App Tracking Transparency

With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private. Apps use your IDFA to track you across different apps and websites, keeping tabs on your preferences and app usage habits. When an app wants to use your IDFA, you'll see a popup that says...

Apple today released a series of updates aimed at app developers, letting them know about upcoming requirements related to iOS 14.5, the newest version of iOS 14 that's set to be released next week. Starting on Monday, April 26, all iPhone, iPad, and Apple Watch apps submitted to the App Store must be built on the Xcode 12 and iOS 14 SDK or later, which means that new apps will no longer be...

Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. Ahead of App Tracking Transparency being enforced, Apple CEO Tim Cook has participated in a privacy-focused interview with the Toronto Star, telling the...

As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an ‌iPhone‌'s advertising identifier or IDFA, which...

Procter & Gamble Co. was one of the companies that worked with the China Advertising Association to test a new data collection tool designed to get around Apple's App Tracking Transparency rules, reports The Wall Street Journal. The state-backed China Advertising Agency developed a new method of tracking users called CAID to replace access to the IDFA or advertising identifier of an iPhone...

Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. To help advertisers adjust to this change, Apple today shared a new version of its "A Day in the Life of your Data" document with details on two...

Apple today reminded developers that its App Tracking Transparency rules will be enforced starting with the launch of iOS 14.5, iPadOS 14.5, and tvOS 14.5. When these updates are released, developers will need to get express permission to access the IDFA or advertising identifier on a device to track users across apps and websites for ad targeting purposes.Make sure your apps are ready for...

Google will soon make it harder for third-party apps to see what other apps are installed on a user's Android device, a policy change that evokes similar privacy protections Apple introduced in iOS 9, way back in 2015. According to XDA-Developers, upcoming amendments to Google's Developer Program Policy will limit which apps can access an Android user's full list of installed apps. As noted...

In a preview of an interview with The New York Times' Kara Swisher, set to be published on Monday, April 5, Apple CEO Tim Cook said he's "shocked" at the criticism Apple has received in recent months over upcoming privacy changes in iOS, and claimed that they're "hard to argue against." Apple plans to begin enforcing App Tracking Transparency (ATT) changes following the release of iOS 14.5,...

Apple has begun rejecting app updates that do not comply with the App Tracking Transparency rules that the company is enforcing starting with iOS 14.5, according to a new report from Forbes. Apps must ask for permission to access the advertising identifier or IDFA of a user's iPhone in order to track them across apps for ad targeting purposes, a rule that apps will need to comply with when...

Despite campaigning heavily against Apple's upcoming anti-tracking rules, Facebook CEO Mark Zuckerberg today said that Facebook will "be in a good position" when Apple begins enforcing App Tracking Transparency and could even benefit from the changes. "It's possible that we may even be in a stronger position if Apple's changes encourage more businesses to conduct more commerce on our...

Apple is cracking down on Chinese tech companies that are working on ways to get around upcoming App Tracking Transparency rules, reports Financial Times. Starting in iOS 14.5, Apple plans to begin requiring app developers to obtain express user permission before accessing an iPhone's advertising identifier or IDFA, and earlier this week, news suggested that the state-backed China...

Apple will face a French antitrust probe into its upcoming App Tracking Transparency feature, following a complaint from advertisers in the country that the planned changes are anticompetitive. Starting in iOS 14.5, Apple will require apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads and track how...

Apple plans to begin enforcing its App Tracking Transparency changes following the release of iOS 14.5, and all apps that access an iPhone's ad identifier or IDFA will need to ask a user's permission before tracking is allowed. According to a new report by the Financial Times, however, the state-backed China Advertising Association (CAA) is testing a tool that could be used to bypass the new ...

As Apple prepares to implement App Tracking Transparency changes in iOS 14.5, CNBC spoke with several former Facebook employees to get details on why Facebook has been so heavily against the planned privacy updates. Starting this spring, Facebook and other app developers will need to get express permission to access a user's advertising identifier, or IDFA, which is used to track usage...

Apple's advertising system for monetizing its apps and services is the target of a new complaint in France that has been brought against it by a lobby group representing startups and venture capital firms (via Bloomberg). Submitted on Tuesday by France Digitale to the country's National Data Protection Commission (CNIL), the complaint focuses on an Apple feature called Personalized...

Apple plans to begin enforcing its App Tracking Transparency changes following the release of iOS 14.5, and all apps that access an iPhone's ad identifier or IDFA will need to ask a user's permission before tracking is allowed. LinkedIn today said that with Apple's proposed changes, it will no longer be accessing the IDFA so LinkedIn users will not be presented with an ad tracking popup....

Facebook is launching a new PR campaign that highlights how small businesses rely on personalized advertising to help their businesses grow from "an idea into a livelihood." The new campaign indirectly takes aim at App Tracking Transparency (ATT), an upcoming iOS 14 feature that will require apps to ask for a user's permission to opt into tracking for personalized advertising. Starting with...

A group of mobile advertising companies today announced the launch of the Post-IDFA Alliance, a partnership that's designed to help marketers and app developers adjust to the ad tracking changes that Apple is implementing with the launch of iOS 14.5, reports Reuters. The Post-IDFA Alliance will offer up tips that will help advertisers and developers get effective ads in front of customers...

Apple and Facebook have been in a very public spat over the course of the last few months as Apple dials up its pro-privacy stance. The two companies have long had tension, but more recently, Facebook is taking shots at an upcoming iOS and iPadOS feature that will require apps and data companies such as Facebook to ask for users' permission before tracking them across other sites and websites. ...

Twitter today shared its fourth quarter earnings results and provided some details on expected expenses and revenue in 2021. As noted by CNBC, Twitter believes that Apple's upcoming App Tracking Transparency requirements will have a "modest impact" on revenue. Looking ahead, Twitter said it expects revenue to grow faster than expenses in 2021, assuming the pandemic continues to improve and...