Eddy Cue

Eddy Cue is Apple's SVP of Internet Software and Services, aka the iTunes chief. He oversees iTunes, Apple Music, Apple Pay, Siri, Maps, iCloud, and Apple iOS and Mac apps. Until recently, he was also in charge of the App Stores on iOS, Mac, and Apple TV, but leadership of those was handed over to Phil Schiller in late 2015.

Eddy Cue has been with Apple since 1989 and is a member of the company's executive team. Along with Phil Schiller and Tim Cook, he is often seen on stage at events and he often participates in interviews where he speaks for the company.

'Eddy Cue' Articles

iTunes Chief Eddy Cue Says Apple Will Share Details on its TV Plans in 'a Little Bit of Time'

Apple iTunes chief Eddy Cue today spoke at Variety's 2018 Pollstar Live event in Los Angeles, California, where he discussed Apple Music and the Music Business with Variety Executive Music Editor Shirley Halperin. Cue's talk wasn't streamed live for viewers at home to watch, but several attendees shared Cue's major talking points on Twitter. Image via Stacey Cohen White Unsurprisingly, some of the discussion focused on the HomePod, which is officially launching this Friday. According to Cue, the HomePod will use its built-in A8 chip and AI algorithms to automatically adjust the bass, treble, and other settings on a song-by-song basis, so there won't be a need for users to fuss with settings. In fact, Apple is confident enough in the HomePod's ability to make these adjustments that there are no built-in options to allow users to manually adjust sound. Cue didn't want to share information about Apple's upcoming original programming plans, despite the fact that the company has inked deals for eight TV shows so far. He did, however, say that we may hear "a lot more" about Apple's plans in "a little bit of time," suggesting Apple will share details on its television goals later this year. Details are light on the other points that Cue covered in his talk, but should more information surface on what he had to say, we'll update this

Apple Senior VP Eddy Cue Announced as Featured Speaker for SXSW 2018

Apple's senior vice president of internet software and services Eddy Cue has been announced as a Featured Speaker for 2018's South By Southwest Conference event. SXSW takes place from March 9-18 in Austin, Texas, and Cue will lead a talk focused on startup companies and the tech sector, accompanied by CNN senior reporter Dylan Byers. Other speakers include Steve Jobs biography writer Walter Isaacson, Reddit CEO Steve Huffman, Star Wars: The Last Jedi writer/director Rian Johnson, Waymo CEO John Krafcik, YouTube CEO Susan Wojcicki, and more. During last year's SXSW conference, Apple Music Beats 1 radio host Zane Lowe appeared as a speaker. “The speakers announced today feature a diverse group of leaders and innovators that make SXSW the foremost destination for creative people,” said Hugh Forrest, Chief Programming Officer. "As SXSW celebrates the 25th year of Interactive and Film, the cross-industry talent announced today reflects the ongoing convergence of the modern world, the trends we see throughout our programming, and the paramount reason for our now unified conference experience." The full schedule of events for this year's SXSW can be found online. Besides keynote speakers discussing a variety of topics, the Austin-based festival includes film screenings, concerts, gaming events, a comedy festival, and more. At Apple, Cue oversees the iTunes Store, Apple Music, Apple Pay, Apple Maps, iCloud, and the iWork and iLife suites of apps. He had previously headed Siri development, but work on Apple's AI assistant shifted to software engineering chief Craig

iTunes Chief Eddy Cue to Participate in Q&A Session at Pollstar Live! 2018 Conference

Apple iTunes Chief Eddy Cue will attend the Pollstar Live! 2018 Conference where he will sit down for a QA session with Variety Executive Music Editor Shirley Halperin, Variety reported today. Cue's official title is vice president of Internet Software and Services, and he oversees both iTunes and Apple Music along with Apple Pay, Maps, iCloud services, Apple's video efforts, and more."Eddy Cue and his team at Apple have changed the way we listen to music, played a transformative role in artist discovery, and ignited the passion of music fans," said Ray Waddell, president, Media & Conferences, for Oak View Group, producers of Pollstar Live! "We are thrilled to have him address the attendees at Pollstar Live! and can't wait to hear what he has to say."Other speakers at Pollstar Live! 2018 include William J. Bratton, Troy Carter, Coolio, Mark Cuban, Marc Geiger, Michael Rapino, Alan Krueger, James E. Meyer, Roger Lynch, and more. The Q&A session, entitled Apple and the Music Business, will take place on the morning of February 7, 2018 at the InterContinental hotel in Downtown Los Angeles. Pollstar Live! is a three day event that starts on February 6.

