App Tracking Transparency

By MacRumors Staff
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App Tracking Transparency How Tos

How to Stop Apps From Tracking You in iOS 14.5

Monday April 26, 2021 10:48 am PDT by
With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private. Apps use your IDFA to track you across different apps and websites, keeping tabs on your preferences and app usage habits. When an app wants to use your IDFA, you'll see a popup that says...

App Tracking Transparency Articles

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Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an ‌iPhone‌'s advertising identifier or IDFA, which...
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P&G Wanted to Skirt App Tracking Transparency Rules With China Data Collection Tech [Updated]

Thursday April 8, 2021 11:39 am PDT by
Procter & Gamble Co. was one of the companies that worked with the China Advertising Association to test a new data collection tool designed to get around Apple's App Tracking Transparency rules, reports The Wall Street Journal. The state-backed China Advertising Agency developed a new method of tracking users called CAID to replace access to the IDFA or advertising identifier of an iPhone...
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Apple Details Ways Advertisers Can Measure the Impact of Ads Without Tracking Users Ahead of iOS 14.5 Launch

Wednesday April 7, 2021 6:00 am PDT by
Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. To help advertisers adjust to this change, Apple today shared a new version of its "A Day in the Life of your Data" document with details on two...
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Apple Reminds Developers About Upcoming App Tracking Transparency Enforcement in iOS 14.5

Monday April 5, 2021 1:37 pm PDT by
Apple today reminded developers that its App Tracking Transparency rules will be enforced starting with the launch of iOS 14.5, iPadOS 14.5, and tvOS 14.5. When these updates are released, developers will need to get express permission to access the IDFA or advertising identifier on a device to track users across apps and websites for ad targeting purposes.Make sure your apps are ready for...
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Google to Limit Which Apps Can See Other Installed Apps on Android Devices, Evoking Similar Privacy Changes Apple Made in iOS 9

Saturday April 3, 2021 3:23 am PDT by
Google will soon make it harder for third-party apps to see what other apps are installed on a user's Android device, a policy change that evokes similar privacy protections Apple introduced in iOS 9, way back in 2015. According to XDA-Developers, upcoming amendments to Google's Developer Program Policy will limit which apps can access an Android user's full list of installed apps. As noted...
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Tim Cook Responds to Facebook Criticism of iOS App Tracking Transparency Changes, Says It's 'Hard To Argue Against' Privacy

Saturday April 3, 2021 1:26 am PDT by
In a preview of an interview with The New York Times' Kara Swisher, set to be published on Monday, April 5, Apple CEO Tim Cook said he's "shocked" at the criticism Apple has received in recent months over upcoming privacy changes in iOS, and claimed that they're "hard to argue against." Apple plans to begin enforcing App Tracking Transparency (ATT) changes following the release of iOS 14.5,...
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Apple Now Rejecting App Updates That Defy iOS 14.5 App Tracking Transparency Rules

Thursday April 1, 2021 4:49 pm PDT by
Apple has begun rejecting app updates that do not comply with the App Tracking Transparency rules that the company is enforcing starting with iOS 14.5, according to a new report from Forbes. Apps must ask for permission to access the advertising identifier or IDFA of a user's iPhone in order to track them across apps for ad targeting purposes, a rule that apps will need to comply with when...
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Zuckerberg Now Claims Apple's App Tracking Transparency Rules Could Benefit Facebook

Thursday March 18, 2021 3:51 pm PDT by
Despite campaigning heavily against Apple's upcoming anti-tracking rules, Facebook CEO Mark Zuckerberg today said that Facebook will "be in a good position" when Apple begins enforcing App Tracking Transparency and could even benefit from the changes. "It's possible that we may even be in a stronger position if Apple's changes encourage more businesses to conduct more commerce on our...
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Apple Warns Chinese Tech Companies Not to Circumvent App Tracking Transparency Rules

Thursday March 18, 2021 1:35 pm PDT by
Apple is cracking down on Chinese tech companies that are working on ways to get around upcoming App Tracking Transparency rules, reports Financial Times. Starting in iOS 14.5, Apple plans to begin requiring app developers to obtain express user permission before accessing an iPhone's advertising identifier or IDFA, and earlier this week, news suggested that the state-backed China...
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French Regulator to Probe Apple's Upcoming Anti-Tracking Feature [Updated]

Wednesday March 17, 2021 3:51 am PDT by
Apple will face a French antitrust probe into its upcoming App Tracking Transparency feature, following a complaint from advertisers in the country that the planned changes are anticompetitive. Starting in iOS 14.5, Apple will require apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads and track how...
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Chinese Tech Companies Reportedly Testing New Tool to Circumvent Apple's App Tracking Transparency Rules

