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Apple Signals Return to Growth This Holiday Season After 9-Month Slide

Apple today forecasted between $76 billion and $78 billion in revenue for the first quarter of the 2017 fiscal year, reflecting a three-month period between September and December, signaling the company's return to growth in the upcoming holiday shopping season. Apple's lower-end guidance of $76 billion would be enough to eclipse the $75.9 billion in revenue it reported in the year-ago period, putting an end to the company's downturn after its first annual revenue decline since 2001 and three consecutive quarters of negative growth. Apple's decline through the first nine months of 2016 was in line with the iPhone's first-ever drop in sales, while iPad and Mac sales also shrunk during the year. However, the strength of the iPhone 7 and iPhone 7 Plus, alongside Apple's growing services category, should help reverse that trend over the next three months. In the quarter just ended, Apple's revenue from services like the App Store, Apple Music, and iCloud grew 24% to an all-time record of $6.3

Apple Reports 4Q 2016 Results: $9B Profit on $46.9B Revenue, 45.5M iPhones

Apple today announced financial results for the third calendar quarter and fourth fiscal quarter of 2016. For the quarter, Apple posted revenue of $46.9 billion and net quarterly profit of $9 billion, or $1.67 per diluted share, compared to revenue of $51.5 billion and net quarterly profit of $11.1 billion, or $1.96 per diluted share, in the year-ago quarter. Gross margin for the quarter was 38 percent compared to 39.9 percent in the year-ago quarter, with international sales accounting for 62 percent of revenue. Apple also declared an upcoming dividend payment of $0.57 per share, payable on November 10 to shareholders of record as of November 7. The company currently holds $237.6 billion in cash and marketable securities. For the quarter, Apple sold 45.5 million iPhones, down from 48 million in the year-ago quarter. iPad sales were down to 9.3 million from 9.9 million in the fourth quarter of 2015, and Mac sales fell to 4.9 million from 5.7 million. For the full fiscal year, Apple generated $215.6 billion in sales with $45.7 billion in net income, down from $233.7 billion in sales and $53.4 billion in net income for fiscal 2015. As predicted, 2016 marks the first full-year revenue decline for Apple since 2001.“Our strong September quarter results cap a very successful fiscal 2016 for Apple,” said Tim Cook, Apple’s CEO. “We’re thrilled with the customer response to iPhone 7, iPhone 7 Plus and Apple Watch Series 2, as well as the incredible momentum of our Services business, where revenue grew 24 percent to set another all-time record.”Apple's guidance for the

Apple Forecasted to Report First Full-Year Revenue Decline Since 2001

Apple will report its fiscal fourth quarter earnings results later today, and both the company and analysts project a year-over-year decline in iPhone sales and overall revenue for a third consecutive quarter. Apple will then have posted its first full-year revenue decline since 2001, with the decline expected to continue through the holiday quarter. Wall Street projects Apple will return to growth in 2017. Apple previously forecasted September quarter revenue of between $45.5 billion and $47.5 billion, which would be up to 12 percent lower than the $51.5 billion in revenue it posted in the year-ago quarter. The consensus among analysts is around $47 billion in revenue, at the higher end of Apple's guidance, according to earnings estimates aggregated by Philip Elmer-DeWitt and Jim Edwards. Apple analyst Neil Cybart of Above Avalon has forecasted declining sales across Apple's entire core product lineup, including 43.7 million iPhones, 9.1 million iPads, 5 million Macs, and 1.9 million Apple Watch units. One continued bright spot for Apple is expected to be its services category, projected to rise 20% to $6.1 billion on the strength of the App Store, Apple Music, iCloud, and AppleCare. Apple analyst Brian White of Drexel Hamilton continues to recommend AAPL stock to investors, noting that shares remain undervalued. His price targets remains $185, or nearly 57% higher than Apple's $117.86 price at the time this article was published. White believes Apple's "sales, profit and iPhone cycle have bottomed" and that iPhone 8 sales can drive another year of growth.

