Former Apple Employees on Eddy Cue: Siri and Eddy Were 'A Bad Fit' and He is 'Always Doing Too Many Things'
Wednesday September 5, 2018 10:21 am PDT by Mitchel Broussard
A new profile on Apple chief Eddy Cue has been shared online today by The Information, highlighting Cue's history and leadership at the company, as well as a few of his more interesting quirks. Specifically, the story looks at Apple's services segment -- which Cue oversees -- and some of the missteps it has taken over the years, despite being a consistent revenue earner for the company. According to analyst James McQuivey, Apple's services business "has been the biggest opportunity that Apple has misspent for the last ten years." Issues include the company's need to play catchup with Netflix, Amazon, and Spotify in streaming TV and music, fading into irrelevance in the eBooks category, and ongoing struggles with Apple Maps and Siri, the latter of which Cue no longer is responsible for. Eddy Cue at Re/code's Code Conference in 2014 As he looked into Cue's history with Apple, The Information's Aaron Tilley interviewed more than two dozen people who have worked with Cue. While some describe him "as a leader of intelligence and empathy," others say he "seems overextended" and has "failed to intercede in conflicts." Specifically, one former Apple employee gave an example related to the early days of Apple Music, ultimately claiming that Cue is "always doing too many things." But others who have worked with him say he seems overextended and, at important moments, has failed to intercede in conflicts—for instance, during the creation of the company’s subscription music service, Apple Music, when former employees of Beats, which Apple acquired, battled with