iOS Grew to Capture 42% of U.S. Smartphone Market Over Holidays

From November 2016 through January 2017, iOS devices accounted for 42 percent of smartphone sales in the United States, growing 2.9 percentage points year-over-year thanks to iPhone sales over the holidays. According to new data released by Kantar Worldpanel, the same period saw a decline for Android smartphones, which still captured the largest share of the market at 56.4 percent in the United States, but was down 1.8 percentage points from the same three month period last year.

A similar growth for iOS and decline for Android -- likely due to the Note7 -- was noted by Kantar in a report focusing on OS market shares ahead of the holiday season. In today's findings, Kantar noted that as iOS and Android continue to battle it out in every market, "no other ecosystem is challenging the two giants." Some re-emerging brands catalyzed nostalgic spending for consumers -- including the Nokia 3310 and BlackBerry KEYone -- but their reliance on Android's OS instead of their own legacy OS helped boost Android's market shares.

kantar 2017

Gone are the days when a BlackBerry OS, Symbian, or Windows Mobile could make a significant impact. It is clear that there will only be two smartphone ecosystems moving forward – iOS and Android. To succeed, phone manufacturers will have to play by those rulebooks.

Kantar noted that the iPhone 7 continues to be a top seller in large markets, particularly in Great Britain, France, and Germany. In total, iOS made gains across most regions excluding Japan, Spain, and China. In China specifically, iOS saw its largest year-over-year decline of 8.4 percentage points, knocking its market share down to 16.6 percent below Android's 83.2 percent. Kantar noted that while the iPhone 7 is the top-selling smartphone in China as well, increased competition from local vendors Oppo and Vivo contribute to Apple's continued yearly declines in the country.

iOS saw its biggest growth in the three months ending January 2017 in France, increasing 4.9 percentage points year-over-year to capture 24.2 of the smartphone OS market share in the country. In all of Europe's five big markets -- Great Britain, Germany, France, Italy, and Spain -- iOS had a 22.7 percent market share, an increase of 2.4 percentage points from the same period last year. Like in the U.S., Android remains dominant in Europe at 74.3 percent of the smartphone market.

A redesigned "iPhone 8" will help boost Apple's share of the market when it launches later this year, although recent rumors suggest that the tenth anniversary iPhone might launch much later than more iterative 4.7-inch and 5.5-inch "iPhone 7s" devices in September. When it does, the all-new iPhone is predicted to include an edge-to-edge OLED display, lack a traditional Home Button, and potentially have wireless charging capabilities.

Top Rated Comments

LordVic Avatar
55 months ago
It would be interesting to study those who purchase Windows phones. Never mind. Microsoft employees.
I wouldn't say that. Microsoft's OS looked extremely promising, and from my tests from demo's, it was actually one of the nicest OS's to use. I much preffered it's styling over Android and iOS.

The problem wasn't the actual OS, or even the hardware. it was the 3 different versions Microsoft tried before finally settling on the last version. And each time software was incompatible. no old devices got upgrades (twice in a row!) and then developers walked away when they constantly had to re-write apps. at the end of the day, Windows Phone OS was great, there were just nothing to do on the device. none of your banking apps were there, none of your favourite social media had good apps. unless you were knee deep in Microsoft's ecosystem already, there was nothing to actually play or run on the Windows Phone

it's unfortunate, because I would have loved to see the Smartphone industry be a 4 player game and have some real good stiff competition. Both BB10 and Windows Phone actually brought some significant improvements to the smartphone world
Score: 18 Votes (Like | Disagree)
brendu Avatar
55 months ago
Just wow. So much money. Apple better be using it to create an amazing future.
Score: 7 Votes (Like | Disagree)
esk Avatar
55 months ago
Am I the only one who is absolutely not interested in iOS or Android devices. I wish apple would invest more time and money in their mac line
Score: 7 Votes (Like | Disagree)
gnasher729 Avatar
55 months ago
Meanwhile, iOS is being trounced by Android.
Depends on what you mean by "trounced". If selling five $50 Android phones instead of one iPhone 7 means "trouncing", then Apple is getting "trounced". If you talk about putting money in the bank, Android is sooo trounced it's not funny anymore.
Score: 6 Votes (Like | Disagree)
LordVic Avatar
55 months ago
I'm interested in iOS and Android devices but yes, I too would like them to do that.
I mostly agree. But i'm old school computer guy. For me the phone / tablet compliments my computer usage, and not the other way around

Unfortunately for us old dogs, Apple is going after the money, not after their own legacy. That means iOS since iOS is their big money maker with the iPhone and iPad making up over 80% of their revenues.

Unfortauntely, Apple's executive have shown little care, or little ability to understand the current PC market and have seemingly walked back from it, even though the PC industry was where they focused for 80% of their time in existence.

this is just life, and unfortunately, my next laptop won't be an Apple product because of their inability to understand the PC industry anymore. Which saddens me, because the MacBook air was my favourite laptop I've owned.
Score: 5 Votes (Like | Disagree)
djcerla Avatar
55 months ago
"Good enough" doom&gloom theorists completely proven wrong.

