App Store

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The App Store is Apple's digital software distribution platform for iOS devices. First introduced in 2008, the App Store allows software developers to distribute content that has been created specifically for the iPad, iPhone, and iPod touch. Apps are also available on the Apple Watch through the iOS App Store.

There are well over a million apps in the App Store, and customers have downloaded more than 100 billion apps since the App Store debuted. App Store apps are available with three pricing options: free (and usually supported by ads), free with in-app purchases, or a set cost starting at $0.99 in the US.

In 2010, Apple introduced the Mac App Store for distributing content on Macs, and in 2015, Apple introduced the tvOS App Store, an app store for to the fourth-generation Apple TV.

'App Store' How Tos

How to Add Funds to Your Apple ID on iPhone and iPad

It used to be the case that adding funds to your Apple ID required redeeming an iTunes Gift Card bought from a store, but Apple now lets you use a debit or credit card right on your iPhone or iPad to do the same thing. Adding funds to your Apple ID allows you to make purchases from the iTunes Store, iBooks Store, and App Store on any of your Apple devices. It's easy to add funds to your Apple account once you know how. Simply follow these steps. How to Add Funds to Your Apple ID Launch the App Store app on your iPhone or iPad. Tap your profile picture in the top-right corner of the screen. Tap Add Funds to Apple ID. Tap one of the preset amounts, or tap Other to enter a custom amount. Tap Next. Authorize the transaction using Face ID, Touch ID, or your passcode. You can check how much credit you have on your Apple ID any time. Simply open the App Store app and tap your profile picture, and you'll see the amount right under your Apple ID

How to Update Apps in iOS 13

If you recently updated your iPhone to iOS 13 or your iPad to iPadOS 13 and you can't work out how to manually update your installed apps, then you've come to the right place. Apple has changed the way you update apps in iOS. In earlier versions of its mobile operating system, app updates lived in their own tab in the App Store app, but that has since had to make way for a new Apple Arcade tab. App updates now live in the App Store's Account screen, which you can access by tapping your profile picture in the top-right corner of the interface. Scroll down and you'll see any pending app updates followed by recently updated apps in chronological order. You can either tap Update All at the top of the list or update your apps on an individual basis. Otherwise, nothing much else has changed about the update process in iOS 13. As before, you can turn automatic updates on and off by going to Settings -> iTunes & App Stores and toggling the switch next to App Updates.

How to Cancel App Store Subscriptions

Several TV and music services and other apps offer free trials through the App Store that automatically renew to become paid subscriptions after the trial period ends. If you want to prevent an App Store subscription from running beyond the trial period or cancel a subscription you're currently paying for, then read on. This article explains how to cancel any App Store subscription on iOS, Mac, and Apple TV.

'App Store' Articles

Apple Adds 'Ultimate Rivals' Sports Game Franchise to Apple Arcade

Apple today announced the addition of "Ultimate Rivals" from Bit Fry Game Studios to its Apple Arcade gaming service. Ultimate Rivals is a sports game franchise that brings athletes from hockey, basketball, football, and soccer into one video game, which Apple says is a first in sports gaming. The first title in the franchise, "Ultimate Rivals: The Rink," allows players to choose from more than 50 athletes to compete in two-on-two hockey matches. There are licensed athletes from the NHL, NBA, NFL Players Association (NFLPA), MLB, WNBA and the US Women's National Soccer Team Players Association (USWNTPA), plus retired legends like Wayne Gretzky. Different combinations of players will unlock unique ways to play and win against the AI or other gamers in online multiplayer matches. According to Apple, the game features 60 frames-per-second graphics, tight controls, leading-edge visuals, and sound design."With ‌Apple Arcade‌, we are committed to delivering a curated catalog where every title offers players a new, innovative experience that pushes the boundaries of what a game can be. The 'Ultimate Rivals' franchise does just that," said Phil Schiller, Apple's senior vice president of Worldwide Marketing. "'Ultimate Rivals: The Rink' is a great new addition to ‌Apple Arcade‌ and we are excited for everyone to try it out."Ultimate Rivals: The Rink is available today on ‌Apple Arcade‌, and it will be followed by an NBA licensed basketball game "Ultimate Rivals: The Court" in the spring of

