App Store

The App Store is Apple's digital software distribution platform for iOS devices. First introduced in 2008, the App Store allows software developers to distribute content that has been created specifically for the iPad, iPhone, and iPod touch. Apps are also available on the Apple Watch through the iOS App Store.

There are well over a million apps in the App Store, and customers have downloaded more than 100 billion apps since the App Store debuted. App Store apps are available with three pricing options: free (and usually supported by ads), free with in-app purchases, or a set cost starting at $0.99 in the US.

In 2010, Apple introduced the Mac App Store for distributing content on Macs, and in 2015, Apple introduced the tvOS App Store, an app store for to the fourth-generation Apple TV.

'App Store' Articles

Popular Original iPhone Game Trism Relaunches Today

Trism, developed by Steve Demeter, was one of the first games in the App Store when it launched 10 years ago. In celebration of the 10th anniversary of the App Store, a new version of Trism, Trism 2, is available for download today. The original version of Trism came out on July 11, 2008, one day after the iOS App Store went live. Trism was a gravity-based puzzler where the goal was to match up three or more like-colored pieces, making it one of the first match-three games to become ultra popular on the iPhone. Two months after its 2008 launch, as it soared up the App Store charts, Trism had earned Demeter $250,000, cementing its place as one of the most well-known original iPhone games. Trism continues to be available for purchase from the App Store even today, but Demeter has decided to follow it up with the first sequel 10 years later, Trism 2. Like the original Trism, Trism 2 is a match-three game where the goal is to pair three or more bricks of the same color to make matches. The game boasts an interactive open world, a "deep narrative storyline," branching subquests, episodic content, and multiple endings. Apple marketing chief Phil Schiller tweeted about the new app this morning. Hello #Trism II10 years ago we first played Trism !!#Apple #AppStore https://t.co/ZR4RH9kZMB— Philip Schiller (@pschiller) July 10, 2018 In an interview with Variety last week, Demeter said he first began work on Trism 2 in 2010, but it became a "nightmare cycle of starting and restarting, creating and destroying.""I poured my heart and soul into that game," he said.

Happy 10th Anniversary, App Store!

Today marks the 10th anniversary of the App Store for iOS devices, which launched on July 10, 2008, just a day before the iPhone 3G came out. The iPhone 3G was the device Apple used to debut the App Store, with the new functionality built into the iPhone 3G's operating system, iPhone OS 2. Prior to the launch of the App Store, Apple in March of 2008 introduced an iPhone SDK, providing early app developers with the tools to build the first third-party apps. On stage at the announcement event, demo apps included EA's Spore Origins for the iPhone, AIM, Sega's Super Monkey Ball, and a Salesforce app, and within a matter of days, the original iPhone SDK had been downloaded more than 100,000 times. When the App Store opened up in July 2008, 500 third-party apps were ready to download, and in less than a week, Apple announced 10 million apps had been downloaded. From Apple CEO Steve Jobs:"The App Store is a grand slam, with a staggering 10 million applications downloaded in just three days. Developers have created some extraordinary applications, and the App Store can wirelessly deliver them to every iPhone and iPod touch user instantly."Since that initial debut, the App Store has evolved on a yearly basis, with Apple continually refining and revamping the App Store experience for both consumers and developers. We thought we'd explore the App Store's history, highlighting the major evolutionary steps (and a few fun facts) that have ultimately transformed the way we use our iOS devices. - July 10, 2008 - The App Store launches with 500 apps available, 25 percent of

Apple Shares App Store Retrospective Ahead of 10th Anniversary

Ahead of the App Store's upcoming 10th anniversary on Tuesday, July 10, Apple today shared some App Store history, exploring significant App Store milestones and sharing testimonials from Apple execs, app developers, and more on how the App Store put mobile businesses first, transformed gaming, improved accessibility, bolstered health, revolutionized education, and changed lives. The App Store launched on July 10, 2008 with a total of 500 apps, which Apple says ignited a "cultural, social, and economic phenomenon" that has, over the past decade, created a place for iOS users of all ages to get the best apps. From Phil Schiller, Apple marketing chief: "In its first decade, the App Store has surpassed all of our wildest expectations -- from the innovative apps that developers have dreamed up, to the way customers have made apps part of their daily lives -- and this is just the beginning. We could not be more proud of what developers have created and what the next 10 years have in store."Many of the apps available on the first day of the App Store's launch can still be purchased today, including MLB at Bat, The New York Times, eBay, Travelocity, Tap Tap Revenge, and more. Early App Store developers Keith Shepherd and Natalia Luckynova, who created Temple Run, said the App Store changed their lives."The App Store and iPhone changed our lives. Our first game, Imangi, launched the day the App Store opened. Fast forward 10 years, and we've created over 10 games, including Temple Run, which has been downloaded over a BILLION times. Our studio has grown from the two of us

