September 2020 Event

By MacRumors Staff
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Apple's "Time Flies" event was a virtual media event held on Tuesday, September 15, 2020, where the company unveiled several new Apple Watch and iPad models.



Product introductions included the Apple Watch Series 6 and SE, a spec-bumped entry-level iPad, and a redesigned iPad Air. Apple also focused on services, announcing new Apple One bundles of its subscription services including a new Fitness+ service that offers classes and integrates with the Apple Watch.

September 2020 Event Guides

What to Expect at the Apple Event: New Apple Watch Series 6, iPad Air, No iPhone 12

Friday September 11, 2020 3:50 pm PDT by
Last Minute Updates Some last minute leaks have come in ahead of Tuesday's event, confirming which devices we can expect to see Apple unveil, and which features those devices might offer. AirPods and iOS 14 Apple introduced a new version of the AirPods Pro firmware that supports spatial audio for the first time. Spatial audio is an iOS 14 feature that enables a stereo surround-style...

September 2020 Event Articles

apple event ipad air steve jobs theater

Rumor Report Card: Assessing the Accuracy of Leaks After Apple's Event

Friday September 18, 2020 12:57 pm PDT by
Apple hosted its virtual "Time Flies" event this week, where it introduced four new products, including the Apple Watch Series 6, lower-cost Apple Watch SE, a 10.9-inch iPad Air with an all-screen design, and an updated 10.2-inch iPad with a faster A12 Bionic chip. As expected, there were no new iPhones, which are believed to be coming in October instead. Apple also announced that it will be ...
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When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...
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Apple Shares 'The Device That Saved Me' Apple Watch Video

Wednesday September 16, 2020 3:57 am PDT by
During Apple's "Time Flies" event on Tuesday, Apple played a heartwarming video depicting stories of how Apple Watch has changed, and in some cases saved, the lives of some people who wear the device. The short video has since been shared on Apple's official YouTube channel, and we've embedded it here below. The video includes an athlete with Type-1 diabetes who uses Apple Watch to check...
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Apple Watch Series 6 Features U1 Chip for Ultra Wideband

Tuesday September 15, 2020 1:58 pm PDT by
Apple Watch Series 6 models are equipped with a U1 chip for Ultra Wideband support, according to tech specs on Apple's website. Introduced in iPhone 11 models last year, the U1 chip enables improved spatial awareness. The distance between two devices that support Ultra Wideband can be measured precisely by calculating the time that it takes for a radio wave to pass between the two devices,...
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New Apple One Subscription Bundle Offers Savings Up to $25 per Month

Tuesday September 15, 2020 1:23 pm PDT by
Apple today unveiled several long-awaited "Apple One" service bundles that allow you to subscribe to multiple Apple services for a single monthly fee, saving you some money compared to purchasing each service individually. There are three ‌Apple One‌ tiers, which include the following services: Individual ($14.95 per month) - Apple Music, Apple TV+, Apple Arcade, and 50GB iCloud storage....
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New 'Solo Loop' Style Bands Optimized for Apple Watch Series 4 and Later

Tuesday September 15, 2020 1:20 pm PDT by
Apple has new band styles for the Apple Watch out today, called the Solo Loop and Braided Solo Loop. In the details on each band's store page, Apple points out that these bands are aimed at the Apple Watch Series 4 and later watches. The reason for this is because these new bands come in eighteen different size options. Apple gives customers a printable tool to find their perfect fit for the ...
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Apple Watch Powers Three New Health Studies Focused on Asthma, Heart Failure, and Early Detection of COVID-19

Tuesday September 15, 2020 1:14 pm PDT by
During its "Time Flies" event today, Apple announced that it is launching three new health research studies to learn how health metrics from the Apple Watch can help manage conditions that affect the heart and lungs. First, to study how to better manage and control asthma using physiological signals from the Apple Watch, Apple said it is collaborating with pulmonary experts at the University ...
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Apple Refreshes Online Store With New Apple Watch Bands and iPad Cases

Tuesday September 15, 2020 1:08 pm PDT by
Along with new Apple Watch and new iPad models announced today, Apple has released a collection of new bands and cases on Apple.com. To start, Apple is selling the new Solo Loop for $49.00 in Pink Citrus, Deep Navy, Cyprus Green, Ginger, (PRODUCT)RED, Black, and White. This band comes in eighteen total size options for an "ultracomfortable" fit, since it lacks any traditional buckle or...
apple one prices

Spotify Says Apple One Bundle Will Cause 'Irreparable Harm to Developer Community'

Tuesday September 15, 2020 12:26 pm PDT by
Apple today announced Apple One, a series of new subscription bundles that provide access to various Apple services at a combined monthly price. In response, Spotify sent out statements (via Peter Kafka) to the press decrying Apple's anti-competitive behavior and calling on "competition authorities" to stop Apple before it is able to cause "irreparable harm" to developers.Once again, Apple...
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Apple Discontinues Higher-End Ceramic Apple Watch Models With Launch of Series 6

Tuesday September 15, 2020 12:03 pm PDT by
With the launch of the Apple Watch Series 6, Apple has discontinued the higher-end premium ceramic Apple Watch models that were previously available. Apple Watch Series 6 materials include aluminum, stainless steel, and titanium, which was introduced last year, but no ceramic. The aluminum models come in silver, gold, and space gray, plus there are new blue and (PRODUCT)RED color options. ...
ios 14 gm feature