Apple Store App Gains Redesigned Shop Tab

Apple today updated its dedicated Apple Store app for purchasing Apple products, introducing a redesigned Shop tab. According to Apple, the new tab features richer visuals, better personalization, and more relevant info for each individual shopper. Apple says that the new shopping experience is better tailored to "you and the devices you own." An introductory splash screen for the update says that users can go from browsing to buying with a tap or dive into detailed product stories before adding something to the shopping bag. There's also now an option to save passes for in-store pickups right in the Wallet app, which will make picking up items ordered online much easier when you arrive at your local Apple Store. The Apple Store app can be downloaded from the App Store for free. [Direct Link]

Most Downloaded iOS Apps and Games of 2019 Include Mario Kart Tour, Minecraft, YouTube and FaceTune

Along with sharing its picks for the best apps and games of 2019, Apple today also updated the App Store with Top Charts that highlight the top free apps and games, paid and free, on the iPhone and the iPad. When it comes to free games, Nintendo's latest title, Mario Kart Tour, topped the charts. Launched on September 25, Mario Kart Tour was a highly anticipated game and features one of Nintendo's most popular franchises. Below are the top five free ‌iPhone‌ games: Mario Kart Tour Color Bump 3D aquapark.io Call of Duty Mobile BitLife Life Simulator As for paid ‌iPhone‌ games, many titles that have been popular for years continued to hold on to their number one spots. Minecraft was the number one app on the paid game chart, followed by Heads Up, Plague Inc., Bloons TD 6, and Geometry Dash. Many familiar apps also topped the free apps chart, including YouTube, Instagram, Snapchat, TikTok, and Facebook Messenger, while the top paid app was FaceTune. Apple's top five paid ‌iPhone‌ apps are listed below: FaceTune HotSchedules Dark Sky Weather The Wonder Weeks AutoSleep Apple Watch Sleep Tracking Apple also did separate top charts for the ‌iPad‌, highlighting the most popular games and apps downloaded on its tablets. The top free game was Roblox, and the top paid ‌iPad‌ game was Minecraft. Top five charts are below. Top 5 Free ‌iPad‌ Games Roblox aquapark.io Paper.io 2 Color Bump 3D Magic Tiles 3: Piano Game Top 5 Paid ‌iPad‌ Games Minecraft Geometry Dash Bloons TD 6 Plague Inc. Amazing Frog A

Apple Reminds Developers That New or Updated Apps Won't Be Accepted Between December 23-27

Apple today reminded developers that new apps and app updates will not be accepted through App Store Connect from Monday, December 23 through Friday, December 27. Any app releases should be scheduled, submitted, and approved in advance. This brief closure of App Store Connect occurs every holiday season. Other features of App Store Connect will remain

Apple Offers 10% Bonus iTunes Credit When Adding Funds to Apple ID

Apple is once again offering a promotion that provides a 10 percent cash bonus when adding funds directly to an Apple ID account in the United States and other countries from a linked credit or debit card. Apple is offering the 10 percent bonus for fund additions between $1 and $200, with the maximum bonus credit topping out at $20. Here's how to add bonus funds: Open up the App Store app. Tap on your profile picture. Tap on Add Funds to Apple ID. Select an amount. Tap Next. Confirm payment with Touch ID or Face ID. The credit can be used for purchasing iTunes movies and TV shows, buying apps, paying app subscription fees, buying books, paying for iCloud storage, paying for Apple Music, paying for Apple Arcade, and more. Apple kicked off this promotion earlier in November, and it will be available through December 12, 2019. It's a good way to get a bit of an extra bonus for ‌App Store‌ credit, and this week's Black Friday app deals can ensure that your money goes even

Vaporizer Manufacturer PAX Calls on Apple to Rethink Vaping-Related App Ban

Apple last week removed all vaping-related apps from the App Store and updated ‌App Store‌ guidelines to prohibit apps that facilitate or encourage the use of vape-related devices. Apple never allowed apps that sold vape cartridges, but it did allow apps that offered up vape-related news or provided controls for vape devices. Some companies, such as PAX, relied heavily on Apple's ‌App Store‌ to add technology to vaporizer devices and those companies are unhappy with Apple's recent ban. PAX today penned a missive calling on Apple to rethink its decision as PAX creates several vaporizers that are designed to be controlled and customized through iOS and Android apps. The now-banned PAX Mobile app, for example, let PAX vaporizer users do things like adjust the vaporizer temperature, set parental controls, verify the authenticity of cartridges, and change the colors of the lights on the devices. PAX says that while it respects Apple's leadership, it is concerned with Apple's ban because it prevents consumers in legal stages from "having access to important information and the ability to better control their cannabis experience." Apple decided to ban all vaping-related apps after the Centers for Disease Control and Prevention reported 2,172 lung injury cases linked to e-cigarette or vape products containing vitamin E acetate, found primarily in products "informally" sourced from friends, family, or in-person or online dealers. In a statement, Apple said that it agrees with the CDC's opinion that the spread of vaping devices is a "public health crisis and youth

