iOS Grew to Capture 42% of U.S. Smartphone Market Over Holidays

From November 2016 through January 2017, iOS devices accounted for 42 percent of smartphone sales in the United States, growing 2.9 percentage points year-over-year thanks to iPhone sales over the holidays. According to new data released by Kantar Worldpanel, the same period saw a decline for Android smartphones, which still captured the largest share of the market at 56.4 percent in the United States, but was down 1.8 percentage points from the same three month period last year.

A similar growth for iOS and decline for Android -- likely due to the Note7 -- was noted by Kantar in a report focusing on OS market shares ahead of the holiday season. In today's findings, Kantar noted that as iOS and Android continue to battle it out in every market, "no other ecosystem is challenging the two giants." Some re-emerging brands catalyzed nostalgic spending for consumers -- including the Nokia 3310 and BlackBerry KEYone -- but their reliance on Android's OS instead of their own legacy OS helped boost Android's market shares.

Gone are the days when a BlackBerry OS, Symbian, or Windows Mobile could make a significant impact. It is clear that there will only be two smartphone ecosystems moving forward – iOS and Android. To succeed, phone manufacturers will have to play by those rulebooks.

Kantar noted that the iPhone 7 continues to be a top seller in large markets, particularly in Great Britain, France, and Germany. In total, iOS made gains across most regions excluding Japan, Spain, and China. In China specifically, iOS saw its largest year-over-year decline of 8.4 percentage points, knocking its market share down to 16.6 percent below Android's 83.2 percent. Kantar noted that while the iPhone 7 is the top-selling smartphone in China as well, increased competition from local vendors Oppo and Vivo contribute to Apple's continued yearly declines in the country.

iOS saw its biggest growth in the three months ending January 2017 in France, increasing 4.9 percentage points year-over-year to capture 24.2 of the smartphone OS market share in the country. In all of Europe's five big markets -- Great Britain, Germany, France, Italy, and Spain -- iOS had a 22.7 percent market share, an increase of 2.4 percentage points from the same period last year. Like in the U.S., Android remains dominant in Europe at 74.3 percent of the smartphone market.

A redesigned "iPhone 8" will help boost Apple's share of the market when it launches later this year, although recent rumors suggest that the tenth anniversary iPhone might launch much later than more iterative 4.7-inch and 5.5-inch "iPhone 7s" devices in September. When it does, the all-new iPhone is predicted to include an edge-to-edge OLED display, lack a traditional Home Button, and potentially have wireless charging capabilities.

Top Rated Comments

(View all)
Avatar
40 months ago

It would be interesting to study those who purchase Windows phones. Never mind. Microsoft employees.


I wouldn't say that. Microsoft's OS looked extremely promising, and from my tests from demo's, it was actually one of the nicest OS's to use. I much preffered it's styling over Android and iOS.

The problem wasn't the actual OS, or even the hardware. it was the 3 different versions Microsoft tried before finally settling on the last version. And each time software was incompatible. no old devices got upgrades (twice in a row!) and then developers walked away when they constantly had to re-write apps. at the end of the day, Windows Phone OS was great, there were just nothing to do on the device. none of your banking apps were there, none of your favourite social media had good apps. unless you were knee deep in Microsoft's ecosystem already, there was nothing to actually play or run on the Windows Phone

it's unfortunate, because I would have loved to see the Smartphone industry be a 4 player game and have some real good stiff competition. Both BB10 and Windows Phone actually brought some significant improvements to the smartphone world
Score: 18 Votes (Like | Disagree)
Avatar
40 months ago
Just wow. So much money. Apple better be using it to create an amazing future.
Score: 7 Votes (Like | Disagree)
Avatar
40 months ago
Am I the only one who is absolutely not interested in iOS or Android devices. I wish apple would invest more time and money in their mac line
Score: 7 Votes (Like | Disagree)
Avatar
40 months ago

Meanwhile, iOS is being trounced by Android.

Depends on what you mean by "trounced". If selling five $50 Android phones instead of one iPhone 7 means "trouncing", then Apple is getting "trounced". If you talk about putting money in the bank, Android is sooo trounced it's not funny anymore.
Score: 6 Votes (Like | Disagree)
Avatar
40 months ago

I'm interested in iOS and Android devices but yes, I too would like them to do that.


I mostly agree. But i'm old school computer guy. For me the phone / tablet compliments my computer usage, and not the other way around

Unfortunately for us old dogs, Apple is going after the money, not after their own legacy. That means iOS since iOS is their big money maker with the iPhone and iPad making up over 80% of their revenues.

Unfortauntely, Apple's executive have shown little care, or little ability to understand the current PC market and have seemingly walked back from it, even though the PC industry was where they focused for 80% of their time in existence.

this is just life, and unfortunately, my next laptop won't be an Apple product because of their inability to understand the PC industry anymore. Which saddens me, because the MacBook air was my favourite laptop I've owned.
Score: 5 Votes (Like | Disagree)
Avatar
40 months ago
"Good enough" doom&gloom theorists completely proven wrong.