Apple to Prevent iTunes Payment Info Changes on Very Old Versions of iOS, OS X, and Apple TV Software

Apple has announced that, starting June 30, customers will no longer be able to change their iTunes or App Store payment information from devices running iOS 4.3.5 or earlier, OS X 10.8.5 or earlier, or Apple TV Software 4.4.4 or earlier. In an email to customers who may be impacted, Apple said it is implementing this change to continue to ensure that their financial information is protected when they make purchases on the iTunes Store or App Store. For emphasis, this appears to be a proactive move, not the result of a security breach. Given how old the affected software versions are, relatively few customers should be impacted by this move. iOS 4.3.5 and Apple TV Software 4.4.4 were both released in 2011, while macOS 10.8.5 was seeded in September 2013 as the final update to what was then called OS X Mountain Lion. If you're using one of these versions on your device and need to change your payment method, Apple says to update your device to the latest version of the software. Of course, this may not be possible on older devices that have been phased out, in which case a newer device with newer software must be used. The full email to customers courtesy of MacRumors reader Rich:On June 30, 2018, Apple will implement changes to continue to ensure your financial data is protected when you make purchases on the iTunes Store or App Store. Our records show that you may be accessing the store from an older version of iOS, macOS, or Apple TV software: - iOS 4.3.5 or earlier - macOS 10.8.5 or earlier - Apple TV Software 4.4.4 or earlier To be able to

Bethesda Sues Warner Bros for Copying Fallout Shelter With New Westworld iOS Game

Warner Bros' new Westworld game for mobile devices is a "blatant rip-off" of Bethesda game Fallout Shelter, according to a lawsuit Bethesda filed in a Maryland U.S. District Court this week. At issue are the similarities between the two games. In Fallout Shelter, which was first released in 2015, you run an underground bunker in the Fallout universe, directing your bunker inhabitants to build and run new facilities, go out on expeditions, and more, with the ultimate goal of building up the bunker. Westworld, based on the popular HBO show and released this week, uses a similar concept, with an underground Delos facility that players are required to build out to create AI hosts and satisfy guests in the park. The ultimate goal is to build up your underground Westworld facilities along with the above-ground park. In the lawsuit, which was shared by Polygon, Bethesda accuses Warner Bros and game developer Behaviour Interactive of breach of contract, copyright infringement, unfair competition, and misappropriation of trade secrets. Behaviour Interactive worked on both Fallout Shelter and Westworld. The Westworld game, says Bethesda, uses the same game design, art style, animations, and features as Fallout Shelter, in addition to stealing copyrighted computer code created for Fallout Shelter. As evidence for this, Bethesda claims Westworld has a unique bug that was also found in early builds of Fallout Shelter. Fallout Shelter According to Bethesda, Behaviour Interactive utilized its restricted access to Bethesda's intellectual property, including copyrighted

U.S. Supreme Court to Review Whether Lawsuit Accusing Apple of App Store Monopoly Should Proceed

In 2011, a class action lawsuit filed against Apple accused the company of operating an illegal monopoly by not allowing iPhone users to download mobile apps outside of its own App Store, reducing consumer choice. The antitrust case was eventually dismissed in 2013 by a U.S. district court in Northern California, due to errors in the complaint, leading to the U.S. Court of Appeals for the Ninth Circuit allowing it to proceed in 2017. That decision led to Apple's petition for a writ of certiorari, which was granted today, meaning that the U.S. Supreme Court will now review the appeals court's decision to reinstate the case last year, according to Reuters. Last month, the U.S. Department of Justice filed an amicus brief in support of Apple, urging the Supreme Court to reverse the Ninth Circuit's decision, arguing that it misapplied precedent from Illinois Brick Co. v. Illinois. From the start, Apple has argued that it doesn't set prices for paid apps, and that charging a 30 percent commission on the distribution of paid apps and in-app purchases does not violate antitrust laws in the United States. Apple will now hope the Supreme Court agrees that the case should be dismissed again. No date has been disclosed for the