Apple's WWDC App is Now 'Apple Developer App' With Year Round News, Videos and More

Apple today updated its "WWDC" app, changing the name to "Apple Developer" and announcing new year-round updates. Apple says that the new Apple Developer app will provide "in-depth information from Apple experts all year round," with the app featuring developer news, videos, WWDC content, and more. The Apple Developer app can also be used to enroll in the Apple Developer program on iPhone or iPad, though this functionality is currently limited to the United States. Membership is provided as an auto-renewable subscription, making it easier to keep a developer account active. The Apple Developer app can be downloaded from the App Store for free. Those who had the WWDC app can install an update to get the new Apple Developer

Apple Removing Vaping-Related Apps From App Store Today Amid Public Health Concerns

Apple is removing all vaping-related apps from the App Store today, according to Axios, shortly after the Centers for Disease Control and Prevention reported 2,172 lung injury cases linked to e-cigarette or vape products. In a statement issued to Axios, Apple said it agrees with expert opinions that vaping is a "public health crisis" and a "youth epidemic":We take great care to curate the App Store as a trusted place for customers, particularly youth, to download apps. We're constantly evaluating apps, and consulting the latest evidence, to determine risks to users' health and well-being. Recently, experts ranging from the CDC to the American Heart Association have attributed a variety of lung injuries and fatalities to e-cigarette and vaping products, going so far as to call the spread of these devices a public health crisis and a youth epidemic. We agree, and we've updated our App Store Review Guidelines to reflect that apps encouraging or facilitating the use of these products are not permitted. As of today, these apps are no longer available to download.Apple had already took a step in this direction in June, when it updated its App Store Review Guidelines to indicate that apps encouraging consumption of vape products are not permitted on the App Store. Vaping-related apps already installed on iOS devices will continue to function. Note: This discussion thread is located in our Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Tim Cook Defends Removal of Hong Kong Mapping App From App Store in Leaked Memo

Apple CEO Tim Cook has written to employees defending the company's controversial decision to pull an app used by Hong Kong protestors to coordinate gatherings and avoid large concentrations of police. Apple removed HKMap Live from the App Store on Thursday following the app's approval last week, which itself only came after an internal review of the company's original decision to reject it. Apple's reversal came after the Chinese Communist Party's flagship newspaper criticized Apple for letting the app into its store. In a company-wide memo, a verified copy of which has been reproduced on Pastebin, Cook told staff that the decision to remove the app was not easy, but that Apple had received "credible information" from Hong Kong police that the app was being used to target individuals for violence. Here's the memo in full: Team, You have likely seen the news that we made the decision to remove an app from the ‌App Store‌ entitled HKmap.live. These decisions are never easy, and it is harder still to discuss these topics during moments of furious public debate. It’s out of my great respect for the work you do every day that I want to share the way we went about making this decision. It is no secret that technology can be used for good or for ill. This case is no different. The app in question allowed for the crowdsourced reporting and mapping of police checkpoints, protest hotspots, and other information. On its own, this information is benign. However, over the past several days we received credible information, from the Hong Kong Cybersecurity and

Crossy Road Castle Coming Soon to Apple Arcade

Hipster Whale, the developers behind the popular game Crossy Road, are expanding the franchise and introducing a new title, Crossy Road Castle, which is coming to Apple Arcade later this year. The news was announced today via a trailer for the upcoming game, which features Crossy Road-style gameplay in a platform-like castle setting. Crossy Road first came out in 2014 and soared to popularity thanks to its simple tap-based object avoidance gameplay and wealth of unlockable characters. Crossy Road is available on multiple platforms, but given the mobile exclusivity restrictions for ‌Apple Arcade‌, Crossy Road Castle will be available solely on the iPhone and won't come to Android. ‌Apple Arcade‌ games are available on ‌iPhone‌, iPad, Apple TV, and Mac, but not all games are available on all platforms. Crossy Road Castle, though, will be available on all devices that support ‌Apple Arcade‌, according to GameSpot. Crossy Road Castle will include no in-app purchases or additional unlocks, and will be available as part of the $4.99 per month ‌Apple Arcade‌ subscription price. Up to four players can play Crossy Road Castle collaboratively via a local connection, so friends and family members can play with one another. There's no specific launch date for Crossy Road Castle, with Hipster Whale saying it's "coming