History of the 90's is definitely not repeating.
Score: 4 Votes (Like | Disagree)

Top Stories

Apple Considering Delaying iPhone 12 Launch 'by Months'

Wednesday March 25, 2020 12:51 pm PDT by Juli Clover
Apple is preparing to delay the launch of the 2020 iPhones expected to be equipped with 5G technology, according to sources with knowledge of Apple's plans that spoke to Japanese news site Nikkei. Apple has reportedly held internal discussions about the possibility of delaying the launch "by months" over fears of how well iPhones would sell in the current situation, and supply chain sources...

Apple Helps Source Over 10 Million N95 Masks for Healthcare Providers in the U.S.

Wednesday March 25, 2020 10:25 am PDT by Juli Clover
Apple over the weekend announced plans to donate millions of N95 masks to hospitals in the United States and Europe, and according to Apple CEO Tim Cook, Apple has been able to source more than 10 million N95 masks in the U.S. and millions more in Europe. Apple CEO Tim Cook said on Saturday that Apple was aiming to donate supplies to healthcare providers fighting COVID-19, and clarified...

Hands-On With the New 2020 12.9-Inch iPad Pro

Wednesday March 25, 2020 2:10 pm PDT by Juli Clover
Apple last week announced new 11 and 12.9-inch iPad Pro models, and as of today, the new iPads are arriving to customers. We picked up one of the new 12.9-inch models and checked it out to see just what's new and whether it's worth buying. Subscribe to the MacRumors YouTube channel for more videos. When it comes to design, the new iPad Pro models are identical to the 2018 iPad Pro models, but ...

Kuo: Apple to Launch Several Macs With Arm-Based Processors in 2021, USB4 Support Coming to Macs in 2022

Thursday March 26, 2020 8:19 pm PDT by Joe Rossignol
Apple plans to launch several Mac notebooks and desktop computers with its own custom designed Arm-based processors in 2021, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. Kuo believes that Arm-based processors will significantly enhance the competitive advantage of the Mac lineup, allow Apple to refresh its Mac models without relying on Intel's processor roadmap,...

Apple Releases iOS and iPadOS 13.4 With New Mail Toolbar, iCloud Folder Sharing, Trackpad Support for iPad and More

Tuesday March 24, 2020 9:56 am PDT by Juli Clover
Apple today released iOS and iPadOS 13.4, the latest major updates to the iOS 13 operating system that was released in September. iOS and iPadOS 13.4 come two months after the release of iOS and iPadOS 13.3.1 with Screen Time Communication Limits. The iOS and ‌iPadOS‌ 13.4 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to...

Apple Releases macOS Catalina 10.15.4 With Screen Time Communication Limits and Real-Time Apple Music Lyrics

Tuesday March 24, 2020 10:21 am PDT by Juli Clover
Apple today released macOS Catalina 10.15.4, the fourth update to the macOS Catalina operating system that was released in October. macOS Catalina 10.15.4 comes a couple of months after the release of macOS Catalina 10.15.3. macOS Catalina 10.15.4 can be downloaded from the Mac App Store for free using the Update feature in the System Preferences app. The macOS Catalina 10.15.4 update...

Apple Says MacBook Air With Retina Display Can Exhibit Anti-Reflective Coating Issues, Unclear if Eligible for Free Repairs [Updated]

Thursday March 26, 2020 8:16 am PDT by Joe Rossignol
Apple this week acknowledged that MacBook Air models with Retina displays can exhibit anti-reflective coating issues, as indicated in a memo shared with Apple Authorized Service Providers and obtained by MacRumors. "Retina displays on some MacBook, MacBook Air, and MacBook Pro computers can exhibit anti-reflective (AR) coating issues," the memo states. Apple's internal service documentation ...

Hands-On With Apple's New Smart Keyboard Folio for the 2020 iPad Pro Models

Tuesday March 24, 2020 12:38 pm PDT by Juli Clover
Apple last week introduced new 11 and 12.9-inch iPad Pro models, which are set to arrive in the hands of customers starting this week. Apple introduced a nifty new Magic Keyboard with trackpad alongside the new iPad Pro models that's coming in May, but it also debuted a new Smart Keyboard Folio, which is available now. We picked up the Smart Keyboard Folio for the designed for the 2020 iPad...

Hands-On With the New $999 MacBook Air

Thursday March 26, 2020 1:45 pm PDT by Juli Clover
Alongside new iPad Pros last week, Apple also refreshed the MacBook Air, adding more storage, faster 10th-generation processors, and an updated keyboard. We picked up one of the new machines to take a look at some of the upgrades added in the 2020 update. Subscribe to the MacRumors YouTube channel for more videos. Design wise, there are no real external changes to the MacBook Air's body,...

Mobile Networks in Multiple Countries Display 'Stay Home' Message When Users Connect to Cellular Instead of WiFi

Tuesday March 24, 2020 3:46 pm PDT by Juli Clover
iPhone users in several countries who disconnect from WiFi on their devices will see a "Stay Home" message at the top of the Control Center where cellular network information is displayed. Image via Matt Navarra According to reports on Twitter, the status bar messages are showing up in countries that include Germany, Belgium, United Arab Emirates, Peru, Turkey, India, Luxembourg, Romania,...