Eric Slivka
Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
Eric Slivka's Articles
Apple Promotes iTunes Festival with 6 Free Song Downloads via 'Apple Store' iOS App
Earlier this month, Apple began offering free content from its digital content stores through its Apple Store iOS app, starting with the app Color Zen and moving on to an iBookstore offering with Margaret Wise Brown's Away in My Airplane.
Just days ago, Apple began offering free download codes for photography app Landcam, but the company has already replaced that offer with a new feature...
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Parallels Desktop 9 with OS X Mavericks and Cloud Services Support Launches for Existing Customers
Parallels today >announced the launch of Parallels Desktop 9 for Mac, the latest version of the company's software for running alternate operating systems such as Windows in virtualized environments on the Mac. The new version is available today as an upgrade for existing Parallels users, and it goes on sale for new customers September 5, in line with pre-order information that began popping up...
Apple's September 10 iPhone Media Event Said to Also Include New iPads [Updated]
Buried in an article about Apple's upcoming Tokyo retail store, Bloomberg briefly mentions that Apple's September 10 media event will see the introduction of not only new iPhone models, but also new iPads.The Cupertino, California-based company plans to introduce new versions of its phone and tablet at a Sept. 10 event, a person familiar with the matter has said, and the company promised...
Apple TV Adds Apps for Vevo, Weather Channel, Disney, and Smithsonian Channel
Apple today added several new apps to the Apple TV, including the previously reported Vevo music video channel. Other new additions include a dedicated app for The Weather Channel, an app for the Smithsonian Channel, as well as two Disney television apps: Disney Channel and Disney XD.
Vevo has issued a press release announcing its arrival on the Apple TV, noting that it brings access to the...
Twelve South Introduces Transparent 'GhostStand' for All MacBook Models
Twelve South, the Apple accessory company behind the popular BookBook series of cases and a number of different stands, today introduced GhostStand, a new transparent stand designed to elevate any Mac notebook model.GhostStand floats your MacBook display over six inches off your desk or table to a more comfortable viewing height. Park any MacBook on GhostStand and pair it with your favorite...
Apple's Revised Plans for New Flagship San Francisco Store Will Keep Fountain, Tweak Facades
Back in May, officials in San Francisco proudly touted a plan by Apple to move its existing Stockton Street flagship store three blocks north, giving the store a larger footprint and a prime location in the Union Square shopping district.
Apple's original design for new San Francisco flagship store
Apple's plans quickly ran into resistance, however, with critics panning Apple's proposal to...
Apple Begins Training U.S. Retail Store Employees for Upcoming iPhone Trade-In Program
Back in June, it was reported that Apple was getting ready to launch an iPhone trade-in program at its U.S. retail stores, partnering with recycling firm Brightstar to give customers instant credit for their old iPhones to drive upgrades to newer models. According to the report from Bloomberg, the old iPhones would be refurbished and sold in emerging markets, lowering the cost of entry in those...
Apple Limits Access to iWork for iCloud Following 'Overwhelming Response' to Public Beta
Apple has begun limiting access to the iWork for iCloud beta for some users due to an "overhwhelming response", notes 9to5Mac. The company launched the beta to developers at its Worldwide Developers Conference in June before starting to invite non-developers in batches last month. Apple opened up access for all users last Friday, with that influx apparently pushing the service's current limits.Sor...
Apple's First Brazilian Retail Store Reportedly Set for December Opening
Apple is reportedly planning to open its first Brazilian retail store in Rio de Janeiro in early December, according to a report [Google Translate] from Brazilian technology magazine Info Exame (via @ifostore). Apple was reportedly hoping to open the store in July, but difficulties recruiting employees for the store have led the company to delay the opening by several months.The store should have ...
Apple Acquires Embark to Further Improve Mass Transit Navigation
Former Wall Street Journal reporter Jessica Lessin reports that Apple has acquired Embark, a small Silicon Valley company focused on apps for navigating mass transit. The acquisition is Apple's third in recent months focused on mapping services, following transit navigation service HopStop and local business search firm Locationary last month.We don’t know how much Apple paid for the...