China Accuses Apple of 'Protecting Rioters' After Approving HKmap Live for the App Store

Apple has come under attack from China for allowing an app in its App Store that is being used by Hong Kong protestors to track protests and police movements in the city state (via The Guardian). Last week we reported that Apple was reviewing its decision to reject the HKmap Live app from the ‌App Store‌ while it investigated whether the software violates local laws. HKmap Live has been used extensively by pro-democracy protestors in Hong Kong to crowdsource information about street closures and police presence. Apple ultimately approved the app, which has become the most downloaded app under the travel category in the iOS ‌App Store‌ for Hong Kong – a fact that appears to have attracted the ire of the mainland Chinese administration. On Wednesday, China's state media accused the tech giant of endorsing and protecting "rioters" in Hong Kong's ongoing protests. The condemnation came via the People's Daily, a recognized Chinese Communist party mouthpiece. The commentary, the print-version of which ran with the headline "Protecting rioters – Has Apple thought clearly about this?", denounced Apple for "allowing the poisonous app to flourish," which it called "a betrayal of the Chinese people's feelings." It said Apple's approval of HKmap Live, which it did not specifically name, made it an "accomplice" in the protests because it "blatantly protects and endorses the rioters," and questioned what the company's intentions were. It also criticized Apple for allowing Glory to Hong Kong – an unofficial anthem frequently sung by protesters during the ongoing

Amazon Prime Video Currently Unavailable in App Store Across iPhone, iPad, and Apple TV [Update: It's Back]

Amazon Prime Video is currently unavailable in the App Store across iPhone, iPad, and Apple TV. Amazon had updated the iOS version of the app shortly before it was removed from the App Store, but it is unclear why the app was pulled or whether this is a temporary move. Apple deferred comment to Amazon, which has yet to respond to our email. We'll update as we learn more. Update: MacRumors has been informed this was a technical issue and the app should be back up shortly. Update 2: Amazon Prime Video has returned to the App

Congress Reportedly Asks Spotify for Information on Apple's Alleged Anticompetitive Behavior

The U.S. Congress has requested information from Spotify related to its anticompetitive allegations against Apple, according to Reuters. From the report:The U.S. House of Representatives Judiciary Committee reached out to the music streaming service with broad requests for information, according to one source, who added the request to the company was narrowed in follow up telephone calls.In March, Spotify announced it filed an antitrust complaint against Apple with the European Commission over unfair App Store practices. Spotify took particular issue with Apple charging a 30 percent "tax" on only certain App Store purchases, calling it "discriminatory." Apple only charges a commission on in-app purchases tied to digital goods, so apps providing real goods and services like Uber are exempt. Apple also forbids Spotify and other developers from alerting users that they can sign up for a subscription or complete a purchase outside of its iOS app, and disallows Spotify from advertising deals to its customers in the app or by email, as these practices would circumvent Apple's in-app purchase system. Apple labeled Spotify's complaint as "misleading rhetoric" and claimed that "Spotify wants all the benefits of a free app without being free," later adding that Spotify pays Apple a 15 percent commission for only about 0.5 percent of its paying subscribers, as part of its official response to the complaint. Apple has faced increasing scrutiny as of late over the way it runs its App Store. In response, Apple said the App Store "welcomes competition," noting that it

Apple Bans App That Allowed Hong Kong Protestors to Track Police Movements [Updated x2]

