsDUDE Avatar
166 months ago
Not surprising at all, I remember speculating this when the new like of MBAs came out, doesn't really make sense offering both at $999, most people will take the Air.
Say you didn't have a computer at all and you needed one.

Right now you'd take an Air (w/64GB) over a MB?

And I'm saying right now...not when the refresh comes out tomorrow...but now.

No way...that would be silly.

Edit - The only way a MBA is good as you're ONLY computer is if you get an Ultimate. Other than that the Air is for portability...IMO.
Score: 8 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iPhone 16 Camera Lozenge 2 Colors

iPhone 16 Plus Rumored to Come in These 7 Colors

Wednesday April 10, 2024 3:52 am PDT by
Apple's iPhone 16 Plus may come in seven colors that either build upon the existing five colors in the standard iPhone 15 lineup or recast them in a new finish, based on a new rumor out of China. According to the Weibo-based leaker Fixed focus digital, Apple's upcoming larger 6.7-inch iPhone 16 Plus model will come in the following colors, compared to the colors currently available for the...
apple silicon feature joeblue

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...