Eddy Cue Says He 'Disagrees Vehemently' With Those Who Believe Apple's Pace of Innovation Has Slowed

Just over a decade after the iPhone launched, and six years after Steve Jobs passed, some critics believe that Apple's pace of innovation has slowed. Unsurprisingly, Apple's services chief Eddy Cue doesn't share that opinion. "I disagree vehemently with that and I think we've been incredibly innovative," said Cue, in a recent interview with Indian publication Livemint. Cue pointed out that both the iPad and Apple Watch launched after the iPhone, while noting that revolutionary products take time. He also believes that Apple's work on Mac, macOS, and iOS has led the market.Apple historically has a track record of coming out with industry-defining products, whether it's the Mac or iPhone or iPod. But over the past decade, there's a been perception that the pace of innovation and the pace at which Apple has come out with game-changing, breakthrough products has slowed somewhat. What do you have to say about that? No way! First of all, the iPhone is 10 years old. That is the last decade. The iPad came after that and the Watch came after that. So, I disagree vehemently with that and I think we’ve been incredibly innovative. That doesn’t even take into account the work that has been done on the Mac, iOS and MacOS, from that standpoint where I think we’ve led the market. When you think of the products that we’ve built over time, you own a lot of them. And you just assume that every year was a new product. But it wasn’t. You can’t do revolutionary new products, every two months or six months or whatever. They take time.The rest of the interview was primarily focused on

Apple Opening Two Mac Labs in India That Will Teach Students How to Create Music Using Logic Pro X

Apple today announced it will be opening two so-called "Mac Labs" at the KM Music Conservatory's campuses in the Indian cities of Chennai and Mumbai. The labs will teach students how to create music using Logic Pro X. Apple also said it will fund 10 full time musical scholarships at the learning institution for students from underprivileged backgrounds. Great to be in Mumbai w/ @KMMC_Chennai. Proud to be supporting @arrahman & investing in the futures of these talented musicians & students. pic.twitter.com/mU2GzPMNfc— Eddy Cue (@cue) October 11, 2017 Apple's services chief Eddy Cue traveled to Mumbai this week, where he announced the news in person alongside A.R. Rahman, an Oscar-winning composer, producer, musician, and founder of the KM Music Conservatory."It's an honour to be in Mumbai and I am humbled to be in the presence of the talented A.R. Rahman to make this announcement together," said Cue. "Apple Music and the KM Music Conservatory share a deep love in discovering, sharing and nurturing musical talent and we're proud to be supporting such an institution that is investing in the future arts and music community."The A.R. Rahman Foundation founded the KM Music Conservatory in 2008. The higher education institution offers a range of part-time and full-time courses in Western and Indian classical music and audio