Apple has reportedly banned an app that allows Hong Kong protestors to track protests and police movements in the city state, despite increasing international condemnation against the violence used by the authorities. According to The Register, Apple has told the makers of the HKmap Live app that it can't be allowed in the App Store because it helps protestors to evade the police. "Your app contains content - or facilitates, enables, and encourages an activity - that is not legal ... specifically, the app allowed users to evade law enforcement," the American tech giant told makers of the HKmap Live on Tuesday before pulling it.Opposition to the Chinese state and the Hong Kong authorities has grown louder, driven by an escalation in violence against protestors over the past week. On Wednesday, thousands of people took to the streets of Hong Kong to denounce the shooting of an unarmed teenage student by police. Tsang Chi-kin was shot in the chest at point-blank range on Tuesday. He remains in hospital in stable but critical condition after surgery to remove the bullet, which narrowly missed his heart. The rise in police violence has led protesters to make use of digital networking and collaborative tools to organize street gatherings, with services like HKmap Live being used to help them avoid what they perceive as government-orchestrated attacks. This isn't the first time Apple has acted to remove apps from the ‌App Store‌ to abide by Chinese law. In July 2017, Apple removed the majority of VPN apps from the App Store in China, following regulations passed

Apple Plans to Allow Siri to Default to Frequently-Used Third-Party Messaging Apps Later This Year

Apple plans to release a software update later this year that will make Siri more flexible with third-party messaging apps like WhatsApp, Skype, and Facebook Messenger, the company told Bloomberg's Mark Gurman. Specifically, the update will enable Siri to default to the messaging app that a person uses most frequently to communicate with a given contact. For example, if an iPhone user almost always messages a friend via WhatsApp, Siri will automatically use WhatsApp rather than Apple's own iMessage. It will still not be possible to straight-up set third-party apps as default on an iPhone. Instead, the report claims Siri will decide which messaging app to use based on interactions with specific contacts. App Store developers will need to enable the new Siri functionality in their apps when available. Currently, users must specify the third-party app they wish to use to message someone, such as "message John with WhatsApp." Following the software update, a user could simply say "message John" and Siri would automatically know to do so via WhatsApp if it is the most frequently used app in that case. This functionality will later be expanded to third-party phone apps for calls as well, but no timeframe was specified. In a statement, Apple also defended the competitive landscape of the App Store in response to another Bloomberg story claiming that Apple's default apps have a growing edge over third-party options in the App Store:Apple offers our users an experience that is only possible from the integration of hardware, software, and services. From the very

U.S. House Committee Asks Apple to Send Info About App Store Policies and More as Part of Antitrust Investigation

As part of a bipartisan investigation of competition in digital markets, the U.S. House Judiciary Committee today sent a letter to Apple CEO Tim Cook requesting that the company provide any documents and executive communications related to its various policies for the App Store, product repairs, and more. The investigation seeks any internal documents or communication involving Apple executives, such as emails, for the following topics:Apple's decision to remove from the ‌App Store‌ or to impose any restrictions on certain parental control apps, including Freedom, Kidslox, Mobicip, OurPact, and Qustodio Apple's ‌App Store‌ algorithm for determining rankings in search results Apple's policy related to the ‌App Store‌'s in-app purchase mechanism and its revenue split Apple's policy regarding whether apps are permitted to include in-app links to non-Apple payment systems Apple's policy regarding whether users can set non-Apple apps as default, such as web browsers and music, maps, and email apps Apple's policy regarding whether to allow any third-party app store beyond the ‌App Store‌ on the iPhone Apple's decision to "sherlock" any functionality from third-party apps, including any discussions about Clue, Duet Display, and SwiftKey Apple's policy regarding whether third-party web browsers must use a specific rendering engine, such as WebKit Apple's restrictions on third-party repairs Apple's decision to offer discounted iPhone battery replacements throughout 2018, or the actual or projected effects of this decision, including any effect on ‌iPhone‌ sales Apple'

Apple Announces Billing Grace Period for App Store Subscriptions

Apple today announced a new billing grace period for subscriptions, which will let subscribers who experience unsuccessful auto-renewals continue to use an app's paid content while Apple attempts to collect payment. This will be a useful feature for developers as customers who do not immediately update their billing when a subscription fee becomes due can currently lose access to premium features right away. Apple's new option is designed to provide a short period in which customers can still access those premium features while giving them time to fix the billing problem. Grace periods will vary based on subscription length. Subscriptions that last a week will have a six day grace period, while all longer subscriptions will have a 16 day grace period. Apple says that there will be no interruption to a subscriber's days of paid service or to a developer's revenue if payment is successful within the new grace period.You can now enable Billing Grace Period for your apps with auto-renewable subscriptions in App Store Connect. Billing Grace Period allows you to let subscribers whose auto-renewal has failed due to a payment issue continue accessing your app's paid content for a period of time while Apple attempts to collect payment. There won't be any interruption to the subscriber's days of paid service or to your revenue if Apple is able to recover the subscription within the grace period.Developers who have subscription apps are now able to implement support for the new billing grace

