Kantar Worldpanel has released new smartphone operating system market share data for the third calendar quarter of 2015, providing a regional breakdown of Android, iOS, BlackBerry, Windows Phone and other mobile platform adoption in the U.S., Europe, China, Japan and elsewhere during the three-month period ending October.

iPhone 6 Galaxy S6 Edge
In the U.S. market, Android led the third quarter with 62.8% market share, compared to 33.6% for iOS. The U.S. smartphone market continues to be virtually a two-horse race between Apple and Google, with iOS and Android combining for 96.4% market share in the October quarter. Windows Phone was a distant third place with just 2.7% market share.

"With 33.6% of the U.S. smartphone market, Apple's share remained down year-over-year, but up quarter-over-quarter, as iPhone 6s became the third best-selling smartphone," Milanesi added. "Samsung retained its leading position in the U.S. smartphone market and, for the first time in 2015, the South Korean brand was able to show year-on-year growth."

Android continued to have the highest market share among mobile platforms worldwide, experiencing 1.6% year-over-year growth in Europe's big five markets -- United Kingdom, Germany, France, Italy and Spain. iOS adoption grew in China and Japan by 7% and 3.5% respectively compared to the year-ago quarter.


Kantar Worldpanel data shows the iPhone 6s accounted for 24% of all iPhones sold in the U.S. in the three months ending October, compared to 33% for the iPhone 6 in 2014, and 22% for the iPhone 5s in 2013. Kantar says "overall volumes are pretty much identical to what was sold in 2013, while down 25% from 2014’s sales."

Kantar Worldpanel's latest data is also available in chart format for those that cannot view the embedded map above.

Top Rated Comments

LovingTeddy Avatar
76 months ago
Just wait until they bring out the iPhone 7 with no headphone jack...then sales will REALLY tank.
It is just rumor for now, until it become offical, it is just a baseless rumor. If Apple does do away headphone jack, it must be headphone jack is acient technology and it needs Apple's reimaginations. After all, consumers do not know what they want util APPLE shows to them, right? And I am sure it will sell well, becuase so many hardcore fan will buy regardles...

Well, I am just going to enjoy iPhone 6S and my Android phones with CM 13
Score: 1 Votes (Like | Disagree)
Paradoxally Avatar
76 months ago
China knows what's up.

(And Japan, which actually has a higher iOS market share than Android!)
Score: 1 Votes (Like | Disagree)

Top Stories

apple california streaming event

Apple Event Announced: 'California Streaming' on September 14 With iPhone 13, Apple Watch Series 7 Expected

Tuesday September 7, 2021 9:03 am PDT by
Apple today announced that it will be holding a special event on Tuesday, September 14 at 10:00 a.m. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with WWDC and last year's fall events, this new event will be held digitally with no members of the media invited to attend in person. Apple will likely provide pre-taped segments for...
Apple Prefer Lightning Over USB C Feature

iPhone Sticking With Lightning Port Over USB-C for 'Foreseeable Future'

Tuesday March 2, 2021 9:32 am PST by
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo. In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...
it home ecommerce app iphone 13

iPhone 13 to Launch on September 17, AirPods 3 on September 30, Claims Report

Wednesday August 25, 2021 2:42 am PDT by
Apple may be planning to launch the iPhone 13 on Friday, September 17 and third-generation AirPods on Thursday, September 30, according to an image of an e-commerce app discovered by Chinese language site IT Home. The screenshot, originally posted by Weibo account @PandaIsBald, suggests all four iPhone 13 models will go on sale on September 17, followed by the AirPods 3 on September 30....
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
maroon5memories

Apple Collaborates With Maroon 5 to Add 'Memories' Song to Photos App

Wednesday September 25, 2019 12:02 pm PDT by
Apple has teamed up with Maroon 5 to add the group's new song "Memories" to the Memories feature in the Photos app, allowing it to be used for photo slide show creations, reports Billboard. "Memories" will be available as a soundtrack option for a limited time and it is available to iPhone and iPad users running the latest iOS 13 and iPadOS software. Memories in the Photos app are created ...
ulysses Blog Publishing

Ulysses 22 Brings New Blogging Options and Visual Customizations

Monday March 22, 2021 5:24 am PDT by
Popular writing app Ulysses today received its 22nd major release, introducing new publishing features and additional options for users to customize the visual appearance of their writing environment. As well as providing a focused writing environment, Ulysses offers ways to publish texts from within the app to various blogging platforms. Version 22 adds the ability to publish to Micro.blog, ...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...