Apple Forecasts Third Consecutive Revenue Decline Next Quarter

Apple today reported a negative-growth June quarter in iPhone sales and revenue, and its guidance for the fourth quarter of the 2016 fiscal year suggests that the downward trend is likely to continue through summer. Apple expects fourth quarter revenue of between $45.5 billion and $47.5 billion, which would be up to 12 percent lower than the $51.5 billion in revenue it posted in the year-ago July-September quarter. In the fourth quarter, the company also expects a gross margin between 37.5 percent and 38 percent, operating expenses between $6.05 billion and $6.15 billion, other income/expenses of $350 million, and a tax rate of 25.5

Apple Reports Q3 2016 Earnings of $7.8B on $42.4B in Revenue

Apple today announced financial results for the third fiscal quarter (second calendar quarter) of 2016. For the quarter, Apple posted revenue of $42.4 billion and net quarterly profit of $7.8 billion, or $1.42 per diluted share, compared to revenue of $49.6 billion and net quarterly profit of $10.7 billion, or $1.85 per diluted share, in the year-ago quarter. As expected, the results represent the second consecutive year-over-year declines in quarterly revenue and iPhone sales. Gross margin for the quarter was 38 percent compared to 39.7 percent in the year-ago quarter, with international sales accounting for 63 percent of revenue. Apple also declared a quarterly dividend payment of $0.57 per share, payable on August 11 to shareholders of record as of August 8. The company currently holds $231.5 billion in cash and marketable securities, partially offset by $68.9 billion in long-term debt. Apple sold 40.4 million iPhones during the quarter, down from 47.5 million a year earlier, while Mac sales were 4.25 million units, down from from 4.8 million units in the year-ago quarter. iPad sales were also down once again, falling to 9.95 million from 10.9 million.“We are pleased to report third quarter results that reflect stronger customer demand and business performance than we anticipated at the start of the quarter,” said Tim Cook, Apple’s CEO. “We had a very successful launch of iPhone SE and we’re thrilled by customers’ and developers’ response to software and services we previewed at WWDC in June.”Apple's guidance for the fourth quarter of fiscal 2016 includes

What to Expect From Apple's Third Quarter Earnings Results Today

Apple today will release its fiscal third quarter earnings results, reflecting a three-month period that ended in late June, and the consensus among analysts is that the company will report a second consecutive decline in iPhone sales and overall revenue. That same scenario played out last quarter for the first time since 2003. In fact, some analysts have forecasted that iPhone sales may be as low as 38 million to 40 million units, a decline of up to 20 percent compared to the year-ago quarter. If the estimates prove to be accurate, it would mark Apple's worst quarter of iPhone growth ever in the smartphone's nine-year history. Apple itself provided guidance of between $41 billion and $43 billion in revenue, which would be up to 18 percent lower than the $49.6 billion in revenue it posted in the year-ago quarter. Wall Street expects revenue to be around the $42.1 billion mark, with earnings of $1.39 a share -- one analyst has EPS as low as $1.35. iPhone accounts for around two-thirds of Apple's revenue, and an even greater portion of its profits, so the device's recent slide is concerning for investors -- reflected in the price of Apple shares, down around 21 percent from a 52-week high of $123.91. The good news for Apple is that many analysts believe it will "bottom out" in the June quarter and return to iPhone and revenue growth by the 2017 fiscal year. But, until then, the bleeding is expected to continue. iPad sales are forecasted to decline for a tenth consecutive quarter, while market research firm IDC's estimated Apple Watch sales of 1.6 million in

Apple's 'Doom and Gloom' Sentiment Reaches 'Extreme Levels,' but iPhone Sales Should Hit Bottom This Quarter