Tuesday March 16, 2021 4:27 am PDT by
Apple plans to begin enforcing its App Tracking Transparency changes following the release of iOS 14.5, and all apps that access an iPhone's ad identifier or IDFA will need to ask a user's permission before tracking is allowed. According to a new report by the Financial Times, however, the state-backed China Advertising Association (CAA) is testing a tool that could be used to bypass the new ...
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Former Employees Explain What Facebook Has to Lose When Apple Implements App Tracking Transparency

Thursday March 11, 2021 2:28 pm PST by
As Apple prepares to implement App Tracking Transparency changes in iOS 14.5, CNBC spoke with several former Facebook employees to get details on why Facebook has been so heavily against the planned privacy updates. Starting this spring, Facebook and other app developers will need to get express permission to access a user's advertising identifier, or IDFA, which is used to track usage...
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Apple's Personalized Ads System Targeted in Privacy Complaint to French Data Regulator

Tuesday March 9, 2021 1:48 am PST by
Apple's advertising system for monetizing its apps and services is the target of a new complaint in France that has been brought against it by a lobby group representing startups and venture capital firms (via Bloomberg). Submitted on Tuesday by France Digitale to the country's National Data Protection Commission (CNIL), the complaint focuses on an Apple feature called Personalized...
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LinkedIn Won't Use IDFA After Apple's App Tracking Transparency Changes

Thursday March 4, 2021 10:50 am PST by
Apple plans to begin enforcing its App Tracking Transparency changes following the release of iOS 14.5, and all apps that access an iPhone's ad identifier or IDFA will need to ask a user's permission before tracking is allowed. LinkedIn today said that with Apple's proposed changes, it will no longer be accessing the IDFA so LinkedIn users will not be presented with an ad tracking popup....
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Facebook's New PR Campaign Promotes Personalized Advertising Ahead of Apple's App Tracking Transparency Launch

Thursday February 25, 2021 6:02 am PST by
Facebook is launching a new PR campaign that highlights how small businesses rely on personalized advertising to help their businesses grow from "an idea into a livelihood." The new campaign indirectly takes aim at App Tracking Transparency (ATT), an upcoming iOS 14 feature that will require apps to ask for a user's permission to opt into tracking for personalized advertising. Starting with...
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Mobile Ad Companies Form 'Post-IDFA Alliance' to Navigate Upcoming App Tracking Transparency Changes

Wednesday February 17, 2021 1:02 pm PST by
A group of mobile advertising companies today announced the launch of the Post-IDFA Alliance, a partnership that's designed to help marketers and app developers adjust to the ad tracking changes that Apple is implementing with the launch of iOS 14.5, reports Reuters. The Post-IDFA Alliance will offer up tips that will help advertisers and developers get effective ads in front of customers...
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Mark Zuckerberg Reportedly Told Staff Facebook Needs to 'Inflict Pain' on Apple Over Privacy Dispute

Saturday February 13, 2021 1:33 am PST by
Apple and Facebook have been in a very public spat over the course of the last few months as Apple dials up its pro-privacy stance. The two companies have long had tension, but more recently, Facebook is taking shots at an upcoming iOS and iPadOS feature that will require apps and data companies such as Facebook to ask for users' permission before tracking them across other sites and websites. ...
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Twitter Expects Apple's App Tracking Transparency Changes to Have 'Modest Impact' on Revenue

Tuesday February 9, 2021 12:59 pm PST by
Twitter today shared its fourth quarter earnings results and provided some details on expected expenses and revenue in 2021. As noted by CNBC, Twitter believes that Apple's upcoming App Tracking Transparency requirements will have a "modest impact" on revenue. Looking ahead, Twitter said it expects revenue to grow faster than expenses in 2021, assuming the pandemic continues to improve and...
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EU Antitrust VP Warns Apple to Give Equal Treatment to All Apps Amid Tracking Changes

Monday February 8, 2021 10:09 am PST by
Amid Apple's planned privacy changes that will require app developers to ask for permission before tracking users for advertising purposes, European Commission VP Margrethe Vestager today warned Apple that it must treat all apps equally, including its own. In an interview with Reuters, Vestager said that if Apple is not treating its apps in the same way when it comes to the privacy...
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Snap Tells Investors Apple's Opt-In Ad Tracking Privacy Measure Presents 'Risk' to Advertiser Demand

Friday February 5, 2021 3:21 am PST by
With Apple's upcoming iOS 14 privacy changes looming, Snap on Thursday warned investors that they could hurt Snap's ad business (via Reuters). Starting with the next versions of iOS 14, iPadOS 14, and tvOS 14 due to be released in the early spring, Apple's App Tracking Transparency privacy measure will require all apps to request the user's permission to track their activity across other apps...