Apple's New App Store Guidelines Restrict Apps From Harvesting Data From iPhone Users' Friends

Apple last week updated its App Store Review Guidelines for developers after unveiling iOS 12, introducing rules for remote mirroring apps, banning cryptocurrency mining, and introducing clear rules to allow developers to provide free trials for paid apps. At the same time, Apple also quietly expanded its data sharing rules, as Bloomberg points out, introducing strict new guidelines that prevent app developers from collecting user data to build advertising profiles or contact databases. The rules also prohibit apps from harvesting data from an iPhone user's contacts. From Apple's updated 5.1.2 data sharing guidelines:(iii) Apps should not attempt to surreptitiously build a user profile based on collected data and may not attempt, facilitate, or encourage others to identify anonymous users or reconstruct user profiles based on data collected from Apple-provided APIs or any data that you say has been collected in an "anonymized," "aggregated," or otherwise non-identifiable way. (iv) Do not use information from Contacts, Photos, or other APIs that access user data to build a contact database for your own use or for sale/distribution to third parties, and don't collect information about which other apps are installed on a user's device for the purposes of analytics or advertising/marketing. (v) Do not contact people using information collected via a user's Contacts or Photos, except at the explicit initiative of that user on an individualized basis; do not include a Select All option or default the selection of all contacts. You must provide the user with a clear

Apple Announces World Cup Content Coming to Siri, Apple TV, News, App Store, iBooks and More

Apple's personal assistant Siri has been updated with support for sports ahead of the World Cup in Brazil, Russia, Denmark, Finland, Malaysia, Turkey, Saudi Arabia, and Israel, Apple announced today. Sports support for Siri in the nine new countries expands Siri sports information to a total of 35 countries, including the United States. Specific to the World Cup, iPhone, iPad, Apple Watch, HomePod, and Mac owners can ask Siri questions like: When does France play Australia? What teams are in group A? Who is on the England squad? Who won the Argentina-Iceland match? In addition to expanding Siri sports support, Apple also plans to highlight football (soccer in the United States) apps and games throughout the month. Features will include tips on taking the perfect football photo and how to "get your football fix" on social media. Highlighted apps will include FOX NOW and BBC Sport, while featured games will include FIFA Mobile and PES 2018. The TV app on Apple TV and iOS devices will feature World Cup coverage via FOX NOW in the United States and TSN and RDS in Canada, with fans able to follow their favorite teams through the TV app's Up Next feature. Apple also plans to feature World Cup content in the News app through Eight by Eight magazine, and in Apple Music with featured playlists for each of the 32 participating nations. Podcasts will include a "The Beautiful Game" World Cup editorial collection, as will iBooks, with Apple highlighting World Cup-related podcasts and book selections. The 2018 FIFA World Cup kicks off later this

Free Trials for All Paid Apps Now Possible Thanks to Updated App Store Guidelines

Apple yesterday introduced updated App Store Guidelines, which bring a much-desired feature that both developers and customers have been wanting for some time -- free trial options for all apps. A modified 3.1.1 rule in the guidelines says that apps are now able to offer a free time-based trial period using no-cost in-app purchase options that will temporarily unlock app functionality. So, for example, you will be able to make a $0.00 in-app purchase in an app to unlock a free trial period that lasts for a set period of time, usually a few days to a week or two. With this change, all apps in the App Store will be able to free trials to customers should the developers choose to implement the feature. Prior to the guideline update, free trial periods for App Store apps were available only for subscription-based apps, where you had to agree to make a monthly or weekly payment to get access to a free trial. A lack of free trials for apps has been a major complaint for both the iOS and Mac App Stores, and especially so on the Mac App Store, where apps are often more expensive and offer more extensive functionality that customers may want to test before making a high-dollar purchase. Apple implemented several other changes to its guidelines, including restrictions on subscription apps that attempt to scam people out of money and new rules for remote mirroring apps like Steam

Apple Revamps App Store Guidelines, Sets New Rules for Remote Mirroring Apps Like Steam Link