Apple Preparing Employees for OS X 10.8.5 Launch with New Prerelease Build 12F35
Apple appears to be nearing a public launch for OS X 10.8.5, with MacRumors receiving word that the company has seeded a new prerelease version to employees. The prerelease version arrives as build 12F35, and increment of two builds since the most recent developer seed just over two weeks ago.
According to a source, the build includes final release notes for the update, highlighting fixes for...
Tim Cook's Leadership Style Profiled After Two Years as Apple CEO
With his two-year anniversary of being named Apple CEO coming on Saturday, Tim Cook is the subject of a new profile by Reuters highlighting his leadership style and some of the challenges he continues to face following in the footsteps of Steve Jobs. The report notes that Cook has been overseeing Apple's transition into a "mature corporate behemoth" and that he has successfully managed the...
iPhone 5C Rear Shell Subjected to Scratch Tests, Caliper Measurements
Taiwan's Apple Daily has posted a new video [Google translation, via iPhone Hacks] showing a hands-on overview of the plastic rear shell of Apple's "iPhone 5C". While the shell has been seen a number of times in photos and a few videos, Apple Daily highlights the durability of the shell while also taking measurements of the part with a digital caliper. Assuming the part is a legitimate back shell ...
iPhone 5S and 5C Expected to Launch in Japan on September 20
CNET summarizes a report [Google translation] from prominent Japanese business newspaper Nikkei claiming that both the iPhone 5S and iPhone 5C will launch in Japan on Friday, September 20, ten days after the devices are expected to be unveiled at an Apple media event.SoftBank and KDDI will handle sales of the iPhone 5S and 5C, according to Japan's largest business daily. NTT Docomo is not...
Vevo Music Video Channel Coming to Apple TV as Soon as This Week
The Wall Street Journal offers new details on music video website Vevo's deal to launch an Apple TV channel, noting that the new channel may launch as soon as this week. Vevo has also struck a deal to bring its content to Samsung televisions, although that launch is likely several weeks away.Vevo, a joint venture between Sony Corp.'s Sony Music Entertainment and Vivendi SA's Universal Music...
Apple TV Updated with New Live Streaming Channel for September's iTunes Festival
Back in late May, Apple announced that it would once again be holding its annual iTunes Festival in September, a monthlong series of free concerts at The Roundhouse in London. Just as it did last year, Apple has added a new channel to the Apple TV to offer live streaming and limited time on-demand replays of the concert series.
The concert series kicks off on September 1 with Lady Gaga and...
'iPhone 5C' Projected to Give Apple Huge Boost in China
While Apple has experienced tremendous growth in China over the past several years and the market is now responsible for approximately 15% of Apple's revenue each quarter, Apple's momentum has slowed there recently with the most recent quarter seeing a 14% decline in revenue in China year-over-year.
A Morgan Stanley analyst team led by Katy Huberty released a bullish new report yesterday...
Apple Revamping Affiliate Program for Digital Content Stores with New Networks and New Countries
Apple today announced that it will be making changes to its affiliate program for its digital content stores, bringing on a new partner to help expand participation to new countries. Under Apple's affiliate programs, participants can earn commissions on revenue generated through links to the iTunes Store, App Store, Mac App Store, and iBookstore in various countries. The program also provides a...
iOS 7 Beta 7 Reportedly Launching for Developers Today [Updated]
BGR reports that Apple is planning to launch the seventh beta version of iOS 7 today.We are told by our trusted sources that Apple has once again seeded a new build of iOS 7 to partners, and that it should be released to developers later today. We can confirm the build number is much higher than the previous beta, and we would assume that iOS 7 beta 7 should be distributed and made available for...
Apple Could Still Be Planning Television-Related Announcement for Late This Year
Back in February, former TechCrunch writer and Google Ventures partner MG Siegler reported that he was hearing "chatter" about Apple making a significant push into television in the fall of this year. While Siegler was unable to say whether the push would include an actual television set from the outset, he believed that something was indeed happening, whether it be opening up the existing Apple...
