IDC


'IDC' Articles

Apple Watch Remains Nearly Three Times as Popular as Samsung Smartwatches

The latest data from market research firm IDC reveals that Apple Watch sales totaled an estimated 1.6 million units in the second quarter, for an industry leading 47 percent market share, compared to Samsung's estimated 600,000 smartwatch sales and 16 percent market share during the March-June period. The numbers suggest that the Apple Watch remains nearly three times as popular as Samsung Gear smartwatches, nearly fifteen months after launching in the U.S. and eight other countries. Nevertheless, Samsung did close the gap with strong 51 percent year-over-year growth and a 9 point rise in market share. Apple, meanwhile, experienced a 55 percent year-over-year decline, but the year-ago quarter encompassed the Apple Watch's launch and is thereby an unfair comparison. Apple Watch market share has dropped substantially, however, from an estimated peak of 72 to 75 percent following its launch quarter.Despite a down quarter, Apple remains far and away the market leader in smartwatches. Apple faces the same challenges as other OEMs, but the pure exposure of the device and brand through tactical marketing gives it a leg up on the competition. Watch 2.0, along with updates to watchOS, could help drive existing user refresh and more importantly, a new wave of first-time buyers.The overall smartwatch market experienced its first-ever decline as shipments fell 32 percent in the second quarter, totaling an estimated 3.5 million units compared to an estimated 5.1 million units in the year-ago quarter. Lenovo, LG, and Garmin rounded off the top five smartwatch vendors in the

Apple's PC Sales Fall Behind ASUS as Buyers Await Next-Generation MacBook Pro and Other New Models

The latest numbers from market research firm IDC reveal that Mac sales experienced a slight year-over-year decline in the second quarter, dropping to 4.4 million from 4.8 million during the year-ago period. Apple fell behind ASUS to finish as the fifth-largest PC vendor by shipments worldwide, with 7.1 percent market share through late June. Apple had 7.4 percent share in the second quarter of 2015 comparatively, according to IDC's data. The decline can as typical be attributed partially to seasonal fluctuations and increased competition, but many prospective buyers are patiently impatiently waiting for Apple to release its next-generation MacBook Pro and other refreshed Macs. Apple has not updated the MacBook Pro in over 400 days. The hope, supported by multiple rumors, is that it will release a redesigned MacBook Pro with faster Skylake processors and Thunderbolt 3 with USB-C in the second half of 2016. The top-of-the-line model could sport AMD's new 400-series Polaris graphics chip. KGI Securities analyst Ming-Chi Kuo said Apple will launch two thinner and lighter 13-inch and 15-inch MacBook Pro models in the September-December quarter. The notebooks are expected to feature a new OLED touch bar positioned above the keyboard, Touch ID, and hinges made from metal injection molding. Overall PC sales totaled an estimated 62.4 million worldwide in the second quarter, a year-over-year decline of 4.5 percent, as the PC market continues to decline. Nevertheless, North American PC shipments increased for the first time in five quarters, reflecting the strength

Global Smartphone Market Grows in Q1 2016 as iPhone Share Shrinks to 14%

Apple's global smartphone market share fell to 14.8 percent in the first quarter of 2016, down from 17.9 percent in the same period the previous year, despite a 3.9 percent growth in overall smartphone sales compared to Q1 2015, according to Gartner (via DigiTimes). The number of smartphones delivered to end users in Q1 totalled 349 million globally, compared to 336 in the same period in 2015. Apple shipped 51.6 million iPhones to maintain its number two spot in the top five largest makers, while Samsung reached unit sales of 81.2 million to maintain its position as number one. The figures show Samsung extended its lead over Apple in the same period with a 23.2 percent market share, despite a slight decline from 24.1% in Q1 2015. Oppo had the best performance in the first quarter of 2016, moving into the number 4 position among the top-five smartphone vendors with unit sales growth of 145%. Like Huawei and Xiaomi, Oppo saw strong growth in China, taking share from the likes of Lenovo, Samsung and Yulong, Gartner indicated. The overall growth in smartphone sales was put down to a demand for low-cost handsets in emerging markets and more affordable 4G promotion plans globally. In a separate note disclosed by research firm IDC yesterday, more Google Chromebooks were sold in the U.S. in the first quarter of 2016 than Apple's entire Mac line. Apple's Mac shipments are estimated to have been around 1.76 million in Q1 this year, according to an IDC analyst who spoke to The Verge, while combined estimates for Dell, HP, and Lenovo put the number of low-cost