Apple analyst Brian White of Wall Street brokerage firm Drexel Hamilton has issued a research note to investors in which he estimates that Apple will reach a bottom in iPhone sales, and overall revenue and profit, in the third quarter of the 2016 fiscal year, a three-month period that ends in late June. White claimed that all of Apple's supply chain partners that his firm tracks reported May sales that were "softer than historical averages" due to the slowdown, but he forecasted that the much-rumored iPhone 7 series will help Apple's smartphone business return to growth by the second quarter of fiscal 2017. Until then, the bleeding isn't over. The firm estimated Apple will sell 38.5 million iPhones in the June quarter, down from 47.5 million in the year-ago quarter, followed by an estimated 41 million and 72.3 million sales in the September and December quarters respectively, both of which would also mark year-over-year declines. White predicted that iPhone sales will then rebound to an estimated 56 million, 45.4 million, and 47.3 million in the subsequent three quarters, signaling a return to modest year-over-year growth throughout 2017. iPhone sales are estimated to reach 76.3 million by the first quarter of fiscal 2018, which would be a record breaker. It was initially reported that Apple suppliers projected weak demand for the iPhone 7 series due to a "lack of innovation," with other market conditions to blame, but a subsequent report said Apple has asked suppliers prepare for the highest iPhone production target in "about two years." Apple also

Apple Forecasts Another Revenue Decline Next Quarter

Apple today reported its first year-over-year decline in quarterly revenue since 2003, and its guidance for the third quarter of the 2016 fiscal year suggests that the downward trend is likely to continue. Apple expects third quarter revenue of between $41 billion and $43 billion, which would be up to 18 percent lower than the $49.6 billion in revenue it posted in the year-ago quarter. The company also expects a gross margin between 37.5 percent and 38 percent, operating expenses between $6 billion and $6.1 billion, other income/expenses of $300 million, and a tax rate of 25.5 percent. Apple's first revenue decline in thirteen years is largely attributable to the first ever year-over-year decline in iPhone sales, which dropped to 51.2 million from nearly 61.2 million in the year-ago quarter. iPad and Mac sales also declined to 10.25 million and 4.03 million respectively in the March quarter, compared to 12.62 million and 4.56 million respectively a year ago. Meanwhile, Apple experienced growth in both its Services and Other Products categories, the latter of which totaled $2.19 billion and includes sales of iPods, Apple TVs, Beats Electronics, and Apple-branded and third-party accessories. Quarterly revenue from the iTunes Store, App Store, Mac App Store, iBooks Store, AppleCare, Apple Pay, licensing, and other services amounted to nearly $6 billion, up from $5 billion in the year-ago quarter. The Americas remain Apple's largest market with $19.1 billion in revenue, followed by China where revenue fell rather sharply to $12.5 billion compared to $16.8

Apple Reports First Year-Over-Year Revenue Decline Since 2003: $10.5B Profit on $50.6B in Revenue

Apple today announced financial results for the second fiscal quarter (first calendar quarter) of 2016. For the quarter, Apple posted revenue of $50.6 billion and net quarterly profit of $10.5 billion, or $1.90 per diluted share, compared to revenue of $58 billion and net quarterly profit of $13.6 billion, or $2.33 per diluted share, in the year-ago quarter. As expected, the year-over-year decline in quarterly revenue was the first for Apple since 2003. Gross margin for the quarter was 39.4 percent compared to 40.8 percent in the year-ago quarter, with international sales accounting for 67 percent of revenue. Apple also declared an increased quarterly dividend payment of $0.57 per share, up from $0.52. The dividend is payable on May 12 to shareholders of record as of May 9. The company currently holds $233 billion in cash and marketable securities, partially offset by $77 billion in long-term debt. In addition to the increase in the dividend payment, Apple says it will once again expand its share repurchase authorization by an additional $35 billion to $175 billion and the company says it expects to spend over $250 billion in cash under its capital return program by the end of March 2018. Apple sold 51.1 million iPhones during the quarter, down from 61.2 million a year earlier, while Mac sales were 4.03 million units, down from from 4.56 million units in the year-ago quarter. iPad sales were also down once again, falling to 10.25 million from 12.6 million.“Our team executed extremely well in the face of strong macroeconomic headwinds,” said Tim Cook, Apple’s

