Eddy Cue Shares Letter Reflecting on Apple's Services in 2022

Apple today highlighted the success of its services in 2022, including the App Store, Apple Music, Apple Arcade, Apple TV+, Apple Fitness+, Apple News+, Apple Maps, Apple Pay, Apple Card, Apple Podcasts, iCloud, and others.

Apple Services 2022
One notable statistic shared by Apple is that App Store developers have earned more than $320 billion since 2008. Meanwhile, Apple Fitness+ now has 3,500 workouts and meditations available in its library and Apple Music has over 100 million songs. More highlights are available on the Apple Newsroom website.

The press release includes a letter from Apple's services chief Eddy Cue, who reflected on a "groundbreaking year for entertainment."

2022 was a groundbreaking year for entertainment. At some point over the past year, you probably discovered a new app, a new song, a new TV show or movie, or game. An experience that made you laugh, taught you something new, or helped you see the world in a new way — and moved you to share it with others.

It's remarkable how much great content is at our fingertips; that's a testament to the extraordinary work of creators worldwide. Never before have we enjoyed instant access to more cinematic original series, more engaging films, more global music, more creative apps, more essential journalism, and more immersive games and sports — no matter where you are, across all your favorite devices.

At Apple, we have the privilege of partnering with creators of all kinds, while building products and services that enable even more creativity. Our mission has always been to enrich people's lives and to leave the world better than we found it, and we know that takes more than technical skill. It requires leading with our values in everything we do. We believe that our products and services should be made for everyone. We believe that privacy is a fundamental human right, and that our highest obligation to our customers is security. We believe that a culture where everybody belongs can drive innovation, and that we must stand up for the change we want to see in the world.

When we started Apple TV+ a few years ago, we did so to tell stories that reflect our broader humanity. And whether it was CODA winning the Oscar for Best Picture or Ted Lasso winning back-to-back Emmys for Best Comedy, we have seen, in so many ways, the validation of this kind of storytelling and the strong desire for more of it.

And believe me: There's much more to come. Moments to anticipate, enjoy, and reflect upon. Moments that will have us jumping up with excitement or at the edge of our seats, or that make us want to get up and dance. Moments that can create lasting memories and bring us closer to one another.

Last week marked my 34th anniversary at Apple, and I've never been more excited about what's ahead. This new year of Apple services will be our most exciting yet — and we can't wait to share it with you.

The press release comes one day after it was reported that Apple's vice president of services Peter Stern plans to depart the company at the end of January. Stern, a former Time Warner Cable executive, joined Apple in 2016 and was considered to be a candidate to succeed Cue as the company's services chief in the future. Apple has shared a similar press release highlighting its services in January since 2020.

Popular Stories

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...

Top Rated Comments

cateye Avatar
33 months ago
JFC. I realize a press release is not the venue for self-awareness (as someone who has worked in PR in the past, I can summarize it as the planet where subtlety goes to die), but what a self-congratulatory fusillade of unicorn vomit. Apple's unrelenting, borderline desperate need to publicly celebrate itself is, to me, the apex of obnoxious. Yes yes yes, Eddy. You're doing the Lord's work and we're all very proud of you. Now shut up and get back at it.
Score: 28 Votes (Like | Disagree)
philcourage Avatar
33 months ago

And believe me: There's much more to come.
That's what I'm afraid of, Eddie.
Score: 20 Votes (Like | Disagree)
erikkfi Avatar
33 months ago
With the way these services are leading to Apple's ever-growing commitment to advertising, I'd say Eddy Cue is the executive most responsible for my declining warmth toward the company.
Score: 19 Votes (Like | Disagree)
sers Avatar
33 months ago
Still can't do a simple file search in iCloud Drive on the web.
Score: 19 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
33 months ago
Numbers don't lie but dang that's pretty impressive. In addition, can we please have more than 2TB of iCloud+ Storage?
Score: 15 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
33 months ago

Nah, Apple does many things well, but services are not one of them.
I agree! I think the Services offered by Apple are overly priced now.
Score: 13 Votes (Like | Disagree)