Fitbit Continues to Outpace Apple Watch in Broader Wearables Market

The latest data from market research firm IDC reveals that the Apple Watch remained the most popular smartwatch in the first quarter, with an estimated 1.5 million sales and 46 percent market share through the first three months of 2016. Meanwhile, basic wearables unsurprisingly continue to outpace smartwatches. Samsung was the closest threat to Apple Watch among smartwatches in the quarter, with an estimated 700,000 sales and 20.9 percent market share, followed by Motorola, Huawei, and Garmin with estimated 400,000, 200,000, and 100,000 shipments respectively for a combined 18.6 percent market share. Apple finished third in the overall wearables market with 7.5 percent market share, behind lower-price fitness tracker vendors Fitbit and Xiaomi. Fitbit commanded a leading 24.5 percent market share off an estimated 4.8 million shipments, while Xiaomi had 3.7 million shipments for 19 percent market share. Apple does not disclose Watch sales in its quarterly earning results, instead grouping the device under its Other Products category alongside iPods, Apple TVs, Beats Electronics, and accessories. IDC and Strategy Analytics estimates place total Apple Watch sales at nearly 16 million from April 2015 through March 2016.Fitbit began 2016 the same way it finished 2015: as the undisputed leader in the wearables market. The launch of its new Alta and Blaze devices resulted in million unit shipment volumes for each, pointing to a new chapter of fashion-oriented fitness trackers. It also points to significant declines for its previously successful Surge, Charge, Charge

iPad Declines Yet Again Amid Worst Tablet Quarter Since 2012

The latest data from research firms IDC and Strategy Analytics reveals that iPad market share declined for the ninth consecutive quarter as the worldwide tablet market continues to slow. Apple now has between 22.1 and 25.9-percent market share among tablet vendors, down from between 24.3 and 27.2-percent in the year-ago quarter. Apple reported iPad sales of 10.3 million during the March quarter earlier this week, compared to 12.62 million in the year-ago quarter. IDC and Strategy Analytics data shows Samsung trailing in second with 6 to 6.5 million tablets shipped, amounting to 14.0 to 15.2-percent market share during the first three months of 2016. IDC data shows that Amazon experienced explosive 5421.7-percent year-over-year growth, with its market share rising from just 0.1-percent to 5.7-percent on the strength of new low-cost Fire tablets. The research firm noted that it did not count the Fire HD 6 in its Q1 2015 numbers. Strategy Analytics did not share Amazon data. Lenovo and Huawei rounded out the top five in both datasets, with both vendors having shipped between 2.1 and 2.2 million tablets during the quarter. Their respective market shares ranged between 4.5-percent and 5.5-percent, amounting to only a slight variation between the IDC and Strategy Analytics data. Global tablet shipments reached between 39.6 and 46.5 million during the quarter, the latter of which is the lowest total since the third quarter of 2012, according to Strategy Analytics. Nevertheless, IDC noted that convertible 2-in-1 tablets continue to experience growth, with quarterly

iPhone Drops to 15% Market Share as Smartphone Market Goes Flat

The latest data from research firm IDC reveals that Apple's smartphone market share dropped to 15.3 percent in the March quarter as the worldwide smartphone market fell nearly flat during the first three months of 2016. Apple yesterday reported iPhone sales of 51.2 million during the three-month period ending March 26, compared to 61.2 million units and 18.3 percent market share in the year-ago quarter. Meanwhile, overall smartphone shipments totaled 334.9 million during the quarter, a year-over-year increase of only 500,000 units.Despite the plethora of new features found on the newer "S" models, current iPhone 6/6 Plus owners may feel that a 6S upgrade may not be warranted at the moment. Apple also announced the new iPhone SE, which looks to challenge similarly priced Android options in numerous emerging markets where Apple has traditionally been seen as too expensive.Samsung continued to lead the market with 81.9 million smartphones shipped for 24.5 percent market share, down only slightly from 24.6 percent in the year-ago quarter. Huawei, OPPO, and Vivo rounded off the top five smartphone makers in the quarter as Chinese vendors continue to churn the top of the charts. Huawei, which manufactures Google's popular Android-based Nexus 6P smartphone, shipped 27.5 million handsets during the quarter for 8.2 percent market share as it attempts to compete with Apple and Samsung in the U.S. market and other regions beyond China. Its market share was 5.2 percent one year ago. OPPO and Vivo, meanwhile, pushed out Lenovo and Xiaomi respectively for the fourth and fifth