Apple Forecasted to Report First Quarterly Revenue Decline Since 2003

Apple is set to announce its financial earnings results for the second quarter of the 2016 fiscal year at 1:30 p.m. Pacific, and the consensus among analysts is that the iPhone maker will report its first quarterly revenue decline in over a decade. Wall Street analysts project that Apple will report revenue of around $52 billion, or nearly a 10-percent decline compared to the year-ago quarter. Today's earnings results are based on the three-month period between December 27, 2015 and March 26, 2016. Apple itself projected quarterly revenue of between $50 and $53 billion, compared to $58 billion in the year-ago quarter, possibly signaling the end of over 50 consecutive quarters of year-over-year revenue growth dating back to 2003. Tim Cook, CEO, already cautioned investors that iPhone sales will likely decline in the second fiscal quarter. That decline will be realized if Apple sells fewer than 61.2 million iPhones this quarter, which appears likely given most analysts expect sales to hover around the 50 to 51 million mark. Apple's quarterly revenue between 2005 and 2016 (Source: Statista) iPhone SE sales will not be included in that total, as the lower-priced smartphone launched on March 31, five days after the quarter ended. MacRumors will be providing live blog coverage of Apple's earnings conference call with CEO Tim Cook and CFO Luca Maestri at 2:00 p.m. Pacific. AAPL is trading slightly lower on the NASDAQ at around the $104 mark in pre-market trading ahead of today's announcement.

Apple Expects First Ever Decline of iPhone Sales Next Quarter

Apple CEO Tim Cook confirmed during the company's financial earnings conference call today that iPhone sales will likely decline in the March quarter, marking the first year-over-year decline since the smartphone was released in June 2007. The decline will be realized if Apple sells fewer than 61.2 million iPhones this quarter. Apple forecasts that its total revenue in Q2 2016 will be between $50 and $53 billion, compared to $58 billion in the year-ago quarter, signaling the company's first year-over-year drop in revenue in thirteen years. Apple has posted over 50 quarters of year-over-year revenue growth since 2003. Apple is currently facing significant foreign exchange headwinds. A strong U.S. dollar makes it more difficult for Apple, which reports its earnings in U.S. dollars, to perform when some 66% of their business is overseas. Every $100 of Apple’s non-U.S. dollar revenue earned in Q4 2014 translates into only $85 U.S. dollars today. Financial analysts had already predicted the iPhone would face its first quarterly sales decline in Q2 2016 compared to the year-ago quarter, with some reports claiming the iPhone 6s and iPhone 6s Plus may not outsell last year's iPhone 6 and iPhone 6 Plus, its first devices with larger than 4-inch screens. iPhone growth in the just-announced first fiscal quarter of 2016 was the slowest since the smartphone's introduction in 2007. Apple sold a record 74.8 million iPhones during the quarter, which includes the busy holiday shopping season, up only 300,000 units from 74.5 million a year earlier. Nevertheless, Cook said

Apple Forecasted to Report Record Holiday Quarter Amid Concerns of Slowing iPhone Sales

Apple will announce its first quarter earnings tomorrow for the 2016 fiscal year, a three-month period that ended December 31, 2015. Financial analysts predict Apple's quarterly revenue will range between $74.6 billion and $82.4 billion, but some market watchers are unsure if Apple will top the record 74.5 million iPhones it sold in the year-ago quarter, due to perceived lower iPhone 6s sales. iPhone 6s sales concerns might be more evident in Q2 2016, however, as Apple's newest products and services, including the Apple Watch, Apple Music and the new Apple TV, coupled with the busy holiday shopping season, fuel projections that Apple will again report the most profitable holiday quarter in not only the iPhone maker's nearly 40-year history, but of any company ever. Apple's guidance is between $75.5 billion and $77.5 billion in quarterly revenue, while the consensus among professional analysts is around $76.5 billion. Fortune has compiled a list of predictions from both amateur and professional analysts, along with Apple's guidance in orange. Apple has never experienced a year-over-year decline in iPhone sales, so the next few quarterly earnings results will be interesting to follow. MacRumors will be providing live coverage of Apple's Q1 2016 earnings conference call with CEO Tim Cook and CFO Luca Maestri on Tuesday at around 2:00 p.m. Pacific (5:00 p.m. Eastern). The earnings report will be released around 1:30 p.m. Pacific (4:30 p.m.