Tim Cook Rises and Eddy Cue Drops on Vanity Fair's 2017 New Establishment List

Vanity Fair released its annual New Establishment List this week, which it has described as the top 100 so-called "Silicon Valley hotshots, Hollywood moguls, Wall Street titans, and cultural icons," and two Apple executives made the cut. Apple CEO Tim Cook rose to third overall, up from 11th in the year-ago list. Apple's services chief Eddy Cue, who recently ceded Siri leadership to software engineering chief Craig Federighi, dropped from 54th to 73rd. Cook's description:CROWNING ACHIEVEMENT With a market cap north of $800 billion, Apple is on track to be a trillion-dollar company. RARE DISPLAY OF MORTALITY As consumers reject the new MacBook Pro and Apple arrives late to the game with HomePod, an Echo wannabe, the company is clinging to the iPhone for more than half of its revenue—an inauspicious strategy, since phone sales are predicted to decline. MORTIFYING TRUMP MOMENT Cook showed up at Trump Tower in December to kiss the ring, then went to the White House in June to try to convince Trump of the importance of coding in schools.Cue's description:CROWNING ACHIEVEMENT Launching HomePod, Apple's voice-activated virtual assistant. The product, a competitor to Amazon's Echo, may be the new hit Apple so desperately needs as interest in the iPhone wanes. RARE DISPLAY OF MORTALITY Planet of the Apps, Apple's foray into original programming under Cue, "feels like something that was developed at a cocktail party," according to one review.Laurene Powell Jobs, co-founder of educational and philanthropic organization Emerson Collective, rose from 73rd to 44th.

Apple Acknowledges Siri Leadership Has Officially Moved From Eddy Cue to Craig Federighi

Apple has updated its executive leadership page to acknowledge that software engineering chief Craig Federighi now officially oversees development of Siri. The responsibility previously belonged to Apple's services chief Eddy Cue. Craig Federighi is Apple’s senior vice president of Software Engineering, reporting to CEO Tim Cook. Craig oversees the development of iOS, macOS, and Siri. His teams are responsible for delivering the software at the heart of Apple’s innovative products, including the user interface, applications and frameworks.Apple's leadership page is only now reflecting Federighi's role as head of Siri, but the transition has been apparent for several months, based on recent interviews and stage appearances at Apple's keynotes. At WWDC 2016, for example, Federighi and Apple marketing chief Phil Schiller joined Daring Fireball's John Gruber to discuss how Apple was opening Siri up to third-party developers with SiriKit later that year. At WWDC 2017, Federighi was on stage to discuss improvements to Siri in iOS 11, including more natural voice, built-in translation capabilities, and advances in machine learning and artificial intelligence. Cue continues to oversee the iTunes Store, Apple Music, Apple Pay, Apple Maps, iCloud, and the iWork and iLife suites of apps, and handing off Siri should allow him to focus more on Apple's push into original content. Apple's updated leadership page also now lists profiles for recently promoted employees Deirdre O'Brien, Vice President of People, and Isabel Ge Mahe, Vice President and Managing Director of

DreamWorks Founder Jeffrey Katzenberg Met With Apple About His Mobile-Focused TV Network

Former DreamWorks Animation CEO and founder Jeffrey Katzenberg is working on a new mobile-focused TV service, tentatively named New TV, and has met with Apple executives to discuss a possible investment, reports Variety and CNBC. Katzenberg was in attendance at this year's Allen & Co. media conference in Sun Valley, Idaho, along with dozens of other tech and media moguls, including Apple CEO Tim Cook. According to Variety, he was aiming to coax one of several tech companies into a $2B investment in his new project. Katzenberg was seen meeting with Apple CEO Tim Cook and Eddy Cue at the event, and CNBC says he has previously held meetings with Apple, Google, AT&T, Verizon, T-Mobile, Snapchat, and Spotify. Apple CEO Tim Cook at the Sun Valley event last week. Image via Rob Latour, Shutterstock Given the sheer number of investors Katzenberg is courting, it's not yet clear who he will partner with nor if Apple is interested, but New TV is a unique proposal. Katzenberg wants to create a short-form video series that's produced with primetime TV budgets to target 18 to 34-year-olds.For example, imagine a drama akin to "Empire" or "Scandal" but shrunk to 10-minute episodes made for mobile consumption. Or a five-minute talk show, or a two-minute newscast -- all with high-profile talent attached.In addition to seeking a distribution partner, Katzenberg is also pursuing potential content partners, with CBS and Disney CEO Bob Iger considering producing shows for the service. "The explosion of short-form video is obvious to all of us, but a lot of what we've seen is the

