iOS Grew U.S. Market Share This Spring Thanks to 'Unprecedented Depth' of Price Options as Android 'Felt the Heat'
Tuesday July 24, 2018 5:01 pm PDT by Mitchel Broussard
In the United States, iOS saw significant growth in the three months ending June 2018, with market share up 5.9 percentage points to 38.7 percent as tracked in the newest data from Kantar Worldpanel ComTech. Helping to boost iOS performance were sales for the iPhone 8 and iPhone 8 Plus, together accounting for nearly one in five smartphones sold in the time period. Apple's other flagship smartphone from 2017, the iPhone X, was the fourth best-selling device during the April–June 2018 period in the United States. As iOS grows in the United States, Samsung and LG smartphones have "felt the heat" recently, with Android's operating system dropping 4.5 percentage points in the U.S. market during this time, down to 61 percent. Kantar Worldpanel's Dominic Sunnebo explains that iPhones made up eight out of the ten best-selling smartphones in the three months ending in June, thanks in part to Apple's "unprecedented depth" across the price spectrum of its smartphones. Currently, customers interested in iPhone can start as low as $349 for the iPhone SE, or opt for the high-end 256GB iPhone X at $1,149.00.“Apple continues to wield huge power in the US market, with iPhone models making up eight out of the ten best-selling models in the past three months. Apple currently enjoys unprecedented depth across the smartphone price spectrum, ranging from the iPhone SE to the $1,000 iPhone X; resulting in continued growth and hitting Samsung and LG hard. While Samsung is well represented at the premium end of the market with its S9 and Note series, and its budget orientated J series