Apple Shares Video Explaining How App Tracking Transparency Works
Now that iOS 14.5 is available to the public, App Tracking Transparency is being enforced by Apple. Developers are no longer able to access the advertising identifier of your iPhone, iPad, or Apple TV without your express permission, which will prevent developers from tracking you across apps and websites for ad targeting preferences.
If that sounds confusing, Apple has created an App Tracking Transparency video that's now available on YouTube, walking through what the changes mean. "It's a feature that gives you a choice," says the voiceover in the video. "A choice on how apps use and share your data."
The video goes on to describe the kinds of data that apps have access to like location, age, health information, spending habits, and browsing history. Apple says that data collection can be useful for tracking a run or letting a local shop advertise discounts when you're nearby, but "some apps are taking more data than they need," sharing it with advertisers and data brokers.
Apple explains that some apps collect "thousands of pieces of information about you" to create a digital profile that's then sold to others for ad targeting purposes and to "predict and influence behaviors and decisions."
"Your information is for sale, you have become the product," Apple says in the ad, explaining why the App Tracking Transparency feature exists. "Whatever you choose is up to you."
Popular Stories
Apple is set to release iOS 18.2 in December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well.
...
The first Geekbench 6 benchmark results for the M4 Pro chip surfaced today. Impressively, the results that are available so far show that the highest-end M4 Pro chip is faster than the highest-end M2 Ultra chip in terms of peak multi-core CPU performance.
Here is a comparison of the results:
Mac mini with M4 Pro (14-core CPU): 22,094 multi-core score (average of 11 results)
Mac Studio...
The iPhone SE 4 that's set to come out early next year is expected to debut Apple's first in-house 5G modem, according to Jeff Pu, an analyst who covers companies within Apple's supply chain.
In a research note this week with Hong Kong-based investment firm Haitong International Securities, Pu said Apple is expected to roll out its custom-made 5G modem starting with the next-generation...
Apple today announced new 14-inch and 16-inch MacBook Pro models featuring M4 Pro and M4 Max chips, alongside a new entry-level 14-inch MacBook Pro powered by the M4 chip.
Subscribe to the MacRumors YouTube channel for more videos.
The new M4 Pro and M4 Max machines come with a minimum of 24GB of Unified Memory as standard, up from 18GB in the previous models. Both models feature three...
While the new MacBook Pro lineup features faster M4 chip options, Thunderbolt 5 support for higher-end configurations, a nano-texture display option, and more, most of the previous MacBook Pro models with Apple silicon chips still offer the latest overall design, and fast performance, which might lead you to avoid upgrading this year.
If you are planning to skip the new MacBook Pro, here are ...
Apple today in its new MacBook Pro press release announced that the MacBook Air lineup now starts with 16GB of RAM, up from 8GB previously.
This change applies to the 13-inch model with the M2 chip, the 13-inch model with the M3 chip, and the 15-inch model with the M3 chip.
In the U.S., the MacBook Air lineup continues to start at $999, so there is no price increase associated with the...
Apple has reached an agreement to acquire Pixelmator, the company behind popular photo and image editing apps Pixelmator Pro, Pixelmator for iOS, and Photomator. The acquisition is subject to regulatory approval, according to an announcement made by the Pixelmator team on Friday.
Based in Vilnius, Lithuania, Pixelmator has developed a suite of well-regarded creative tools that compete with...