Eddy Cue Talks Apple TV+, Apple News+, and Apple Music in New Interview

Eddy Cue recently spoke with The Times to discuss various topics related to Apple's services, which he helps run, including Apple Music, Apple News+, and the upcoming Apple TV+. Much of the interview focused on ‌Apple TV+‌ and its launch this fall, with Cue stating that Apple's focus will be on quality over quantity.

EddieCue
Apple's plan will be in direct contrast to Netflix, which creates a lot of content every month for its subscribers to watch. Cue said that "there's nothing wrong with that model, but it's not our model." Apple will release new shows and episodes consistently, but not nearly at the same rate as Netflix.

When asked why Apple can be trusted with creating high-quality TV dramas, Cue admitted that the company wasn't up to the task, so it hired people who are. This is referring to Apple's hiring of Jamie Erlicht and Zack Van Amburg from Sony, who have "incredible taste" according to Cue.

Yet this talk of quality prompts my next question. Apple knows its music and he knows his sport, but what do they know about TV drama? What's Apple's taste in that?

"That's a great question, one we asked ourselves too. Look, we don't know a lot about television other than we are big consumers of it, but that doesn't quite qualify you as an expert by any means. The thing that we're smart about is when we don't know about something we want to get into, we go and find the best people for it."

Jumping to the topic of ‌Apple News‌+, Cue stated that one of Apple's big goals right now is to convince younger people to subscribe to the service. ‌Apple News‌+ has been struggling since its launch earlier this year, as many publishers are unimpressed with the revenue generated from the service.

“One of the things we’re trying to do is to get people to understand that curated, high-quality news, is worth something. For you and I that’s not a big deal. We’ve known that all our lives. If you’re 20 years old, I’m not sure you think that way.”

Cue also commented on the growing success of ‌Apple Music‌, which recently hit 60 million paid subscribers. According to the Apple executive, ‌Apple Music‌ grew out of the company's "real love for music": "The history of Apple and music goes to the very beginning. It's been a big part of the DNA. It was a big part of Steve Jobs's life. He always knew that music was a big part of making him who he was."

Top Rated Comments

rpat701 Avatar
64 months ago
Honestly, how is this guy still employed by Apple?
Score: 27 Votes (Like | Disagree)
IPPlanMan Avatar
64 months ago
“Curated”.

Sorry Eddy. I don’t trust your curation. Give me the content I want and get out of the way.
Score: 15 Votes (Like | Disagree)
Herrpod Avatar
64 months ago
I'm not 20 and I'm still not interested in Apple's "curated news". Or magazines.
Score: 14 Votes (Like | Disagree)
ouimetnick Avatar
64 months ago
When will these executives leave Steve Jobs and Steve Job’s DNA out of their b.s.?

Jobs was great at assembling the best teams to make amazing products, but with out him there, the teams are pretty weak (imo)
Score: 12 Votes (Like | Disagree)
Marco Klobas Avatar
64 months ago
I'm 42, Eddy.

I know that curated news has value as well as a good app/UI/UX. Right now it's the latter that prevents me to subscribe to Apple News+.
Score: 8 Votes (Like | Disagree)
IPPlanMan Avatar
64 months ago
This guy’s demeanor just rubs me the wrong way. I don’t know why though. I love Apple Music and Apple Pay and can’t wait to see what Apple TV+. His face just turns me off
It’s an “I know better than you what you want” attitude.

Worked naturally for Steve because he was a true genius at making great products. Everyone else is simply trying to ride those coattails, and it’s bad acting.
Score: 7 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.5 Bug May Also Resurface Deleted Photos on Wiped, Sold Devices [Updated]

Friday May 17, 2024 12:24 pm PDT by
A bug in iOS 17.5 is apparently causing photos that have been deleted to reappear, and the issue seems to impact even iPhones and iPads that have been erased and sold off to other people. A Reddit user wiped an iPad following Apple's guidelines in September of 2023 before selling it off to a friend. That friend updated the iPad to iPadOS 17.5 this week, and began seeing the Reddit user's old ...
iphone se 4 modified flag edges

When to Expect the Next iPhone SE to Launch

Friday May 17, 2024 2:03 pm PDT by
It has been over two years since Apple released the third-generation iPhone SE, and rumors continue to surface about a new model. The latest word comes from The Information, which today reported that Apple plans to release a new iPhone SE with a design similar to the standard iPhone 14 in the spring of 2025. If this rumor is accurate, the iPhone SE would finally gain Face ID and a notch...
oled m4 ipad pro grainy display reports

OLED iPad Pro Users Report 'Grainy' Displays, But It May Not Be a Defect

Friday May 17, 2024 5:57 am PDT by
Some new M4 iPad Pro models are exhibiting a visible static grain pattern across the OLED display, according to several user reports on Reddit (1, 2, 3) and the MacRumors Forums. Image credit: MacRumors user bk215 Users who see the grain generally report that it is most noticeable in dark environments with the display set at a low to medium brightness while viewing content with gray or muted...
iOS 17

Troubling iOS 17.5 Bug Reportedly Resurfacing Old Deleted Photos

Wednesday May 15, 2024 5:29 am PDT by
There are concerning reports on Reddit that Apple's latest iOS 17.5 update has introduced a bug that causes old photos that were deleted – in some cases years ago – to reappear in users' photo libraries. After updating their iPhone, one user said they were shocked to find old NSFW photos that they deleted in 2021 suddenly showing up in photos marked as recently uploaded to iCloud. Other...
Delta Hands On Feature

iPhone Emulators on the App Store: Game Boy, N64, PS1, PSP, and More

Thursday May 16, 2024 12:45 pm PDT by
In April, Apple updated its guidelines to allow retro game emulators on the App Store, and several popular emulators have already been released. The emulators released so far allow iPhone users to play games released for older consoles from Nintendo, Sony, SEGA, Atari, and others. A list of some popular emulators available on the App Store so far follows. Released Delta Delta is...
iphone 15 pro max vs iphone 16 pro max

iPhone 16 Pro Max Looks This Much Bigger Beside iPhone 15 Pro Max

Thursday May 16, 2024 4:51 am PDT by
This year's upcoming iPhone 16 Pro Max is expected to get a boost in overall size from 6.7-inches to 6.9-inches, and a new image gives us a good idea of how the current iPhone 15 Pro Max compares to what could be Apple's largest ever iPhone. The image above, posted on X by ZONEofTECH, shows a dummy model representing the ‌iPhone 16 Pro‌ Max alongside an actual iPhone 15 Pro Max. Dummy...