Apple Asks Developers to Submit watchOS Apps to Apple Watch App Store

Apple today asked developers to begin building, testing, and submitting watchOS 6 apps for inclusion in the new standalone Apple Watch App Store. Starting with ‌watchOS 6‌, developers are able to distribute apps built solely for the ‌Apple Watch‌ without a companion app on iOS. Apple was not previously accepting standalone ‌Apple Watch‌ submissions and has also updated its watchOS site for developers. ‌Apple Watch‌ apps can be installed from the ‌Apple Watch‌ ‌App Store‌ directly on the wrist even when an iPhone isn't available.With ‌watchOS 6‌, customers around the world can use the new ‌App Store‌ on ‌Apple Watch‌ to easily discover, browse, search, and install apps directly on their wrist. And for the first time, you can distribute an app just for ‌Apple Watch‌, without a companion app on iOS. Build your watchOS apps using Xcode 11 GM seed, test them on devices running the latest ‌watchOS 6‌ GM seed, and submit them for review.Apple says that starting in April 2020, all new watchOS apps and app updates submitted to the ‌App Store‌ will need to be built with the ‌watchOS 6‌ SDK and support the ‌Apple Watch‌ Series 4 or later. ‌watchOS 6‌ with standalone ‌App Store‌ is set to launch on the Series 3 and Series 4 ‌Apple Watch‌ models on Thursday, September 19. It will be available for Series 1 and Series 2 ‌Apple Watch‌ models later in the year. The ‌Apple Watch‌ Series 5, which launches on Friday, September 20, will come with ‌watchOS 6‌

Apple Requiring New Apps and App Updates to Be Built With iOS 13 SDK Starting in April 2020

Apple today reminded iOS developers to update their apps for iOS 13, using the new Xcode 11 golden master that was released earlier today. According to Apple, all new apps and app updates will need to be built with the ‌iOS 13‌ SDK and support the all-screen design of the iPhone XS Max or later by April 2020. With ‌iOS 13‌, your app can take advantage of Dark Mode, a dramatic new look for iPhone, Sign in with Apple, the fast, easy way to sign in to apps, and the latest advances in ARKit 3, Core ML 3, and Siri. Build your apps using Xcode 11 GM seed, test them on iOS devices running the latest GM seeds, and submit them for review. Starting April 2020, all new apps and app updates will need to be built with the ‌iOS 13‌ SDK and support the all-screen design of ‌iPhone XS‌ Max or later.Apple plans to release ‌iOS 13‌ to the public on Thursday, September 19, one day before the new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max models become available for

Apple Adjusts App Store Algorithm After Realizing Many Apple Apps Dominate Search Results

Apple recently adjusted its App Store search algorithm so that fewer of its own apps appear at the top of search results, senior executives Phil Schiller and Eddy Cue confirmed in an interview with The New York Times. Specifically, the executives said Apple has tweaked a feature that sometimes grouped apps by maker so Apple apps would no longer look as if they were receiving preferential treatment. The New York Times claims that many Apple apps have dropped in the search results since the change was implemented in July. Schiller and Cue both denied any wrongdoing on Apple's part, however, describing the change as an improvement rather than a fix:On July 12, many Apple apps dropped sharply in the rankings of popular searches. The top results for "TV" went from four Apple apps to two. "Video" and "maps" changed from three top Apple apps to one. And Apple Wallet dropped from the No. 1 spot for "money" and "credit." Mr. Schiller and Mr. Cue said the algorithm had been working properly. They simply decided to handicap themselves to help other developers. "We make mistakes all the time," Mr. Cue said. "We're happy to admit when we do," Mr. Schiller said. "This wasn't a mistake."Even after the change, analytics firm Sensor Tower found Apple apps ranked first in the App Store for over 700 search terms, even when the Apple apps were less relevant and less popular than ones from its competitors:On Aug. 21, Apple apps ranked first in 735 of roughly 60,000 search terms tracked by Sensor Tower. Most of the tracked searches were obscure, but Apple’s apps ranked first