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MacBook Lineup Represented Estimated 1 in 10 Notebooks Shipped Worldwide Last Year

Apple's lineup of MacBook, MacBook Air, and MacBook Pro models accounted for roughly one in ten notebooks shipped worldwide last year, according to data published today by research firm TrendForce. TrendForce claims that Apple surpassed ASUS to become the world's fourth largest notebook vendor, with an estimated 9.6 percent market share in 2017, up from 8.3 percent in 2016. ASUS saw its market share drop to an estimated 9.5 percent last year, down from a reported 10.3 percent in 2016. The research firm says Apple releasing updated MacBook Pro models in June 2017 helped the company expand its shipments by 18 percent for the whole year—supposedly the highest growth rate among all notebook brands. TrendForce estimates notebook shipments from all brands totaled 164.7 million units worldwide, a year-on-year increase of 2.1 percent. Windows PC makers HP, Lenovo, and Dell led the industry with estimated 24.3 percent, 20.2 percent, and 15.2 percent market shares respectively in 2017. It's important to note that Apple doesn't break down its Mac sales on a model-by-model basis in its earnings reports, so TrendForce's data is estimated, likely based in part on the average selling price of a Mac. Another caveat is that PC makers like HP, Lenovo, and Dell sell a wide variety of notebooks at all different price points, while Apple primarily targets the high-end market, with its cheapest notebook being the outdated MacBook Air for $999 and up. Apple's profit margins are also significantly higher. Apple routinely flip-flops between fourth and fifth place in the

Strong Demand for MacBook Pro Increases Apple's Notebook Market Share in Last Quarter

Apple continued to see strong worldwide sales across its MacBook line-up in the third quarter of 2017, according to new market research conducted by TrendForce. Apple's laptop sales once again exceeded ASUS to rank fourth in global notebook shipments, which overall saw a "remarkable" quarterly increase of 6.8 percent and a year-on-year increase of 0.9 percent, reaching 42.69 million units. Apple continued the strong shipments of 12-inch products in the second quarter, and focused on the new models of MacBook Pro in the third quarter, recording the third quarter shipments of 4.43 million units and an increase of 11.3%. It exceeded ASUS to rank the fourth in this third quarter.HP recorded a new high in its quarterly shipments, which increased by 17.6 percent, reaching a single-season shipment of 11 million units for the first time. HP is expected to achieve the annual goal of 40 million units, which will secure its first place in 2017 global notebook shipments ranking. Lenovo recovered somewhat from a poor first half of the year, recording 8.58 million units for third quarter shipments and a 6.5 percent quarterly growth. In the fourth quarter, it is estimated to have another 1 to 3 percent growth. Dell shipped 665 million units in the third quarter with a quarter-on-quarter increase of 1.4 percent, maintaining its third place in the rankings. ASUS and Acer ranked fifth and sixth, shipping 3.82 million and 3.31 million units respectively. During a recent earnings call, CEO Tim Cook revealed that Apple's Mac division set a new all-time revenue record of $25.8

iPhone X Should Push Apple Ahead of Samsung as World's Largest Smartphone Maker

Apple will dethrone Samsung as the world's largest smartphone maker in the fourth quarter of 2017, on the strength of strong iPhone X demand, according to Taiwanese market research firm TrendForce. TrendForce estimates Apple will record 19.1 percent market share in the quarter, encompassing the busy holiday shopping season, which would be slightly ahead of Samsung's estimated 18.2 percent market share. Chinese vendors Huawei, OPPO, and Xiaomi are expected to round off the top five. The feat would be impressive as always given that Samsung sells over a dozen different smartphone models, including some as cheap as $200, whereas Apple primarily caters to the high-end market beyond the iPhone SE for $349.Samsung is expected to slightly scale back the production of its high-end models in the fourth quarter as the brand is seeing the sales of its smartphones being squeezed by the strong demand for Apple's latest iPhone devices. TrendForce estimates that Samsung's fourth-quarter total volume will come to 77 million units, a 5% drop from the third quarter.The fourth quarter has always been the strongest for Apple, given it launches new devices in the fall, allowing it to surpass Samsung in the year-ago quarter as well. Samsung's Galaxy S8 and Galaxy S8+ were released back in April, so sales momentum is likely beginning to decline for those devices. Meanwhile, market research firm Canalys estimates the iPhone 8 Plus outpaced the iPhone 8 last quarter with shipments of 6.3 million units and 5.4 million units respectively. Canalys said the iPhone 8 Plus is the first