Apple CEO Tim Cook and iTunes Chief Eddy Cue Attend Sun Valley Media Retreat

Apple CEO Tim Cook and iTunes Chief Eddy Cue this week attended the Allen & Co. Sun Valley media conference in Sun Valley, Idaho, as they have done for the last several years. Many well known tech and media moguls attend the Sun Valley event, which is essentially a retreat and is invitation only, but meetings and discussions at the conference are kept under wraps so it's unlikely we'll hear details on anything that goes on. In years past, Cook and Cue have kept a low profile during the week long event. Described as a "summer camp for billionaires," the conference includes activities like rafting, cycling, and golf, and because it brings so many major media executives together in one place, it's been credited as the catalyst for major deals like the AOL and Time Warner merger, Walt Disney's acquisition of ABC, Google's purchase of YouTube, and Jeff Bezos' acquisition of The Washington Post. Apple has been taking a more direct approach to media in recent months with its ever-growing interest in original content, so it's no surprise to see Cook and Cue at the event once again. Other notable 2017 attendees include Amazon CEO Jeff Bezos, Microsoft CEO Satya Nadella, Jared and Ivanka Trump, DreamWorks CEO Jeffrey Katzenberg, Time Warner CEO Jeff Bewkes, Twitter COO Anthony Noto, 21st Century Fox Chairman Rupert Murdoch, CBS Chairman Les Moonves, and Facebook COO Sheryl Sandberg. Image via Rob Latour, Shutterstock

Charitybuzz Auctions Another Lunch With Eddy Cue at Apple's New Headquarters

Charitybuzz today launched an auction in which the winning bidder will have lunch with Apple's services chief Eddy Cue at the company's newly constructed Apple Park headquarters in Cupertino, California. The auction has an estimated value of $50,000. Bids can be placed between now and Tuesday, July 25 at 12:01 p.m. Pacific Time, in support of non-profit organization Autism Movement Therapy, based in Van Nuys, California. Autism Movement Therapy works to provide expressive movement therapy and workplace readiness skills resulting in meaningful, dignified employment for individuals with autism and related disorders, according to Charitybuzz.Here's your chance to have lunch with Eddy Cue at the stunning new 175-acre Apple Headquarters in Cupertino, CA, where you will learn more about Apple's industry-leading content stores and online services. This is a rare opportunity to see "Apple Park" and engage in a one-on-one, in-depth conversation with one of the most innovative business minds of our generation.Cue offered a similar luncheon auction just a few weeks ago, raising $255,000 in support of the National Association of Basketball Coaches Foundation non-profit organization in Kansas City, Missouri. The private meet and greet will be scheduled at a mutually agreed upon date between August 1, 2017 and June 30, 2018. The winning bidder must be at least 18 or older. The cost of the meal and gratuity is included, but travel and accommodations are not. The experience cannot be resold, re-auctioned, or transferred. The lunch does not include a formal tour inside Apple

Charitybuzz Auctions Lunch With Eddy Cue at Apple's New Headquarters

Charitybuzz today launched an auction in which the winning bidder will have lunch with Apple's services chief Eddy Cue at the company's newly constructed Apple Park headquarters in Cupertino, California. AP Photo/Marcio Jose Sanchez Here's your chance to have lunch with Eddy Cue at the stunning new 175-acre Apple Headquarters in Cupertino, CA, where you will learn more about Apple's industry-leading content stores and online services. This is a rare opportunity to see “Apple Park” and engage in a one-on-one, in-depth conversation with one of the most innovative business minds of our generation.The auction has an estimated value of $50,000. Bids can be placed between now and June 28 at 12:00 p.m. Pacific Time, in support of the National Association of Basketball Coaches Foundation in Kansas City, Missouri. The National Association of Basketball Coaches Foundation is a non-profit organization that aims to bring attention to the positive aspects of the sport of basketball and the role coaches play in the academic and athletic lives of today's student-athletes. Cue is a longtime basketball and Golden State Warriors fan. The private meet and greet will be scheduled at a mutually agreed upon date by June 30, 2018. The winning bidder must be at least 18 or older. The cost of the meal and gratuity is included, but travel and accommodations are not. The experience cannot be resold, re-auctioned, or transferred. The lunch does not include a formal tour inside Apple Park facilities, and photography is not permitted, according to Charitybuzz. Cue, who is officially