Worldwide Mac Sales Hold Steady as PC Market Sees Shipments Decline 9.6% in Q1 2016

Amid a decline in worldwide PC shipments, Apple's Mac sales have held steady, according to new PC shipping estimates from Gartner. During the first quarter of 2016, Apple shipped 4.6 million Macs worldwide and held 7.1 percent of the market, up from 4.56 million Mac shipments and 6.4 percent of the market during the first quarter of 2015. While Apple only saw 1 percent worldwide growth, it fared better than the overall PC market, which saw total worldwide shipments of 64.8 million, a 9.6 percent decline from 71.7 million shipments in Q1 2015. Among other vendors, Lenovo and HP saw some of the biggest shipment drops with 12.5 million and 11.4 million shipments in 1Q 2016, down from 13.5 million and 12.5 million, respectively, in the year-ago quarter. Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 1Q16 (Thousands of Units) With 7.1 percent of the market, Apple ranked as the number five worldwide vendor, coming in after Lenovo (19.3% share), HP (17.6% share), Dell (14.1% share), and ASUS (8.3% share). Other vendors, not ranked in the top five, accounted for 33.6 percent of the market.The deterioration of local currencies against the U.S. dollar continued to play a major role in PC shipment declines. Our early results also show there was an inventory buildup from holiday sales in the fourth quarter of 2015," said Mikako Kitagawa, principal analyst at Gartner.While Apple's worldwide numbers were steady, Mac sales in the United States appear to have dipped slightly. According to Gartner's data, Apple shipped 1.666 million PCs in the United States,

Apple Watch Predicted to Capture 50% Market Share in 2016 on 14 Million Sales

While the Apple Watch captured an impressive 75.5 percent share of the smartwatch market through its launch quarter last year, market research firm IDC predicts that watchOS will gradually cede market share to competing platforms such as Android Wear, Tizen, and Pebble OS over the next four to five years. IDC forecasts that the Apple Watch software will capture 49.4 percent market share in 2016, but that figure is expected to drop to 37.6 percent in 2020. IDC expects global shipments of 237.1 million wearable devices in 2020, up from an estimated 110 million in 2016, as the wearable market continues to grow. The decline in market share will not be indicative of fewer Apple Watch sales, as sales of the wrist-worn device are projected to rise from an estimated 14 million units in 2016 to 31 million in 2020. Comparatively, Apple sold an estimated 11.5 million watches over the final 8 months of 2015, based on combined IDC and Strategy Analytics data. Instead, the wearable market is expected to become a more competitive landscape. IDC forecasts that Android Wear will remain the second most popular smartwatch platform, with an estimated 6.1 million sales and 21.4 percent market share in 2016 rising to 28.8 million sales and 35 percent market share by 2020. IDC believes that Chinese smartwatches using real-time operating systems (RTOS) will trail in third place in the smartwatch market with 10.1 percent market share by 2020. Tizen, Android, Linux, and Pebble OS round off the list with estimated 6.6 percent, 5.2 percent, 2.8 percent, and 2.7 percent market shares