Apple's Q2 2017 MacBook Sales Increase 17 Percent Over the Previous Quarter

Apple's notebook shipments totaled an estimated 3.98 million units in the second quarter of the 2017 calendar year, representing a quarter-on-quarter increase of 17.1 percent, according to new data published by market research firm TrendForce. Apple gained ground on ASUS at fifth place in the second quarter ranking, with a 0.7 percent increase over the previous quarter to leave both companies taking a 10 percent share of the market. TrendForce highlighted Apple's decision to upgrade its 12-inch MacBook as one of the reasons behind the gains. Apple trailed closely behind ASUS at fifth place in the second-quarter ranking. The updated 12-inch MacBook helped expand MacBook shipments by 17.1 percent from the first quarter to 3.98 million units. TrendForce also anticipates a double-digit sequential growth for third-quarter MacBook shipments as Apple will focus on the MacBook Pro series during the year’s second half.Global notebook shipments in the second quarter of 2017 registered a sequential quarterly increase of 5.7 percent and a year-on-year increase of 3.6 percent, totaling 39.96 million units. Sales in the U.S. and the arrival of new product models were said to be the main driving forces behind the second quarter shipments, with strong demand in the entire first half of 2017 exceeding market expectations. Tapping into back-to-school sales, HP's market share increased by 8.5 percent, allowing the company to retain first place in the global shipment ranking for the fifth consecutive quarter, while Dell posted the largest sequential increase of 21.3 percent to take

Apple Sees Notebook Shipments Increase Year on Year in Q1 2017

Apple's notebook shipments totaled an estimated 3.4 million units in the first quarter of the 2017 calendar year, representing a year-on-year increase of 15.4 percent, according to new data published by market research firm TrendForce. Shipments of MacBooks and MacBook Pros actually declined 15.8 percent against the previous quarter of 2016, reflecting a somewhat similar decline for the overall notebook market over the same period, however the company's Q1 2017 numbers indicated strong demand in terms of a year-on-year increase in overall MacBook shipments. Apple shipped 3.4 million units of MacBook devices this first quarter and claimed fifth place in the ranking. The latest generation of MacBook Pro with Touch Bar, which was released in last year's fourth quarter, was well-received by consumers and contributed significantly to the overall MacBook shipments. As a result, first-quarter MacBook shipments, while representing a 15.8% decline versus the prior quarter, also showed a year-on-year increase of 15.4%.HP, Lenovo, Dell, and Asus all suffered marginal market share declines compared to Q4 2016, but Apple's share stayed level over the last two quarters, enabling it to maintain fifth place in the shipment rankings. However sixth-placed Acer gained 0.8 percent ground on Apple over the same period, which TrendForce put down to expanded stocking of notebooks by channel distributors in anticipation of increased device production costs. TrendForce estimates that MacBook shipments for the second quarter of 2017 will grow by more than 10 percent compared with the

Samsung Reclaims Title of World's Largest Smartphone Maker As It Recovers From Galaxy Note7

Samsung topped Apple as the world's largest smartphone maker in the first quarter, as it continues to show signs of recovery following its disastrous Galaxy Note7 recall last year, according to Taiwanese research firm TrendForce. Samsung reclaimed the number one spot with an estimated 26.1 percent market share, trailed by Apple at an estimated 16.9 percent, said TrendForce. Chinese vendor Huawei, which aims to become the world's largest smartphone maker within four years, finished third with an estimated 11.4 percent market share. Samsung is traditionally the world's largest smartphone maker, as it sells millions of inexpensive smartphones alongside its flagship devices, so this would normally be no surprise. However, after Samsung recalled the Galaxy Note7 due to defective batteries, Apple overtook its South Korean rival in the fourth quarter. While the worst might be over for Samsung now, TrendForce said the company's sales results for its high-end smartphones still "fell short of expectations" in the first quarter, as consumer confidence in the brand had "yet to fully recover" from Galaxy Note7 recall and subsequent discontinuation in the fall. Nevertheless, Samsung's continued success in the mid-range and low-end segments of the market allowed it to reclaim its crown.The economically priced, high-performing Galaxy J series sustained Samsung’s shipments and contributed significantly to the expansion of the brand’s overall smartphone production volume. Samsung was the only brand that saw positive growth in production volume during the off season of