Eddy Cue Previews 'Planet of the Apps' at Code Conference: Non-Linear Viewing, Weekly Release, First Trailer and More

Eddy Cue, Apple's SVP of Internet Services, spoke at Code Conference tonight alongside Planet of the Apps producer Ben Silverman to preview the show and debut the first trailer from the program. Cue and Silverman also teased several unique aspects of the show, including a dedicated app that allows you to watch the show in a non-linear format. The format of the show is similar to that of fellow talent-based reality shows The Voice and Shark Tank. Aspiring app developers descend down an escalator while pitching four judges on their idea. By the time they get to the bottom, the judges must swipe left or right to demonstrate whether they're interested. If multiple judges swipe right on a contestant, the contestant gets to choose who they want to pair with. Once paired, the developer goes through an incubator period, getting advise from developers at big companies like Uber, until it's ready enough to pitch to Lightspeed Venture Partners for funding. Silverman and Cue say that the show will debut a new episode every week starting in the Spring, rather than dumping the entire season on a single date, as Netflix tends to do. The show will also have a dedicated app that'll allow viewers to watch the show in a non-linear format. Within the app, people will have the opportunity to pause the linear version of the show to access unused footage of specific developers. Apple wasn't the first choice for the show, according to Silverman. The project was initially shopped around to the big networks. The show drew major interest, but Will.I.Am brought up the show to Jimmy Iovine

Apple's Eddy Cue Sells More Than $37 Million Worth of Stock

Apple iTunes chief Eddy Cue brought in quite a bit of money this week, according to documents filed with the United States Securities and Exchange Commission. Cue cashed in 335,000 Apple shares at an average price of $111.86, netting himself $37,473,100. Cue's windfall follows the September vesting of 525,000 restricted stock units, which were worth approximately $59.6 million at the time. The shares represented the final 75 percent of the 100,000 restricted stock units Cue was awarded in November of 2011, which became 700,000 RSU's after Apple's 7-for-1 split in 2014. The first 25 percent of Cue's RSUs vested two years ago, on September 21, 2014. Cue put his full September award of 268,695 shares after taxes into a family trust, which is also what he has done with the 335,000 shares that were cashed in this week. Following the transaction, Eddy Cue continues to hold 1,464 shares of Apple stock. Apple SVP of hardware engineering Dan Riccio has also cashed in 33,323 shares worth between $110.09 and $110.90, netting

Apple's Services Teams to Start Working Together to Improve Siri, Maps, iCloud, and iTunes

Apple plans to unify its cloud services teams, including Siri, Apple Maps, iCloud, Apple Pay, Apple News, and parts of iTunes and Apple Music, at its existing Infinite Loop headquarters in Cupertino, California, according to Bloomberg. Moving the teams into a single campus should streamline growth of Apple services, as the current structure of having teams spread out throughout various office buildings in Cupertino and Sunnyvale contributed to software bugs and slowed product development, the report claims. The cloud services teams could be on the move again in the near future as Apple completes work on its new Campus 2 headquarters, where well over 13,000 employees are expected to work. Apple CEO Tim Cook said the company will begin moving employees to the new campus in 2017. The report adds that Apple is also planning to shift its services to a single, Apple-made backend system, codenamed Pie. The infrastructure change will reportedly give Apple "more control" and "may speed up load times."Apple has begun moving over parts of Siri, the iTunes Store, and Apple News to the new platform, one of the people said. Apple plans to move other services, including Maps, to its new system over the next few years. Apple has also developed an internal photo storage system dubbed McQueen to gradually end its reliance on Google and Amazon servers, the people said.In March, it was reported that Apple is working on an in-house cloud storage system called "McQueen" to reduce its dependence on services like Amazon Web Services, Microsoft Azure, and Google Cloud Platform, with