Alongside the debut of iOS 12, which is available to developers for beta testing as of today, Apple has introduced new App Store Guidelines. There are several tweaks that have been made to the App Store Guidelines, and one notable change appears to have been introduced specifically because of the Steam Link debacle that saw Apple approve and then renege on the Steam Link app for iOS. A new guideline, 4.2.7, says that all Remote Application Mirroring apps, such as Steam Link, must comply with a specific set of rules. Such apps are not allowed to offer a user interface that resembles an App Store view or a store-like interface, nor can they include the ability to purchase software not already owned by the user. Apple is allowing transactions to be made by remote mirroring apps, as long as purchases are made on the host device rather than the iOS device.The UI appearing on the client does not resemble an iOS or App Store view, does not provide a store-like interface, or include the ability to browse, select, or purchase software not already owned or licensed by the user. For the sake of clarity, transactions taking place within mirrored software do not need to use in-app purchase, provided the transactions are processed on the host device.With the clarification of Apple's stance on games streamed from a PC or Mac, the Steam Link app may be able to launch on iOS devices after all. Valve has not yet commented on the policy changes, and it's not clear what Valve will need to tweak to comply with the new rules. There are multiple other changes to the App Store

Apple Launches New 'App Store Connect' App for Developers

Apple today introduced a new App Store Connect app, which appears to be a replacement for the existing iTunes Connect app. iTunes Connect is, however, still available from the iOS App Store at this time. App Store Connect allows developers to manage their app, see analytics trends, and respond to App Store reviews, features that are also available in iTunes Connect. App Store Connect for iOS helps developers manage their apps that are available in the App Store. Developers can use App Store Connect to monitor their latest trends, receive notification from user reviews, as well as respond to customer reviews immediately from their iPhone, iPad, and iPod touch.App Store Connect is available for both the iPhone and the iPad and can be downloaded right now. [Direct Link]

Apple's iOS App Store Will Top $100B Paid Out to Developers This Week, Ahead of 10th Anniversary in July

During its WWDC keynote earlier today, Apple took a moment to celebrate the upcoming tenth anniversary of the iOS App Store, which opened to the world in July 2008. Apple CEO Tim Cook said that this week the App Store will hit its next major milestone: the money that developers have earned through the App Store will exceed $100 billion. In total, Cook mentioned that there are more than 20 million registered third-party developers, and more than 500 million customers visiting the storefront on iPhone and iPad every week. Cook went on to say that over the past ten years, the App Store has enabled "countless new companies" and created "tens of millions of new jobs." "This is beyond remarkable. The App Store is clearly the best place for you to be rewarded for your hard work and creativity." In iOS 11, Apple overhauled the App Store with an all-new look that introduced editorialized content that points readers towards new apps and games each day. Next, Apple is bringing a similar visual update to the Mac App Store in macOS Mojave later in 2018. There were plenty of other announcements that came out of Apple's WWDC keynote today, so be sure to head over to our recap post to catch up with the latest

Apple to Expand Digital Advertising Network to Third-Party Apps

Apple is aiming to expand its digital advertising network by offering ad deals to companies that include Snap and Pinterest, reports The Wall Street Journal. Apple is hoping to build an Apple ad network that would distribute ads across apps, providing a share of revenue to the apps that display the ads. With these Apple ads, searching for something like "Drapes" in Pinterest could show up an ad from Apple for an interior design app, as an example. Apple's App Store search ads Apple's App Store ads brought in nearly $1 billion in revenue last year, and its ad network ambitions would allow the company to grow its ad business significantly. Companies like Google and Facebook offer similar ad programs, which Apple would need to compete with. Targeting ads could be more difficult for Apple because it does not use the extensive data collection techniques of Google and Facebook. Apple limits its App Store advertising data collection to age, location, gender, device, and music, app, book, and video downloads. According to The Wall Street Journal, it is not known where Apple's planning for the ad network stands nor when it could launch. Apple previously had an ad program called iAd, which it shuttered in

Apple's Phil Schiller Explains Why Valve's Steam Link App Was Rejected

Apple recently made the decision to reject Valve's Steam Link app after initially approving it, leading to many unhappy Steam customers who had been looking forward to the feature. Apple has been silent on the issue despite several requests for comment, but today, Apple marketing chief Phil Schiller explained the reason behind the rejection to a MacStories reader and other Apple customers on Reddit who emailed to ask Apple to reconsider. In the email, Schiller says the Valve app violates a number of guidelines and that Apple is working with the Valve team to rectify the issue.We care deeply about bringing great games to all of our users on the App Store. We would love for Valve's games and services to be on iOS and AppleTV. Unfortunately, the review team found that Valve's Steam iOS app, as currently submitted, violates a number of guidelines around user generated content, in-app purchases, content codes, etc. We've discussed these issues with Valve and will continue to work with them to help bring the Steam experience to iOS and AppleTV in a way that complies with the store's guidelines. We put great effort into creating an App Store that provides the very best experience for everyone. We have clear guidelines that all developers must follow in order to ensure the App Store is a safe place for all users and a fair opportunity for all developers.The Steam Link app is designed to allow Steam users to play their Steam games on an iPhone, iPad, or Apple TV using either a 5GHz WiFi network or a wired Ethernet connection to a host PC or Mac. As our sister site TouchAr