iPhone 8 Said to Have 3GB of RAM and 64GB/256GB Storage Options

The widely rumored 5.8-inch iPhone with an edge-to-edge OLED display will match the iPhone 7 Plus with 3GB of RAM and come in two storage options, 64GB and 256GB, according to Chinese research firm TrendForce. The report, which outlines several already-rumored features, added that the so-called "iPhone 8" will not have a fully curved display due to production and drop test issues with 3D glass. Instead, the high-end device will adopt the same slightly curved 2.5D cover glass used since the iPhone 6 and iPhone 6 Plus in 2014. TrendForce said Apple will remove the Home button on the iPhone, as widely rumored, and integrate the related functions into the display. If that fact is accurate, it suggests rumored 3D facial recognition capabilities could supplement rather than fully replace Touch ID, which could be embedded into the display. TrendForce itself expects the "iPhone 8" to incorporate 3D sensing technology that can be used for facial recognition and augmented reality features. The research note said the 5.8-inch iPhone will be accompanied by updated 4.7-inch and 5.5-inch models with LCD displays. The 5.5-inch model will allegedly have the same 3GB of RAM as the iPhone 7 Plus, while the 4.7-inch model is said to have 2GB of RAM. Both models are expected to include up to 256GB of storage. Rumors are generally shaping up to suggest the 5.8-inch iPhone with an OLED display will be a significant upgrade, but the model could cost upwards of $1,000 in the United States. Meanwhile, the new 4.7-inch and 5.5-inch models are expected to be iterative but less

Apple's Notebook Shipments Rise 30% on Strength of New 12-Inch Retina MacBook

Apple's notebook shipments, including 12-inch MacBook, MacBook Air, and MacBook Pro models, totaled an estimated 3.3 million in the June quarter of the 2016 calendar year, compared to an estimated 2.5 million in the March quarter, according to new data published by market research firm TrendForce. TrendForce attributed the 30.3% sequential increase to the release of new 12-inch MacBook models in April. The ultra-thin notebooks were updated with faster Skylake processors, up to 25% faster Intel HD 515 graphics, faster PCIe-based flash storage, an additional hour of battery life, and faster 1866 MHz memory.Apple’s MacBook shipments in the second quarter were up 30.3% versus the first quarter, placing the brand on the fifth spot of the half-year ranking. This shipment surge was generated by the release of an upgraded 12-inch model of the latest MacBook. TrendForce expects MacBook shipments to register sequential growth in the third and fourth quarter because Apple will also be releasing new products for both periods.Apple's notebook market share rose to an estimated 8.6% in the June quarter, a slight rise from 7.1% in the March quarter, as most notebook vendors recorded above-expected shipment results due to arrivals of new notebooks and preparations for back-to-school sales in September, according to TrendForce. Apple surpassed Acer to become the fifth-largest notebook vendor in the June quarter, trailing behind PC makers Lenovo, HP, Dell, and ASUS, but ahead of Acer, Samsung, and Toshiba. Mac notebooks had estimated 7.9% market share in the first half of 2016

iPad Continues to Outsell Samsung, Amazon, and Microsoft Tablets Combined

Apple released its fiscal third quarter earnings results earlier this week, confirming that it sold 9.95 million iPads from early March through late June. iPad shipments have now declined for ten consecutive quarters, but the lineup continues to outsell all Samsung, Amazon, and Microsoft tablets combined. Taiwanese market research firm TrendForce has released new quarterly data that shows Samsung, Amazon, and Microsoft shipped an estimated 6 million, 2.2 million, and 700,000 units respectively for a combined total of 9.5 million, amounting to roughly 450,000 fewer tablets than the number of iPads sold. Despite the shipment decline, reflective of a continued slowdown in the broader tablet market, Apple's tablet revenue increased for the first time in ten quarters due to the iPad Pro's higher average selling price. The 9.7-inch iPad Pro starts at $599, whereas the iPad Air 2 started at $499, while the 12.9-inch iPad Pro is priced from $799. In terms of shipments, however, TrendForce says the iPad Air 2 was the key driver:“The lack of changes in appearance and high prices work against the iPad Pro series. Consumers do not see these devices as a good bargain. The 12.9-inch iPad Pro maintained strong sales momentum for two quarters, while the 9.7-inch model lost its luster after just one quarter since its release. On the whole, the Pro series did not help expand iPad shipments in the second quarter as expected. The overall sales were instead sustained by iPad Air 2, which captured consumers’ interest with its reduced price tag.”Worldwide tablet shipments in the June

