Apple Ships More Smartphones Annually Than Samsung for First Time

Apple overtook Samsung as the top global smartphone manufacturer in 2023, according to preliminary data from market research firm IDC. If the data is accurate, it is the first time Samsung has lost the top spot to another company in 13 years. In 2013, Nokia held the number one spot, Samsung was second, and Apple didn't even feature in the top five.

iphone 14 cyber
IDC bases its analyses on market share of global smartphone shipments across the year. According to the report, Apple took a 20.1% market share, while Samsung took 19.4% of the share.

Apple was also the only company in the top three to achieve positive growth year-on-year, increasing shipments from 226.3 million units to 234.6 million units.

"While we saw some strong growth from low-end Android players like Transsion and Xiaomi in the second half of 2023, stemming from rapid growth in emerging markets, the biggest winner is clearly Apple," said Nabila Popal, research director with IDC's Worldwide Tracker team. "Not only is Apple the only player in the Top 3 to show positive growth annually, but also bags the number 1 spot annually for the first time ever. All this despite facing increased regulatory challenges and renewed competition from Huawei in China, its largest market."

Samsung's drop in rank is interpreted as only partly down to strong sales of Apple's iPhone 14 models and the company's debut of the iPhone 15 series, while diversification in the Android market is also said to be a factor. Other impacting variables are said to include Huawei's resurgence in China, and brands like OnePlus, Honor, Google, and others launching competitive devices in the lower price range of the high-end market.

idc global smartphone shipments 2023
Overall, the smartphone market declined by 3.2% to 1.17 billion units shipped across the year, driven largely by macroeconomic challenges and elevated inventory early in the year. However, a growth spurt in the latter stages of 2023 suggests the market could see a recovery this year, with foldable devices and increased interest in AI capabilities also said to be gaining traction.

Tag: IDC

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
iphone 14 lineup

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...

Crowdstrike Says Global IT Outage Impacting Windows PCs, But Mac and Linux Hosts Not Affected

Friday July 19, 2024 3:12 am PDT by
A widespread system failure is currently affecting numerous Windows devices globally, causing critical boot failures across various industries, including banks, rail networks, airlines, retailers, broadcasters, healthcare, and many more sectors. The issue, manifesting as a Blue Screen of Death (BSOD), is preventing computers from starting up properly and forcing them into continuous recovery...
Apple Watch Series 9

2024 Apple Watch Lineup: Key Changes We're Expecting

Tuesday July 16, 2024 7:59 am PDT by
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...

Top Rated Comments

1BadManVan Avatar
27 weeks ago

It would be nice to see the breakdown according to smartphone models shipped...
considering how many more models Samsung offers, especially in the budget range, it's still a pretty impressive feat that apple was able to outsell them
Score: 22 Votes (Like | Disagree)
Kottu Avatar
27 weeks ago
There are two kinds of smartphones in the market. iPhones and those which wanna be like an iPhone.
Score: 13 Votes (Like | Disagree)
senttoschool Avatar
27 weeks ago

Overall, the smartphone market declined by 3.2% to 1.17 billion units shipped across the year,
Peak smartphone is already here.

This is why Apple is pushing higher and higher priced iPhones. In economics, companies in a declining market will increase the average selling price to make up for declining or stagnating volume.

So if we see headlines like "iPhone is selling worse this year", it doesn't mean much. It's expected. We need to look at average selling price to see how much money Apple is actually making instead of volume.
Score: 12 Votes (Like | Disagree)
Abazigal Avatar
27 weeks ago

Why do *you* need to look at the average selling price? As a consumer that really shouldn't be of any concern to you. If iPhone is selling lower numbers in one year over the last, then it is just selling lower numbers. Unless you're a shareholder, that should be the end of the story for you.
I believe it goes back to the adage "An argument should not only be correct, but it should also be correct for the right reasons".

Many people here like to equate lower smartphone sales with the implication that Apple is no longer innovating, lagging behind or doomed because they are making less money. The reality is that even as smartphone upgrade cycles slow, Apple has been able to mitigate this by way of higher prices, more accessories and more services. The end result is improved profitability, even as they sell fewer units overall.

In short, Apple is moving from selling iPhones to selling to people with iPhones. It's an impressive pivot that completely goes against the popular narrative and it works because Apple has its own ecosystem and its own flourishing App Store, unlike Samsung and other android handset manufacturers.
Score: 11 Votes (Like | Disagree)
ApostolisApo Avatar
27 weeks ago
Someone should tell them that according to anonymous users here they are doomed and that they should not ship that many phones…
Score: 11 Votes (Like | Disagree)
Timo_Existencia Avatar
27 weeks ago

how do you know then it has virus ?! trusting others but yourself?!
Android IS a virus.
Score: 9 Votes (Like | Disagree)