Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
iPhone X Was One of the Top Three Best-Selling Smartphones in December 2017 Across Five Markets
Apple's iPhone X made it into the top three best-selling smartphones in December 2017 "across all key regions," according to new data tracked by Kantar Worldpanel. Specifically, Apple's new iPhone X climbed best-selling charts in Europe, Japan, Australia, the United States, and China, where it was the top selling model during the holiday season this year.
Although iOS market share fell 0.5 percentage points in the U.S. during the October to December 2017 period (down to 43.9 percent), the researchers noted that iOS loyalty "reached a new high of 96 percent." Ultimately, Kantar argued that Apple's staggered release of the iPhone 8, iPhone 8 Plus, and iPhone X has been a "sound" strategy with multiple price points offering entry points for a wider variety of consumers and "boosting" Apple's smartphone OS share in these key markets.
Besides Apple, Kantar also discussed Samsung and the Android OS market share, noting Android's losses in a few markets (down 10.1 percentage points in China amid Apple's rise). The researchers pointed out that these losses were "cushioned" to an extent by the "rapid fall of Windows," which has a share now of under 1 percent in every market tracked by Kantar except Italy (1.9 percent).
With today's report from Kantar, this marks the final time we'll see smartphone OS market share data only focused on months in 2017. It should be interesting to see how Apple and iOS perform following the 2017 holidays and into the new year, amid ongoing reports in recent weeks focused on "weakened demand" and lowered production volume for the iPhone X in Q1 2018.
Although iOS market share fell 0.5 percentage points in the U.S. during the October to December 2017 period (down to 43.9 percent), the researchers noted that iOS loyalty "reached a new high of 96 percent." Ultimately, Kantar argued that Apple's staggered release of the iPhone 8, iPhone 8 Plus, and iPhone X has been a "sound" strategy with multiple price points offering entry points for a wider variety of consumers and "boosting" Apple's smartphone OS share in these key markets.
“The full results for the last quarter of the year show that Apple’s decision to release three new handsets over a staggered period, including the ultra high-end iPhone X, has been a sound one. With Apple’s existing release structure, expectations would always be that the flagship model would be the top selling device in key developed markets, but with the premium price of iPhone X, real life affordability has come into play. Given that in December iPhone X made it into the top three best-selling devices across all key regions, particularly in urban China where it was the top selling model, the pricing strategy seems to have been vindicated.”In total, Apple's piece of the global smartphone OS market saw a percentage point increase across six markets in the three months ending December 2017. iOS market share climbed 0.5 percentage points in Spain and Japan, 0.7 in Europe, 1.2 in Australia, 2.5 in Germany, and 10.1 in China. Apple's growth in China has "continued to impress" Kantar, with the iOS smartphone sales share in China growing from 24.3 percent in September-November to 28.6 percent in October-December 2017.
Besides Apple, Kantar also discussed Samsung and the Android OS market share, noting Android's losses in a few markets (down 10.1 percentage points in China amid Apple's rise). The researchers pointed out that these losses were "cushioned" to an extent by the "rapid fall of Windows," which has a share now of under 1 percent in every market tracked by Kantar except Italy (1.9 percent).
With today's report from Kantar, this marks the final time we'll see smartphone OS market share data only focused on months in 2017. It should be interesting to see how Apple and iOS perform following the 2017 holidays and into the new year, amid ongoing reports in recent weeks focused on "weakened demand" and lowered production volume for the iPhone X in Q1 2018.
Related Roundup: iPhone X
Tag: Kantar Worldpanel
[ 145 comments ]
Top Rated Comments
(View all)
18 months ago
But, but, but the notch?...
I swear that is only said by people who don't have the damn phone.
18 months ago
X was top 3 in December but production is being cut in half do to weak demand? Something doesn’t pass the smell test.
18 months ago
christ the amount of hate you guys have for the X is insane. My wife and I love ours and it runs rings around the galaxy s8+
18 months ago
And none of the 5 were the US or China . . .
Apple's new iPhone X climbed best-selling charts in Europe, Japan, Australia, the United States, and China
reading comprehension has really gone downhill lately.
18 months ago
I regret my X purchase. Simply because I don't think it's worth the $1000. Face-ID is carp and don't work most time. It needs refinement.
If that’s your experience I’d contact support. Face ID has failed for me when I was actually looking at it maybe 5 times in the past (almost) 3 months.
18 months ago
I swear that is only said by people who don't have the damn phone.
Yeah I know lol I love my iPhone X
18 months ago
I regret my X purchase. Simply because I don't think it's worth the $1000. Face-ID is carp and don't work most time. It needs refinement.
Why not return it?
18 months ago
I regret my X purchase. Simply because I don't think it's worth the $1000. Face-ID is carp and don't work most time. It needs refinement.
I'm still on an iPhone 7 (company phone) but one of my colleagues recently got an iPhone X and loves it - says the faceID is great as well - might not be bullet proof, but certainly isn't crap
18 months ago
One is about the past. The other is about the future.
And let's not forget that even with production cut in half that is still a lot more than any other single phone sold. Samsung doesn't sell 20 million of any model.
[ Read All Comments ]
Google today announced several new features coming to YouTube, all of which are designed to give users more control over the kind of content that appears on the Homepage and in Up Next video...
Apple wanted to make a wireless charger, the AirPower, that could charge the iPhone, Apple Watch, and AirPods all at once no matter where the devices were placed on the charger, but ultimately, the...
Google in May announced a new privacy-focused auto-delete option for automatically removing Location History and Web & App Activity after a set period of time, and the feature is now rolling out...
Apple today released a new update for Safari Technology Preview, the experimental browser Apple first introduced three years ago in March 2016. Apple designed the Safari Technology Preview to test...
Shopify today announced that Apple Business Chat is now available to all of its over 800,000 merchants around the world.
As noted by Engadget, some Shopify merchants are already using...
Anker is back this week with a new collection of sales and discount codes on many of its charging accessories, including the all-new Soundcore Wakey Alarm Clock. This device is a bedside alarm clock...
Apple released a public beta of iPadOS for compatible iPad models, enabling users who aren't signed up for the Apple Developer Program to test the software update ahead of its official release in...
Apple today updated its line of iWork apps for iOS and macOS, bringing new features to Pages, Keynote, and Numbers on both iOS devices and Macs.
All of the apps have a new feature designed to...
