O2 Limiting iPhone 4 Orders to Existing Customers in UK as Rumored Display Shortages Cramp Supplies

133227 o2 logo

Apple's tight supplies and high demand for iPhone 4 aren't limited to the United States, as UK carrier O2 has announced that its initial launch quantities of the device will be limited to existing wireless or broadband customers who have been with the company since at least May 24th, 2010.

iPhone stock will be extremely limited in the UK at launch and not everybody who wants one will be able to get one straight away. We want to make sure that our existing customers get priority so until at least the end of July, only existing O2 customers will be able to get an iPhone 4 from us.

Whether you're an existing O2 mobile customer looking to upgrade, or one of our broadband customers looking to move your mobile to O2, our iPhone stock is reserved exclusively for you.

O2 notes that iPhone 4 will be available as of June 24th in O2 shops, Carphone Warehouse, Best Buy, Phones4U and Apple stores, but will not be available through O2's website until at least late July.

While iPhone 4 supplies are tight in the UK, carrier availability for the new device has been expanding. In addition to existing UK iPhone partners O2, Orange, and Vodafone, both T-Mobile and Three are coming on board, with Virgin also looking to offer the popular device.

According to The Street, Rodman Renshaw analyst Ashok Kumar claims that display screen shortages are contributing to the tight supplies, cutting in half Apple's planned production rate for iPhone 4.

Apple's iPhone production has hit a speed bump due to display screen shortages, says Rodman Renshaw analyst Ashok Kumar, whose sources include Apple supply and manufacturing partners.

Kumar says the shortage has forced Apple's contract manufacturers to cut the iPhone's monthly production rate to 2 million a month, down from the planned rate of 4 million iPhones a month.

Any production shortages would be particularly unwelcome given the high demand for the new handset, with multiple carriers claiming ten times the traffic of the iPhone 3GS launch as Apple and its carrier partners struggled to keep up as pre-orders went live earlier this week.

Related Forum: iPhone

Popular Stories

Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 2

Monday June 24, 2024 12:52 pm PDT by
Apple today released the second betas of iOS 18 and iPadOS 18 to developers, and the software adds support for new features that Apple is working on, plus it tweaks some of the interface changes that have been made in the updates. Apple will refine iOS 18 over the course of the next few months, with multiple changes and refinements expected from now until September. We've highlighted...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
amazon echo dot

Amazon Could Charge Up to $10/Month for Alexa

Friday June 21, 2024 2:55 pm PDT by
Apple competitor Amazon is working on a revamp of its Alexa assistant, and the new version could cost up to $10 per month, according to a report from Reuters. The upcoming version of Alexa will support conversational generative AI, and Amazon is planning for two tiers of service. There will be a free tier and a second, premium tier that is priced at $5 at a minimum, with Amazon considering...
top stories 22jun2024

Top Stories: Apple Watch X Rumors, New Final Cut App for iPhone, and More

Saturday June 22, 2024 6:00 am PDT by
The avalanche of news coming out of WWDC earlier this month is finally starting to slow, but that doesn't mean there wasn't still lots to talk about in Apple news and rumors this week. This week saw some additional rumors about the upcoming Apple Watch models, the release of major Final Cut Pro updates, the launch of Apple's annual Back to School promo in the U.S. and Canada, new...