iPad Pro Outsells Microsoft Surface in Launch Quarter

The latest numbers from market research firm IDC's Worldwide Quarterly Tablet Tracker show that Apple remains the largest vendor in a declining tablet market, shipping 16.1 million iPads in the fourth calendar quarter of 2015. While the iPad continues to be the best-selling tablet, its worldwide market share remains only 24.5 percent despite the all-new iPad Pro launching in early November. iPad shipments declined 24.8 percent compared to the year-ago quarter, when they totaled 21.4 million for 28.1 percent market share. The stagnant iPad sales during the holiday shopping season may be more attributable to the lack of an iPad Air refresh in 2015, however, as the iPad Pro outsold Microsoft Surface tablets in its debut quarter in what IDC describes as a "successful" launch. "Despite lukewarm reviews, the iPad Pro was the clear winner this season as it was the top selling detachable, surpassing notable entries from Microsoft and other PC vendors," said Jitesh Ubrani, Senior Research Analyst with IDC. "It's also important to note that the transition towards detachable tablets has presented positive opportunities for both Apple and Microsoft. However, Google's recent foray into this space has been rather lackluster as the Android platform will require a lot more refinement to achieve any measurable success.Samsung continued to be the second largest tablet vendor with 9 million tablets shipped in the fourth quarter for 13.7 percent market share, an 18.1 percent year-over-year unit decline. Amazon, Lenovo, and Huawei rounded off the top five, with 5.2 million, 3.2

Apple Maintains Mac Sales Momentum Amid Overall Worldwide PC Market Decline

Amid an overall decline in worldwide PC shipments, Apple is the sole manufacturer that saw positive shipment growth, according to new PC shipping estimates from Gartner. With worldwide PC shipments from Lenovo, HP, Dell, ASUS, and Acer down, Apple also broke into Gartner's list of top 5 worldwide PC vendors for the first time since Q3 2015. Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 4Q15 (Thousands of Units) During the fourth quarter of 2015, Apple shipped 5.7 million PCs, for 7.5 percent market share. That's up from 5.5 million PCs and 6.7 percent market share in the year ago quarter, for an overall year-over-year growth of 2.8 percent. Worldwide PC shipments totaled 75.7 million units in Q4 2015, an 8.3 percent decline, with Acer and Lenovo seeing some of the biggest drops. Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 4Q15 (Thousands of Units) In the United States, Apple saw more significant growth of 6.5 percent, shipping an estimated 2.2 million PCs in Q4 2015 for 12.8 percent market share. That's up from 2 million PCs and 11.6 percent market share in Q4 2014. When it comes to U.S. PC shipments, Lenovo saw significant growth with 2.1 million shipments, while ASUS maintained status quo with 1.2 million shipments. HP, Dell, and manufacturers in the "Other" group that comprises non top-5 vendors, all saw a decline in shipments. Apple's U.S. Market Share Trend: 1Q06-4Q15 (Gartner) Overall PC sales in the United States during the fourth quarter of 2015 were at 16.9 million, a decline of 3.1 percent compared to the

Apple Watch Sales Estimated at 3.9 Million in Third Quarter

The latest data from market research firm IDC estimates Apple Watch sales totaled 3.9 million worldwide in the third quarter of 2015, making it the second most popular wearable device behind Fitbit fitness trackers during the three-month period ending September 30. Apple posted a slight increase from the previous quarter, mostly the result of additional markets and channels coming on line. End-user attention has been going toward its entry-level and least expensive Sport line, to which Apple responded by introducing gold and rose gold models. In addition, Apple released watchOS 2, bringing native third-party applications to the device.Fitbit shipped an estimated 4.7 million fitness trackers for 22.2% market share in the third quarter, compared to Apple's estimated 18.6% market share. Apple Watch shipments grew over IDC's second quarter estimate of 3.6 million, but both Apple and Fitbit ceded some market share to Xiaomi and other vendors. Chinese rival Xiaomi remained in third place with an estimated 3.7 million wearables shipped in the quarter, representing 17.4% market share. Garmin and BBK rounded off the top five with 900,000 (4.1%) and 700,000 (3.1%) wearables shipped respectively, while all other vendors accounted for a combined 7.3 million shipments and 34.6% market share. IDC estimates that wearable shipments totaled 21 million worldwide in the third quarter, growth of 197.6% compared to the 7.1 million units shipped in the year-ago quarter. IDC said the average smartwatch price was around $400, while basic bands and trackers averaged $94. China continues