Apple's Tim Cook and Eddy Cue Named to Vanity Fair's 2016 New Establishment List

Apple CEO Tim Cook is ranked 11th on Vanity Fair's 2016 New Establishment List, its annual ranking of the top 100 so-called Silicon Valley hotshots, Hollywood moguls, Wall Street titans, and cultural icons. Cook's profile was rather nondescript about him personally, instead focusing on Apple's recent battle with the FBI over its refusal to unlock an iPhone belonging to a San Bernardino shooter. Apple senior vice president Eddy Cue, who oversees Apple Music, iCloud, the iTunes Store, and other services, was also named to the list at 54th. Cue is mentioned as being an "increasingly important part of Apple's future."Cue, whose domain includes content, Internet software, and services, is widely believed to be an increasingly important part of Apple’s future—pushing the company into music-themed programming and other forms of content. Apple recently acquired a television series based on “Carpool Karaoke,” the popular brainchild of James Corden (No. 80).Other notable company-related figures that made the cut include Disney CEO and Apple board member Bob Iger, 4th, former Apple investor Carl Icahn, 42nd, and Steve Jobs' widow Laurene Powell Jobs, 73rd.CROWNING ACHIEVEMENT One of the world’s richest women (net worth: approximately $17 billion), Steve Jobs’s widow is pouring her wealth into Emerson Collective, a philanthropic organization that, like Priscilla Chan’s (No. 60), is structured as a limited-liability corporation. DISPLAY OF VULCAN CHESS MASTERY Powell objected to the Aaron Sorkin–written Steve Jobs movie (and to the Walter Isaacson book on which it was

Apple Music Chief Eddy Cue Receives $60 Million Stock Award

Apple senior vice president Eddy Cue, who oversees services like the iTunes Store, Apple Music, Apple Pay, Siri, iCloud, and Apple Maps, received nearly $60 million in company stock earlier this week, as scheduled, according to Securities and Exchange Commission documents filed electronically today. Specifically, 525,000 of Cue's restricted stock units converted into common shares on September 21, worth $59.6 million based on AAPL's closing price of $113.55 on Wednesday. The shares represented the final 75% of 700,000 restricted stock units awarded to Cue in November 2011. The first 25% vested on September 21, 2014. Cue was originally awarded 100,000 RSUs, but the compensation package became 700,000 RSUs when AAPL split 7-for-1 in June 2014. 256,305 shares were withheld by Apple to satisfy the minimum statutory tax withholding requirements on vesting of RSUs. Cue gifted the remaining 268,695 shares that vested, worth approximately $20.2 million, to a family trust as he did when 350,000 of his RSUs, worth $36.1 million at the time, vested in August 2015. Cue joined Apple in 1989 and was promoted to Senior Vice President of Internet Software and Services by Apple CEO Tim Cook in September

Apple Hires Former Time Warner Cable Exec for Cloud Services Team

Former Time Warner Cable executive Peter Stern has joined Apple to work on the cloud services team, reports The Wall Street Journal. Stern will serve as a vice president, reporting to iTunes chief Eddy Cue. During his tenure at Time Warner Cable, Stern was involved in talks with Apple about a potential deal for a joint television service that would be offered on the Apple TV. No such deal was able to be established, however, as Apple has had ongoing negotiation difficulties with content providers. Stern left Time Warner Cable following its acquisition by Charter Communications earlier this year.He served in senior strategy and corporate development roles at the cable company as it maneuvered through multiple takeover attempts over the past few years. Most recently, as chief product, people and strategy officer, Mr. Stern helped implement a strategy focused on customer service that helped Time Warner Cable grow its cable TV subscribers last year after nearly a decade of losses.According to The Wall Street Journal, Stern is a vocal proponent for eliminating proprietary cable boxes provided by cable companies. He believes content providers should "be more open" to offering TV channels as apps across a wide range of devices. Given his expertise in the cable industry, Stern may help Eddy Cue negotiate deals with media companies for a future television service. Cloud services also encompasses Apple Music, iTunes, and other iCloud-based products, so his hiring does not necessarily suggest a renewed interest in television