History of the 90's is definitely not repeating.
Score: 4 Votes (Like | Disagree)

Top Stories

apple music change forever

Apple Music Teaser: 'Get Ready – Music is About to Change Forever'

Sunday May 16, 2021 2:39 pm PDT by
The Browse tab in the Music app across Apple's platforms has started displaying a prominent teaser hinting at an upcoming major announcement for Apple Music. Under the heading "Coming soon," the headline says "Get ready – music is about to change forever." An accompanying "Tune-In Video" simply shows an animated Apple Music logo. Rumors have indicated that Apple is preparing to launch a...
m1 ipad pro early customer

M1 iPad Pro Arrives Early for Lucky Customer

Saturday May 15, 2021 11:57 pm PDT by
Days ahead of their expected launch and seemingly before official review embargoes lift, one lucky customer has already gotten their hands on the brand new 12.9-inch M1 iPad Pro. Reddit User PeterDragon50 Posted on Reddit, u/PeterDragon50 has already received their 12.9-inch iPad Pro through retailer Nebraska Furniture Mart. The Reddit user says they placed their order when pre-orders...
2021 mbp hdmi slot 3d

2021 MacBook Pro Leaks Confirm Returning MagSafe and Ports

Friday May 14, 2021 3:06 am PDT by
Apple's upcoming MacBook Pro models are expected to feature a number of major changes such as larger display options and powerful new Apple silicon chips. Among the more surprising updates to this year's MacBook Pro models is the return of three ports that have been missing from the machines for over five years. Expected to come in 14- and 16-inch sizes, the 2021 MacBook Pro models are...
Twitter Feature

Twitter's 'Blue' Subscription Service May Cost $2.99, Will Offer Undo Tweet Option

Saturday May 15, 2021 11:08 am PDT by
Twitter has been working on some kind of subscription service since last summer, and Jane Manchun Wong, who often digs into new features coming in apps, has shared details on just what Twitter is exploring. Twitter's subscription service could be called Twitter Blue, and at the current time, it's priced at $2.99 per month. There will be a "Collections" section that allows users to save and...
AirPods Lineup Not Lossless Feature

AirPods, AirPods Max and AirPods Pro Don't Support Apple Music Lossless Audio

Monday May 17, 2021 10:44 am PDT by
Apple today announced that starting in June, Apple Music songs will be available to stream in Lossless and Hi-Resolution Lossless formats, but lossless audio won't be supported on the AirPods, AirPods Max, or AirPods Pro. Apple's Lossless Audio is encoded as Apple Lossless Audio Codec files, with lossless quality ranging from 16-bit 44.1 kHz playback to 24-bit 48 kHz playback and Hi-Res...
Top Stories 60 Feature

Top Stories: M1 iMac Benchmarks, iPhone Battery Life Tips, Colorful MacBook Air?

Saturday May 15, 2021 6:00 am PDT by
Anticipation is building for the new iMac and iPad Pro models, which have started shipping out ahead of a launch around May 21. Benchmarks for the new machines are starting to come in, and the M1 chips inside of them are registering at around the same figures seen with other M1-based Macs, making for significant upgrades over previous-generation models. This week also saw some rumors about...
apple music spatial audio

Apple Music Launching Spatial Audio With Dolby Atmos and Lossless Audio in June at No Extra Cost

Monday May 17, 2021 6:06 am PDT by
Apple today announced that Apple Music will be gaining support for Spatial Audio with Dolby Atmos at no additional cost starting in June. At launch, Apple Music subscribers will have access to thousands of songs in Spatial Audio from artists like J Balvin, Gustavo Dudamel, Ariana Grande, Maroon 5, Kacey Musgraves, The Weeknd, and many others. Apple says this feature will provide a...
General Music and AirPod 3 Feature

Rumor: Apple to Announce Third-Generation AirPods and HiFi Apple Music Tier on May 18

Thursday May 13, 2021 10:32 pm PDT by
A new rumor suggests that Apple will announce the third-generation AirPods and the recently rumored HiFi, or high-fidelity Apple Music tier, on Tuesday, May 18, via a press release on its website. The new rumor comes from Apple YouTuber Luke Miani who shared the alleged exclusive news with the AppleTrack website. According to the YouTuber, Apple plans to release the next-generation AirPods...
apple music logo

Apple Music Teaser References 'Hi-Res Lossless' and 'Dolby Atmos'

Sunday May 16, 2021 4:04 pm PDT by
Earlier today, Apple Music began teasing a special announcement with the tagline "Get Ready – Music is About to Change Forever." This teaser comes amid a rumor that Apple is preparing to announce the third-generation AirPods alongside a HiFi, or lossless audio streaming tier for Apple Music on Tuesday, May 18. Now, references to "Apple Lossless," "Free Lossless," "Hi-Res Lossless," and...
tile amazon sidewalk integration

Apple Says Tile Trackers Sold Poorly in Apple Stores

Friday May 14, 2021 4:53 am PDT by
Earlier last month, Spotify, Tile, and Match (owner of Tinder), testified at an app store antitrust hearing spearheaded by the U.S. Senate. During the hearing, Spotify called Apple's App Store "an abusive power grab," while Tile said Apple uses its platform to "unfairly limit competition for its products." Now, in response to their testimonies, Apple's vice president and chief compliance...