Just updated with price cuts and upgraded low-end model.
At a Glance
The iPod touch is Apple's only iPod running iOS, offering access to the App Store and the same 4-inch Retina display found on the company's iPhone 5 and 5s. Apple's most recent update cut prices across the board on the iPod touch and upgraded the low-end 16 GB model to feature the same rear camera and Loop wrist strap support found on 32 GB and 64 GB models.
- $199 for 16 GB, $249 for 32 GB, $299 for 64 GB
- 4-inch Retina display
- Dual-core A5 chip
- Front-facing FaceTime HD camera
- 5-megapixel rear camera
- Six color options
Apple updated its iPod touch lineup on June 26, 2014, unifying features and lowering prices across the board on all three capacities. The iPod touch in 16, 32, and 64 GB sizes is now priced at $199/$249/$299, with all three models available in six different colors. In July, the new 16 GB iPod touch became available in several international countries in addition to the U.S. and Canada.
Apple had previously offered its 16 GB iPod touch only in silver and without a rear camera or support for the Loop wrist strap, with pricing set at $229. Full-featured 32 GB and 64 GB models had been available for $299 and $399 respectively. With the update the 32 GB and 64 GB models were unchanged with the exception of $50 and $100 price cuts respectively.
In More Detail
The current fifth-generation iPod touch was originally introduced in September 2012, with shipments beginning the following month. The launch marked a significant enhancement for the iPod touch, moving to the same 4-inch Retina display found in the iPhone 5 while also upgrading to a dual-core A5 chip and adding a "Loop" wrist strap and an improved 5-megapixel rear camera, all in a thinner design than the previous generation.
The launch saw a split in the iPod touch lineup as the new model gained the same 4-inch Retina display found in the iPhone 5, an addition that contributed to the fifth-generation iPod touch's starting price of $299 for a 32 GB model and resulted in Apple continuing to offer the fourth-generation iPod touch as a lower-priced option at $199 for a 16 GB model. That split lineup was not rectified until May 2013, when Apple introduced a new 16 GB fifth-generation iPod touch at $229, taking advantage of component cost declines and the removal of the rear camera and Loop wrist strap to help reach an acceptable entry-level price point for the new iPod touch. That move allowed Apple to officially discontinue the fourth-generation models, unifying the iPod touch line under the 4-inch Retina display and Apple's A5 chip.
The 32 GB and 64 GB fifth-generation iPod touch were originally offered in slate, silver, blue, pink, yellow, and special (PRODUCT) RED color options, while the 16 GB model introduced in May 2013 is available only in silver. Apple's minor September 2013 update saw the slate color replaced with a space gray option on the 32 GB and 64 GB models.
As of June 2014, Apple has reunified the lineup with the same features and color options available across all three capacities. A teardown revealed the 16 GB iPod touch uses the same internals as the previously available models, and the only remaining difference is the Loop wrist strap, which is included with the 32 GB and 64 GB models but sold separately for the 16 GB model.
While Apple's iPod lineup has seen declining sales in recent years as customers have increasingly shifted to smartphones for their media player and app needs, the iPod touch remains the flagship model in routinely accounting for over 50% of all iPod sales. The device is the only iPod model to offer compatibility with the App Store and has now sold over 100 million units since its 2007 debut.
As for the future of the iPod touch, the June 2014 low-end upgrade and across the board price cut suggests that no further updates should be expected for some time. While Apple has traditionally used the September timeframe for its major iPod updates in recent years and the iPod touch's hardware is starting to show its age such as with its A5 chip from 2011, it seems unlikely that Apple will make further updates just three months after the latest changes.