Apple and Huawei Close Gap on Samsung in Global Smartphone Market

The latest numbers from research firm IDC show that Samsung and Apple continue to lead the worldwide smartphone market, but Chinese handset maker Huawei is placing increasing pressure on the industry giants after experiencing strong 60.9% growth compared to the year-ago quarter. IDC's Worldwide Quarterly Mobile Phone Tracker reveals that Samsung continues to be the top smartphone vendor with 23.8% market share, shipping an estimated 84.5 million smartphones in the third quarter of the calendar year, compared to 23.9% market share and 79.6 million smartphones shipped in the year-ago quarter. Apple trailed in second with 13.5% market share after shipping 48 million smartphones in the calendar third quarter, compared to 11.8% market share and 39.3 million smartphones shipped in the year-ago quarter -- a 22.2% year-over-year increase, which cut away at Samsung's market lead. Apple's growth can be attributed to strong iPhone 6s and iPhone 6s Plus sales, which Apple says has led to the highest rate of Android switchers it has ever measured. The new smartphones set a record with 13 million sales over their September launch weekend. Apple released its complete FY Q4 financial results yesterday. Huawei also closed the gap on Samsung and Apple due to strong growth in China and Europe. The Shenzhen-based company was the third-largest smartphone vendor, a position that previously belonged to Chinese rival Xiaomi, with 7.5% market share and 26.5 million smartphones shipped in the third quarter. Lenovo and Xiaomi rounded off the top five largest smartphone vendors

Apple Continues to Outpace Slumping PC Market in 3Q 2015

The PC market continues to slide, according to the latest estimates, and while Apple is seeing only a small gain or loss in shipments year-over-year depending on who is doing the counting, the Mac maker continues to outpace the overall market. Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q15 (Thousands of Units) Gartner's numbers show Apple shipping 5.6 million Macs worldwide during the third quarter, an increase of 1.5 percent over the third quarter of 2014 and good enough for fourth place with 7.6 percent of the market, placing behind Lenovo, HP, and Dell. The global market as a whole saw a 7.7 percent decline in shipments, with only Dell at 0.5 percent joining Apple among top vendors with shipment growth. Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q15 (Thousands of Units) In the U.S., Gartner estimates Apple's shipments grew 7.3 percent to 2.5 million, ahead of the market's 1.3 percent growth. Apple ranked third with 14.8 percent of the market, although Lenovo is rapidly closing with strong U.S. sales growth. Apple's U.S. Market Share Trend: 1Q06-3Q15 (Gartner) Compared to Gartner, IDC predicts steeper losses for the PC market, pegging the global shipment decline at 10.8 percent year-over-year with Apple falling 3.4 percent. That was, however, still good enough for fourth place worldwide with 7.5 percent of the market. IDC's U.S. numbers put Apple at 1.6 percent growth, reaching 13.7 percent share to edge out Lenovo as the third largest seller of PCs while the overall U.S. market fell 0.7 percent. A better

IDC Estimates Apple Watch Sales Totaled 3.6 Million in Second Quarter

The latest data from market research firm IDC estimates Apple Watch sales totaled 3.6 million worldwide in the second quarter of 2015, making it the second most popular wearable device during the three-month period ending June 30. Apple was within striking distance of market leader Fitbit, which sold an estimated 4.4 million fitness trackers in the second quarter. IDC estimates that Chinese electronics maker Xiaomi trailed in third place with 3.1 million wearables shipped in the quarter, representing 17.1% market share. Garmin and Samsung rounded off the top five with 700,000 (3.9%) and 600,000 (3.3%) wearables shipped respectively, while all other vendors accounted for a combined 5.7 million shipments and 31.5% market share. Last month, Strategy Analytics estimated 4 million Apple Watch sales in the second quarter, so IDC's estimate is within close range. Apple has not disclosed Apple Watch sales numbers since it launched in April, instead grouping the wrist-worn device with iPod, Apple TV and Beats Electronics accessories under an "Other Products" category in quarterly earnings reports. Apple CEO Tim Cook vaguely mentioned that Apple Watch sales have "exceeded expectations" during an earnings call last

