Facebook and Instagram Ask Users to Enable App Tracking in Order to Keep Services 'Free of Charge'

As a way to convince users to enable tracking across other apps and websites, Facebook is deploying the tactic of telling users that they must enable tracking as part of the App Tracking Transparency framework in iOS 14.5 if they want to help keep Facebook and Instagram "free of charge."

facebook instargram updated att prompt 1
App Tracking Transparency or ATT is the newest privacy feature to come to iPhone and iPad devices as part of the iOS 14.5 update, released to the public last week. With the new update, apps are now required to show users a prompt asking for their consent before tracking them across other apps and websites.

A significant portion of Facebook's business model relies on selling ads across its apps and services. Small businesses, for example, can use Facebook's ad business to target ads to specific customers or demographics. However, if users on iOS 14.5 decide to opt out of tracking, Facebook may have less data to deliver those personalized ads to users.

The update was released to the public last week, and every day more and more apps are beginning to display the ATT prompt to users. Facebook had previously given a glimpse of what the prompt will look like, and now, with the update released, the social media giant is slowly starting to roll it out to users. As spotted by Ashkan Soltani on Twitter, Facebook has updated its prompt to include the notice "Help keep Facebook free of charge."



In an updated blog post, Facebook calls this updated prompt an "educational screen" that will "help people make an informed decision about how their information is used." Instagram, owned by Facebook, will show a similar prompt to users asking them to enable tracking to "Help keep Instagram free of charge."

As Apple has said that providing additional context is allowed, we will show an educational screen before presenting Apple’s prompt to help people make an informed decision about how their information is used. It provides more details about how we use data for personalized ads, as well as the ways we limit the use of activity other apps and websites send us if people don’t turn on this device setting. Our screen also lets people know that they’re seeing Apple’s prompt due to Apple’s requirements for iOS 14.5.

Facebook will be rolling out the prompt to more users in the coming days and weeks, so not everyone will see it right away. ATT was released as part of the iOS 14.5 update, which brought other notable features, including the ability to unlock an ‌iPhone‌ with a paired Apple Watch, major changes to Podcasts, and more. Check out our iOS 14.5 guide to see everything that's new.

Top Rated Comments

Seoras Avatar
31 months ago
No. Nope. Not going to happen.
Charge for FB and Insta? OK, go ahead and watch your platform turn into a ghost town.
Score: 147 Votes (Like | Disagree)
SkippyThorson Avatar
31 months ago
I'm sorry Fecesbook - is that a threat? :oops:

Keep it free? Or what; delete my account? Humanity would be better off.
Score: 100 Votes (Like | Disagree)
macman01101 Avatar
31 months ago
Good luck with that.
Score: 92 Votes (Like | Disagree)
UltimateSyn Avatar
31 months ago
Hahahahahhahaha. Call their bluff.
Score: 63 Votes (Like | Disagree)
MK11 Avatar
31 months ago
I still haven’t haven’t been asked once for any app. I guess because I hit the toggle to not allow lol
Score: 61 Votes (Like | Disagree)
macsplusmacs Avatar
31 months ago
ban the app till phrase removed
Score: 60 Votes (Like | Disagree)

Popular Stories

Apple WWDC23 macOS Sonoma hero

macOS Sonoma Launching This Week With These New Features

Sunday September 24, 2023 12:45 pm PDT by
Apple previously announced that macOS Sonoma will be released this Tuesday, September 26. The free software update includes many new features and changes for the Mac, including the five that we have highlighted below. In addition to these five features, we have shared the full release notes for macOS Sonoma below for a complete overview of everything new. Desktop Widgets macOS Sonoma...
iPhone 16 Mock Header With Dynamic Island

Skipping the iPhone 15 Pro? Here's What's Rumored for iPhone 16 Pro

Friday September 22, 2023 9:29 am PDT by
Are you skipping the iPhone 15 Pro and waiting another year to upgrade? If so, we already have some iPhone 16 Pro rumors for you. Below, we recap new features rumored for the iPhone 16 Pro models so far:Larger displays: The iPhone 16 Pro and iPhone 16 Pro Max will be equipped with larger 6.3-inch and 6.9-inch displays, respectively, according to Ross Young, CEO of Display Supply Chain...
iPhone 16 Side Feature

iPhone 16 to Include an Additional Capacitive 'Capture' Button

Monday September 25, 2023 12:50 pm PDT by
The iPhone 16 series is expected to gain an additional capacitive button, known internally as the "Capture Button." Codenamed "Project Nova," the button is likely to be one of the main selling points of the iPhone 16 lineup, assuming it gets past the initial testing phase. The Capture Button is located on the same side as the Power button, only positioned slightly lower - where the mmWave cutout...
ipad mini blue

Apple to Launch iPad Mini 7 Later This Year, Industry Report Suggests

Monday September 25, 2023 3:16 am PDT by
Apple could be preparing to release a seventh-generation iPad mini before the end of the year, based on a new report by DigiTimes. In an article discussing stagnating global tablet demand in the second half of 2023, the Taiwan-based outlet forecasts an uptick in Apple's share of the market owing to orders for a "small-size" iPad in the fourth quarter. From the report (see bold): In the...