Apple Releases iOS 14 and iPadOS 14 Golden Masters to Developers

Tuesday September 15, 2020 11:31 am PDT by
Apple today seeded the GM versions of upcoming iOS 14 and iPadOS 14 updates to developers for testing purposes, one week after seeding the eighth betas and over two months after unveiling the new software at the WWDC keynote. Registered developers can download the betas over the air after installing the proper profile from the Apple Developer Center. iOS 14 introduces a redesigned Home...
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Apple Seeds Golden Master Version of watchOS 7 to Developers

Tuesday September 15, 2020 11:30 am PDT by
Apple today seeded the golden master of an upcoming watchOS 7 update to developers, one week after releasing the eighth beta and more than two months after unveiling watchOS 7 at the Worldwide Developers Conference. To install the watchOS 7 beta, developers need to download the proper configuration profile from the Apple Developer Center. Once the profile is in place, the ‌watchOS 7‌...
tvos 14 gm feature

Apple Seeds Golden Master Version of tvOS 14 to Developers

Tuesday September 15, 2020 11:30 am PDT by
Apple today seeded the golden master version of an upcoming tvOS 14 update to developers for testing purposes. Designed for the fourth and fifth-generation Apple TV models, the new tvOS 14 beta comes one week after the release of the eighth beta. tvOS 14 will be released tomorrow. Registered developers can download the new tvOS 14 beta onto the ‌Apple TV‌ through a profile that's installed...
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Apple Shipping New Apple Watches Without Power Adapter, but iPad Air Includes 20W USB-C Charger

Tuesday September 15, 2020 11:23 am PDT by
Apple today announced the new Apple Watch Series 6 and the Apple Watch SE, and in an effort to cut down on packaging, Apple plans to ship some of the new Apple Watch models without power adapters for the first time. The new Apple Watches continue to ship with a 1m Magnetic Charging Cable, but the 5W power adapter that used to come with a watch is not included in the box for ‌Apple Watch SE‌...
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iOS 14, iPadOS 14, watchOS 7, and tvOS 14 Will Be Released September 16

Tuesday September 15, 2020 11:06 am PDT by
Apple today announced that iOS 14, iPadOS 14, watchOS 7, and tvOS 14 will be officially released on Wednesday, September 16. Apple has seeded the final Golden Master beta versions of each update to developers in advance. ‌iOS 14‌ and iPadOS 14 introduce dozens of new features, including a redesigned Home Screen that supports widgets on the iPhone and iPad for the first time. For more...
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Apple Introduces Redesigned 10.9-Inch iPad Air With A14 Chip, All-Screen Design, Touch ID in Power Button, and USB-C

Tuesday September 15, 2020 11:00 am PDT by
Apple today introduced a redesigned iPad Air with slimmer bezels, paving the way for an all-screen design similar to recent iPad Pro models. In addition, the new iPad Air is the first Apple device with Touch ID built into the power button. The new iPad Air is powered by the new 5nm-based, six-core A14 Bionic chip for up to 40 percent faster performance and up to 30 percent faster graphics...
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Apple Unveils New 8th-Gen 10.2-inch iPad With A12 Chip, Apple Pencil and Smart Keyboard Support

Tuesday September 15, 2020 10:49 am PDT by
Apple today unveiled a new eight-generation iPad with a powerful A12 Bionic chip that brings the Neural Engine to the entry iPad for the first time and provides 40 percent faster performance than the A11, with double the graphics power. Apple claims the new more affordable iPad is twice as fast as the top-selling Windows laptop, three times faster than the top selling Android tablet, and six ...
apple one prices

'Apple One' Bundles Introduced With Apple Music, Apple TV+ and More, Pricing Starts at $14.95/Month

Tuesday September 15, 2020 10:48 am PDT by
Apple today introduced new "Apple One" bundles for its services, which will allow customers to subscribe to Apple Music, Apple TV+, Apple Arcade, and more for one set monthly price, with the total cost being cheaper than subscribing to the services individually. There will be three tiers of Apple One available, including Individual, Family, and Premier: Individual: Apple Music, Apple TV+,...
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Apple Watch SE and Series 6 Include 'Family Setup' for Pairing Multiple Watches to a Single iPhone

Tuesday September 15, 2020 10:39 am PDT by
Apple today announced Family Setup for Apple Watch Series 4 and later and Apple Watch SE, describing the feature as a way for parents, guardians, and carers to pair Apple Watch models worn by others to a single iPhone. Currently, every Apple Watch needs to pair with its own ‌iPhone‌, but Family Setup will allow users to pair watches for children or older members of their household who might...
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Apple Announces 'Fitness+' Workout Service for $9.99/Month

Tuesday September 15, 2020 10:38 am PDT by
Apple today introduced "Fitness+," a new service for Apple Watch designed to help you stay fit, launching before the end of 2020. The service provides workouts from the world's best trainers, which you can browse on an iPhone, iPad, or Apple TV. When you choose a workout, the video on your ‌Apple TV‌ or ‌iPad‌ syncs with your own personal information fed from your Apple Watch. This allows...