Apple's Record 4Q 2015 Results: $11.1 Billion Profit on $51.5 Billion Revenue

Apple today announced financial results for the third calendar quarter and fourth fiscal quarter of 2015, setting a number of company records. For the quarter, Apple posted revenue of $51.5 billion and net quarterly profit of $11.1 billion, or $1.96 per diluted share, compared to revenue of $42.1 billion and net quarterly profit of $8.5 billion, or $1.42 per diluted share in the year-ago quarter. Gross margin for the quarter was 39.9 percent compared to 38 percent in the year-ago quarter, with international sales accounting for 62 percent of revenue. Apple also declared an upcoming dividend payment of $0.52 per share, payable on November 12 to shareholders of record as of November 9. The company currently holds $205.6 billion in cash and marketable securities. For the quarter, Apple sold 48 million iPhones, up from 39.2 million in the year-ago quarter. iPad sales were down to 9.9 million from 12.3 million in the fourth quarter of 2014, and Mac sales rose to 5.7 million from 5.5 million. For the full fiscal year, Apple generated $233.7 billion in sales, a new record for the firm, with $53.4 billion in net income.“Fiscal 2015 was Apple’s most successful year ever, with revenue growing 28% to nearly $234 billion. This continued success is the result of our commitment to making the best, most innovative products on earth, and it’s a testament to the tremendous execution by our teams,” said Tim Cook, Apple’s CEO. “We are heading into the holidays with our strongest product lineup yet, including iPhone 6s and iPhone 6s Plus, Apple Watch with an expanded

Apple Reports Q3 2015 Earnings of $10.7B on $49.6B Revenue: 47.5M iPhones, 10.9M iPads, 4.8M Macs

Apple today announced financial results for the third fiscal quarter and second calendar quarter of 2015. For the quarter, Apple posted revenue of $49.6 billion and net quarterly profit of $10.7 billion, or $1.85 per diluted share, compared to revenue of $37.4 billion and net quarterly profit of $7.7 billion, or $1.28 per diluted share, in the year-ago quarter. Gross margin for the quarter was 39.7 percent compared to 39.4 percent in the year-ago quarter, with international sales accounting for 64 percent of revenue. Apple also declared an upcoming dividend payment of $0.52 per share, payable on August 13 to shareholders of record as of August 10. The company currently holds $202.8 billion in cash and marketable securities. Apple sold 47.5 million iPhones during the quarter, up from 35.2 million a year earlier, while Mac sales registered 4.8 million units, up from 4.4 million units in the year-ago quarter. iPad sales continued to decline, however, falling to 10.9 million from 13.3 million.“We had an amazing quarter, with iPhone revenue up 59 percent over last year, strong sales of Mac, all-time record revenue from services, driven by the App Store, and a great start for Apple Watch,” said Tim Cook, Apple’s CEO. “The excitement for Apple Music has been incredible, and we’re looking forward to releasing iOS 9, OS X El Capitan and watchOS 2 to customers in the fall.”Apple's guidance for the fourth quarter of fiscal 2015 includes expected revenue of $49-51 billion and gross margin between 38.5 and 39.5 percent. Apple will provide live streaming of its fiscal Q3

Apple Predicted to Beat Expectations in Third Quarter on Strong iPhone Sales and Growth in China

