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Former Apple Retail VP John Browett Takes Executive Job at UK Fashion Retailer

john-browettRetailWeek is reporting that former Apple Senior Vice President of Retail John Browett has taken a job as the chief executive of United Kingdom fashion and accessories retailer Monsoon Accessorize. Browett will start on March 4, almost 5 months after leaving his position at Apple.

Browett had been with Apple for about seven months and was hired after Apple had conducted a 7 month search for the replacement of Ron Johnson, another former retail head. Although Cook had high praise for Browett after he was hired, there were some issues that Apple had with his management decisions. Before arriving at Apple, Browett was praised for turning around electronics retailer Dixons.

Apple Retail has gone 4 months without a retail head since Browett's dismissal, and the retail team has reported directly to CEO Tim Cook in the interim. At the Goldman Sachs Technology and Internet Conference a couple days ago, Cook said that Apple retail is "the face of the company".

Top Rated Comments

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19 months ago

It's crazy how disrespectful some people on this forum are!
The guy simply wasn't the right fit for Apple, he is by no means a "clown" or "trash".

His main business philosophy is cutting spending by cutting hard-working, loyal employees. All he clearly cares about is his own career, his own stock options, and his own bonuses — which he gets at the expense of hundreds if not thousands of others.

From a working-class person's perspective, he is the epitome of trash.

Furthermore, he doesn't care about customers or the customer's experience.

So from an Apple fan and Apple Store shopper's perspective, he is a clown.
Rating: 25 Votes
19 months ago
It's amazing how clowns like this find jobs.
Rating: 22 Votes
19 months ago
Who cares? Why waste time discussing the trash after its already been carted off to the kerb?
Rating: 15 Votes
19 months ago
I know that blogs love to get hits by name dropping Apple and scant connections to Apple, but really. Do we now have to put up with play by play articles on everything that happens in the FORMER SVP's life and career. Aren't there some standards.
Rating: 13 Votes
19 months ago
It's crazy how disrespectful some people on this forum are!
The guy simply wasn't the right fit for Apple, he is by no means a "clown" or "trash".
Rating: 12 Votes
19 months ago
Quite telling when no tech-based company wants him so he has to go to a teenage girls fashion shop. :rolleyes:
Rating: 11 Votes
19 months ago
John Browett gets hired, expect to get fired.

That's the extent of his creativity.
Rating: 9 Votes
19 months ago
I suspect that most people being 'disrespectful' have had the misfortunate to shop in the chain (Dixons / Currys / PC World) that he used to work for.

It was and still is a horrible, frustrating, over priced experience.

I don't think there was a single sane person in the UK who thought that his hiring was sensible or appropriate.
Rating: 8 Votes
19 months ago
Did the guys at Monsoon Accessorize read the news actually?
Rating: 7 Votes
19 months ago
I feel sorry for Monsoon Accessorize employees!
Hiring Browett was one of Timmys big mistakes!
Rating: 6 Votes

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