Apple Rejects Valve's Steam Link App Due to 'Business Conflicts'

It looks like Valve's planned Steam Link app for iOS devices isn't coming after all, because Apple has rejected the app due to "business conflicts." In a statement, Valve said that Apple initially approved Steam Link for release on May 7, but ultimately decided to reject the app because of conflicts that had not been recognized by the original review team.On Monday, May 7th, Apple approved the Steam Link app for release. On Weds, May 9th, Valve released news of the app. The following morning, Apple revoked its approval citing business conflicts with app guidelines that had allegedly not been realized by the original review team. Valve appealed, explaining the Steam Link app simply functions as a LAN-based remote desktop similar to numerous remote desktop applications already available on the App Store. Ultimately, that appeal was denied leaving the Steam Link app for iOS blocked from release. The team here spent many hours on this project and the approval process, so we're clearly disappointed. But we hope Apple will reconsider in the future. Valve's appeals have not been successful at the current point in time, and the company is now hoping that media attention may spur Apple to change its mind. The Steam Link app for iOS, which was announced on May 9, is designed to allow Steam users to play their Steam games on an iPhone, iPad, or Apple TV using either a 5GHz WiFi network or a wired Ethernet connection to a host PC or Mac. Valve was planning to launch the Steam Link app this week, and Valve had worked to add Steam Link support for the Steam Controller and

App Store Developers Form a 'Union' Ahead of WWDC Calling for Free App Trials, Better Rates

A group of App Store developers calling themselves "The Developers Union" today published an open letter to Apple asking the company to commit to allowing free trials for apps and a "more reasonable revenue cut." The group says that it is first aiming to get Apple to implement free trials for all apps in the iOS and Mac App Stores by July 2019, with plans after that to advocate for other changes.We believe that people who create great software should be able to make a living doing it. So we created The Developers Union to advocate for sustainability in the App Store. Today, we are asking Apple to commit to allowing free trials for all apps in the App Stores by the tenth anniversary of the App Store this July. After that, we'll start advocating for a more reasonable revenue cut and other community-driven, developer-friendly changes.The initiative is led by Brent Simmons (MarsEdit, Vesper, and NetNewsWire creator), Jake Schumacher (App: The Human Story documentary maker), Loren Morris (product designer), and Roger Ogden (software designer). The Developers Union is not a "trade union" in the traditional sense of the word, but it is aiming to bring developers and supporters together to advocate for App Store changes. In an interview with WIRED, the team behind The Developers Union said the aim is to gain a thousand members this week and 20,000 by early June, when the Worldwide Developers Conference takes place. "It's a non-union union in a way," Morris, the product designer, said when reached by phone. "I'm not super interested in creating a traditional union; I'm

Apple Starts Removing Apps That Share Location Data With Third Parties

Apple has stepped up its policy of removing apps from the App Store that violate its guidelines by sharing location data with third parties without explicit consent. As noted by 9to5Mac, Apple appears to have ratcheted up its software scrutiny in the last few days by informing affected developers by email that upon re-evaluation, their app violates two sections of the App Store Review Guidelines and will therefore be removed from sale: Apple finally decided to start enforcing guidelines on selling location data via @jeromep1970 pic.twitter.com/YKAWfMBq35— Thomasbcn (@Thomasbcn) May 7, 2018 Legal - 5.11 & Legal 5.1.2 The app transmits user location data to third parties without explicit consent from the users and for unapproved purposes.Apple's contention is that the apps in question don't provide enough clear information to users regarding what their data is used for and how it's shared once it's been collected. There also seems to be concern that the data collection isn't specifically for improving the user experience or enhancing app performance. The company's retrospective action is likely related to General Data Protection Regulation (GDPR), which sets the rules for how businesses manage and share the personal data of customers. GDPR is a European Union rule to protect EU citizens, but as with its website cookie consent policy, basically every company with an online presence is affected by the law. An updated version of the GDPR goes into effect on May 25 to underline this applicability. Interested readers can find a summary of the key changes to the