iPhone 7 Series Said to Have 32GB, 128GB, and 256GB Storage Options

Following a recent report claiming the iPhone 7 will ship with at least 32GB base storage, with Apple dropping the infamous 16GB model, research firm TrendForce adds that the mid-tier 64GB storage option may be replaced with 128GB alongside a new 256GB version at the high end of the lineup.Apple is likely to make changes to the storage options for iPhone 7. The 64GB version, which has been the most popular option in previous generations, may be discontinued and replaced by the 128GB version, though this decision has yet to be finalized. On the other hand, Apple is certain to raise the maximum storage option to 256GB so that iPhone 7 will have the highest NAND Flash density of the entire series.The new storage options would henceforth be 32GB, 128GB, and 256GB, although the report does not make it entirely clear if the 256GB version will be exclusive to the 5.5-inch iPhone 7 Plus or also available for the 4.7-inch model. The current storage options for both the iPhone 6s and iPhone 6s Plus include 16GB, 64GB, and 128GB. Earlier this year, Chinese website MyDrivers said the iPhone 7 Plus may exclusively feature 256GB storage and a 12.7 percent larger 3,100 mAh battery. In terms of credibility, the website did accurately report on the iPhone SE's 1,624 mAh battery and 2GB of RAM before Apple launched the 4-inch smartphone. The remainder of the report corroborates other well-known rumors, including a dual-lens camera and 3GB of LPDDR4 RAM being exclusive to the 5.5-inch model. The 4.7-inch model is expected to retain a single-lens camera and 2GB of RAM. No major display

Apple's Notebook Sales Drop to Estimated 2.5M as Buyers Await New MacBook Pro

Apple reported its first negative-growth quarter since 2003 last month as iPhone, iPad, and Mac sales all declined compared to the year-ago period, and new data shows that notebook sales unsurprisingly fared no better when broken out. MacBook, MacBook Air, and MacBook Pro sales totaled an estimated 2.53 million in the first quarter of the 2016 calendar year, down from an estimated 3.4 million in the year-ago quarter, according to market research firm TrendForce. Apple's notebook market share dropped to an estimated 7.1-percent in the first quarter, down from 8.8-percent in the previous March quarter, as Windows-based PC vendors and the overall notebook industry continue to suffer from slowing sales. Apple remained the sixth largest notebook vendor in the first quarter, trailing behind PC makers Lenovo, HP, Dell, ASUS, and Acer but ahead of Samsung and Toshiba. Mac notebook sales dropped 40-percent quarter-over-quarter, but largely due to expected seasonality following the holiday shopping season.In the first quarter, Apple did not have any new MacBook products ready for the market, nor did it lower MacBook prices to generate sales. Apple’s Wintel-based competitors, on the other hand, benefitted from Windows 10 and the steady supply of Intel’s Skylake CPUs. They were able to have numerous new products ready to promote and ship. As a result, MacBook shipments suffered a massive quarterly decline of 40.4% in the first quarter and Apple retreated to the sixth place in the ranking.Many prospective buyers are also hoping for a redesigned MacBook Pro featuring faster

Apple Surpassed 10% Share of Notebook Market in 2015 Amid Industry Decline

The latest data from research firm TrendForce shows that MacBook sales continue to gain momentum in an otherwise declining notebook market. Apple passed Asus and Acer to become the fourth-largest notebook maker in 2015, reaching 10.34 percent market share compared to 9.3 percent market share in 2014. Overall notebook shipments in 2015 were 164.4 million, down 6.3 percent from 175.5 million in 2014. HP and Lenovo continued to lead the notebook industry in 2015 with around 20% market share each, but Apple is now within striking distance of Dell for third place. The comparison is unbalanced, however, as Apple only sells three different MacBook models, with the cheapest being the entry-level 11-inch MacBook Air for $899, while most PC makers have a wide selection of models and price points. “HP and Lenovo will still be rivaling for the top spot in the notebook market during 2016,” said TrendForce notebook analyst Anita Wang. “HP has a good chance of holding the most market share this year and maintaining its leadership position because of the relatively stronger U.S. market. Dell will likely retain third place in the notebook shipment ranking for this year. As for ASUS, Apple and Acer, their struggle for the fourth, fifth and sixth positions in the 2016 ranking will be fierce since they have similar market shares of just around 10%.”These numbers mirror overall PC market data shared by Gartner last month. Apple made it back into Gartner's list of top 5 worldwide PC vendors in the fourth quarter of 2015, although the company remains behind Asus with a lower 7.5% market