Eddy Cue Shares Letter Reflecting on Apple's Services in 2022

Apple today highlighted the success of its services in 2022, including the App Store, Apple Music, Apple Arcade, Apple TV+, Apple Fitness+, Apple News+, Apple Maps, Apple Pay, Apple Card, Apple Podcasts, iCloud, and others.

Apple Services 2022
One notable statistic shared by Apple is that App Store developers have earned more than $320 billion since 2008. Meanwhile, Apple Fitness+ now has 3,500 workouts and meditations available in its library and Apple Music has over 100 million songs. More highlights are available on the Apple Newsroom website.

The press release includes a letter from Apple's services chief Eddy Cue, who reflected on a "groundbreaking year for entertainment."

2022 was a groundbreaking year for entertainment. At some point over the past year, you probably discovered a new app, a new song, a new TV show or movie, or game. An experience that made you laugh, taught you something new, or helped you see the world in a new way — and moved you to share it with others.

It's remarkable how much great content is at our fingertips; that's a testament to the extraordinary work of creators worldwide. Never before have we enjoyed instant access to more cinematic original series, more engaging films, more global music, more creative apps, more essential journalism, and more immersive games and sports — no matter where you are, across all your favorite devices.

At Apple, we have the privilege of partnering with creators of all kinds, while building products and services that enable even more creativity. Our mission has always been to enrich people's lives and to leave the world better than we found it, and we know that takes more than technical skill. It requires leading with our values in everything we do. We believe that our products and services should be made for everyone. We believe that privacy is a fundamental human right, and that our highest obligation to our customers is security. We believe that a culture where everybody belongs can drive innovation, and that we must stand up for the change we want to see in the world.

When we started Apple TV+ a few years ago, we did so to tell stories that reflect our broader humanity. And whether it was CODA winning the Oscar for Best Picture or Ted Lasso winning back-to-back Emmys for Best Comedy, we have seen, in so many ways, the validation of this kind of storytelling and the strong desire for more of it.

And believe me: There's much more to come. Moments to anticipate, enjoy, and reflect upon. Moments that will have us jumping up with excitement or at the edge of our seats, or that make us want to get up and dance. Moments that can create lasting memories and bring us closer to one another.

Last week marked my 34th anniversary at Apple, and I've never been more excited about what's ahead. This new year of Apple services will be our most exciting yet — and we can't wait to share it with you.

The press release comes one day after it was reported that Apple's vice president of services Peter Stern plans to depart the company at the end of January. Stern, a former Time Warner Cable executive, joined Apple in 2016 and was considered to be a candidate to succeed Cue as the company's services chief in the future. Apple has shared a similar press release highlighting its services in January since 2020.

Top Rated Comments

cateye Avatar
4 weeks ago
JFC. I realize a press release is not the venue for self-awareness (as someone who has worked in PR in the past, I can summarize it as the planet where subtlety goes to die), but what a self-congratulatory fusillade of unicorn vomit. Apple's unrelenting, borderline desperate need to publicly celebrate itself is, to me, the apex of obnoxious. Yes yes yes, Eddy. You're doing the Lord's work and we're all very proud of you. Now shut up and get back at it.
Score: 28 Votes (Like | Disagree)
philcourage Avatar
4 weeks ago

And believe me: There's much more to come.
That's what I'm afraid of, Eddie.
Score: 20 Votes (Like | Disagree)
erikkfi Avatar
4 weeks ago
With the way these services are leading to Apple's ever-growing commitment to advertising, I'd say Eddy Cue is the executive most responsible for my declining warmth toward the company.
Score: 19 Votes (Like | Disagree)
sers Avatar
4 weeks ago
Still can't do a simple file search in iCloud Drive on the web.
Score: 19 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
4 weeks ago
Numbers don't lie but dang that's pretty impressive. In addition, can we please have more than 2TB of iCloud+ Storage?
Score: 15 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
4 weeks ago

Nah, Apple does many things well, but services are not one of them.
I agree! I think the Services offered by Apple are overly priced now.
Score: 13 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
iPhone 14 Pro Purple Side Perspective Feature Purple

Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Sunday February 5, 2023 6:07 am PST by
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later. In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
ipad air purple

Deals: M1 iPad Air Hits Record-Low Prices at TigerDirect, Starting at $313.99 (48% Off) [Updated]

Saturday February 4, 2023 10:05 am PST by
Online retailer TigerDirect has slashed pricing on the M1 iPad Air in several colors, offering the base 64GB configuration for just $313.99 in Purple and Pink. Note: MacRumors is an affiliate partner with TigerDirect. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. That's a savings of 48% compared to Apple's normal $599.00...
mac studio pink

Apple May Not Launch Updated Mac Studio With M2 Ultra Chip Due to Similarity With Upcoming Mac Pro

Sunday February 5, 2023 6:06 am PST by
A new version of the Mac Studio with the "M2 Ultra" chip is unlikely to arrive in the near future, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that since the upcoming Apple silicon Mac Pro is "very similar in functionality to the Mac Studio," Apple may wait until the release of M3- or M4-series chips to update the machine, or...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
top stories 4feb2023

Top Stories: New HomePod Launches, iOS 16.3.1 Coming Soon, and More

Saturday February 4, 2023 6:00 am PST by
This week saw the launch of the final product from Apple's January hardware announcements, with the second-generation HomePod making its way into customers' hands. Other news and rumors this week included signs of an interim iOS 16.3.1 bug fix update in the works as we await a fresh round of beta testing for a more significant iOS 16.4 update, a report on the potential dangers of using...
maxresdefault

Hands-On With Apple's Second-Generation HomePod

Friday February 3, 2023 1:28 pm PST by
Today is the official launch day for the second-generation HomePod that was introduced in January, and we picked one up to compare it to the original HomePod that Apple discontinued in 2021. Subscribe to the MacRumors YouTube channel for more videos. Design wise, the second-generation HomePod looks a lot like the first-generation model, featuring the same rounded design and acoustic mesh...