All App Updates Must Be Built With iOS 11 SDK and Include iPhone X Display Support Starting in July

Apple today informed developers that starting in July of 2018, all app updates submitted to the iOS App Store must be built with the iOS 11 SDK and must offer support for the iPhone X's taller display. Introduced in back in September, the iOS 11 SDK includes new technologies for app developers like Core ML, ARKit, revamped camera APIs, additional SiriKit domains, drag and drop features for the iPad, and more. Going forward, iOS apps will need to adopt these technologies, and more importantly, Apple will be forcing developers who have not yet implemented support for the new display of the iPhone X to do so. While most major apps have added support for the iPhone X, there are still many apps that have not been updated and continue to have ugly black bars when used on the iPhone X. This includes some Apple apps, such as iTunes Connect, iTunes Remote, Beats Pill+, Music Memos, and AirPort Utility, so presumably Apple will be updating its own apps with full iPhone X support in the near future given the new guidelines.iOS 11 delivers innovative features and the redesigned App Store to hundreds of millions of customers around the world. Your apps can deliver more intelligent, unified, and immersive experiences with Core ML, ARKit, new camera APIs, new SiriKit domains, Apple Music integration, drag and drop for iPad, and more. Starting July 2018, all iOS app updates submitted to the App Store must be built with the iOS 11 SDK and must support the Super Retina display of iPhone X.Apple's requirement for app updates to introduce iPhone X support will be implemented just a

Apple's Services Revenue Up 31% Year-Over-Year in 2Q 2018, App Store Sets New Quarterly Revenue Record

Apple's services category has continued to see rapid growth and it is becoming an increasingly important revenue driver for Apple. In the second fiscal quarter of 2018, Apple's services brought in $9.19 billion in revenue, up 31 percent compared to the $7 billion in revenue services earned in the second quarter of 2017. For the last several quarters, Apple's services revenue has grown so quickly that Apple sets a new record with each earnings announcement, and the second quarter of 2018 is no exception. Apple's services category includes iTunes, the App Store, Apple Music, iCloud, Apple Pay, and AppleCare. Apple CEO Tim Cook said that in Q2 2018, the App Store, Apple Music, Apple and iCloud set all time revenue records. Apple Music set a new record for both revenue and paid subscribers, which, as was announced recently, has hit 40 million. Apple's paid subscriptions surpassed 270 million, up 100 million from a year ago and up 30 million in the last 90 days alone. Recently, Morgan Stanley analyst Katy Huberty predicted that over the course of the next five years, services revenue growth will contribute more than 50 percent of Apple's total revenue growth. Huberty estimated that services revenue is at $30 per device, with just 18 percent of Apple's total device install base subscribing to paid Apple services, leaving a lot of room for growth in the coming years. Apple in 2016 set itself a goal to double its services revenue by 2020, and the company is well on its way towards hitting that goal. Apple in 2016 earned $24 billion in revenue from services,

Featured Apps in Revamped iOS 11 App Store Can See 800% Download Boost

Earning a featured spot in the revamped iOS App Store can increase app downloads by up to 800 percent, according to new data sourced from app analytics site Sensor Tower and shared by TechCrunch. The data, collected from September 2017 to the present, suggests an app that's highlighted using either the "App of the Day" or "Game of the Day" feature in the U.S. sees the greatest increase in downloads. Specifically, "Game of the Day" apps have seen a median download increase of 802 percent for the week following the feature, while "App of the Day" apps have seen a boost of 685 percent. Other features, such as a developer story or an app list can increase downloads by up to 240 percent. Stories resulted in a 222 percent boost in downloads, while app lists increased downloads by 240 percent. A theme feature had the lowest impact at a 164 percent increase in downloads. Sensor Tower has also outlined what kind of data Apple has chosen to highlight through the new App Store design. Many of the top publishers that have been featured are larger companies, like Electronic Arts, Warner Bros., Square Enix, Gameloft, Noodlecake Studios, and King, which is unsurprising as these companies have put out some of the most popular apps in the App Store. 13 of the top 15 featured publishers had at least one million U.S. iPhone downloads since the launch of the new App Store. Apple has, however, also focused on highlighting indie apps. 29 percent of apps featured since the launch of the new App Store have been from publishers who had fewer than 10,000 downloads at the