Less than one week before Apple's third quarter fiscal results are released on July 21 at 2:00 PM Pacific, multiple research firms and analysts have released earnings previews for the three-month period ending June 30. The consensus is that Apple will report another quarterly earnings beat based on stronger than expected iPhone sales and continued year-over-year growth in China. Apple provided third quarter guidance of revenue between $46 billion and $48 billion, gross margin between 38.5% and 39.5%, operating expenses between $5.65 billion and $5.75 billion and other expenses of $350 million, while the consensus among analysts was an EPS of $1.79. Apple is expected to beat both that guidance, which is purposefully conservative, and street expectations. Wall Street and Silicon Valley analyst Neil Cybart published his 3Q15 earnings preview on Above Avalon, predicting Apple earned $50.9 billion revenue, with a gross margin of 40.9% and $1.97 earnings per share (EPS), based on sales of 49.3 million iPhones, 10.1 million iPads, 4.9 million Macs, 4.3 million Apple Watches and $9.3 billion from other products and services. Creative Strategies principal analyst Ben Bajarin estimates that Apple Watch worldwide sales were 4.7 million during the June quarter, topping the roughly 1.1 million iPhones and 3.3 million iPads sold in their respective launch quarters. Bajarin's estimate is based on supply chain output tracked by his market research firm, and is 400,000 units higher than Above Avalon's estimate. Apple has not publicly disclosed any official Apple Watch

Apple Reports Record March Quarter Results of $13.6B Profit on $58B Revenue, Boosts Dividend and Buybacks

Apple today announced financial results for the second fiscal quarter and first calendar quarter of 2015. For the quarter, Apple posted revenue of $58 billion and net quarterly profit of $13.6 billion, or $2.33 per diluted share, compared to revenue of $45.6 billion and net quarterly profit of $10.2 billion, or $1.66 per diluted share, in the year-ago quarter. Gross margin for the quarter was 40.8 percent compared to 39.3 percent in the year-ago quarter, with international sales accounting for 69 percent of revenue. Apple also declared an increased dividend payment of $0.52 per share, payable on May 14 to shareholders of record as of May 11. The company currently holds $193.5 billion in cash and marketable securities. In addition to the increase in the dividend payment, Apple said it will once again expand its share repurchase authorization to $140 billion from $90 billion and the company says it expects to spend over $200 billion in cash under its capital return program by the end of March 2017. Since the start of its capital return program in August 2012, Apple has returned over $112 billion to shareholders, including $80 billion in share buybacks. Apple sold 61.2 million iPhones during the quarter, up from 43.7 million a year earlier and a new March quarter record, while Mac sales were also strong with 4.56 million units sold, up from 4.1 million units in the year-ago quarter. iPad sales were down, however, falling to 12.6 million from 16.35 million.“We are thrilled by the continued strength of iPhone, Mac and the App Store, which drove our best March

Apple Forecasted to Report Double-Digit Growth in Second Quarter as Sales Remain Strong

Apple will report its financial results later this hour for the second quarter of the 2015 fiscal year, a three-month period spanning January through March that directly followed the holiday shopping season. Apple has offered guidance of between $52 billion and $55 billion in quarterly revenue, while the average of all analysts combined forecasts the company's revenue during the quarter marginally higher at $56.84 billion. Philip Elmer-DeWitt at Fortune has compiled a pair of charts that aggregate all predictions by independent and professional analysts for Apple's revenue, EPS, gross margin and number of iPhones, iPads and Macs sold during Q2 2015, and it's believed that Apple will report double-digit growth year-over-year as sales remain strong and the company's momentum continues in 2015. Amateur analysts are bullish, predicting average quarterly revenue of $58 billion and sales of 60.1 million iPhones, 13.6 million iPads and 4.7 million Macs, while professional analysts remain more conservative with an average estimate of $55.69 billion quarterly revenue and sales of 55.7 million iPhones, 14.2 million iPads and 4.6 million Macs. Apple is also forecasted to have a gross margin of 39.4% based on the average of all analysts. MacRumors will be providing live coverage of Apple's financial results as they are reported around 1:30 PM Pacific (4:30 PM Eastern), including the subsequent earnings conference call with CEO Tim Cook and CFO Luca Maestri at 2 PM Pacific (5 PM Eastern). At that time, we'll have a clearer picture of just how well Apple managed to perform