iPad Market Share Falls Below 25% as Tablet Market Continues to Decline

The latest numbers from market research firm IDC's Worldwide Quarterly Tablet Tracker show that Apple remains the largest vendor in a declining tablet market, shipping 10.9 million iPads in the second quarter of 2015. While the iPad continues to be the best-selling tablet, its worldwide market share fell below 25% as Apple faced increased competition from low-cost rivals Lenovo, Huawei and LG. Samsung continued to be the second largest tablet vendor with 7.6 million tablets shipped in the second quarter and 17% market share, a 12% year-over-year unit decline. Lenovo, Huawei and LG Electronics rounded off the top five, with 2.5 million, 1.6 million and 1.6 million global tablet shipments in the second quarter respectively. All other tablet vendors had a combined 45.6% market share. iPad sales have declined for six consecutive quarters year-over-year in what has become a stagnated tablet market over the past few years, but that trend could be broken in a few months as Apple is expected to release up to three new iPads in time for the holiday shopping season: iPad Air 3, iPad mini 4 and the much-rumored 12.9-inch "iPad Pro" targeted at professional and enterprise

Apple and Samsung Combined for Over One-Third of Smartphone Sales in Second Quarter

The latest numbers from research firm IDC reveal that the premium smartphone market continues to be a largely two-horse race between Samsung and Apple, which accounted for 21.7% and 14.1% market share in the second quarter respectively. The rival tech companies combined for 35.8% quarterly market share, finishing well ahead of emerging Chinese competitors Huawei, Xiaomi and Lenovo during the three-month period ending June 30. IDC's Worldwide Quarterly Mobile Phone Tracker shows that smartphone vendors shipped a total of 337.2 million smartphones worldwide in the second quarter, an 11.6% increase from the 302.1 million units shipped in the year-ago quarter. The growth was driven by not only premium devices sold by Apple and Samsung, but also the growing number of affordable handsets available in emerging countries such as China and India. Apple increased 2.4 percentage points to 14.1% during the second quarter compared to its 11.7% market share in the year-ago quarter, while market leader Samsung experienced a year-over-year decline as its market share slipped from 24.8% to 21.7%. Apple closed the gap on the continued strength of the iPhone 6 and iPhone 6 Plus, with the company announcing it sold 47.5 million iPhones in the third quarter of the fiscal year earlier this week. Apple and Samsung continue to dominate the smartphone operating system race, trailed by Huawei, Xiaomi and Lenovo with 8.9%, 5.3% and 4.8% market share in the second quarter respectively. All other smartphone makers accounted for a combined 45.2% quarterly market share. Overall mobile phone

Apple Sees U.S. Mac Shipments Drop 2.5% in 2Q15 Amid Larger Worldwide PC Shipment Decline

Amid a decline in both U.S. and worldwide PC shipments, Apple has also seen a slight drop in its U.S. PC shipments in 2Q15, according to shipping estimates released today from Gartner. Apple shipped 1.92 million PCs during the second quarter of 2015, down from 1.97 million in 2Q14, marking a 2.5 percent decline. Overall PC growth in the United States during the quarter was down 5.8 percent, with total estimated shipments at 15.1 million, down from 16 million in the year-ago quarter. With the exception of Lenovo, all of the top U.S. PC vendors saw declines in growth.In the U.S., PC shipments totaled 15.1 million units in the second quarter of 2015, a 5.8 percent decline from the second quarter of 2014 (see Table 2). The decline was led by a double-digit decline of desk-based shipments, which offset single-digit growth of mobile PCs. Based on preliminary results, the desk-based PC shipment decline was the steepest since 2009 when the market was hit by the economic crisis.During the quarter, Apple captured 12.7 percent of the market, up from 12.3 percent in 2Q14. Apple was ranked as the fourth largest PC vendor in the United States in 2Q15, based on Gartner's estimates, trailing behind HP, Dell, and Lenovo. Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 2Q15 (Thousands of Units) Market leader HP shipped nearly 4 million PCs during the quarter for a 26.2 percent share of the market, while Dell shipped 3.9 million for a 25.6 percent share of the market. Lenovo came in just ahead of Apple with 2 million PC shipments and 13.3 percent of the market, while