Apple's Machine Learning Has Cut Siri's Error Rate by a Factor of Two

Steven Levy has published an in-depth article about Apple's artificial intelligence and machine learning efforts, after meeting with senior executives Craig Federighi, Eddy Cue, Phil Schiller, and two Siri scientists at the company's headquarters. Apple provided Levy with a closer look at how machine learning is deeply integrated into Apple software and services, led by Siri, which the article reveals has been powered by a neural-net based system since 2014. Apple said the backend change greatly improved the personal assistant's accuracy."This was one of those things where the jump was so significant that you do the test again to make sure that somebody didn’t drop a decimal place," says Eddy Cue, Apple’s senior vice president of internet software and services.Alex Acero, who leads the Siri speech team at Apple, said Siri's error rate has been lowered by more than a factor of two in many cases.“The error rate has been cut by a factor of two in all the languages, more than a factor of two in many cases,” says Acero. “That’s mostly due to deep learning and the way we have optimized it — not just the algorithm itself but in the context of the whole end-to-end product.”Acero told Levy he was able to work directly with Apple's silicon design team and the engineers who write the firmware for iOS devices to maximize performance of the neural network, and Federighi added that Apple building both hardware and software gives it an "incredible advantage" in the space."It's not just the silicon," adds Federighi. "It's how many microphones we put on the device, where we place

Eddy Cue and Craig Federighi Discuss Maps and 'Learning From Apple's Failures' In New Interview

Continuing from an interview with Tim Cook and Eddy Cue earlier in the week, Fast Company today posted a lengthy new interview session with Cue and Craig Federighi, in which the two discussed Apple Maps, the legacy of Apple devices, and "learning from Apple's failures." Both Cue and Federighi admitted that everyone who works at the company has "to be honest with ourselves" whenever mistakes are brought up by the public, usually following new product or software launches. While some may see this as an exponentially increasing problem with Apple, Cue points out that the quality issue appears bigger since the company's reach has expanded. There's "a higher bar" Apple has to achieve now, and Cue is "okay with that." When we were the Mac company, if we impacted 1% of our customers, it was measured in thousands. Now if we impact 1% of our customers, it’s measured in tens of millions. That’s a problem, right—things are going to be perceived differently. Our products are way better than they used to be, but there’s a higher bar, and I’m okay with that. I think that is why we’re here. That’s why I get up every day. I like that people have high expectations of us, and that they care about little things that bother them, which, in a lot of products, they wouldn’t bother about. With other companies, you think, that’s about as good as it’s going to be. With us, you want perfection; you want it to be the best. And we want that. Both of the Apple executives commented that sometimes the company's high quality standards aren't fully met, particularly when Fast Company questioned them

Apple Says 'You're Only as Good as the Last Thing You Did' Amid Sales Slowdown

After recording its first quarterly sales decline since 2003 this year, the doom and gloom sentiment surrounding Apple has reemerged. Some critics believe that Apple is doing too many things at once, or wrongly placing its focus on areas like Apple Watch bands rather than its core product lineup. MacRumors Buyer's Guide for Macs The most vocal critics often point towards the state of Apple's current Mac lineup, which is beginning to stagnate. It has been 447 days since the last MacBook Pro release, while the MacBook Air has not been updated beyond a RAM bump in 518 days. Mac mini: 662 days. Mac Pro: 963 days. Apple's stock also remains down over 13 percent from its 52-week high, and investors perhaps have at least some reason for concern. Rumors suggest, for example, that the next iPhone will be an incremental improvement over the iPhone 6s, with more significant changes not coming until 2017. In a new Fast Company interview alongside CEO Tim Cook, Apple services chief Eddy Cue acknowledged that technology companies are "only as good as the last thing" they did."Look," says Cue, who somehow manages to look both like a man who just woke up and a compact ball of perpetual energy, "one thing you know if you’ve been in technology a while, you’re only as good as the last thing you did. No one wants an original iPod. No one wants an iPhone 3GS."Cook admitted that Apple can "sometimes fall short," but indirectly added that the "Apple is doomed" narrative has existed during his entire 18-year span at the company."Is Apple making more mistakes than we used to? I don’t