Tim Cook: Apple Watch on Schedule to Ship in April

During today's earnings call covering the first fiscal quarter of 2015, Apple CEO Tim Cook shared some new details on the prospective launch date of the Apple Watch. According to Cook, Apple Watch development is currently on schedule, and the company is planning to ship the device in April. Development for Apple Watch is right on schedule, and we expect to begin shipping in April.When the Apple Watch was announced, Apple gave a vague "early 2015" launch date for the device, making it unclear when it would actually ship. Several rumors recently pointed towards a March launch date for the device, but it appears it will actually begin shipping out to consumers a month later, in April. Cook confirmed that the Apple Watch's April shipping date was within the expected range of early 2015, which Apple considers to be the first four months of the year. Cook also said there are some amazing apps in the works for the device, and he mentioned that he couldn't live without the Apple Watch.My expectations are very high on it. I'm using it every day and love it and can't live without it. Now that we know when the Apple Watch is expected to launch, the only unknowns about the device are battery life and its cost. Rumors have suggested that battery life will be somewhat disappointing, lasting approximately 19 hours during "mixed use." Cost is also up in the air, aside from a known starting price of $349 for the lower-end device. Pricing on the middle tier version is unclear, as is pricing for the high-end gold Apple Watch, which rumors suggest could sell for thousands of

Tim Cook: Apple Has Sold More Than 1 Billion iOS Devices

Apple CEO Tim Cook confirmed on Tuesday during the company's quarterly earnings call that it has sold more than 1 billion iOS devices to date since launching the original iPhone over seven years ago. According to Cook, the impressive milestone, which accounts for the iPhone, iPad and iPod touch, was reached in November and was helped along by a record-breaking 74.5 million iPhones sold in Q1 2015. The milestone device was kept by Apple and is at the company's Cupertino headquarters. Cook emphasized that iPhone 6 and iPhone 6 Plus demand was stronger than any other iPhone it has ever released, selling at a pace of roughly 34,000 devices per hour. The success of the iPhone 6 and iPhone 6 Plus was aided by the widest international rollout of an iOS device to date, with the smartphone launching in more places than ever before and in a total of 130 countries. 1 Billion iOS devices shipped!!— Philip Schiller (@pschiller) January 27, 2015

iPhone 6 and 6 Plus Brought More Android Switchers, New Customers Than Prior Models

During today's earnings call covering the first fiscal quarter of 2015, Apple CEO Tim Cook was asked about the sales split between the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus. He declined to provide specific numbers on the split, but he did confirm that the iPhone 6 was the most popular device. "Obviously to sell 74.5 million devices, they were all popular," Cook said. "Both did incredibly well. We're really proud of them, along with the iPhone 5s and 5c." According to Cook, there was some clear geographical preference for the iPhone 6 vs the iPhone 6 Plus. Some locations skewed higher to iPhone 6 Plus preference, while others preferred the iPhone 6. He didn't specify which regions preferred which devices, but data has suggested Asian countries favored the iPhone 6 Plus. During the call, Cook also mentioned that the iPhone 6 and 6 Plus brought the highest Android switcher rate over the course of the last three years and that there's still a lot of opportunity to see growth as only a "small fraction" of existing iPhone users (in the low teens) have upgraded to a new device. The iPhone 6 and 6 Plus have brought the highest number of customers new to iPhone than in any prior iPhone launch. "We saw more new customers to iPhone than we've ever seen before," said Cook. Cook said the company is getting "great feedback" about the quality of the products that they're shipping, and that in emerging markets, iPhone growth was "absolutely stunning." The company is very bullish on the iPhone going forward, expecting to see a lot of new adopters in Q2 2015 as