Tim Cook Joins Weibo as iPhone Sales Remain Strong in China

Apple CEO Tim Cook has expanded his social media presence by creating an account on Chinese microblogging service Weibo, where he has already accumulated over 325,000 followers as of writing. Cook's first post on Weibo reflects on his current visit to Beijing to announce new environmental initiatives in China, including a new multi-year forestland program in partnership with the World Wildlife Fund. "Hello China! Happy to be back in Beijing, announcing innovative new environmental programs," wrote Cook, followed by a Chinese translation of the same message. Last month, Apple announced a partnership with SunPower Corporation to build two 20-megawatt solar power plants that will provide more than enough energy to power all of Apple's corporate offices and retail stores in China. Coinciding with Cook's visit to China this week, market research firm IDC has released new data for the smartphone market that reveals Apple was the largest smartphone vendor in China during the first quarter of 2015. Apple shipped 14.5 million smartphones in China during the quarter for 14.7% market share, while Chinese smartphone maker Xiaomi trailed in second with 13.5 million shipments and 13.7% market share. Huawei, Samsung and Lenovo rounded off the top five smartphone vendors in China during the first quarter, although IDC notes that each vendor's rankings often change quickly due to the volatility of consumer brand preference in China. Samsung and Lenovo, for example, both led the market at least once last year, but ranked fourth and fifth in the first quarter respectively."Apple

iPad Continues to Lead Declining Tablet Market in First Quarter

The latest numbers from market research firm IDC's Worldwide Quarterly Tablet Tracker reveal that Apple continues to be the largest vendor in a declining tablet market, shipping 12.6 million iPads in the first quarter of 2015 to capture a 26.8% share of the global tablet market. Apple maintained the top position despite facing a 22.9% decline in tablet shipments compared to the year-ago quarter. Samsung was the second largest tablet vendor with 9 million tablet shipments in the first quarter, good for 19.1% market share in the global tablet market and a 16.5% year-over-year decline. Lenovo, Asus and LG Electronics rounded off the top five, with 2.5 million, 1.8 million and 1.4 million global tablet shipments in the first quarter respectively for a combined 12.2% market share. Apple, Samsung and several other electronics makers are feeling the effects of a prolonged slowdown in the tablet market, with the iPad declining in annual growth for five consecutive quarters and competing tablets experiencing similar trends. The launch of the larger iPhone 6 and iPhone 6 Plus and lack of major updates to the iPad lineup since 2013 are likely contributing factors to falling iPad sales over the past few years, while consumers also upgrade their tablets less often than smartphones. Apple CEO Tim Cook, during the company's recent earnings call, said he believes that continued investments in the company's product pipeline and shift to the enterprise market will help the iPad be an "extremely good business over the long-term," although he stopped short of providing a

Apple Continues Seeing Steady Mac Sales Growth Even as U.S. PC Shipments Decline

Even amid a decline in U.S. PC shipments, Apple continues to see steady shipment growth, according to new PC shipping estimates from Gartner. Apple shipped nearly 1.7 million PCs in 1Q15, up from 1.5 million in 1Q14, marking an 8.9 percent increase. Overall PC growth in the United States in 1Q15 was down 1.3 percent compared to 1Q14, with Dell and other smaller manufacturers seeing a decline in shipments. Gartner estimated total PC shipments in the U.S. during 1Q15 at 13.9 million, down from 14 million last year. During the quarter, Apple captured 12 percent of the market, up from 10.9 percent in the year ago quarter. Apple is positioned as the third largest PC vendor in the United States, and continues to trail both HP and Dell when it comes to market share. Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 1Q15 (Thousands of Units) HP shipped 3.6 million PCs during 1Q15, garnering it 26.1 percent of the market. Dell shipped 3.2 million for 23.2 percent of the market, and Lenovo came in after Apple with 1.7 million shipments for 11.8 percent of the market. ASUS, the fifth largest vendor in the U.S., sold just under a million PCs for 7.2 percent of the market. Apple's U.S. Market Share Trend: 1Q06-1Q15 (Gartner) IDC also released its shipment estimates today, and as is typical, its numbers are different than Gartner's numbers, in part because Gartner counts Windows-based tablets as personal computers, while IDC does not. According to IDC, overall PC shipments in the United States for 1Q15 were at 14 million, with Apple responsible for shipping 1.6